Category Archives: Marketing & Advertising

Madison+Main’s Weekly Report – July 1 2016

Madison+Main Weekly Report for July 1st, 2016
‘Murica
Hey folks,

Chances are by the time you receive this edition of the Weekly Report, you’ll already be on your way to a beach or a barbecue celebrating America. Even the poor souls in New Jersey who aren’t very patriotic will be pleased that they get a three day weekend (I’m not picking on New Jersey, but they were voted the least patriotic state in a survey this week by Wallethub.com). My beloved Virginia – land of my birth – was voted #1 Most Patriotic state in the Union.

And as we jump into the weekend’s festivities, I want to remind you that Independence Day is more than “baseball, hot dogs, apple pie and Chevrolet.” It’s also about celebrating America with cheap fireworks made in China. #OhTheIrony #USAUSA
Baseball, hot dogs, apple pie, and Chevrolet
There’s nothing more American than advertising.
Monday, June 27th – The Entertainer 
On Monday, I had every single block of my calendar filled from 7:30 a.m. to 4:30 p.m., so I was mentally exhausted when I showed up at Bravo Music Academy for my half-hour piano lesson with the most patient, caring and encouraging piano teacher in the world, Tonya Cory. Monday marked one year of lessons. 52 in the last 70 weeks since I started playing piano. On Monday, I made it through Scott Joplin‘s The Entertainer. Perhaps some day I will post a video.
Madison+Main salutes Capt. Lee Whitfield, friend and long-time Weekly Report subscriber, currently on active duty at Camp Buehring in Kuwait.
Tuesday, June 28th It Takes A Village 
On Tuesday, we had a great meeting with the retail and marketing teams at Village Bank and on the way back, I realized what a phenomenal impact Village Bank has made since its humble beginnings in 1999 in the village of Midlothian. With 11 locations and hundreds of happy employees, they have been the engine for small business and community involvement in RVA. We’re proud to be their agency and especially happy to be a customer.
Judy, owner of Sam’s Hot Dogs in Mechanicsville, makes the best Southern slaw dogs in RVA.
Wednesday, June 29th Service Above Self
On Wednesday morning, I met a nice young lady named Katherine Earle — daughter of my friend Tom Earle — who recently graduated from Christopher Newport University. I’m always happy to spend a few moments with a young person who’s interested in the “biz.” She is looking to network with folks in RVA and you can connect with her here on LinkedIn.
After work, I cruised over to Stonehenge Country Club for our annual installation banquet for Midlothian Rotary. Apparently I didn’t get the memo, as I showed up in khakis and a golf shirt and everyone else had a tie and jacket. #DontYellAtMeImAVolunteer Despite my lack of fashion awareness, I was given the Service Above Self award by outgoing Club President, Allen WorleyI was sworn in as President Elect for 2017 alongside this year’s President, Maureen “Magnificent” Patterson. The countdown begins.
Thursday, June 30th Orientation
 
Thursday started early with a 7:30 a.m. phone call with fellow board members from Junior Achievement of Central Virginia. At the same time, in Harrisonburg, my daughter Hattie was going through orientation at JMU. It’s hard to believe my little girl will be in college in less than eight weeks. Another countdown begins.

Friday, July 1st 

– The First Six Months
Today marks the start of the 2nd half of 2016. There are only 176 shopping days left until Christmas. www.xmasclock.com #YouAreWelcome
This weekend, we’re taking the whole crew to Washington, D.C. to celebrate the Fourth and watch some Nats baseball. On Monday, I will continue my tradition of setting off $200 worth of “bombs bursting in air” in my cul-de-sac for the amazement and delight of my neighbors. #Murica
“If we love our country, we should also love our countrymen.”
        – Ronald Reagan

  Signature
Dave Saunders
Chief Idea Officer

Madison+Main’s Weekly Report – June 24th, 2016

  Finding Your Niche Hey folks, The word “niche” has always looked funny to me and I don’t think most people know what the word really means. I often hear people pronounce it “neesh” as opposed to “nitch.” Regardless (and I don’t mean “irregardless” because that’s not a word), business people bandy the word about… Continue Reading

Madison+Main’s Weekly Report – June 17th, 2016

“Ask Your Doctor…” Hey folks, I remember a time in the late 90s when Big Pharma started advertising on TV. Prior to this, drug manufacturers didn’t do direct-to-consumer advertising, relying mostly on pens, pads and promo items delivered directly to doctors’ offices. There were also stories about doctors getting kickbacks for prescribing certain brand drugs to patients.… Continue Reading

Madison+Main’s Weekly Report – June 10th, 2016

Madison+Main Weekly Report for June 10th, 2016 Mowing the Grass Hey folks, Last year, I spent more than 20 Saturdays aerating, mowing, trimming, edging, and pampering my lawn. Having no expertise in horticulture and substandard tools (a 10-year-old push mower), I was very unimpressed with the results. My grass looked like crap. Despite spending countless hours… Continue Reading

Madison+Main’s Weekly Report – February 19th, 2016

Let Me Take a Selfie Hey Folks, My dad was an early adopter. When I was a kid he had a cell phone. Of course this was the 1980s and the thing weighed 23 pounds. It was big, bulky and didn’t do anything except make phone calls. Today’s cell phones do lots of things. The… Continue Reading

Madison+Main’s Weekly Report – February 2nd, 2016

The Little Things   Hey Folks, Regular readers of the Weekly Report will know that I often stress the importance of “The Big Idea” and talk about how thinking “Big” can lead to success. You know I believe that #BoldBrandsWin, but this week, I was reminded that Hall of Fame basketball coach John Wooden was… Continue Reading

Madison+Main’s Weekly Report – February 5, 2016

February.   Hey Folks, I’ve always hated February. It’s cold. It’s wet. Everyone’s in a bad mood. February is that short period of time on the calendar that everybody just wants to be rid of, kind of like relatives that overstay their welcome…in winter. And this year it’s even worse. It’s a leap year. As… Continue Reading

Madison+Main’s Weekly Report – January 29, 2016

Comfortable Shoes   Hey Folks, It was one of those weeks, where comfortable shoes seemed to be the norm. From Monday to Friday, we tried to forego the dress code and opt for comfort. Snow days make us uncomfortable, whether it’s driving in the city or shoveling a driveway, and we seek comfort in everything;… Continue Reading

Madison+Main’s Weekly Report – January 22, 2016

The Blizzard of 2016   Hey Folks, I am writing this week’s email missive from the comfort of my kitchen table, where I am working today. The Madison+Main-iacs get a snow day, but we’re still working hard, including conference calls starting at 8:30 am. Instead of a full report, I’m going to hit a couple of… Continue Reading

Madison+Main’s Weekly Report – January 15, 2016

GenY is now GenDIY   Hey Folks, I’ve known for some time that the DIY trend is big among Generation Y, especially since HGTV and the DIY Network have been reporting big numbers among 20-somethings. The advent of Pinterest as a major player in the social media space is more evidence and you can’t get… Continue Reading

Madison+Main’s Weekly Report – January 8, 2016

Priorities   Hey Folks, After 25 years in this business I don’t often have breakthroughs, but I did this week. It’s rare to have a big, honking change in viewpoint or a new way of looking at things. In 2013 I realized I had been shaving the wrong way for 30 years and started rinsing… Continue Reading

Madison+Main’s Weekly Report – December 18, 2015

The 6 Minute Rule   Hey Folks, We have a lot of quirky rules here at Madison+Main. Large companies have policies and procedures, but we have guidelines and funny stories. For example, the “Mis-Steak Rule” simply means that if we misspell a word and it escapes our diligent copyediting process, then the team has to… Continue Reading

Madison+Main’s Weekly Report – December 11, 2015

It’s the Most Wonderful Time of the Year   Hey Folks, There’s nothing like the holidays to bring out the worst in people. The craziness that surrounds Black Friday seems to kick off a 5 week period of madness and bad behavior. Perhaps we as a society misbehave every day, but it seems to be… Continue Reading

Madison+Main’s Weekly Report – December 4, 2015

Happy Holiday… Movies   Hey Folks, Dave is out today, but the Madison+Main-iacs stepped in to deliver your Weekly Report. Some people, likePeter Larsen of Cobb Technologies, rely on this email too much for us to skip a week. We hope that you all had a wonderful, festive and indulging Thanksgiving last week. Are you… Continue Reading

Madison+Main’s Weekly Report – November 20, 2015

The Kids Table   Hey Folks, I hope you have a wonderful Thanksgiving next week, and I also hope you get to spend some time at “the kids table.” I’m like Peter Pan, I never wanted to grow up. I miss sitting at the kids table on Thanksgiving. Think about it… no one argues at… Continue Reading

Madison+Main’s Weekly Report- November 13, 2015

Celebrating Milestones Hey Folks, Celebrating milestones is a little bit different than celebrating an achievement. For example, I’ve heard my kids talk about dating someone for 3 weeks, which is a milestone but my Mom & Dad being married for 49 years is an achievement. Milestones simply mark the passage of time whereas an achievement… Continue Reading

Madison+Main’s Weekly Report- November 6, 2015

Art is Subjective Hey Folks, Greetings from beautiful downtown Urbanna, Virginia, home of the 58th Oyster Festival where the sleepy town mushrooms into more than 100,000 people who cram the streets of this working waterman’s village, consuming ungodly amounts of alcohol and the Chesapeake’s bounty. In the shops on Main Street several artists feature their… Continue Reading

Madison+Main’s Weekly Report – Friday, October 30

Getting Old is Scary Hey Folks, Tomorrow I turn 48. Yes, I’m a Halloween baby and yes, I’ve just realized that getting old is kind of scary. It seems the older I get, the more frightened I become. Even daily chores that used to be routine and mundane now fill me with anxiety. For example, getting my blood… Continue Reading

Madison+Main’s Weekly Report – Friday, October 23

11 Hour Day Hey Folks, In the brand and marketing business, our “Christmas season” is in October. It’s the busiest time of the year and sometimes we have to put in an 11 hour day. At Madison+Main we pride ourselves on maintaining a positive work/life balance, but this month long days are the rule, not… Continue Reading

Madison+Main’s Weekly Report- Friday, October 16

A Slow News Day Hey Folks, While many of you were distracted by non-news this week, we were busy… even on a slow news day. To me, it’s funny how we have more access to information than ever and fewer people that access the important information. Our social media feeds are full of salacious details… Continue Reading

Madison+Main’s Weekly Report – Friday, October 9

The Next 10 Years Hey Folks, It’s hard to believe it has been ten years already. Madison+Main celebrated it’s 10th anniversary Wednesday night. We had cake. We had booze. We had a good time. And although I’ve been thinking a lot about the last 10 years lately, this week I turned my attention towards the… Continue Reading

Madison+Main’s Weekly Report – Friday, October 2

Stylin’ & Profilin’ Hey Folks, With rain every day since our last Weekly Report, I have looked for some motivation and some comic relief this week. Special thanks to my friend JJ White for providing both. JJ frequently posts quotes, pictures and videos of his boyhood idol, Ric Flair, on Facebook, and that’s exactly what… Continue Reading

Madison+Main’s Weekly Report – Friday, September 25

Bicycle Races Hey Folks, With the “big” bicycle races winding down, I hope that Richmond will get back to normal next week. And by normal, I mean occupied with actual people, actually working and actually dining out at local establishments. This week in the heart of downtown, Richmond looked like a ghost town. The 500,000… Continue Reading

Madison+Main’s Weekly Report – Friday, May 8th

Hot Water Hey folks, Last weekend I stood huddled over a camp stove thinking “a watch pot never boils.” It was 40 degrees in the Allegheny Highlands, and I desperately needed hot water for coffee. A gas stove. Shaking hands. A ceramic pot. 25 minutes later… voila! My so-called “Instant Coffee” took almost half an hour… Continue Reading

Madison+Main’s Weekly Report – Friday, May 1st

“It’s Gonna Be May” Hey folks, Today is May Day. In some cultures it’s a Spring holiday, complete with singing, dancing and cakes. In the former Soviet Union it was known as International Workers Day and used as an excuse to parade Intercontinental Ballistic Missiles through Red Square. For others, May Day is simply a distress signal. But at Madison+Main, most… Continue Reading

Madison+Main’s Weekly Report – Friday, April 24th

“TAKING OVER” Hey folks, For the first time in 2015, the Madison+Main-iacs have managed to take over the Weekly Report. And by “take over” we mean, Dave asked me, Derek Fair, to write it and I politely agreed. As our fearless leader is out of the office, attending the Virginia Council of CEOs Annual Retreat in Williamsburg, we’re attempting to learn the new… Continue Reading

Madison+Main’s Weekly Report – Friday, April 17th

“It’s Nice To Be Recognized” Hey folks, When I was younger I heard the phrase “It’s just nice to be recognized” used as a consolation when people didn’t win the big award they were seeking. The winners always say things like, “I’m humbled by this award.” And the losers say, “It was nice just to be here.”… Continue Reading

Madison+Main’s Weekly Report – Friday, April 3rd

The Day After Hey folks, The pessimist in me will always remember today as “The Day After Coach Smart left VCU.” The optimist in me will probably remember today as “The Day After I left for vacation.” The realist will barely remember this, because Friday is simply “The Day After Thursday. When I get bad news,… Continue Reading

Madison+Main’s Weekly Report – Friday, March 27th

IT TAKES A VILLAGE Hey folks, This week’s Weekly Report is coming to you live from the Chesterfield Country Airport, where an entire village of people are gathered to shoot Village Bank’s latest TV ad, so I am having to phone in this week’s e-mail. Unlike the author of ‘It Takes A Village’ – Hillary Clinton – I keep all of… Continue Reading

Madison+Main’s Weekly Report – Friday, March 20th 2015

4.9% Hey folks, “There are lies, damned lies and statistics.” – Mark Twain. It’s one of my favorite quotes and numbers have always fascinated me. 4.9% could be a great thing. 4.9% could be a terrible thing. It depends on how you look at it. Getting a loan from the bank at 4.9% is awesome. Having… Continue Reading

Madison+Main’s Weekly Report – Friday, February 6th 2015

“THIS IS A SIGN WE SHOULD WORK TOGETHER”   Hey folks, Madison+Main got a lot of attention this week. I was on the local news Monday talking about the “best and worst” Super Bowl ads. Monday’s Richmond Times-Dispatch had an article in it where we announced three new clients (Madison+Main Hits a Triple) and we announced two new hires; Cassie and Madalyn. Our friends… Continue Reading

SuperBowl Ad Myths; Debunked

Football fans, and those who love them, will gather around bars, parties and living rooms all over the world Sunday night for Super Bowl 49. The game, in recent years, has become a spectacle that gets attention, tons of attention for the ads, something people normally avoid. During the regular season “the commercial break” signals… Continue Reading

Madison+Main’s Weekly Report: 10/24/14

Life Doesn’t Have a Pause Button Hey Folks, Maybe it’s because I have another birthday approaching, but several things gave me pause this past week. It’s a busy time of year between networking events, client meetings, football practice four nights a week and weekly ceremonies at the high school for my daughter (honors society, beta… Continue Reading

Madison+Main’s Four Crucial Rules For Creating a Winning Brand

Be Focused – Successful brands are focused; they know their purpose and their brands reflect that.  Think about Nike – They want to promote fitness and sell their products; thus, their tagline and advertising promotes that idea.  Don’t be afraid to evolve your brand over the years, either.  As your brand’s goals changes, think about… Continue Reading

Madison+Main’s Weekly Report – July 11th, 2014

In a land far, far away… Hey folks, Once upon a time, the hardworking people at Madison+Main got to take a vacation. They traveled near and far, they traveled through exotic locales. Molly left for Costa Rica with her home-again hero Lee, Colleen is visiting New York City and I spent an afternoon in Hopewell. Just kidding. I’m flying out Saturday to meet up with Sue and… Continue Reading

Madison+Main’s Weekly Report – June 27th 2014

Priorities Hey folks, It was a busy week at Madison+Main, and for once I felt like my priorities were in order (this week’s theme of “Priorities” is brought to you by my friend Greg McQuade of Channel 6. Greg is one of the most positive people I know and inspires people constantly.) Keeping a good work-life balance is… Continue Reading

Social Listening: What is it and why is it important for business?

By Account Management Intern, Riley O’Shea Renowned marketing expert Austin Powers once noted that the size of your social web presence is irrelevant, but rather “it’s how you use it” that really matters. Naturally, Mr. Powers was describing the latest digital marketing trend known as “social listening.” At its core, social listening involves closely monitoring… Continue Reading

Post 06.5.14 – Madison+Main Tries Rock Bottom Brewery!

By Lindsey Durfee, Marketing Administrator First off, who doesn’t appreciate a good craft beer? All right, all right. I understand that there’s such a thing as “gluten free” people, like my favorite Graphic Designer on staff, who physically cannot enjoy a good beer. But otherwise, who can say no? I certainly can’t. When Brian Chandler, President of CommonwealthPR, approached Madison+Main with an… Continue Reading

Post 06.5.14 – Virginia Women’s Center Takes Over Chesterfield Towne Center!

By Graphic Designer, Colleen Festa This spring has been a very exciting time, as we launched a new interactive, large-scale campaign for our client Virginia Women’s Center. This campaign actually began last year, when we began sharing tips on how to live healthy and improve your life. We designed interactive social media graphics and infographics that used bright and fun illustrations. The popularity… Continue Reading

Post 06.4.14 – Madison+Main’s June Media Mixer at Casa Del Barco!

You’re Invited! Join the Madison+Main-iacs on Wednesday June 18th, 2014 from 5:30 – 8:30pm for our June Media Mixer at Casa del Barco! Appetizers Happy Hour Drink Specials Networking 320 South 12th Street Richmond, Virginia 23219 (Downtown, at the historic Canal Walk) To RSVP… email LindseyD@MadisonMain.com or sign up on our Facebook page, or tweet us @madisonmain or give us a call at (804)… Continue Reading

Post 06.3.14 – Introducing Our Summer 2014 Interns!

Introducing our Summer 2014 Interns! Kaity “Sea Bass” Byrum, Graphic Design Intern I graduated from Longwood University in 2013 with a BFA in Graphic Design. After taking some time off post-graduation, I am hoping that my internship at Madison+Main will help me re-enter the world of graphic design by freshening up my skills and gaining some real world experience.… Continue Reading

Post 05.30.14 – Madison+Main’s Weekly Report

Hey folks, With a Monday holiday, the week at Madison+Main was short and sweet; just like Sammy Yatco, our superstar Account Manager who was on vacation in OBX this week. And boy, did we miss her. This week’s email is going to be short and sweet as well, because there’s too much to do today and not enough hours. You’ve… Continue Reading

Post 05.23.14 – Madison+Main’s Weekly Report

Hey folks, I am dialing in this week’s Report from the beautiful Bath County, Virginia, and more specifically, holding my iPhone at a 45 degree angle towards a cell repeating station somewhere South/Southwest of Warm Spring, Virginia on top of a peak in the George Washington National Forest. Thank goodness I have Verizon. If I… Continue Reading

Post 05.22.14 – 33rd Annual Vintage Virginia Wine & Food Festival

33rd Annual Vintage Virginia Wine & Food Festival May 31 – June 1, 2014 Next weekend, you’ll find the Madison+Main-iacs in Northern Virginia for the 33rd Annual Vintage Virginia Wine & Food Festival. The highly anticipated event, located at Bull Run Park Special Events Center in Centreville, is guaranteed to quench your thirst and fill your… Continue Reading

Post 05.16.14 – Madison+Main’s Weekly Report

Hey folks, “I never meant to cause you any sorrow
I never meant to cause you any pain
I only wanted to one time to see you laughing
I only wanted to see you
Laughing in the Purple Rain” It feels a lot like 1994. I was living in Los Angeles at the time, and everyone was talking about… Continue Reading

Post 05.14.14 – So Long, Spring 2014 Interns!

By Sarah Dawes Murphy, Marketing Communications Executive Ah, May. The end of the academic semester. The time when Madison+Main-iacs try to squeeze work into every last second our out-going interns spend still roaming the first floor of 101 E. Cary. Cruel? Maybe. But we’re really just prepping for what I’ve come to call, “The Intern Void”—that… Continue Reading

Post 05.9.14 – Madison+Main’s Weekly Report

Hey folks, It was a busy week at Madison+Main as May rushed in. The Madison+Main-iacs and I have been attending events nonstop this month. On May 1st we sponsored the RVA Creativity Awards. On May 2nd we attended the Richmond Ad Show. And this week, I had an after-hours event every single night. That, combined with early morning meetings… Continue Reading

Post 05.6.14 – Oregon V.S. POM

It’s tough when people criticize your work product. Especially in this business, the ad business, where we put a lot of time and thought and creativity into projects, it is difficult to be subjected to criticisms. We expect our peers to be respectful and constructive. We let clients be more than honest with feedback. But… Continue Reading

Madison+Main Weekly Report for May 2nd, 2014

It’s Award Season! Hey folks, RVA Award Season is in full swing. It’s that time of year where generally mild-mannered business types forgo formalities of humility and strap on cocktail wear to self-congratulate one another. And why not, darn it? There are people out there who deserve a little recognition for things like hard work, creativity and giving… Continue Reading

A Review of the Legalities of Social Media

By Account Management Intern Brandon Singletary Last week, Dorsey McFadden, Sarah Murphy and I had the pleasure of attending the Richmond PRSA Luncheon at the Lakeside Country Club. Speaker Chris Fortier spoke about “Legalities of Social Media” and he sits on the Board of Governors for the Virginia State Bar Young Lawyers Conference as the… Continue Reading

Native Advertising

By Dave Saunders Chief Idea Officer “Native Advertising” is a word that has been buzzing pretty loudly without much explanation for the past year or so. Content curated for social and mobile channels has brought with it new avenues for your marketing message. Paid posts, sponsored messages, shared posts and twitter testimonials are all new forms of… Continue Reading

Implicit Memory, Explicit Memory & Awareness

Madison+Main Chief Idea Officer, Dave Saunders sits down with Kieran Wagner to discuss Awareness and the role of different types of human memory. Dave explains the difference between explicit memory and implicit memory and their function in creating, driving or expanding awareness. His primary example is the National MS Society’s brand color and various ways of… Continue Reading

SEO in Easy Terms

Madison+Main Chief Idea Officer, Dave Saunders sits down with Kieran Wagner to discuss SEO in easy terms. Dave talks about the variety of acronyms that marketers use and demystifies one of them, Search Engine Optimization. Dave explains what businesses want to know in common sense terms and everyday language. Continue Reading

Convergence

Madison+Main Chief Idea Officer, Dave Saunders sat down recently with documentary filmmaker Kieran Wagner. Dave discusses the age of convergence, specifically talking about marketing and communications beyond the Age of Information. This is the first video in a bi-monthly, year-long series of conversations with Madison+Main’s President. Do you have question for Dave? Is there a… Continue Reading

Creating a Functional Workspace Starts with Creativity

By Brettany Taylor, Account Management Intern Regardless of the business you are in, efficiency and organization are key ingredients in achieving success. For smaller companies, creating a workspace that is organized and functional requires a little bit of creativity. Here are a few tips on how you can achieve this for your small business. Layout… Continue Reading

Augmented Reality

By Sarah Dawes, Client Services Coordinator aka @SDawesie What is it? “At Madison+Main, we know the difference between what’s new and what’s next.” We’ve been living by this phrase at Madison+Main since the very beginning, which might be why we’re all completely jazzed about augmented reality: a new technology that uses computer generated images to blur… Continue Reading

Facebook Timeline is Coming! Don’t Panic.

Beginning March 30th, Facebook is making its new Timeline mandatory for all users and pages. Yikes.

Judging from the reaction around the social media world, “change” is not something everyone likes. However, businesses should not be fear the changes but embrace them. These new FB formats will help them more easily market and manage your brand message. Here are some tips from the team at Madison+Main, so your company is well prepared. Continue Reading

Celebrate the National MS Society’s 55th birthday with a donation to the Amazing Raise

The Amazing Raise has come to Richmond. This 36-hour online giving challenge encourages supporters to come together and raise money for local nonprofits. The event began at 6 a.m. today and lasts until 6 p.m. tomorrow, October 6. The goal is to raise as much money as possible in 36 hours for hundreds of area… Continue Reading

Madison+Main Creates YouTube Video for MS Society

As many of you know, Madison+Main is committed to working towards a world free of Multiple Sclerosis. And as a big supporter of the Central Virginia Chapter of the MS Society, we have volunteered our time and services to help promote their fundraising events. This past spring, several of the Madison+Mainiacs took part in the… Continue Reading

National MS Society Raises a Whopping $4.3 Million Through Social Media

According to a recent survey in The Chronicle of Philanthropy, only half of the 150 charities surveyed were generating any revenue from social media. Bucking the trend was the National MS Society, which raised an impressive $4.3 Million in 2010, directly through social media. We all know that social media is vital in today’s marketing… Continue Reading

Join the Madison+Main-iacs at the 10th Annual Comfort Zone Camp Fall Bash

Join us at the Innsbrook Snag-A-Job Pavilion on October 15th from 4:00 p.m. – 9:30 p.m. for Comfort Zone Camp’s 10th Annual Fall Bash. Comfort Zone Camp hosts the Fall Bash each year to support children who have lost a parent, sibling or primary caregiver. Their mission is to provide these children with a loving,… Continue Reading

Spotify, Turntable.fm and how social media shapes music

Amidst much fanfare, Spotify launched its services in the United States on Thursday July 14th, offering a massive library of streaming music and, some might say, yet another nail in the coffin for record store employees with lush knowledge of obscure music. Though Spotify offers little more than Grooveshark – a similar music platform which… Continue Reading

Discover New Ways to Market Your Business at the 2011 Retail Marketing Expo

The 2011 Retail Marketing Expo is quickly approaching and we couldn’t be more thrilled to promote this exciting event. Madison+Main developed a concept and wrote scripts for both TV and radio commercials announcing the event. We also collaborated with the Retail Marketing Association and BES Television in producing the commercials which will air throughout the… Continue Reading

Madison+Main’s Top 10 Super Bowl Commercials

While Super Bowl XLV proved to be an exciting game for die-hard football fans, there was plenty of entertainment during this 4-hour televised segment for the rest of us. And we’re not just talking about Christina Aguilera’s National Anthem mishap or even The Black Eyed Peas’ futuristic, auto-tuned performance. We’re talking about the commercials. While… Continue Reading

Madison+Main Wins “Excellence in New Communications Award” from SNCR (Society for New Communications Research)

The 2010 SNCR Excellence in New Communications Awards were announced Friday, November 5th at the Stanford Park Hotel in Menlo Park California, and Madison + Main’s 2010 integrated marketing campaign for eSmartTax.com was selected as a winner in the Use of Multiple Platforms/Integrated Initiatives category. These prestigious awards honor the work of individuals, corporations, nonprofit… Continue Reading

Richmond Firms Set to Donate Over $100,000 In Services To One Local Non-Profit.

Madison + Main, V4 Web, Knowledge Advisory Group, Thinkhaus, ByteJam, and Wythken Printing to submit “Reverse RFP” to Richmond-area charitable groups. RICHMOND, Va. – One lucky nonprofit in the local Richmond, Virginia area will receive more than $100,000 in marketing and PR services in 2011, thanks to a generous gift by creative marketing firm Madison+Main… Continue Reading

The Intern Application “Process”

So you’re thinking about an internship? Madison+Main loves it’s interns. We have two categories of intern that sometimes overlap; Account Side & Creative Side. Ambidextrous multitaskers often gain advantage. That’s the creatively focused student that wants to learn about account management and vice versa. Being well rounded is important, even for a specialist. We want… Continue Reading

Google Friends

A few months back we launched our current site and added Google Friend Connect because it’s obviously a good idea to do so. Right? Why is that, again? Honestly at the time I wasn’t sure why it was useful. Google Wave and Buzz had recently uninspired the world (after piquing much anticipatory interest) but Friend… Continue Reading

Be Glad You’re Not the Internet

Think you’re busy? Try being the Internet… Imagine being called upon every day to: -Send 210 billion emails -Upload 3 million images -Share 5 million tweets Wow. And we thought that checking Twitter, Facebook, and foursquare in between conference calls and client meetings was multi-tasking. Today, friends, if your website pages are loading too slowly… Continue Reading

AMA
Chesterfield
Richmond Chamber
Retail Merchant’s Association
Better Business Bureau