Look Out World | Weekly Report for May 27, 2022
If you were anywhere near Broad Street this week, you would’ve seen thousands upon thousands of fresh faces in funny hats, snapping selfies and hugging everyone in sight. In this first normal…
10 Questions To Ask During Your Search For An Advertising Agency
Maybe you’re been thinking about it for months. Maybe you’ve looked at the numbers and realized that it’s time to take the next step for your business. Maybe you’ve been…
The Truth About Taglines | Weekly Report for May 20, 2022
You’ve probably heard about a thousand taglines. There are good ones. There are bad ones (looking at you Charmin). But what exactly is a tagline? A tagline is a short, memorable…
Research, Research, Research: Know Before You Create
Whether you’re promoting an event, building brand awareness, or writing a blog, research should be at the foundation to create reliability and reasoning in your messaging. Nearly 90% of marketers…
More Science Than Art | Weekly Report for May 13, 2022
When I first got started in the ad biz, marketing was more “art” than science, but now because of technology, the balance has shifted. Thirty years ago, we thought more…