Category Archives: New Media




Insanity: doing the same thing over and over, expecting a different result.” – Albert Einstein

So you’ve been running the same promotion on the same thing in the same way that you did 10 years ago… and you wonder why it doesn’t work anymore. That’s the very definition of INSANITY.

For many business owners, the process of marketing has become so convoluted and complex that it can drive you crazy. Madison+Main launched our INSANITY campaign, because we understand that owners of small and medium-sized business need to #SeekProfessionalHelp.

Since 2005, we’ve helped dozens of really great companies create better brands and better marketing campaigns that produce better results. The world is a very different place than it was 11 years ago, but if your company is still doing the “same old, same old” perhaps it’s time to call the marketing pros at Madison+Main.

From branding to marketing to digital to communications, Madison+Main can help your company get to the next level.

So why not give us a shout?

The advice is free, and so is the call. 1-877-623-6246

Or reach us by email —

See examples of our INSANITY marketing campaign on our Facebook, LinkedIn, Twitter, and Instagram accounts.


Madison+Main’s Weekly Report – February 19th, 2016

Let Me Take a Selfie Hey Folks, My dad was an early adopter. When I was a kid he had a cell phone. Of course this was the 1980s and the thing weighed 23 pounds. It was big, bulky and didn’t do anything except make phone calls. Today’s cell phones do lots of things. The… Continue Reading

Madison+Main’s Weekly Report – February 2nd, 2016

The Little Things   Hey Folks, Regular readers of the Weekly Report will know that I often stress the importance of “The Big Idea” and talk about how thinking “Big” can lead to success. You know I believe that #BoldBrandsWin, but this week, I was reminded that Hall of Fame basketball coach John Wooden was… Continue Reading

Madison+Main’s Weekly Report – February 5, 2016

February.   Hey Folks, I’ve always hated February. It’s cold. It’s wet. Everyone’s in a bad mood. February is that short period of time on the calendar that everybody just wants to be rid of, kind of like relatives that overstay their welcome…in winter. And this year it’s even worse. It’s a leap year. As… Continue Reading

Madison+Main’s Weekly Report – January 29, 2016

Comfortable Shoes   Hey Folks, It was one of those weeks, where comfortable shoes seemed to be the norm. From Monday to Friday, we tried to forego the dress code and opt for comfort. Snow days make us uncomfortable, whether it’s driving in the city or shoveling a driveway, and we seek comfort in everything;… Continue Reading

Madison+Main’s Weekly Report – January 22, 2016

The Blizzard of 2016   Hey Folks, I am writing this week’s email missive from the comfort of my kitchen table, where I am working today. The Madison+Main-iacs get a snow day, but we’re still working hard, including conference calls starting at 8:30 am. Instead of a full report, I’m going to hit a couple of… Continue Reading

Madison+Main’s Weekly Report – December 4, 2015

Happy Holiday… Movies   Hey Folks, Dave is out today, but the Madison+Main-iacs stepped in to deliver your Weekly Report. Some people, likePeter Larsen of Cobb Technologies, rely on this email too much for us to skip a week. We hope that you all had a wonderful, festive and indulging Thanksgiving last week. Are you… Continue Reading

Madison+Main’s Weekly Report – November 20, 2015

The Kids Table   Hey Folks, I hope you have a wonderful Thanksgiving next week, and I also hope you get to spend some time at “the kids table.” I’m like Peter Pan, I never wanted to grow up. I miss sitting at the kids table on Thanksgiving. Think about it… no one argues at… Continue Reading

Madison+Main’s Weekly Report- November 13, 2015

Celebrating Milestones Hey Folks, Celebrating milestones is a little bit different than celebrating an achievement. For example, I’ve heard my kids talk about dating someone for 3 weeks, which is a milestone but my Mom & Dad being married for 49 years is an achievement. Milestones simply mark the passage of time whereas an achievement… Continue Reading

Madison+Main’s Weekly Report – Friday, October 30

Getting Old is Scary Hey Folks, Tomorrow I turn 48. Yes, I’m a Halloween baby and yes, I’ve just realized that getting old is kind of scary. It seems the older I get, the more frightened I become. Even daily chores that used to be routine and mundane now fill me with anxiety. For example, getting my blood… Continue Reading

Madison+Main’s Weekly Report – Friday, October 23

11 Hour Day Hey Folks, In the brand and marketing business, our “Christmas season” is in October. It’s the busiest time of the year and sometimes we have to put in an 11 hour day. At Madison+Main we pride ourselves on maintaining a positive work/life balance, but this month long days are the rule, not… Continue Reading

Post 06.5.14 – Madison+Main Tries Rock Bottom Brewery!

By Lindsey Durfee, Marketing Administrator First off, who doesn’t appreciate a good craft beer? All right, all right. I understand that there’s such a thing as “gluten free” people, like my favorite Graphic Designer on staff, who physically cannot enjoy a good beer. But otherwise, who can say no? I certainly can’t. When Brian Chandler, President of CommonwealthPR, approached Madison+Main with an… Continue Reading

Post 06.5.14 – Virginia Women’s Center Takes Over Chesterfield Towne Center!

By Graphic Designer, Colleen Festa This spring has been a very exciting time, as we launched a new interactive, large-scale campaign for our client Virginia Women’s Center. This campaign actually began last year, when we began sharing tips on how to live healthy and improve your life. We designed interactive social media graphics and infographics that used bright and fun illustrations. The popularity… Continue Reading

Post 06.4.14 – Madison+Main’s June Media Mixer at Casa Del Barco!

You’re Invited! Join the Madison+Main-iacs on Wednesday June 18th, 2014 from 5:30 – 8:30pm for our June Media Mixer at Casa del Barco! Appetizers Happy Hour Drink Specials Networking 320 South 12th Street Richmond, Virginia 23219 (Downtown, at the historic Canal Walk) To RSVP… email or sign up on our Facebook page, or tweet us @madisonmain or give us a call at (804)… Continue Reading

Post 06.3.14 – Introducing Our Summer 2014 Interns!

Introducing our Summer 2014 Interns! Kaity “Sea Bass” Byrum, Graphic Design Intern I graduated from Longwood University in 2013 with a BFA in Graphic Design. After taking some time off post-graduation, I am hoping that my internship at Madison+Main will help me re-enter the world of graphic design by freshening up my skills and gaining some real world experience.… Continue Reading

Post 05.30.14 – Madison+Main’s Weekly Report

Hey folks, With a Monday holiday, the week at Madison+Main was short and sweet; just like Sammy Yatco, our superstar Account Manager who was on vacation in OBX this week. And boy, did we miss her. This week’s email is going to be short and sweet as well, because there’s too much to do today and not enough hours. You’ve… Continue Reading

Post 05.23.14 – Madison+Main’s Weekly Report

Hey folks, I am dialing in this week’s Report from the beautiful Bath County, Virginia, and more specifically, holding my iPhone at a 45 degree angle towards a cell repeating station somewhere South/Southwest of Warm Spring, Virginia on top of a peak in the George Washington National Forest. Thank goodness I have Verizon. If I… Continue Reading

Post 05.22.14 – 33rd Annual Vintage Virginia Wine & Food Festival

33rd Annual Vintage Virginia Wine & Food Festival May 31 – June 1, 2014 Next weekend, you’ll find the Madison+Main-iacs in Northern Virginia for the 33rd Annual Vintage Virginia Wine & Food Festival. The highly anticipated event, located at Bull Run Park Special Events Center in Centreville, is guaranteed to quench your thirst and fill your… Continue Reading

Post 05.16.14 – Madison+Main’s Weekly Report

Hey folks, “I never meant to cause you any sorrow
I never meant to cause you any pain
I only wanted to one time to see you laughing
I only wanted to see you
Laughing in the Purple Rain” It feels a lot like 1994. I was living in Los Angeles at the time, and everyone was talking about… Continue Reading

Post 05.14.14 – So Long, Spring 2014 Interns!

By Sarah Dawes Murphy, Marketing Communications Executive Ah, May. The end of the academic semester. The time when Madison+Main-iacs try to squeeze work into every last second our out-going interns spend still roaming the first floor of 101 E. Cary. Cruel? Maybe. But we’re really just prepping for what I’ve come to call, “The Intern Void”—that… Continue Reading

Post 05.9.14 – Madison+Main’s Weekly Report

Hey folks, It was a busy week at Madison+Main as May rushed in. The Madison+Main-iacs and I have been attending events nonstop this month. On May 1st we sponsored the RVA Creativity Awards. On May 2nd we attended the Richmond Ad Show. And this week, I had an after-hours event every single night. That, combined with early morning meetings… Continue Reading

Post 05.6.14 – Oregon V.S. POM

It’s tough when people criticize your work product. Especially in this business, the ad business, where we put a lot of time and thought and creativity into projects, it is difficult to be subjected to criticisms. We expect our peers to be respectful and constructive. We let clients be more than honest with feedback. But… Continue Reading

Madison+Main Weekly Report for May 2nd, 2014

It’s Award Season! Hey folks, RVA Award Season is in full swing. It’s that time of year where generally mild-mannered business types forgo formalities of humility and strap on cocktail wear to self-congratulate one another. And why not, darn it? There are people out there who deserve a little recognition for things like hard work, creativity and giving… Continue Reading


Madison+Main Chief Idea Officer, Dave Saunders sat down recently with documentary filmmaker Kieran Wagner. Dave discusses the age of convergence, specifically talking about marketing and communications beyond the Age of Information. This is the first video in a bi-monthly, year-long series of conversations with Madison+Main’s President. Do you have question for Dave? Is there a… Continue Reading

Madison+Main Partners with ReelVR

In our last post we introduced augmented reality: a new technology that uses computer generated images to blur the lines between what’s real and what isn’t. Augmented reality devices and applications are wildly popular across Europe, but at Madison+Main we’re excited about the Richmond-based augmented reality app that was just released by Scott Harris and… Continue Reading

Augmented Reality

By Sarah Dawes, Client Services Coordinator aka @SDawesie What is it? “At Madison+Main, we know the difference between what’s new and what’s next.” We’ve been living by this phrase at Madison+Main since the very beginning, which might be why we’re all completely jazzed about augmented reality: a new technology that uses computer generated images to blur… Continue Reading

Google+ is Now Open for Business(es)

Building an online presence via Google+ is now possible for more than just individuals. The social-networking site launched “Google+ Pages” today as a means of providing profiles for businesses, brands, places, teams and other non-entities. Page holders enjoy most of the same features that are included in personal profiles but are allowed additional features like… Continue Reading

Madison+Main Creates YouTube Video for MS Society

As many of you know, Madison+Main is committed to working towards a world free of Multiple Sclerosis. And as a big supporter of the Central Virginia Chapter of the MS Society, we have volunteered our time and services to help promote their fundraising events. This past spring, several of the Madison+Mainiacs took part in the… Continue Reading

National MS Society Raises a Whopping $4.3 Million Through Social Media

According to a recent survey in The Chronicle of Philanthropy, only half of the 150 charities surveyed were generating any revenue from social media. Bucking the trend was the National MS Society, which raised an impressive $4.3 Million in 2010, directly through social media. We all know that social media is vital in today’s marketing… Continue Reading

Twitter Spreads Faster than Earthquake

Twitter produces thousands of tweets per second, but did you know that this real-time, social media platform can actually spread news faster than the speed of seismic waves? That’s exactly what happened on Tuesday, August 23, 2011. Around 1:50pm, a 5.8 magnitude earthquake that originated in Mineral, VA shook the ground, causing glass to rattle,… Continue Reading

Spotify, and how social media shapes music

Amidst much fanfare, Spotify launched its services in the United States on Thursday July 14th, offering a massive library of streaming music and, some might say, yet another nail in the coffin for record store employees with lush knowledge of obscure music. Though Spotify offers little more than Grooveshark – a similar music platform which… Continue Reading

3D Printing: Star Treknology lives!

Science Fiction or Science Prediction? Many posit that Star Trek played a seminal role in giving us the flip phone and numerous other modern tech developments. It appears that another example of Star Trek-nology may be coming to fruition. While 3D printers do not replicate objects on the molecular level they do create impressively congruent… Continue Reading

Rimulate Your Ride

Madison+Main launched our first iphone app a few months back for our friends at We’ve been having some fun with it so we have to share.

The premise is simple. Flip through the library of available rims by style. There are options for a variety of vehicles: Street, Off Road, Tuners, Donks, Hot Rods etc. Once you’ve picked your rim du jour you use your camera to shoot your car. Then you fit the rims and just like that you’re trying out some new looks. Once you’ve shot a pic you can save it to your phone, email it to a friend or post it to Facebook or Twitter all within the app. Continue Reading

Madison+Main Wins “Excellence in New Communications Award” from SNCR (Society for New Communications Research)

The 2010 SNCR Excellence in New Communications Awards were announced Friday, November 5th at the Stanford Park Hotel in Menlo Park California, and Madison + Main’s 2010 integrated marketing campaign for was selected as a winner in the Use of Multiple Platforms/Integrated Initiatives category. These prestigious awards honor the work of individuals, corporations, nonprofit… Continue Reading

Bookmarking Your Favorite Web Images

This is not a new topic but we continue encountering sites like FFFFound and in natural search results and elsewhere on an increasingly regular basis. This draws the conclusion that image bookmarking is gaining traction in a much broader web audience through a handful of platforms. Web users across the board love image searching… Continue Reading

Google Friends

A few months back we launched our current site and added Google Friend Connect because it’s obviously a good idea to do so. Right? Why is that, again? Honestly at the time I wasn’t sure why it was useful. Google Wave and Buzz had recently uninspired the world (after piquing much anticipatory interest) but Friend… Continue Reading

Be Glad You’re Not the Internet

Think you’re busy? Try being the Internet… Imagine being called upon every day to: -Send 210 billion emails -Upload 3 million images -Share 5 million tweets Wow. And we thought that checking Twitter, Facebook, and foursquare in between conference calls and client meetings was multi-tasking. Today, friends, if your website pages are loading too slowly… Continue Reading

2010 Shorty Awards: Richmond Brings the A-Game

Flashbulbs, trophies, celebs, and…Sesame Street? Yes, these were the makings of 2010’s Shorty Awards, the Twitter community’s answer to the Oscar Awards. The Shorty Awards works to honor the most movin’-est and shakin’-est among the Twitter fellowship – the types of people who use the social media platform for its original intents and purposes –… Continue Reading

Richmond Catches Twitter Fever

Watch live streaming video from shortyawards at If 2010 is the year of the Tiger, 2009 was “The Year of the Twitter,” especially in Richmond, Virginia. Our proud city produced 5 competitive finalists for Shorty Awards this year. All of them are on their way to NYC for the “Twitter Oscars” ceremonies and celebration.… Continue Reading

eSmart Tax’s Daryl Johnson is “Makin’ it Rain!”

The campaign has a few unique elements that the media has found interesting; and eSmart’s new campaign spokesperson, Daryl Johnson, coincidentally enough is from Richmond, VA. Daryl Johnson, a 28-year-old, fun-loving, golf-playing, lawn care company owner, is the new spokesperson for, the online tax service powered by Liberty Tax Service. Before Daryl meets the… Continue Reading

eSmart Tax’s Spokesperson Gives Away Cash on Twitter

Madison+Main’s marketing campaign for eSmart Tax, featuring Daryl Johnson, is giving away $100 Visa gift cards to Twitter users every day for the next 30 days. eSmart’s “Makin’ it Rain” contest rewards one lucky Twitter user every day until Valentine’s Day with $100 a day. Contestants simply need to tell @thedaryljohnson how they plan to… Continue Reading

eSmart Tax Gets National Media Attention

The campaign has a few unique elements that the media has found interesting; and eSmart’s new campaign spokesperson, Daryl Johnson, coincidentally enough is from Richmond, VA. Richmond, VA, January 13th, 2010 – Daryl Johnson, a 28-year-old, fun-loving, golf-playing, lawn care company owner, is the new spokesperson for, the online tax service powered by Liberty… Continue Reading

Poken: The Newest “Better Than a Business Card”

A while back we were pretty excited by the paperless business card idea. Along came Contxts which offered a way to exchange contact info with no data entry and no paper. A simple keyword text message sent to a database and your new connection receives your vcard instantly on their mobile device. Pretty smart and… Continue Reading

Half of U.S. Employers Block Social Media, Meaning Half of US Employers are Stupid

by Dave Saunders According to a new Report from Robert Half Technology 54% of US companies block employees access to social media websites. Over 1,400 CIO’s (chief information officers) were polled in the survey, first reported first by a few days ago. Although the report didn’t speak to the reasons why, we can only… Continue Reading

Color Goes Pop

Posted by Joshua Barber, Creative Director – September 20, 2009 I am continuing to follow Ray-Ban Films “Never Hide Films” viral video campaign because of it’s large spectrum of topics and style. The video “Color Goes Pop” stood out to me a bit with it’s higher budget look and feel and the attention to the… Continue Reading

The Craigslist Context

Posted by Jeff Smack, Art Director“People are good and trustworthy and generally just concerned with getting through the day,” Craig Newmark, the Craigslist founder and namesake, is quoted in the newest issue of WIRED. This is a bit of a sequel to a previous post. I cringe at the danger-hype around Craigslist and other internet… Continue Reading

100 people per minute freestyle

Posted by Joshua Barber, Creative Director – July 25, 2009 Ray-Ban’s Never Hide Films latest video “100 people per minute freestyle” which features customized songs from user generated material. I like the second phase of the song which was a bit more rhythmic. Interesting outcome from their promotional booth at the SXSW music festival. Continue Reading

Compel Me Allrizon!

Posted by Joshua Taylor, Communications Director& Jeff Smack, Art Director You’ve probably already seen the TV ads. Verizon & Alltel “Better Together.” The two mobile giants try to navigate their brands through a mega merger without losing customers or their identities. At least for now Verizon & Alltel have combined the “Can you hear me… Continue Reading

Horizon Software International Picks Madison+Main

Horizon Software International, a global leader in food service operations technology, picked Madison+Main to launch an online advertising initiative offering banner advertising services on their popular website, Madison+Main will implement, manage and handle sales for all online advertising campaigns appearing on the Atlanta, Georgia-based company’s website. Read more in the Richmond Times-Dispatch here. Continue Reading

Don’t Be Afraid of Social Media

Posted by Jeff Smack, Art Director First I must ask, “Where do you get your news?” If you said “I get the bulk of my news from half hour programs, at the same time, everyday, via network television.” then you’re probably not reading this blog. Or you’re into nostalgic rituals like walking down the driveway… Continue Reading

Super Chameleon

Posted by Joshua Barber, Creative Director – July 11, 2009 Ray-Ban’s “Never Hide Films” latest video “Super Chameleon”. It’s had quite a response for only being up for 3 months. Great combination of visuals and sound. Continue Reading

More Media Coverage for Madison+Main

There’s more news in the Richmond Times-Dispatch about the benefits of Social Media for businesses. Here you can read how local businesses are finding new business through Twitter, and once your done there check out this piece on the New Media Seminars, where small business owners and marketers are learning how to leverage new media… Continue Reading

Cow gives birth to a dude

Posted by Joshua Barber, Creative Director – June 6, 2009 Here is the “Cow gives birth to a dude” video I discussed previously from Ray-Ban’s Never Hide Films. I enjoyed the “never hide” placement spray painted on the side of the trash bin. I’m pretty sure the gross factor of this particular video had a… Continue Reading

Monster Yarn Ball Rolling in San Francisco

Posted by Joshua Barber, Creative Director – May 31, 2009 Never Hide Films AKA Ray-Ban’s viral online presence created a video of a very large yarn ball unwinding down San Francisco streets. Great edits and locations. There are over 10 different videos covering all sorts of topics of a cow giving birth to female body… Continue Reading

Talking New Media Via Old Media

We all know that new media is the best thing to hit the world since individually wrapped slices of cheese. Social networking is here, it’s here to stay and it continues to captivate droves of people kind of like flip-flops and Pabst Blue Ribbon captivate your typical everyday hipster! While we all entertain each other… Continue Reading

Confessions of a Conditioned New Media User

Posted by Jeff Smack, Art Director Madison+Main, we’re the New Media folks. We not only drink the Kool-Aid we are stakeholders. We believe in where it’s taking our world and our role in that process. With this stated, I have noticed some unconscious training in myself that I would like to point out. I’m calling… Continue Reading

President and Chief Idea Officer Dave Saunders on WTVR 6

WTVR-6 CBS is running special segments this week about social media featuring Madison+Main President and Chief Idea Officer Dave Saunders. Dave is touching on Facebook and Twitter to give people a better understanding of how to use the social networking tools. The Wednesday, May 6 sessions feature four segments. To see Dave explain Facebook, click… Continue Reading Picks Madison+Main to Promote Website Re-Launch has tapped Madison+Main, Advertising & New Media to market the re-launch of the Richmond, Virginia website, as it redefines itself as “the online home for fun things to do in Richmond.” has worked diligently over the last several months building a new website. Madison+Main will coordinate a traditional and new media advertising campaign… Continue Reading

Creative Spam.

Posted by Joshua Barber, Creative Director – March 27, 2009 I just received one of the most creative spam messages in the past 10 years. Being an html programmer, I was impressed with the use of tables, and hexadecimal color choices to avoid the “actual” html word Viagra which would mark it as spam. Not… Continue Reading

Tanya Free Chooses Madison+Main For New Website and Social Media Campaign

Popular radio host and blogger, Tanya Free, has retained Madison+Main, Advertising & New Media to develop a new website, blog and to consult on a social media marketing campaign. Madison+Main will redesign her current website and blog, while also helping her launch a social media campaign to maximize her online presence. The new website and… Continue Reading

Cardless Business Cards

posted by Jeff Smack, Art Director If you’re like me you believe you should always have a business card on hand. But if you’re still more like me, the cards you do have sometimes find their way into non-networking MacGyver scenarios ending up bent, scrawled upon or simply depleted. Enter Simply enter your contact… Continue Reading

the BIG RVA Twitter List!

by Dave Saunders Hey guys. Thought of compiling an RVA twitter list to help connect you to those in Richmond that are addicted to Twitter. I’ve been thinking about doing this for a while, but only got around to putting it together this morning. (Give me break, I’ve been busy!)These are folks that I work… Continue Reading

New Media Seminars – 4/29 – New Date Announced!

Due to the overwhelming response from previous New Media Seminar this past Tuesday, there is an additional date added 4/29/09 at the Holiday Inn Select – Koger Center. Please go to for more information and to purchase tickets online! Join nationally recognized new media expert, Dave Saunders, President & Chief Idea Officer at Madison+Main,… Continue Reading

Examples of Social Media Marketing

Posted by Jeff Smack, Art Director This is an evolving wiki of “Social Media Marketing Examples” compiled by Peter Kim (@peterkim) and his community. It illustrates which brands are using social media marketing, in what ways, with convenient links to each example. Check it out. We think it’s a beautiful thing! Continue Reading

March 5th is Deadline to get Tickets for Richmond’s First New Media Seminar

Today is the last day to purchase tickets for Virginia’s first New Media Seminar, which will teach small business owners how to maximize online marketing efforts through new media tools March 10th at the Holiday Inn Select Koger Conference Center. The seminar will show attendees how to create a new media marketing strategy, expand their… Continue Reading

RVA – 48 HOURS LEFT to purchase NEW MEDIA SEMINARS tickets for 3/10!

For our readers, we are extending a special 2-for-1 offer for the New Media Seminar on 3/10. Go to to purchase securely online. The new media seminar will teach you online methods and strategies to attract more customers, form ongoing connections with your existing customers and keep ahead of the competition. There are so… Continue Reading

New Media Seminars in Richmond, VA March 10th/11th!

Over the past year, we’ve had countless small business owners ask us if we were going to bring our new media and social media seminar to Richmond. I’m pleased to announce the launch of and we’re kicking off our New Media Seminars series in Richmond, VA on March 10th and 11th at the Holiday… Continue Reading

Social Media Experts to Gather in Richmond, VA for New Media Seminar

Facebook, Twitter, LinkedIn, and so on, and so on. It’s all over the news, but as a business owner or marketer, you have questions. Luckily, Madison+Main and several other companies are teaming up to bring the New Media Seminar series to Richmond March 10th and 11th at Holiday Inn Select Koger Conference Center. President &… Continue Reading

Meaningful Connection

Posted by Jeff Smack, Art DirectorThere’s a ton of buzz surrounding Social Media’s claim to the future of advertising and communication in general. No matter what can be boasted on behalf of social media, one thing can not be denied: It connects people. Connections are as significant as the people that make them. Over the… Continue Reading

Behind the scenes at NYC’s Shorty Awards

Posted by Joshua Barber, Creative Director – February 14, 2009 Here’s a short “behind the scenes” video of Dave Saunders AKA @madmain at the Shorty Awards in New York City. The event was held on February 11th, 2009 and can be viewed online at Attendees included MC Hammer, AFI bassist Hunter Burgan and was… Continue Reading

Madison+Main’s Dave Saunders in Wired article on Twitter

Posted by Joshua Barber, Creative Director – February 13, 2009 We are proud of our fearless leader, David Saunders. Within this past week, he has been in the Wall Street Journal and now Wired! The Wired article titled, “The Shorty Awards: Why Nerds Hate Twitter,” focuses on how the Shorty Award winners and finalist attrack… Continue Reading

Hasbro’s Video of Child Prodigy Artist

Posted by Joshua Barber, Creative Director – February 7, 2009 Here is an interesting viral video that’s had over 1 million hits due to it’s “amazing” nature. Funny thing is that people are still arguing if this is fake or real. I’ve got to hand it to Hasbro, they walked the fine line and started… Continue Reading

Go back in time with Google Earth 5.0

Posted by Joshua Barber, Creative Director – February 3, 2009 The latest version of Google Earth 5.0 has a few new interesting features. A user can see historical imagery of a place, tour the oceans and record their personal journey. It also features Mars togopography as well. I’ll be interested to see how this is… Continue Reading

SocialWhoIs for Twitter and Friendfeed Users

by Dave Saunders I found a new tool for Twitter and/or Friendfeed users that’s pretty cool and useful. SocialWhoIs works as a registry of information, similar to the Whois database…you can look up users, check them and see if you really want to know them or follow them. Transparency. from the website: SocialWhois is… Continue Reading

Pets In Uniform

Posted by Joshua Barber, Creative Director – January 29, 2009 Ever wanted a photo of your kitty as a three star general? Cause I sure have. If you’re like me, then check out Pets In Uniform is a website service that offers a close up digital photo available for download of your pet for… Continue Reading

Macintosh 1984

Posted by Joshua Barber, Creative Director – January 27, 2009 With Apple’s current 25th anniversary, I thought it would be interesting to take a look at the commercial that introduced the Mac into the world. Enjoy. Continue Reading

The Shorty Awards, Baby!

“What a long strange trip it’s been.” –Grateful Dead I was nominated for a Shorty Award over a month ago…these are awards for producers of the best content on Twitter. (in case you don’t know what the Shorty Awards are click here ). I was honored to be recognized, but thought what’s a shorty?… Continue Reading

Goodbye to friends, goodbye to a FREE Whopper.

Posted by Joshua Barber, Creative Director – January 17, 2009 Burger King has had such a strong response to their “Whopper Sacrifice” campaign,it was discontinued after 233,906 friendships were sacrificed. Details aren’t exactly clear, but the exposure for Burger King was immense. The idea was, a Facebook user downloads an application that allows you to… Continue Reading

Top 10 Things That Will Happen When Newspapers Die

Submitted by Dave Saunders Here’s another goofy top ten list. I was inspired to write this as I recently listened to a “futurist” talk about a future with no daily newspapers:So here goes, the top ten things that will happen when newspapers die: 10. Instead of writing “letters to the editor” your Grandpa will call… Continue Reading

ShamWow’s Vince Offer, Slash and Joey Buttafuoco

Posted by Joshua Barber, Creative Director – January 11, 2009 There is something very hypnotic about ShamWow’s Vince Offer. He is now introducing the “Slap Chop,” which makes chopping a variety of things effortless. “Stop having a boring tuna, stop having a boring life!” I ask myself, “now why don’t I have that-it looks great!”… Continue Reading

Holiday Inn Select Koger Center Picks Madison+Main for New Website

Holiday Inn Select Koger South Conference Center is expanding its online capabilities with a new website that will serve as a resource for guests and a marketing tool for the hotel. Madison+Main will incorporate new features on the website, such as online booking for the hotel, while expanding online customer service resources for guests and… Continue Reading

Feeds the Need

Posted by Jeff Smack, Art Director New to Subscribe to our RSS feed so we can keep you up to date with zero effort on your part. I’ve recently realized that much of the general public is not taking advantage this RSS’s convenience. If you’re one of them you really have no idea what… Continue Reading

The Top 10 Really Bad Realtor Headshots

submitted by Dave with research assistance by I think I’m addicted to Top 10 Lists. I read ’em. I write ’em. But my lists always seem to have a marketing bent or stress what you shouldn’t do; i.e. the top 10 people you shouldn’t follow on Twitter, top 10 online marketing mistakes, top 10 e-mail marketing… Continue Reading

Pizza Hut goes Viral.

Posted by Joshua Barber, Creative Director – December 24, 2008 Per, Pizza Hut has worked with Mediocre Films to put together a viral video that features pizza being delivered to someone waiting in a pizza restaurant. This has a throw back to early Candid Camera shows. It’s been a popular video getting over 250,000… Continue Reading

Giant GMail Art

Posted by Joshua Barber, Creative Director – December 18, 2008 Google hired videographer and artist, Saatchi Moscow to create a massive piece of Gmail art to engage the Russian people into using Gmail. The video ended up picking up various advertising awards throughout Russia. Continue Reading

Madison+Main Teams Up with Children, Incorporated to Spread Message Online

Madison+Main and Children, Incorporated teamed up to put a fresh spin on child sponsorship with the release of the Wingman webisode, which shows that helping children-in-need is not just charitable, it’s a cool thing to do. This proactive approach by the non-profit organization recognizes the effectiveness of targeting younger consumers through social media sites like… Continue Reading Retains Madison+Main as Agency of Record, the leading internet load board for the trucking industry, announced today that it has chosen Madison+Main, Advertising & New Media, as its agency of record. Madison+Main will handle creative concepts, brand management, social media campaigns, 3-D and guerilla marketing, billboard designs, radio, text messaging campaigns and event marketing consultation regarding trade shows and sports… Continue Reading

Tis the season for coffee snowflakes.

Per, The McDonald’s McCafe has an online application where you make your own “coffee-ring snowflake.” The application itself is a lot fun and reminds me of doing Spirograph  drawings as a kid. Give it a shot. And if you like the interactive aspect, check out McDonald’s secondary website which lets you make your own… Continue Reading

New Media, Social Media and Your Small Business: Pay Attention or Pay Too Much

Have you really been paying attention?What are your customers paying attention to? The Newspaper or the newspaper’s website.How can people watch TV if they’re updating their Facebook account? Do they open up the yellow pages or just type it into Google? Recently social media sites like, and Ning reported giant year-over-year audience gains… Continue Reading

anti-smoking ads, from around the world

I found these ads online, all centered around youth smoking prevention, and was fascinated with the different approaches used to combat teen smoking in other parts of the globe. I think one of the best ones was made right here in Richmond, Virginia, by our friends at Barber-Martin. Surprise in the Netherlands A Little Limp… Continue Reading

Talking Snowflakes from Utah

I saw this 30 second spot on T.V. the other evening and was instantly pulled in, yet didn’t really “get it” as a whole. On one hand, I like the whole personification of the flakes, somewhat obtuse outfits and enjoyed the use of humor to promote tourism. On the other, I felt like this was… Continue Reading

Children, Incoporated Takes New Approach With YouTube Video

Children, Incorporated is putting a fresh spin on child sponsorship with the release of the Wingman,a webisode which shows that helping children in need is a cool thing to do. Children, Incorporated is using New Media marketing methods to target a younger audience and point out that sponsoring a child isn’t financially out of reach… Continue Reading

Marmite and it’s insecurity complex

This short webisode about the UK’s Marmite spread adopts the love/hate relationship that people have with it. Personally I love it,but I know that there is quite a divide. How do people in Richmond, Virginia feel about Marmite? I’m guessing it’s more closer to the baby’s reaction. Joshua Continue Reading

If your website doesn’t suck…press here

I think most websites suck.  Creatively, technically and otherwise. And statistics will back me up on this, although there’s no official “suck” stat for websites, we can consider this: 100 million websites out there and the top 300,000 (.3%) collect 98% of all web traffic. This pre-supposes that people don’t like visiting website that suck.… Continue Reading

Toshiba’s Timesculpture!

Check out this “Timesculpture” that was created by Toshiba by using 200 Gigashot camcorders. Interesting use of forward and backward in relation to time, yet 360 motion in space…very interesting. Click here to learn about the making of Toshiba’s Timesculture. Continue Reading

AC/DC Music Video in Excel?

I found about about this video/file while checking out It is the first ASCII music video in Excel by AC/DC! Check it out on YouTube, but if you’d like to download the excel file, go to Continue Reading

Wacky Weekend Web Finds, aka The Monday Fun List

I made a note of a few completely fun/ridiculous places I found this weekend and, even more surprisingly, REMEMBERED to blog about them. The Monday Fun List….you weren’t doing anything important anyway. Odd Todd lets you enjoy hours of interactive fun making up excuses as to why you left your last job. Social networking… Continue Reading

Find a bathroom near you,

On this blog I like to let you know about weird, wacky stuff. Another great sources for this info is, after all that is there collective job, archiving the weird and wonderful web. But occasionally I find something weird, wonderful and wacky that works!I told you 2 weeks ago about Umbrella Today and you… Continue Reading

A new day in America, and new stuff from New Media

Congratulations to President Obama. That’s sounds wild, doesn’t it? Yep, we called the election early and correctly. Depending on how a few close states pan out today, it looks as though we were right on the money with our projection gleaned from the NMI (New Media Index) numbers. As many folks rejoice in this historic… Continue Reading

A mechanical man/monkey tries on his wings.

Here is a very strange little animated feature from Czech director Jan Svankmaje. It’s titled “Et Cetera” (1966) and features a mechanical man/monkey trying out different pairs of wings to some sort of dog/lizard trainer. I really like the style and use of typography for the piece…has a great woodblock marries a 1900 scientific book… Continue Reading

“You gotta be twitting me” …The definitive “Twitter List” for the next 6 minutes

Last week I blogged about a couple of cool Twitter sites that I found, and I got several phone calls and e-mails. It seems that lots of you liked Cursebird, the directory of people cursing on Twitter. Others were excited to learn that you can zap “non-followers” with Friend Or Follow.Over the past few months,… Continue Reading

Your neighborhood bully!

Here is a very moody, yet concept driven spot for Epuron. It was an award winner in the cannes international advertising awards and created by the German agency, Nordpol + Hamburg. I had a very hard time seeing where this was going, but was set up perfectly. Clever and simple. – Joshua Continue Reading

The Social Brand Index

Now that people know what Twitter is, here is the Social Brand Index which is a comprehensive list of trusted brands within the micro-bloging community. The index features accounts in different categories such as Business to Government & Politics. My only concern is that the interface is a bit bland, a fresh logo and face… Continue Reading

Cursebird, UmbrellaToday and other web 2.0 finds from madison+main

Cursebird.comOk. This one’s pretty good. takes all tweets that have four-letter words and re-tweets them in one long, constantly updating, stream of random profanity, asking “what the f#@! is everyone swearing about?”Umbrellatoday.comOK. This one is cool and useful and it works. is a totally simple, functional and brave web 2.0 idea.Umbrella Today will… Continue Reading

Slow motion water balloon ad?

Here is a great commercial that Schwepps-Austrailia just released.The combination of slow motion (high-FPS cameras), soft focus andmusic really creates an intense environment. This is a perfect example of technique and creative held at an equal level. Very nice. – Joshua Continue Reading

Art 180 Scores With Change for a Ten

This was one of the biggest community art projects in Richmond’s history, but also one of the smartest marketing campaigns ever conceived for a non-profit. In case you have been under a rock and haven’t heard, on October 10th, ART 180 celebrates its 10th anniversary. Their “Change for a Ten” project then jumps from smart… Continue Reading

Make music with your underwear?

It took me a while to fully understand the tutuanna* website, but once I did…dern. tutuanna* is a women’s underwear company in Japan and the appeal to the site isn’t just their product. Their layout is incredibly unique and interactive. The best part is the tutuanna* melody maker where users drag in different variations of… Continue Reading

Carnivorous iPod

It’s amazing the influence that the iPod has had on popular culture. A friend passed on a link from where a Japanese company released an iPod sleeve that is a dead ringer for raw meat. This popular accessory is packaged in a cellophane wrapped styrophone container and sold the low price of 6,800 Yen… Continue Reading

Have you ever fired a client?

It’s one of toughest things we have to face in business. Firing a client. Everyone has to do it, at some point. Recent discussions with a client of ours have broken down and I am forced to think about the topic again..luckily I haven’t been in this situation too often.When the relationship with a client… Continue Reading

Shake it!

Just when you thought you’ve seen it all…  Check out this YouTube page which gives the viewer a tutorial on the Wii’s Wario Land: Shake it! Without giving too much away, the viewer interaction of this video is very original and got me hook, line and sinker. It’s in the vain of HEMA’s website and I expect… Continue Reading

Online ads as entertainment?

Craigslist. We’ve all seen it and probably have all used it. More and more, I find people’s voice, creativity and personality as a major source of entertainment. I was looking at the ads posted by photographers and came across this one. “… looking for an attractive model (no experience necessary) to model for me. I… Continue Reading

First the Pet Rock …Now, nothing-the product.

Looking for a gift for that special someone? If you go to, you can purchase “nothing”-the product. Here is what the website has to say, ” This lovingly crafted vial of emptiness is filled to the brim with unfettered nothingness. Free from the burden of possessions, the weight of responsibility, Nothing is as idiotic as… Continue Reading

The city of Venezia

I walked out of the train station in Venice and this billboard for Persol was the first thing on the horizon. You might be surprised to see an enormous advertisement in this ancient city, but this billboard’s lifetime is based on the timeframe of work on the San Simeon Piccolo church. If you look closely,… Continue Reading

Update on

While I sat my fat butt on the couch, switching channels between the Jerry Lewis Telethon and the Republican Convention and the non-event in Louisiana that CNN was covering, I really felt I had a lot to rant about. Luckily for me and you, Richmonders can now rant in “micro.” Even though we were… Continue Reading

Is Viewzi the search engine for the future?

People’s loyalty to search engines has always interested me. A lot of times I’ve noticed that they use Explorer because that’s what they’ve “always” used, or on the flip side, I hear about the latest daily updates/new functionality from Firefox and how great it is. I use Firefox, but haven’t jazzed it up…I’m a virtual… Continue Reading

So you wanna hire a “web guy”… THINK about it first.

So I know a company that wants to hire a “web guy.” I’ll change the name to protect the innocent. Let’s call them Richmond, Virginia-based XYZ, Inc. They manufacture and wholesale widgets (make believe products, not web apps) and have 25 employees.So the Marketing Director (smart, young and a real go-getter) talks to the CEO… Continue Reading

Skittles commercial – perfect combination

About half way into this Skittles commercial, I was completely hooked. Every aspect was executed well from the basic concept, casting to the special effects. It really just proves that everything doesn’t have to be bigger than life to grab people’s attention. I specifically enjoyed the emotional slow zoom in on “Tim” while he’s describing… Continue Reading

A glimpse of Web 3.0?

Mozilla labs (the folks behind Firefox) have put together a “future browser concept” called Aurora. There are a few different videos demonstrating how people could possibly interact with the web in the real world. These projections seem to be pretty right on the mark and it will be interesting to see what path Web 3.0… Continue Reading Goes Live 9/01/08 at 9:01 am

I’m excited to announce Madison+Main’s official sponsorship of the newest and silliest social media experiment to ever hit Richmond, Virginia, This new blog, launching September 1st at 9:01 AM, will track all the things you can’t do in Richmond. Get it? Things like: “You can’t find ponies at Pony Pasture” and “You can’t make… Continue Reading

the transformation from audience to community

With almost 2 decades of experience in advertising, old habits can be hard to break. When talking with clients, I catch myself saying words like “audience.”The web, and in particular social media websites (facebook, myspace, gather, eons), is causing us to re-think (or re-state) the word “audience” as it relates to awareness forms of advertising.Taking… Continue Reading

Who shot the Circuit City viral? and are those CNU kids?

Update:Fuel Creative, the one here in Richmond, not the one in South Carolina, is the production company that gets some cyber-kudos for the cool, new viral video from Circuit City called “field test” about the new flip video camera. Yesterday’s post didn’t include proper credit, so I wanted to fix that. Great job guys! The… Continue Reading

The power of the Brand

I came across this Japanese McDonalds commercial and thought it was really interesting on a few different dimensions. McDonalds is one, if not the most recognizable brand in the world. In this commercial, McDonalds really stays true to it’s core identity. The color scheme, outfits down to the models hair color was an exact match.… Continue Reading F’s up Twitter

There’s probably a social media strategy somewhere laying in a drawer at Media General. They may have paid a hefty price for a consultant to dream it up, then they fired him/her because their ideas were too “out of the box,” and stuck the report in a drawer. Times got really tough and upper management… Continue Reading

interesting reads about social media…

Read #1:Great article yesterday in the Wall Street Journal, citing examples of several business that have banded together to extend their marketing reach through social media. We’ve been saying small business should leverage the power of social media since ’05.Check it here. Read #2My rants about (and unsolicited advice for) the Richmond Times-Dispatch always have… Continue Reading

If it’s good enough for Obama…

So how does a junior senator from Illinois beat down the presumptive nominee for president? How does he raise more money than the Clinton “machine”? How does he bring more people into the political process and shake up up the staus quo?Yes, he has charm and charisma and his message of “change” is timely and… Continue Reading

Microsoft Pursues Powerset, “Semantic Web” Technology

After a failed fourth (and final?) attempt to purchase Yahoo!, Microsoft has expressed interest in buying Powerset, according to a BusinessWeek article a few days ago. Powerset, like Yahoo!, is a search engine of sorts, though it promises a smarter way to search the internet. Instead of scouring the internet for words matching the query,… Continue Reading

Clarification: Style “Not in Trouble”

This social media stuff kind of blows my mind everyday. I write a few things about Style Weekly, that were critical, on this blog. Some said I was picking a fight. Others said right on.’t think anybody really read our blog…in fact, I am absolutely amazed that you are reading this now.Anyway, to his… Continue Reading

Is Google Making Us Stupid?

The answer is yes. No, no just kidding. Please, please Google is GOOD. I tell clients that all the time.I really got a kick out of this article, however. the “new media” types who regularly read this blog would find this Atlantic Monthly article a sad commentary on the times, I think it’s a partly… Continue Reading

With the barrage of information that comes from the internet, it sometimes takes me a second introduction for something to sink in. Yesterday, I remembered a search engine that donates money to your favorite charity every time you use it. It’s called and there are over 60,000 non-profits on their roster. This came to… Continue Reading

Did I Catch a Viral Video?

The New Media MinuteA vlog, brought to you by:Madison+Main, Advertising & New Media Today’s Episode: Viral Video Dave’s latest vlog explores the world of viral video. Dave covers how to market your business by distributing viral video through email or sites such as YouTube. Continue Reading

Big Fish, Small Pond

While snorkeling in the clear waters of Cozumel, Mexico for Cinco de Mayo, the Madison+Main crew caught this outrageous shark attack on film. We’re sharing it with you for the Memorial Day holiday weekend. Have fun…and if you’re going to the beach, keep a weather eye on the waters! Check back next week for a… Continue Reading

The Manifestation of New Media

Did you know that you can text Google (466453) for addresses and phone numbers? Did you know that if you text “newmedia” to 68247, you can find out more about Madison+Main? These questions, among others, have led us to the realization that new media isn’t something you can just write about…you’ve got to show it,… Continue Reading

why can’t some newspapers figure out new media?

“i read the news today, oh boy…”Yep, there it was front page of my Richmond Times-Dispatch (, an article from the publisher saying there will be 16-20 pages less in my newspaper every week. 2 weeks ago, the OpED piece Tom Silvestri wrote mentioned that circulation is down again.Less circulation + less ad revenue =… Continue Reading

3-D advertising

We’ve talked repeatedly in this blog and elsewhere about the idea that New Media is 3-D; relying upon creativity, technology and interactivity as its 3 most crucial components….and some of the big agencies like BBD seem to be getting the point. McDonald’s is back in the ICE business, well sort of. After woefully attempting to… Continue Reading

coo-coo for C.O.O.’s

Recent research suggests a rather simple but effective marketing strategies for reaching C-level execs at the Fortune 2500 companies. The folks “high up the food chain” are slightly younger than they were just a few short yers ago—with many high-level execs of Boomer age—because their are bolting for early retirement.(If you want to market to… Continue Reading

The new frontier

I just recently got back from a trip to NYC where I saw a very interesting 3-d billboard featuring the next phase of “outdoor advertising.” Take a look at this…a lot of fun. www.moonvertising.comJoshua Barber– Continue Reading

New technology changes our city streets

There is a new phenomenon called “walking while texting” which has prompted the use of padding on lamppost and trash bins on London’s busy Brick Lane to avoid the ever-rising walking while texting accidents. The pads were sponsored and mounted by 118118, a British directory assistance company, and Living Streets, a well-known charity dedicated to… Continue Reading

Calling all young ears!

Have you noticed a high-pitch “buzz” outside of any convenient stores, lately? If so, you’re probably under the age of 30. Various shop owners across the globe have begun broadcasting a mosquito’s chirp at their storefronts to keep teenagers from loitering outside of their place of business. The pitch is only audible to those with… Continue Reading

The next generation of the domain.

.biz, .us, .info. We’ve all seen these domain extensions that generally mean you’re “a little late” in the web game. And by “a little late,” we really mean “too late.”No business really wants to have a .biz domain, but once the .coms were taken, another avenue had to be traveled. A lot of people are… Continue Reading

Like LI? You may love Naymz.

Here’s something new in the world of social networking. I know many of you are on LinkedIn, I’ve been talking about that for the last year or so. Today I found a new site that has some pretty cool features, It takes some of the cool features that you’ve found on LI, such as… Continue Reading

Cool new media stuff

Hey folks check out It’s in alpha right now, but I love where they are going with it.The site is clean and “user -proof,” an ode to the Big Red Button Theory, my version of web development and end-user design. Easy to use and navigate web is something I’ve been harping on since reading… Continue Reading

You have found the cure to viral February!

How Belly Flops, “shoot ‘em games” and blogs boost Brand. So you watched the Employee Abuse video, played ATTACK OF SENSELESS ADVERTISING! and now you’re here at our blog. Why? Because of viral marketing, that’s why. What is viral marketing, you say? It’s brand awareness driven and spread by word-of-mouth: when a friend recommends a… Continue Reading

What is a “brand” and where can I get one?

Before you get a “brand,” let’s first ask ourselves, what does the word “brand” really mean? Everyone thinks they know what the term “brand” means, but if you ask 100 different “experts,” you’ll get a 100 different answers. I’ve searched for 18 years and honestly can’t say that I’m happy with any of the definitions… Continue Reading


Madison+Main recently launched four new websites for its clients Big Brothers Big Sisters, Camp-aign for American Kids, The Coleman Institute and Vera’s Fine Jewelers. Be sure to check out all of these websites! Big Brothers Big Sisters, mentoring Virginia children to become productive adults. Camp-aign for American Kids, assisting American kids with Faith & Value… Continue Reading

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