Category Archives: Marketing & Advertising

Madison+Main’s Weekly Report – Friday, February 6th 2015



Hey folks,

Madison+Main got a lot of attention this week. I was on the local news Monday talking about the “best and worst” Super Bowl ads. Monday’s Richmond Times-Dispatch had an article in it where we announced three new clients (Madison+Main Hits a Triple) and we announced two new hires; Cassie and Madalyn. Our friends at Keith Fabry Reprographics installed a giant sign on the side of our building.

Perhaps, “This is a sign we should work together.”   


Monday, February 2nd - It was good to see RobRebaCarrie and Kristen on Monday morning at CBS6, even though I only had three hours of sleep after the Super Bowl and had to be in the studio at 5 AM. WRVA’s intrepid Reporter and News Anchor, Jay Hart, interviewed me before dawn for the Virginia News Network. In the afternoon I was in the studio with Sabrina and Diane at NBC12 and at 7 o’clock I joined Bill Fitzsimmons back at CBS6. I didn’t get any work done Monday, but I was still able to make it to my piano lesson (they are going well so far.. this week I learned how to play the ole Coca-Cola jingle).

Tuesday, February 3rd - At Rotary Tuesday morning I was fined $50 for having my big face on TV. Rotary is fun, but I may have to give it up soon so I can afford to send my kids to college. We had a great conference call with Yard Works and finalized plans for their latest TV spot. February is a good time to spruce up the yard and you can avoid the big rush that happens every March by calling them now at (804) 639-0311. In March, Yard Works’ phone is ringing off the hook. I call it “Mulch Madness.”

Special thanks to Russell Pander, EVP of Client Services at Life in Mobile for dropping by to present a “Lunch and Learn” to the Madison+Main-iacs. If you know of a business expert that would like to present on a topic at one of our bi monthly Lunch and Learns [open to Madison+Main employees and clients], please contact Lindsey.

Wednesday, February 4th - I took a break from writing and research Wednesday to grab a bite withVirginia Magazine Publisher, Bernie Niemeyer. It was good to catch up with Bernie and introduce him to Madalyn, our new PR apprentice. A lot of people think about Virginia Business Magazine being RVA-focused, but Bernie has done a great job reaching and covering all corners off the Commonwealth’s business news. We subscribe and I encourage you to as well.

I love my job and I love helping friends. And sometimes I get the opportunity to help my friends find new jobs. On Wednesday night I had a couple of mugs of frosty malted beverage with my neighbor and friend, Buck McElfresh, during the VCU Rams game. Buck is an experienced sales and sales management pro with extensive B2B experience, and has large account development and category management skills. He also plays lead guitar in one of my favorite bands, The Rise. Buck is looking to network with people on LinkedIn. Click here to connect with him and tell him “Dave sent ya.”

Thursday, February 5th - On Thursday we did lots of strategy work with Kara and Jessica for a number of clients. But the highlight of my day was meeting with one of my favorite people – and regular reader of the “Weekly Report” - Debbie Johnston, CEO of Care Advantage. Debbie was appointed as Virginia’s Official Adoption Champion in August by Governor Terry McAuliffe. Debbie has been spreading the story of her personal experience and reaching out to media to help the Commonwealth’s 4,500 kids now waiting for adoption find permanent homes. All of us at Madison+Main are very proud of her.

In the afternoon we had a very productive meeting with our friends at NBC12 and made it back to the office in time for a 6 o ‘clock meeting with Mark Remes, Execute Producer at BES Studios, who introduced me to Michael Sparks, the owner of the Underground Kitchen. These guys are cooking up some really cool stuff with us for Richmond 2015 and I can’t wait to tell you all about it when it’s official.

In case you haven’t realized it yet, it is 2015 and Richmond 2015 is only 7 months away.

Friday, February 6th -  It’s been a busy morning as we have four or five deadlines staring us right in the face and we are working like dogs. Coincidentally the dogs in the office are not working. Derek’smutt, “Bandit,” is sniffing my feet and Jessica’s six-ounce Yorkie, “Brie,” is fast asleep on her desk.


Yes, Brie is so small that she spends Fridays literally on her desk. #workisruff  


Jessica sometimes makes interns sit on her desk as well. #Derek  


The Weekly Report is coming to you a little early this week as I have to go shoot some online videos for Village Bank. Who am I kidding? I don’t shoot them. I just come up with the ideas and stand around while other people do the work. Thanks to Village Bank Branch Manager Kelly Keene for letting me commandeer the Midlothian branch!

The mighty Sharks of Alberta Smith are 6-0, thanks to superior coaching, but they face tough challenges from Swift Creek on Saturday and Midlothian on Sunday #gosharks.


Calendar Reminders:

I am speaking at the Henrico Business Leaders Breakfast on Monday 2/9. #youshouldcome

The Madison+Main February Media Mixer is on the 18th at Tobacco Company. #seeyouthere

Graphic Designer, Kaity Byrum, is getting married on Saturday, September 26th and you are all invited… all 5,000 of you. #savethedate

And since you read this far, and you read this e-mail every week, isn’t it a sign we should work together?

Have a great weekend,


Madison+Main’s Weekly Report – Friday, January 30th 2015

“I WILL WAIT, I WILL WAIT FOR YOU” Hey folks, I have always been a very impatient person. Some see that as a character flaw, but I see it as a fundamental key to success. In other words, I don’t have time to wait. I like to get things done. Perhaps that’s why I likeContinue Reading

SuperBowl Ad Myths; Debunked

Football fans, and those who love them, will gather around bars, parties and living rooms all over the world Sunday night for Super Bowl 49. The game, in recent years, has become a spectacle that gets attention, tons of attention for the ads, something people normally avoid. During the regular season “the commercial break” signalsContinue Reading

Madison+Main’s Weekly Report: 10/24/14

Life Doesn’t Have a Pause Button Hey Folks, Maybe it’s because I have another birthday approaching, but several things gave me pause this past week. It’s a busy time of year between networking events, client meetings, football practice four nights a week and weekly ceremonies at the high school for my daughter (honors society, betaContinue Reading

Madison+Main’s Four Crucial Rules For Creating a Winning Brand

Be Focused – Successful brands are focused; they know their purpose and their brands reflect that.  Think about Nike – They want to promote fitness and sell their products; thus, their tagline and advertising promotes that idea.  Don’t be afraid to evolve your brand over the years, either.  As your brand’s goals changes, think aboutContinue Reading

What’s in a name? Snuggie versus Slanket.

Madison+Main’s Chief Idea Officer Dave Saunders talks about the importance of a company or product’s name in the branding process. Case in point; no one know what a Slanket is, but the Snuggie sold almost $500 million dollars of product.

Madison+Main’s Weekly Report – July 11th, 2014

In a land far, far away… Hey folks, Once upon a time, the hardworking people at Madison+Main got to take a vacation. They traveled near and far, they traveled through exotic locales. Molly left for Costa Rica with her home-again hero Lee, Colleen is visiting New York City and I spent an afternoon in Hopewell. Just kidding. I’m flying out Saturday to meet up with Sue andContinue Reading

Madison+Main’s Weekly Report – June 27th 2014

Priorities Hey folks, It was a busy week at Madison+Main, and for once I felt like my priorities were in order (this week’s theme of “Priorities” is brought to you by my friend Greg McQuade of Channel 6. Greg is one of the most positive people I know and inspires people constantly.) Keeping a good work-life balance isContinue Reading

Social Listening: What is it and why is it important for business?

By Account Management Intern, Riley O’Shea Renowned marketing expert Austin Powers once noted that the size of your social web presence is irrelevant, but rather “it’s how you use it” that really matters. Naturally, Mr. Powers was describing the latest digital marketing trend known as “social listening.” At its core, social listening involves closely monitoringContinue Reading

Post 06.5.14 – Madison+Main Tries Rock Bottom Brewery!

By Lindsey Durfee, Marketing Administrator First off, who doesn’t appreciate a good craft beer? All right, all right. I understand that there’s such a thing as “gluten free” people, like my favorite Graphic Designer on staff, who physically cannot enjoy a good beer. But otherwise, who can say no? I certainly can’t. When Brian Chandler, President of CommonwealthPR, approached Madison+Main with anContinue Reading

Post 06.5.14 – Virginia Women’s Center Takes Over Chesterfield Towne Center!

By Graphic Designer, Colleen Festa This spring has been a very exciting time, as we launched a new interactive, large-scale campaign for our client Virginia Women’s Center. This campaign actually began last year, when we began sharing tips on how to live healthy and improve your life. We designed interactive social media graphics and infographics that used bright and fun illustrations. The popularityContinue Reading

Post 06.4.14 – Madison+Main’s June Media Mixer at Casa Del Barco!

You’re Invited! Join the Madison+Main-iacs on Wednesday June 18th, 2014 from 5:30 – 8:30pm for our June Media Mixer at Casa del Barco! Appetizers Happy Hour Drink Specials Networking 320 South 12th Street Richmond, Virginia 23219 (Downtown, at the historic Canal Walk) To RSVP… email or sign up on our Facebook page, or tweet us @madisonmain or give us a call at (804)Continue Reading

Post 06.3.14 – Introducing Our Summer 2014 Interns!

Introducing our Summer 2014 Interns! Kaity “Sea Bass” Byrum, Graphic Design Intern I graduated from Longwood University in 2013 with a BFA in Graphic Design. After taking some time off post-graduation, I am hoping that my internship at Madison+Main will help me re-enter the world of graphic design by freshening up my skills and gaining some real world experience.Continue Reading

Post 05.30.14 – Madison+Main’s Weekly Report

Hey folks, With a Monday holiday, the week at Madison+Main was short and sweet; just like Sammy Yatco, our superstar Account Manager who was on vacation in OBX this week. And boy, did we miss her. This week’s email is going to be short and sweet as well, because there’s too much to do today and not enough hours. You’veContinue Reading

Post 05.23.14 – Madison+Main’s Weekly Report

Hey folks, I am dialing in this week’s Report from the beautiful Bath County, Virginia, and more specifically, holding my iPhone at a 45 degree angle towards a cell repeating station somewhere South/Southwest of Warm Spring, Virginia on top of a peak in the George Washington National Forest. Thank goodness I have Verizon. If IContinue Reading

Post 05.22.14 – 33rd Annual Vintage Virginia Wine & Food Festival

33rd Annual Vintage Virginia Wine & Food Festival May 31 – June 1, 2014 Next weekend, you’ll find the Madison+Main-iacs in Northern Virginia for the 33rd Annual Vintage Virginia Wine & Food Festival. The highly anticipated event, located at Bull Run Park Special Events Center in Centreville, is guaranteed to quench your thirst and fill yourContinue Reading

Post 05.16.14 – Madison+Main’s Weekly Report

Hey folks, “I never meant to cause you any sorrow
I never meant to cause you any pain
I only wanted to one time to see you laughing
I only wanted to see you
Laughing in the Purple Rain” It feels a lot like 1994. I was living in Los Angeles at the time, and everyone was talking aboutContinue Reading

Post 05.14.14 – So Long, Spring 2014 Interns!

By Sarah Dawes Murphy, Marketing Communications Executive Ah, May. The end of the academic semester. The time when Madison+Main-iacs try to squeeze work into every last second our out-going interns spend still roaming the first floor of 101 E. Cary. Cruel? Maybe. But we’re really just prepping for what I’ve come to call, “The Intern Void”—thatContinue Reading

Post 05.9.14 – Madison+Main’s Weekly Report

Hey folks, It was a busy week at Madison+Main as May rushed in. The Madison+Main-iacs and I have been attending events nonstop this month. On May 1st we sponsored the RVA Creativity Awards. On May 2nd we attended the Richmond Ad Show. And this week, I had an after-hours event every single night. That, combined with early morning meetingsContinue Reading

Post 05.6.14 – Oregon V.S. POM

It’s tough when people criticize your work product. Especially in this business, the ad business, where we put a lot of time and thought and creativity into projects, it is difficult to be subjected to criticisms. We expect our peers to be respectful and constructive. We let clients be more than honest with feedback. ButContinue Reading

Madison+Main Weekly Report for May 2nd, 2014

It’s Award Season! Hey folks, RVA Award Season is in full swing. It’s that time of year where generally mild-mannered business types forgo formalities of humility and strap on cocktail wear to self-congratulate one another. And why not, darn it? There are people out there who deserve a little recognition for things like hard work, creativity and givingContinue Reading

Fiesta de Bananas at Madison+Main: 5/5 at 5PM!

Join the Madison+Main-iacs on Monday, May 5th at 5:00PM for a special Cinco de Mayo event! Margaritas Nacho Bar Banana Inspired Drinks 101 E Cary St. Richmond, Virginia 23219 We look forward to seeing you on Monday!  - The Kids at Madison+Main

April Fools’ Day at Madison+Main

Happy April Fools’ Day from the Madison+Main-iacs!    

A Review of the Legalities of Social Media

By Account Management Intern Brandon Singletary Last week, Dorsey McFadden, Sarah Murphy and I had the pleasure of attending the Richmond PRSA Luncheon at the Lakeside Country Club. Speaker Chris Fortier spoke about “Legalities of Social Media” and he sits on the Board of Governors for the Virginia State Bar Young Lawyers Conference as theContinue Reading

Madison+Main Weekly Report

It was back to the ol’ grind this week at Madison+Main after my family and I went on vacation to ring in the New Year. To quote Miley Cyrus, “I came in like a wrecking ball.” After two solid weeks of “family time” nothing could hold me back from work this week… Monday (1/6) - On our way back from SanContinue Reading

Native Advertising

By Dave Saunders Chief Idea Officer “Native Advertising” is a word that has been buzzing pretty loudly without much explanation for the past year or so. Content curated for social and mobile channels has brought with it new avenues for your marketing message. Paid posts, sponsored messages, shared posts and twitter testimonials are all new forms ofContinue Reading

Implicit Memory, Explicit Memory & Awareness

Madison+Main Chief Idea Officer, Dave Saunders sits down with Kieran Wagner to discuss Awareness and the role of different types of human memory. Dave explains the difference between explicit memory and implicit memory and their function in creating, driving or expanding awareness. His primary example is the National MS Society’s brand color and various ways ofContinue Reading

SEO in Easy Terms

Madison+Main Chief Idea Officer, Dave Saunders sits down with Kieran Wagner to discuss SEO in easy terms. Dave talks about the variety of acronyms that marketers use and demystifies one of them, Search Engine Optimization. Dave explains what businesses want to know in common sense terms and everyday language.Continue Reading


Madison+Main Chief Idea Officer, Dave Saunders sat down recently with documentary filmmaker Kieran Wagner. Dave discusses the age of convergence, specifically talking about marketing and communications beyond the Age of Information. This is the first video in a bi-monthly, year-long series of conversations with Madison+Main’s President. Do you have question for Dave? Is there aContinue Reading

Creating a Functional Workspace Starts with Creativity

By Brettany Taylor, Account Management Intern Regardless of the business you are in, efficiency and organization are key ingredients in achieving success. For smaller companies, creating a workspace that is organized and functional requires a little bit of creativity. Here are a few tips on how you can achieve this for your small business. LayoutContinue Reading

Study Says 80 Percent of Consumers Change Their Mind After Reading Negative Reviews

By Sammy Yatco, Client Services Coordinator, @syatco You’ve been dying to try a sushi restaurant around the corner and decide to go for their happy hour specials. You order the spicy tuna and avocado roll and on your way home you feel the rush of cold sweats and hear the growls of an unhappy stomach.Continue Reading

Augmented Reality

By Sarah Dawes, Client Services Coordinator aka @SDawesie What is it? “At Madison+Main, we know the difference between what’s new and what’s next.” We’ve been living by this phrase at Madison+Main since the very beginning, which might be why we’re all completely jazzed about augmented reality: a new technology that uses computer generated images to blurContinue Reading

Facebook Timeline is Coming! Don’t Panic.

Beginning March 30th, Facebook is making its new Timeline mandatory for all users and pages. Yikes.

Judging from the reaction around the social media world, “change” is not something everyone likes. However, businesses should not be fear the changes but embrace them. These new FB formats will help them more easily market and manage your brand message. Here are some tips from the team at Madison+Main, so your company is well prepared.Continue Reading

Celebrate the National MS Society’s 55th birthday with a donation to the Amazing Raise

The Amazing Raise has come to Richmond. This 36-hour online giving challenge encourages supporters to come together and raise money for local nonprofits. The event began at 6 a.m. today and lasts until 6 p.m. tomorrow, October 6. The goal is to raise as much money as possible in 36 hours for hundreds of areaContinue Reading

Madison+Main Creates YouTube Video for MS Society

As many of you know, Madison+Main is committed to working towards a world free of Multiple Sclerosis. And as a big supporter of the Central Virginia Chapter of the MS Society, we have volunteered our time and services to help promote their fundraising events. This past spring, several of the Madison+Mainiacs took part in theContinue Reading

National MS Society Raises a Whopping $4.3 Million Through Social Media

According to a recent survey in The Chronicle of Philanthropy, only half of the 150 charities surveyed were generating any revenue from social media. Bucking the trend was the National MS Society, which raised an impressive $4.3 Million in 2010, directly through social media. We all know that social media is vital in today’s marketingContinue Reading

Join the Madison+Main-iacs at the 10th Annual Comfort Zone Camp Fall Bash

Join us at the Innsbrook Snag-A-Job Pavilion on October 15th from 4:00 p.m. – 9:30 p.m. for Comfort Zone Camp’s 10th Annual Fall Bash. Comfort Zone Camp hosts the Fall Bash each year to support children who have lost a parent, sibling or primary caregiver. Their mission is to provide these children with a loving,Continue Reading

Top 10 Reasons to Hire a Marketing Firm

Thinking about hiring an ad agency or marketing firm? Interested in boosting sales? Or are you simply looking for an innovative way to build your brand? If so, check out Madison+Main’s Chief Idea Officer, Dave Saunders, talking about the top ten reasons why your company should hire a marketing firm.

Spotify, and how social media shapes music

Amidst much fanfare, Spotify launched its services in the United States on Thursday July 14th, offering a massive library of streaming music and, some might say, yet another nail in the coffin for record store employees with lush knowledge of obscure music. Though Spotify offers little more than Grooveshark – a similar music platform whichContinue Reading

Google+: A Party for Plus Ones

Google+ is the biggest party of the year and everyone’s going. If you haven’t received an invitation to join Google’s newly launched social networking site, then ask us for one because this is an opportunity you won’t want to miss. For the Facebook loyalists and those who are still unsure about Google+, we’d like youContinue Reading

Discover New Ways to Market Your Business at the 2011 Retail Marketing Expo

The 2011 Retail Marketing Expo is quickly approaching and we couldn’t be more thrilled to promote this exciting event. Madison+Main developed a concept and wrote scripts for both TV and radio commercials announcing the event. We also collaborated with the Retail Marketing Association and BES Television in producing the commercials which will air throughout theContinue Reading

When TV Brands Become a Reality

It’s not often that a product or service can have a large, loyal following before it even exists. However, that’s just the case with the newly launched Jabot Cosmetics line. Jabot was previously a fictional product featured on the Emmy Award winning daytime soap, The Young and the Restless. In fact, the product has beenContinue Reading

Dot Coms Are So Last Decade

Dot coms are a thing of the past, at least according to ICANN (Internet Corporation for Assigned Names and Numbers). The international authority over top-level domain names (TLDs) has approved a resolution to expand the list of generic TLDs which will allow companies and organizations to create domains for their brands. What exactly does thisContinue Reading

The Social Etiquette of Social Media

In a sense, social media is one big cocktail party… with 1 billion guests. And like an actual cocktail party, many of the same etiquette rules apply. You wouldn’t attend a social event in order to shamelessly self-promote and you certainly wouldn’t ignore everyone else in the room, so why do so on social mediaContinue Reading

Make Nonsense at Work work for you. We did.

“Nonsense at Work” sounds more like an oxymoron than a legitimate business building strategy. But according to blogger and Executive Business Coach James McIntosh, it could be just what your business needs. McIntosh claims that, “Working hard gets you two things – more work and tired. What does lazy get you? New ways of doingContinue Reading

Madison+Main’s Top 10 Super Bowl Commercials

While Super Bowl XLV proved to be an exciting game for die-hard football fans, there was plenty of entertainment during this 4-hour televised segment for the rest of us. And we’re not just talking about Christina Aguilera’s National Anthem mishap or even The Black Eyed Peas’ futuristic, auto-tuned performance. We’re talking about the commercials. WhileContinue Reading

Madison+Main Wins “Excellence in New Communications Award” from SNCR (Society for New Communications Research)

The 2010 SNCR Excellence in New Communications Awards were announced Friday, November 5th at the Stanford Park Hotel in Menlo Park California, and Madison + Main’s 2010 integrated marketing campaign for was selected as a winner in the Use of Multiple Platforms/Integrated Initiatives category. These prestigious awards honor the work of individuals, corporations, nonprofitContinue Reading

Richmond Firms Set to Donate Over $100,000 In Services To One Local Non-Profit.

Madison + Main, V4 Web, Knowledge Advisory Group, Thinkhaus, ByteJam, and Wythken Printing to submit “Reverse RFP” to Richmond-area charitable groups. RICHMOND, Va. – One lucky nonprofit in the local Richmond, Virginia area will receive more than $100,000 in marketing and PR services in 2011, thanks to a generous gift by creative marketing firm Madison+MainContinue Reading

Mobile Apps & The Clumsy, Cumbersome World Wide Web

Netflix just released their iPhone app. “What took so long?” we wondered. I opened it up expecting to simply have a queue manager. It allows you to stream entire movies from your Instant Queue on your device. I’m still impressed by the streaming Netflix app on my Wii and then this, at no additional cost.Continue ReadingContinue Reading

The Intern Application “Process”

So you’re thinking about an internship? Madison+Main loves it’s interns. We have two categories of intern that sometimes overlap; Account Side & Creative Side. Ambidextrous multitaskers often gain advantage. That’s the creatively focused student that wants to learn about account management and vice versa. Being well rounded is important, even for a specialist. We wantContinue Reading

Google Friends

A few months back we launched our current site and added Google Friend Connect because it’s obviously a good idea to do so. Right? Why is that, again? Honestly at the time I wasn’t sure why it was useful. Google Wave and Buzz had recently uninspired the world (after piquing much anticipatory interest) but FriendContinue Reading

Two and a Half Minutes of Caution

The shortest blog I’ll write all year; this video is brilliant: Thanks to my friend Dave Necessary for turning me on to it. Follow him on Twitter @davidnecessary.

How 0.02mm Reset Creative Standards

How do you know when a brand has come up with a truly creative concept? Is it in the language used or an innovative use of the medium through which it’s distributed? Or is there a bigger value in what you don’t say? This is a post about creative marketing. It involves marketing condoms. SagamiContinue Reading

Be Glad You’re Not the Internet

Think you’re busy? Try being the Internet… Imagine being called upon every day to: -Send 210 billion emails -Upload 3 million images -Share 5 million tweets Wow. And we thought that checking Twitter, Facebook, and foursquare in between conference calls and client meetings was multi-tasking. Today, friends, if your website pages are loading too slowlyContinue Reading

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