The Economics of Small Business | Weekly Report for December 15, 2023
I rode through the drive-thru at Arby’s the other day. Yes, they have “the meats,” but it’s been a minute since I ordered a couple roast beast combos. (Actually it’s been a…
Political Advertising Is Not Branding | Weekly Report for November 3, 2023
There’s an election next week, but you already know that. We’ve been bombarded with TV ads, radio ads, flyers, mailers, text, and email spam for months. It all reaches a…
Brand X | Weekly Report for August 25, 2023
A lot has been said (and tweeted) recently about Twitter re-branding to X. I’ve gotten several questions, texts, calls, emails, and messages through several social media pages. Yet, I’ve not had anyone contact…
Back to School | Weekly Report for August 18, 2023
In the 1986 classic comedy romp “Back To School,” Rodney Dangerfield’s character asks his English professor on a date. When she replies, “I’m sorry, I have class.” He says, “Why don’t you…
The Clock is Ticking on TikTok | Weekly Report for April 14, 2023
There are more than 100 million TikTok active daily users in the U.S. Last week, Australia banned TikTok on all government devices, joining the U.S., Britain, Canada, India, the European Union, and dozens of other countries. Half…