Blocking and Tackling | Weekly Report for March 15, 2024
In business we use waaaayyy too many sports metaphors — “Keep your eye on the ball.” “We’re in the homestretch.” “Go for the hat trick.” Since football is over until…
Political Advertising Is Not Branding | Weekly Report for November 3, 2023
There’s an election next week, but you already know that. We’ve been bombarded with TV ads, radio ads, flyers, mailers, text, and email spam for months. It all reaches a…
The Devil is in the Details | Weekly Report for July 22, 2022
The phrase “The devil is in the details” is an idiom that alludes to a catch or mysterious element hidden in the details. Something may seem simple at first glance,…
The World Changed | Weekly Report for September 17, 2021
On January 30, 2020, 593 days ago, the World Health Organization declared Coronavirus a.k.a. COVID-19 to be a global pandemic. As we rapidly approach the second anniversary of that fateful date, I find myself reflecting on…
Your Website (Probably) Sucks | Weekly Report for May 28, 2021
Every time I meet with a prospective client, whether it’s a business owner, a non-profit leader, or a government agency, they all say the same thing: “We hate our website.”…