Category Archives: SEM / SEO

Madison+Main’s Weekly Report – February 19th, 2016

Let Me Take a Selfie
Hey Folks,
My dad was an early adopter. When I was a kid he had a cell phone. Of course this was the 1980s and the thing weighed 23 pounds. It was big, bulky and didn’t do anything except make phone calls. Today’s cell phones do lots of things. The ironic part is that young people don’t make phone calls anymore. They text, tweet and find 100 other ways to communicate non-verbally… and of course, take selfies. I no longer think taking selfies is a fad. Love them or hate them, they’re here to stay. The word “selfie” is in the Oxford Dictionary and was “Word of the Year” in 2013. When you meet a famous person or a presidential candidate, you take a selfie. When you want to prove to people on Facebook that you attended the VCU basketball game, you take a selfie. You’re at M+M’s monthly Media Mixer? Take a selfie.
You’re interning at Madison+Main? Take a group selfie.

Monday, February 15th –  Winter reared its ugly head on Monday and we closed our offices, but never fear the Madison+Main-iacs were hard at work at home, in their pajamas. Thanks to our awesome MacBook Airs and IT super guru John Linthicum, we can work remotely with virtual server access, even when we can’t make it into the office. We’ve worked with John for many years and are finally happy to give him a “shout out” here in the Weekly Report. By the way, we love his quirky website

While pouring through emails on Monday, we learned that “Mug Shot,” a PSA-style TV ad we produced for our client CowanGates won a prestigious Telly Award. Special thanks to our friends at BES Studios who helped us produce the spot last fall.
“Mug Shot,” a TV spot we produced for CowanGates won a Telly Award. 
To watch the TV spot, click here.

Tuesday, February 16th – Sue and the kids got to sleep in late on Tuesday as Chesterfield County Schools opened two hours late, but at the venerable Midlothian Rotary Club it was “business as usual.” Breakfast was served promptly at 7:30, but only 31 members bothered to show up. Those that did brave the sleet and ice heard a great presentation from the new managers of Wegman’s, which is opening two new grocery stores (one in Midlothian, one in Short Pump) in the next two months. Wegman’s has been voted “Best Place to Work” for 17 years in a row, and the Midlothian location will have a full-service restaurant inside the store called “The Pub.” When I moved back to Richmond 14 years ago, you couldn’t buy alcohol at Ukrop’s. When Martin’s bought Ukrop’s they started selling beer and wine. And now in 2016, we finally get a Wegman’s. Thanks to Wegman’s not only can you buy alcohol at the store, you can drink it there too. #Progress.

Later that morning we hosted John Lowery, the new Marketing Specialist at Vera’s Fine Jewelers. John will be helping Vera’s with their social media and their website and will be a liaison to the Midlothian-based jeweler and our team at Madison+Main.
On Tuesday night, I watched the VCU Rams crush the Rhode Island Rams in front of 7,999 of the finest people anywhere and one obnoxious jerk with a Rhode Island flag.
The CBS6 News school closing graphic almost made my kids cry.  
Wednesday, February 17th – On Wednesday we had a great discussion with members of theJunior League of Richmond. I’m proud to say that Madison+Main will be a sponsor of the upcoming Book and Author event. At 71 years, the Richmond Junior League’s signature event is one of the longest-running book events in the country. This year’s event will feature former Virginia Governor L. Douglas Wilder, 60 Minute’s Leslie Stahl, and Cokie Roberts, political commentator for ABC News and NPR. For tickets and sponsorship information click here.
Wednesday evening we hosted our February Media Mixer at Southern Railway Taphouse. We got to see a lot of friends, clients, partners and a few famous faces from area news outlets. I tried to mix and mingle with those who attended, while our spring interns stayed in the corner at a table and stared intently into their mobile phones. #Selfie
Columnist and Assistant Publisher Kristi Higgins snaps a selfie with yours truly.

Thursday, February 18th – On Thursday morning I was all smiles even though I had an early meeting at the Commonwealth Club. I enjoy my networking group called The Insiders, but I will enjoy it more next week when I turn over the reins of club secretary to my fellow VCU Ram fan and owner of Custom Kitchens of Virginia, David Hendrick.

Afterwards Kaitlin and I met with the entire team working on the Virginia Energy SenseProgram at the offices of Alliance Group. We evaluated the past year (time flies so quickly) and put together a strategy for year two. The highlight of the day was when lunch was catered fromSally Bell’s Kitchen.
In the afternoon we hosted two of my favorite ladies, Village Bank’s Marketing Director Jen Merritt and Executive Vice President of Retail Banking Joy Kline. We had a very productive meeting, but I was sad that neither one stayed after the meeting to have drinks with us.

Friday, February 19th – Friday has been a blur, from early morning pow-wows in Colonial Heights to mid-afternoon meetings in Mechanicsville, I have covered the four corners of greater RVA. Tonight, I will see my beloved VCU Rams beat down the UR Spiders in front of a boisterous crowd at “The Stu.”

As for the weekend, we do not have any special plans, but my wife Sue has a “honey do list” that is longer than my left arm. Perhaps I’ll snap a selfie this weekend while I install a new mailbox, clean the garage or cut my crepe myrtles in half. #WishMeLuck
My friend and everyone’s favorite bartender Sean Telliard 
has learned how to take selfies. Watch out world.
“Vanity is my favorite sin.”
Al Pacino

Madison+Main’s Weekly Report – February 2nd, 2016

The Little Things   Hey Folks, Regular readers of the Weekly Report will know that I often stress the importance of “The Big Idea” and talk about how thinking “Big” can lead to success. You know I believe that #BoldBrandsWin, but this week, I was reminded that Hall of Fame basketball coach John Wooden was… Continue Reading

Madison+Main’s Weekly Report – February 5, 2016

February.   Hey Folks, I’ve always hated February. It’s cold. It’s wet. Everyone’s in a bad mood. February is that short period of time on the calendar that everybody just wants to be rid of, kind of like relatives that overstay their welcome…in winter. And this year it’s even worse. It’s a leap year. As… Continue Reading

Post 06.5.14 – Madison+Main Tries Rock Bottom Brewery!

By Lindsey Durfee, Marketing Administrator First off, who doesn’t appreciate a good craft beer? All right, all right. I understand that there’s such a thing as “gluten free” people, like my favorite Graphic Designer on staff, who physically cannot enjoy a good beer. But otherwise, who can say no? I certainly can’t. When Brian Chandler, President of CommonwealthPR, approached Madison+Main with an… Continue Reading

Post 06.5.14 – Virginia Women’s Center Takes Over Chesterfield Towne Center!

By Graphic Designer, Colleen Festa This spring has been a very exciting time, as we launched a new interactive, large-scale campaign for our client Virginia Women’s Center. This campaign actually began last year, when we began sharing tips on how to live healthy and improve your life. We designed interactive social media graphics and infographics that used bright and fun illustrations. The popularity… Continue Reading

Post 06.4.14 – Madison+Main’s June Media Mixer at Casa Del Barco!

You’re Invited! Join the Madison+Main-iacs on Wednesday June 18th, 2014 from 5:30 – 8:30pm for our June Media Mixer at Casa del Barco! Appetizers Happy Hour Drink Specials Networking 320 South 12th Street Richmond, Virginia 23219 (Downtown, at the historic Canal Walk) To RSVP… email or sign up on our Facebook page, or tweet us @madisonmain or give us a call at (804)… Continue Reading

Post 06.3.14 – Introducing Our Summer 2014 Interns!

Introducing our Summer 2014 Interns! Kaity “Sea Bass” Byrum, Graphic Design Intern I graduated from Longwood University in 2013 with a BFA in Graphic Design. After taking some time off post-graduation, I am hoping that my internship at Madison+Main will help me re-enter the world of graphic design by freshening up my skills and gaining some real world experience.… Continue Reading

Post 05.30.14 – Madison+Main’s Weekly Report

Hey folks, With a Monday holiday, the week at Madison+Main was short and sweet; just like Sammy Yatco, our superstar Account Manager who was on vacation in OBX this week. And boy, did we miss her. This week’s email is going to be short and sweet as well, because there’s too much to do today and not enough hours. You’ve… Continue Reading

Post 05.23.14 – Madison+Main’s Weekly Report

Hey folks, I am dialing in this week’s Report from the beautiful Bath County, Virginia, and more specifically, holding my iPhone at a 45 degree angle towards a cell repeating station somewhere South/Southwest of Warm Spring, Virginia on top of a peak in the George Washington National Forest. Thank goodness I have Verizon. If I… Continue Reading

Post 05.22.14 – 33rd Annual Vintage Virginia Wine & Food Festival

33rd Annual Vintage Virginia Wine & Food Festival May 31 – June 1, 2014 Next weekend, you’ll find the Madison+Main-iacs in Northern Virginia for the 33rd Annual Vintage Virginia Wine & Food Festival. The highly anticipated event, located at Bull Run Park Special Events Center in Centreville, is guaranteed to quench your thirst and fill your… Continue Reading

Post 05.16.14 – Madison+Main’s Weekly Report

Hey folks, “I never meant to cause you any sorrow
I never meant to cause you any pain
I only wanted to one time to see you laughing
I only wanted to see you
Laughing in the Purple Rain” It feels a lot like 1994. I was living in Los Angeles at the time, and everyone was talking about… Continue Reading

Post 05.14.14 – So Long, Spring 2014 Interns!

By Sarah Dawes Murphy, Marketing Communications Executive Ah, May. The end of the academic semester. The time when Madison+Main-iacs try to squeeze work into every last second our out-going interns spend still roaming the first floor of 101 E. Cary. Cruel? Maybe. But we’re really just prepping for what I’ve come to call, “The Intern Void”—that… Continue Reading

Post 05.9.14 – Madison+Main’s Weekly Report

Hey folks, It was a busy week at Madison+Main as May rushed in. The Madison+Main-iacs and I have been attending events nonstop this month. On May 1st we sponsored the RVA Creativity Awards. On May 2nd we attended the Richmond Ad Show. And this week, I had an after-hours event every single night. That, combined with early morning meetings… Continue Reading

Post 05.6.14 – Oregon V.S. POM

It’s tough when people criticize your work product. Especially in this business, the ad business, where we put a lot of time and thought and creativity into projects, it is difficult to be subjected to criticisms. We expect our peers to be respectful and constructive. We let clients be more than honest with feedback. But… Continue Reading

Madison+Main Weekly Report for May 2nd, 2014

It’s Award Season! Hey folks, RVA Award Season is in full swing. It’s that time of year where generally mild-mannered business types forgo formalities of humility and strap on cocktail wear to self-congratulate one another. And why not, darn it? There are people out there who deserve a little recognition for things like hard work, creativity and giving… Continue Reading

SEO in Easy Terms

Madison+Main Chief Idea Officer, Dave Saunders sits down with Kieran Wagner to discuss SEO in easy terms. Dave talks about the variety of acronyms that marketers use and demystifies one of them, Search Engine Optimization. Dave explains what businesses want to know in common sense terms and everyday language. Continue Reading

Is Your Business Invisible? Here Are Five Directories that Can Help You Get Noticed.

By Lindsay Wade, Account Services Intern As a kid, when you played superheroes with your friends, everyone would pick a superpower. There was superhuman flight, super speed, telekinesis; and then there was that kid that always picked invisibility. Invisibility? Seriously? Sure, you can sneak around and confuse enemies, but after a while people will probably… Continue Reading

Bookmarking Your Favorite Web Images

This is not a new topic but we continue encountering sites like FFFFound and in natural search results and elsewhere on an increasingly regular basis. This draws the conclusion that image bookmarking is gaining traction in a much broader web audience through a handful of platforms. Web users across the board love image searching… Continue Reading

Be Glad You’re Not the Internet

Think you’re busy? Try being the Internet… Imagine being called upon every day to: -Send 210 billion emails -Upload 3 million images -Share 5 million tweets Wow. And we thought that checking Twitter, Facebook, and foursquare in between conference calls and client meetings was multi-tasking. Today, friends, if your website pages are loading too slowly… Continue Reading

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