Category Archives: SEM / SEO

Madison+Main’s Weekly Report – June 17th, 2016

“Ask Your Doctor…”
Hey folks,

I remember a time in the late 90s when Big Pharma started advertising on TV. Prior to this, drug manufacturers didn’t do direct-to-consumer advertising, relying mostly on pens, pads and promo items delivered directly to doctors’ offices. There were also stories about doctors getting kickbacks for prescribing certain brand drugs to patients. In an end around, the drug dealers circumvented the FDA and went straight to the FCC and won approval to market brandname drugs straight to you in the comfort and security of your living room. Voila! Retail medical marketing was born. The drug companies were happy because they were selling more drugs. The doctors were happy because they were prescribing more drugs. And Americans were happy because they were taking more drugs. But with the advent of interactive web and social media, a funny thing happened to most medical practices in the last decade. ACA (aka Obamacare), has cut margins for most doctors’ offices and all of a sudden, doctors started to panic and most medical businesses without brands found themselves suddenly competing for patients. Suddenly doctors — who had never had to market themselves before — discovered they had to spend dollars on marketing.

I run across business owners who often believe that they do not have to spend dollars on marketing, “because they’ve never done it in the past.” That kind of thinking can be dangerous, and if you don’t believe me, “ask your doctor…”
Monday, June 13th – The Show Must Go On
On Monday, we continue to roll out our new campaign for Swift Creek Mill Theatre. Their latest show, The Hallelujah Girls, opened to a packed house last weekend and rave reviews in the Chesterfield Observer. It’s a great show and I recommend that everyone go see this hysterical comedy. Click here for tickets.
On Monday evening, I presented to the Board at Swift Creek Mill, recapping our work over the last eight months. #TheShowMustGoOn
Tuesday, June 14th – Young Americans
On Tuesday after my Rotary meeting, I met with one of our new members, Sage Robertson. Sage has experience banking, financial and insurance. He’s a great guy and you should connect to him here on LinkedIn.
While I was working in Richmond, my wife, Sue, was in Norfolk passing her citizenship test and finishing the last steps of the process to become a U.S. Citizen. Tuesday night we celebrated in the most American way possible by grilling on the back deck and playing David Bowie’s Young American on a loop.
A few weeks ago, I asked readers of the Weekly Report to send us information about worthy charities in the Richmond area, and you sent us some great info. Here one upcoming event you should get involved in. The CJ’s Thumbs Up Foundation is hosting a live music marathon on Saturday, July 30th, 2016 at Center of the Universe Brewery. Thanks to Cris Leonard from Hanover Fire & EMS, a loyal Weekly Report reader, for passing this along. Contact Roger Reynolds, event organizer, ( to get tickets!
Wednesday, June 15th – Sugar High
On Wednesday morning, I went off my low-carb diet, in a big way. I couldn’t pass up the chance to meet with Bill Brown when he suggested we meet at the Midlothian Sugar Shack location. The hour networking with Bill flew by, partly because of the caffeine and sugar buzz, but mainly due to the fact that Bill and I have so many connections in common. Everybody at work now loves me because I brought back an extra dozen including a couple of Maple Bacon donuts for Sophie and Kaitlin.
My teammates devoured the donuts, but at least they left me one.


Thursday, June 16th – Just Google Us
On Thursday, I didn’t get any billable hours because I’m knee deep in proposals and RFPs. We’ve been getting a lot of requests for our services, all of over the Commonwealth, from Northern Virginia to Tidewater to Southwest Virginia. We’ve been working on our search engine optimization of our website and for most keywords regarding Richmond marketing agencies, we’re at or near the top of Google. We do a lot of SEO work for clients, but earlier this year we decided to boost our own site and we have gotten some impressive results. (Hint: we can help you too, call us 877-623-6246).
Go ahead, Google us.

Friday, June 17th  – Work-Life Balance

This morning, we hosted our friends from Burson-MarstellarAlliance Group, and our friend, Andy Farmer from the Virginia Energy Sense program, to discuss digital marketing initiatives for the second half of the year. I don’t know what they liked better, the ideas we came up with or the Alamo BBQ we fed them.
Shortly after the meeting, I threw a couple of fishing poles in the back of “the Beast,” a cooler full of cold ones and a six-foot tall eighth grader (my son, Jack) and we started making the drive to the Outer Banks to celebrate his “graduation” from middle school.
“Vision without execution is just hallucination.”
 – Thomas Edison


Madison+Main’s Weekly Report – February 19th, 2016

Let Me Take a Selfie Hey Folks, My dad was an early adopter. When I was a kid he had a cell phone. Of course this was the 1980s and the thing weighed 23 pounds. It was big, bulky and didn’t do anything except make phone calls. Today’s cell phones do lots of things. The… Continue Reading

Madison+Main’s Weekly Report – February 2nd, 2016

The Little Things   Hey Folks, Regular readers of the Weekly Report will know that I often stress the importance of “The Big Idea” and talk about how thinking “Big” can lead to success. You know I believe that #BoldBrandsWin, but this week, I was reminded that Hall of Fame basketball coach John Wooden was… Continue Reading

Madison+Main’s Weekly Report – February 5, 2016

February.   Hey Folks, I’ve always hated February. It’s cold. It’s wet. Everyone’s in a bad mood. February is that short period of time on the calendar that everybody just wants to be rid of, kind of like relatives that overstay their welcome…in winter. And this year it’s even worse. It’s a leap year. As… Continue Reading

Post 06.5.14 – Madison+Main Tries Rock Bottom Brewery!

By Lindsey Durfee, Marketing Administrator First off, who doesn’t appreciate a good craft beer? All right, all right. I understand that there’s such a thing as “gluten free” people, like my favorite Graphic Designer on staff, who physically cannot enjoy a good beer. But otherwise, who can say no? I certainly can’t. When Brian Chandler, President of CommonwealthPR, approached Madison+Main with an… Continue Reading

Post 06.5.14 – Virginia Women’s Center Takes Over Chesterfield Towne Center!

By Graphic Designer, Colleen Festa This spring has been a very exciting time, as we launched a new interactive, large-scale campaign for our client Virginia Women’s Center. This campaign actually began last year, when we began sharing tips on how to live healthy and improve your life. We designed interactive social media graphics and infographics that used bright and fun illustrations. The popularity… Continue Reading

Post 06.4.14 – Madison+Main’s June Media Mixer at Casa Del Barco!

You’re Invited! Join the Madison+Main-iacs on Wednesday June 18th, 2014 from 5:30 – 8:30pm for our June Media Mixer at Casa del Barco! Appetizers Happy Hour Drink Specials Networking 320 South 12th Street Richmond, Virginia 23219 (Downtown, at the historic Canal Walk) To RSVP… email or sign up on our Facebook page, or tweet us @madisonmain or give us a call at (804)… Continue Reading

Post 06.3.14 – Introducing Our Summer 2014 Interns!

Introducing our Summer 2014 Interns! Kaity “Sea Bass” Byrum, Graphic Design Intern I graduated from Longwood University in 2013 with a BFA in Graphic Design. After taking some time off post-graduation, I am hoping that my internship at Madison+Main will help me re-enter the world of graphic design by freshening up my skills and gaining some real world experience.… Continue Reading

Post 05.30.14 – Madison+Main’s Weekly Report

Hey folks, With a Monday holiday, the week at Madison+Main was short and sweet; just like Sammy Yatco, our superstar Account Manager who was on vacation in OBX this week. And boy, did we miss her. This week’s email is going to be short and sweet as well, because there’s too much to do today and not enough hours. You’ve… Continue Reading

Post 05.23.14 – Madison+Main’s Weekly Report

Hey folks, I am dialing in this week’s Report from the beautiful Bath County, Virginia, and more specifically, holding my iPhone at a 45 degree angle towards a cell repeating station somewhere South/Southwest of Warm Spring, Virginia on top of a peak in the George Washington National Forest. Thank goodness I have Verizon. If I… Continue Reading

Post 05.22.14 – 33rd Annual Vintage Virginia Wine & Food Festival

33rd Annual Vintage Virginia Wine & Food Festival May 31 – June 1, 2014 Next weekend, you’ll find the Madison+Main-iacs in Northern Virginia for the 33rd Annual Vintage Virginia Wine & Food Festival. The highly anticipated event, located at Bull Run Park Special Events Center in Centreville, is guaranteed to quench your thirst and fill your… Continue Reading

Post 05.16.14 – Madison+Main’s Weekly Report

Hey folks, “I never meant to cause you any sorrow
I never meant to cause you any pain
I only wanted to one time to see you laughing
I only wanted to see you
Laughing in the Purple Rain” It feels a lot like 1994. I was living in Los Angeles at the time, and everyone was talking about… Continue Reading

Post 05.14.14 – So Long, Spring 2014 Interns!

By Sarah Dawes Murphy, Marketing Communications Executive Ah, May. The end of the academic semester. The time when Madison+Main-iacs try to squeeze work into every last second our out-going interns spend still roaming the first floor of 101 E. Cary. Cruel? Maybe. But we’re really just prepping for what I’ve come to call, “The Intern Void”—that… Continue Reading

Post 05.9.14 – Madison+Main’s Weekly Report

Hey folks, It was a busy week at Madison+Main as May rushed in. The Madison+Main-iacs and I have been attending events nonstop this month. On May 1st we sponsored the RVA Creativity Awards. On May 2nd we attended the Richmond Ad Show. And this week, I had an after-hours event every single night. That, combined with early morning meetings… Continue Reading

Post 05.6.14 – Oregon V.S. POM

It’s tough when people criticize your work product. Especially in this business, the ad business, where we put a lot of time and thought and creativity into projects, it is difficult to be subjected to criticisms. We expect our peers to be respectful and constructive. We let clients be more than honest with feedback. But… Continue Reading

Madison+Main Weekly Report for May 2nd, 2014

It’s Award Season! Hey folks, RVA Award Season is in full swing. It’s that time of year where generally mild-mannered business types forgo formalities of humility and strap on cocktail wear to self-congratulate one another. And why not, darn it? There are people out there who deserve a little recognition for things like hard work, creativity and giving… Continue Reading

SEO in Easy Terms

Madison+Main Chief Idea Officer, Dave Saunders sits down with Kieran Wagner to discuss SEO in easy terms. Dave talks about the variety of acronyms that marketers use and demystifies one of them, Search Engine Optimization. Dave explains what businesses want to know in common sense terms and everyday language. Continue Reading

Is Your Business Invisible? Here Are Five Directories that Can Help You Get Noticed.

By Lindsay Wade, Account Services Intern As a kid, when you played superheroes with your friends, everyone would pick a superpower. There was superhuman flight, super speed, telekinesis; and then there was that kid that always picked invisibility. Invisibility? Seriously? Sure, you can sneak around and confuse enemies, but after a while people will probably… Continue Reading

Bookmarking Your Favorite Web Images

This is not a new topic but we continue encountering sites like FFFFound and in natural search results and elsewhere on an increasingly regular basis. This draws the conclusion that image bookmarking is gaining traction in a much broader web audience through a handful of platforms. Web users across the board love image searching… Continue Reading

Be Glad You’re Not the Internet

Think you’re busy? Try being the Internet… Imagine being called upon every day to: -Send 210 billion emails -Upload 3 million images -Share 5 million tweets Wow. And we thought that checking Twitter, Facebook, and foursquare in between conference calls and client meetings was multi-tasking. Today, friends, if your website pages are loading too slowly… Continue Reading

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