Category Archives: Fun Stuff

Madison+Main’s Weekly Report

Madison+Main Weekly Report for June 13th, 2014
Better Luck Next Time 

 

Hey folks,

It’s Friday the 13th and there will be a full moon tonight. I’m feeling as unlucky as the U.S. Soccer team, who drew global futbol powerhouses Ghana, Germany, and Portugal in Group G for the 2014 World Cup. Better luck next time!

We tried to ward off the evil spirits this week by keeping our heads down and our noses clean. We also bought a rabbits foot and searched for four leaf clovers at Lewis Ginter Botanical Gardens. As a reminder, Butterflies Live runs all summer. Click here for tickets.

I’m normally an optimist, you know, a glass-is-half-full kinda guy, but we seem to have more bad luck than good luck this week. Oh well, there was good stuff too. (And you don’t want to hear about the bad stuff, do ya? Nah, I didn’t think so.)

Monday (6/9) - On Monday we soft-launched our new website, madisonmain.com. Big thanks to our spectacular design team Geoff “GOOOOOAL” GlissonColleen “Count” FestaKaity “Seabass” Byrum, and programmer “Jammin’” Jeff Johnson. Take a look and let us know what you think…but just remember it’s “A SOFT LAUNCH,” which means the website “IS NOT FINISHED,” so don’t tease us if you “FIND A MISTAKE.”

Also on Monday Sarah Murphy took a late lunch. I don’t know why I felt the need to tell you that, but it was on my calendar. Early reports indicated she had a salad with Green Goddess dressing.

On Monday night I surprised my fellow board members at the Midlothian Rotary Club by actually showing up a Board Meeting. I managed to line up an impressive array of July speakers, including Debra Marlow, Community Relations Director at Lucy Corr Village;Christine Holland, Learning Institute Coordinator for Commonwealth Autism Services;Jay Stegmaier, Chesterfield County Administrator; Bill Foster, CEO of Village Bank.

 

Green Top GM and fellow Rotarian Jimmy Hyman checks his iPhone at the “Bored” Meeting

Tuesday (6/10) - On Tuesday my bad luck streak continued when I showed up atStonehenge Country Club prepared to speak to the Southport Business Association—and learned that the meeting had been postponed one week. The empty banquet hall was my first clue.

But I bounced back and we participated in a pre-proposal conference for the Virginia Department of Health,and packed the afternoon with internal Creative Concept sessions.

 

Wednesday (6/11) - On Wednesday I had a very productive meeting with my fellow members of the Virginia Council of CEOs and we had a chance to chat with Stephanie Ford and Scott Warren from Warren Whitney one of the premier management consulting firms in Richmond. Stephanie and Scott had great information and were nice enough to share it with our group.

We hosted the lovely and talented Lauryn Adams from Village Bank Wednesdayafternoon and worked through a dozen items on our big ‘to do list.’ The bank has invited me to help unveil their new marketing campaign, their brand new TV ad, next Tuesday night at the Cultural Arts Center in Glen Allen. I love those guys they treat us like Rock Stars.

I saw this Ad for my friend and Allstate Agent Gin Brockwell this week. 
I’ve never put my face on a bench ad…too afraid the wrong person will sit on it

 

Thursday (6/12) On Thursday morning I presided over a meeting of the Lucy Corr Foundation. I am on a lot of non-profit boards, but I am only chairman of one. Perhaps it’s because I have no idea how Roberts Rules of Order work. It’s been a good year for LCF and we’ve raised money and awareness of this great organization. We are looking for two dynamic professionals, who care about the elderly and their access to continuing care, retirement housing and services. Contributions to the foundation help offset the more than $2 million worth of benevolent care Lucy Corr Village provides each year.  Contact me if you are interested in helping the foundation or visit lucycorrvillage.com/foundation.

 

At lunch on Thursday we were treated to a special performance by country music star Julie Roberts. Julie was our keynote speaker at the National MS Society’s Women on the Move Luncheon. The event recognized CJW COO Tracy Kemp Stallings as the 2014 Woman on the Move and raised a big chunk of change to help those living with MS.Madison+Main and our client CowanGates were both gold sponsors of the event.

 

Country Star Julie Roberts reminded me that 

I was country, when country wasn’t cool

 

On Thursday night the new brand we created for the Chesterfield Chamber was approved unanimously and ta-da here it is!

 

FYI: save the date for September 13th, because the Chesterfield Chamber will host a mega craft beer festival at Westchester Commons and I know how much you people love your beer. :)

 

Friday (6/13) - My luck has been so bad recently I only worked half a day, but thanks to technology and the fast flying fingers of Kaity “Seabass” Byrum I was able to dispatch my weekly email to you as I drove south to OBX.

 

But before I left, we had a great meeting with the team at Embrace Richmond. Special thanks to friend Don Reich who made the introduction. Embrace Richmond is making our city a better place, one neighborhood at a time and I encourage you to check them out at embracerichmond.org.

 

I just checked the weather forecast in the Outer Banks and there is a 30% chance of thunderstorms, which means there is a 70% chance I am going to get wet, with my luck. Ironically, we launched a national public service announcement (PSA) today for our friends at the Lightning Protection Institute. Click here to see the link.

 

When thunder roars, go indoors,

Signature

David Saunders
President & Chief Idea Officer
PS: My prediction for Monday night: USA 2, Ghana 1. #Murica

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Madison+Main’s 2nd Chili Cook Off – “The War At The Work”

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Madison+Main Creates YouTube Video for MS Society

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Gear Up For “The One Last Race to Make the Chase” at Richmond International Raceway

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Top 10 Reasons to Hire a Marketing Firm

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Spotify, Turntable.fm and how social media shapes music

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Google+: A Party for Plus Ones

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Discover New Ways to Market Your Business at the 2011 Retail Marketing Expo

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3D Printing: Star Treknology lives!

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When TV Brands Become a Reality

It’s not often that a product or service can have a large, loyal following before it even exists. However, that’s just the case with the newly launched Jabot Cosmetics line. Jabot was previously a fictional product featured on the Emmy Award winning daytime soap, The Young and the Restless. In fact, the product has beenContinue Reading

Dot Coms Are So Last Decade

Dot coms are a thing of the past, at least according to ICANN (Internet Corporation for Assigned Names and Numbers). The international authority over top-level domain names (TLDs) has approved a resolution to expand the list of generic TLDs which will allow companies and organizations to create domains for their brands. What exactly does thisContinue Reading

Rimulate Your Ride

Madison+Main launched our first iphone app a few months back for our friends at RimFinancing.com We’ve been having some fun with it so we have to share.

The premise is simple. Flip through the library of available rims by style. There are options for a variety of vehicles: Street, Off Road, Tuners, Donks, Hot Rods etc. Once you’ve picked your rim du jour you use your camera to shoot your car. Then you fit the rims and just like that you’re trying out some new looks. Once you’ve shot a pic you can save it to your phone, email it to a friend or post it to Facebook or Twitter all within the app.Continue Reading

Tom Winfree of Village Bank is 2011 Bernard L. Savage Award Winner

President and CEO of Village Bank Tom Winfree is a man about town. As a member of more than a dozen civic organizations, including the Greater Richmond Chamber of Commerce and the Chesterfield County Chamber of Commerce, Tom has made many significant contributions around the Richmond community. To reward his relentless dedication, the Chesterfield BusinessContinue Reading

The Social Etiquette of Social Media

In a sense, social media is one big cocktail party… with 1 billion guests. And like an actual cocktail party, many of the same etiquette rules apply. You wouldn’t attend a social event in order to shamelessly self-promote and you certainly wouldn’t ignore everyone else in the room, so why do so on social mediaContinue Reading

Madison+Main is caught up in March Madness

The 2011 CAA Men’s Basketball Championship will certainly be one to remember. Not only did Madison+Main’s marketing efforts help the CAA set attendance records over the course of the four-day championship, but for the first time ever, three CAA schools made the cut for this year’s March Madness. ODU won the Championship, cutting down theContinue Reading

Make Nonsense at Work work for you. We did.

“Nonsense at Work” sounds more like an oxymoron than a legitimate business building strategy. But according to blogger and Executive Business Coach James McIntosh, it could be just what your business needs. McIntosh claims that, “Working hard gets you two things – more work and tired. What does lazy get you? New ways of doingContinue Reading

Madison+Main Wins “Excellence in New Communications Award” from SNCR (Society for New Communications Research)

The 2010 SNCR Excellence in New Communications Awards were announced Friday, November 5th at the Stanford Park Hotel in Menlo Park California, and Madison + Main’s 2010 integrated marketing campaign for eSmartTax.com was selected as a winner in the Use of Multiple Platforms/Integrated Initiatives category. These prestigious awards honor the work of individuals, corporations, nonprofitContinue Reading

Richmond Firms Set to Donate Over $100,000 In Services To One Local Non-Profit.

Madison + Main, V4 Web, Knowledge Advisory Group, Thinkhaus, ByteJam, and Wythken Printing to submit “Reverse RFP” to Richmond-area charitable groups. RICHMOND, Va. – One lucky nonprofit in the local Richmond, Virginia area will receive more than $100,000 in marketing and PR services in 2011, thanks to a generous gift by creative marketing firm Madison+MainContinue Reading

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