This week I tried to remind people that “awareness drives response”. Things may come and go in the marketing biz. Technologies may disrupt business. But through it all, one adage remains…Awareness Drives Response. I made a video about it here.
But it becomes harder and harder each year to make people aware of things. TV’s have 500 channels now instead of 3. People aren’t reading newspapers and magazines as much as they used to. And everyone I know under the age of 50 has his or her nose glued to a smartphone. How do you make people aware of your product when most people aren’t even aware of their surroundings? The answer lies in one word: boldness. Bold Brands Win, and we proved it again this week.
Monday, March 2nd - Our client Silverback Distillery in Nelson County has been getting a lot of attention lately. Maybe it’s because the product is so tasty. Maybe it’s because their product really stands out in a crowd. Casey, Jessica and I traveled to Afton on Monday to visit Denver and Christine, our crazy cool clients who make Beringei Vodka and Strange Monkey Gin. We presented our brand and marketing report, and talked about our plans for world domination. Do me a favor, drop by a Virginia ABC store and pick up a bottle. It’s easy to find, it’s the one with the monkey on it. #awareness
On Monday afternoon, we worked on some other creative concepts for our client, The Dragas Companies. They are opening up sales at Crofton at Spence Crossing and these amazing villas start from the low $200s. If you’re in the market for a new home in Virginia Beach you have to clickhere and see the amazing floor plans. #madeyoulook
“Your brand is your public identity, what you’re trusted for. And for your brand to endure it has to be tested, redefined, managed and expanded as markets evolve. Brands either learn or disappear.” - Lisa Gansky, Best Selling Author.
Tuesday, March 3rd - On Tuesday at Rotary, I bragged about my son Jack’s team, the Alberta Smith Sharks winning their division championship and racking up an impressive 13-0 run. But I also wanted to make my fellow Rotarians aware of the plight of a very nice lady from Amelia. Mrs. Jackson is the custodian at Winterpock Elementary School and 5 years ago she lost her home to fire. Her modest 800+ foot square home was burned to the ground. Without insurance she has worked diligently to rebuild and now friends (with the assistance of Parkway Baptist Church) are helping her get back on her feet. I know readers of the Weekly Report have big hearts, and I want you to help me, help Mrs. Jackson. Click here to make a donation on GoFundMe or visit www.GoFundMe.com/glsmy0.
Tuesday afternoon we presented another Brand and Marketing report, this time to our friends at the Shenandoah Valley Music Festival. The 52nd Annual Festival starts July 17th so be sure to check out their website at www.MusicFest.org for the star studded line-up and to get your tickets online.
On Tuesday night, the Sharks muscled their way back from a 15-5 deficit to beat Clover Hill 37-32 in the CBL Championship Semi Final. This means the Sharks will take on Chalkley tomorrow for the Championship…weather permitting. March Madness has already started for me. I was so amped by the game Tuesday night, I didn’t get to sleep until 1 am.
Wednesday, March 4th - Kara was in town this week…yay! She was working with Kaity on putting the finishing touches on First Bank’s Welcome Guide, a big, beautiful 46 page print project that we are sending to 25,000 new customers. The front cover simply says “welcome.” Do you think that will grab people’s attention?
We made a website for them, too, which is now live. Check it out! WelcometoFirstBank.com
On Wednesday, I got a really nice piece of direct mail that caught my attention. Graphic Designer, Kaity Byrum sent us a Save the Date postcard for her wedding in September. #toocute
Thursday, March 5th - On Thursday, most folks worked from home because there was a threat of snow. And then sleet. And then snow. This meant that we were not able to officially celebrate Madalyn Parr’s birthday, but don’t worry we do have a bar downstairs and our clients include the Virginia Winery Association and Silverback Distillery. #letsparty
Despite the snow, I was still able to speak before the Brandermill Region Mens Club (BRMC) and talk with members about social media, the interactive web and robots. I speak to business and civic groups all over the area, so if you want me to speak to your group, call Madalyn at 521-4141 and I’ll bring my crazy, mad Powerpoint skills to you.
Madalyn sent out a media advisory yesterday on behalf of Commonwealth Autism, which was designed to make members of the media aware of the 2015 Annual Autism Conference being held March 11th & 12th in Richmond. Info on the conference is available atwww.autismva.org/2015conference.
Friday, March 6th - We are half staffed today because of the ice and snow, but managed to finish up a 40 page RFP response that took dozens of hours to complete. We will bind it up and send it off overnight. Between printing, and postage, and the hours it cost us to put it together we will have spent $3,000 to compete on a government contract that will probably be given to another agency whose best friend is the Marketing Director. Virginia’s Procurement System is broken.
Marketing tip of the week: “Keep an eye on your competitors.”
Identify a competitor you admire and one that you don’t. Conduct a SWOT analysis on each (Strengths, Weakness, Opportunity and Threats). Ask the tough question; What are they doing right? What are they doing wrong? Then review the results with your team. It’s a very good strategy to produce a competitive marketing plan.
Have a great weekend and I will leave you with this quote…
” A brand is a voice and a product is a souvenir.” - Lisa Gansky, best selling author of “The Mesh”
I’m “THAT GUY” Apparently Hey folks, Last week, I MC’d the Chesterfield Chamber Annual Gala… and the reviews are still pouring in. Most of those in attendance laughed at my jokes, but I heard a couple of local politicians were not amused by my witty barbs. #sorrysenator On Friday, I was introduced as “that guy” whoContinue Reading
Time Flies When You’re Having Fun Hey Folks, This week’s Weekly Report comes to you from beautiful downtown Doswell, site of the State Fair of Virginia. Today also marks the 9th Anniversary of Madison+Main. On October 3rd, 2005, my friend and Art Director Scott Clark and I moved our two computers into a closet at the Advantech Business Incubator.Continue Reading
The End of Regulation Hey Folks, When I watch a football game, the announcer warns about “the end of regulation” and viewers eagerly anticipate to find out who the winners and who the losers are. In business, “regulation” has a whole different meaning. Generally, regulation is designed to protect people from business, but somewhereContinue Reading
Stuck in the Middle With You Hi everyone, It was a short week at Madison+Main and I appreciate the guys and gals at work who took over last week’s report. My friend Harry Garmon, President of Top of Mind Communications, wrote me to say, “I like this week’s report better than yours,” which is a true testament to the team’sContinue Reading
Madison+Main-iac Mashup Hi everyone, The Main-iacs have taken over Dave’s Weekly Report again, thanks to the overwhelming response we got after our email last month. But really — our fearless leader is off enjoying the long weekend with his son, Jack, in Ocracoke, so we’re holding down the fort at 101 E. Cary. When it came to writing the WeeklyContinue Reading
By Account Manager Kelley Miller Weapon of choice: Taser. Own one but have yet to use it. What would she do for a Klondike Bar: Nothing! Why? What have you heard? Favorite M+M moment: Tequila shots with my work bf, Lindsey Durfee, and the gents from Broadscope Media. Favorite Words: Gams, Broads and Buttercup Least FavoriteContinue Reading
New Places, New Faces Hey folks, I’m back to writing the M+M Report this week, even though many of you wrote me while I was on vacation and told me how much you enjoyed last week’s report written by the Main-iacs. Yes, it was all very tongue in cheek, but I need to set the recordContinue Reading
While the cat’s away… Happy Friday! With Dave off having a jolly ol’ time in the UK, Molly zip-lining through rainforests in Costa Rica and Colleen sunbathing in the Hamptons, the writing of the July 18th Weekly Report report fell to the remaining Main-iacs. At first, there was some concern. “How will we ever top Dave’s hysterical jokes and cute family stories?!” said some, “I can’t even rememberContinue Reading
Madison+Main Weekly Report for June 13th, 2014 Better Luck Next Time Hey folks, It’s Friday the 13th and there will be a full moon tonight. I’m feeling as unlucky as the U.S. Soccer team, who drew global futbol powerhouses Ghana, Germany, and Portugal in Group G for the 2014 World Cup. Better luck nextContinue Reading
By Lindsey Durfee, Marketing Administrator First off, who doesn’t appreciate a good craft beer? All right, all right. I understand that there’s such a thing as “gluten free” people, like my favorite Graphic Designer on staff, who physically cannot enjoy a good beer. But otherwise, who can say no? I certainly can’t. When Brian Chandler, President of CommonwealthPR, approached Madison+Main with anContinue Reading
By Graphic Designer, Colleen Festa This spring has been a very exciting time, as we launched a new interactive, large-scale campaign for our client Virginia Women’s Center. This campaign actually began last year, when we began sharing tips on how to live healthy and improve your life. We designed interactive social media graphics and infographics that used bright and fun illustrations. The popularityContinue Reading
You’re Invited! Join the Madison+Main-iacs on Wednesday June 18th, 2014 from 5:30 – 8:30pm for our June Media Mixer at Casa del Barco! Appetizers Happy Hour Drink Specials Networking 320 South 12th Street Richmond, Virginia 23219 (Downtown, at the historic Canal Walk) To RSVP… email LindseyD@MadisonMain.com or sign up on our Facebook page, or tweet us @madisonmain or give us a call at (804)Continue Reading
Introducing our Summer 2014 Interns! Kaity “Sea Bass” Byrum, Graphic Design Intern I graduated from Longwood University in 2013 with a BFA in Graphic Design. After taking some time off post-graduation, I am hoping that my internship at Madison+Main will help me re-enter the world of graphic design by freshening up my skills and gaining some real world experience.Continue Reading
Hey folks, With a Monday holiday, the week at Madison+Main was short and sweet; just like Sammy Yatco, our superstar Account Manager who was on vacation in OBX this week. And boy, did we miss her. This week’s email is going to be short and sweet as well, because there’s too much to do today and not enough hours. You’veContinue Reading
Hey folks, I am dialing in this week’s Report from the beautiful Bath County, Virginia, and more specifically, holding my iPhone at a 45 degree angle towards a cell repeating station somewhere South/Southwest of Warm Spring, Virginia on top of a peak in the George Washington National Forest. Thank goodness I have Verizon. If IContinue Reading
33rd Annual Vintage Virginia Wine & Food Festival May 31 – June 1, 2014 Next weekend, you’ll find the Madison+Main-iacs in Northern Virginia for the 33rd Annual Vintage Virginia Wine & Food Festival. The highly anticipated event, located at Bull Run Park Special Events Center in Centreville, is guaranteed to quench your thirst and fill yourContinue Reading
Hey folks, “I never meant to cause you any sorrow I never meant to cause you any pain I only wanted to one time to see you laughing I only wanted to see you Laughing in the Purple Rain” It feels a lot like 1994. I was living in Los Angeles at the time, and everyone was talking aboutContinue Reading
By Sarah Dawes Murphy, Marketing Communications Executive Ah, May. The end of the academic semester. The time when Madison+Main-iacs try to squeeze work into every last second our out-going interns spend still roaming the first floor of 101 E. Cary. Cruel? Maybe. But we’re really just prepping for what I’ve come to call, “The Intern Void”—thatContinue Reading
Hey folks, It was a busy week at Madison+Main as May rushed in. The Madison+Main-iacs and I have been attending events nonstop this month. On May 1st we sponsored the RVA Creativity Awards. On May 2nd we attended the Richmond Ad Show. And this week, I had an after-hours event every single night. That, combined with early morning meetingsContinue Reading
It’s tough when people criticize your work product. Especially in this business, the ad business, where we put a lot of time and thought and creativity into projects, it is difficult to be subjected to criticisms. We expect our peers to be respectful and constructive. We let clients be more than honest with feedback. ButContinue Reading
It’s Award Season! Hey folks, RVA Award Season is in full swing. It’s that time of year where generally mild-mannered business types forgo formalities of humility and strap on cocktail wear to self-congratulate one another. And why not, darn it? There are people out there who deserve a little recognition for things like hard work, creativity and givingContinue Reading
Join the Madison+Main-iacs on Monday, May 5th at 5:00PM for a special Cinco de Mayo event! Margaritas Nacho Bar Banana Inspired Drinks 101 E Cary St. Richmond, Virginia 23219 We look forward to seeing you on Monday! - The Kids at Madison+Main
By Graphic Designer Colleen Festa Dave has a running joke at the agency…at least I think it’s a joke. When he asks me occasionally about my weekend, he’ll finish with “how was your trip to Orangeburg, South Carolina?” Apparently he got a speeding ticket there one time, and he never forgot it. After laughing offContinue Reading
By Account Management Intern Brandon Singletary Last week, Dorsey McFadden, Sarah Murphy and I had the pleasure of attending the Richmond PRSA Luncheon at the Lakeside Country Club. Speaker Chris Fortier spoke about “Legalities of Social Media” and he sits on the Board of Governors for the Virginia State Bar Young Lawyers Conference as theContinue Reading
By the Numbers… Hey folks, This week’s Madison+Main Weekly Report is coming to you 2 hours early so I can play hooky this afternoon and watch basketball. Besides, it’s really hard to type inside of a crowded BW3. Last weekend’s whirlwind tour of lower Manhattan and Brooklyn is now just a memory, and sadly the A10 #2 seed VCU lost a heartbreaker to #4 SJU in the Championship,Continue Reading
Hey folks, Greetings from the Bergen Street Station on the New York Subway system. The F Train stands for “Famous,” because it is the only train that doesn’t stop at the Barclays Center. It was a busy week at Madison+Main, but the only thing that was on my mind this week was the A-10 Tournament and my beloved VCU Rams. MondayContinue Reading
Hey folks, If I could sum up Generation Y in one word, or better yet in one hashtag, it would be #YOLO: You Only Live Once. I’m surrounded by twenty-somethings and their “take no prisoners” attitude suits me just fine. It was a #YOLO kind of week at Madison+Main: busy, productive, fun and edge-of-your-seat excitement. On Sunday night, IContinue Reading
Hey folks, When I say things to myself like, “I’m glad February is almost over,” and “I waited almost two hours to get my oil changed,” I am ashamed of myself. When I get angry and walk around my house brooding for two hours because VCU lost a game they should have won to UMass, I take aContinue Reading
Hey folks, It was a busy and productive week at Madison+Main, as I was able to see lots of clients face-to-face, which I think is better than following their exploits on Facebook. Speaking of Facebook, a 16-year-old told me this week that Facebook was “dead.” Although I don’t agree with this, a recent University College of London report statesContinue Reading
Hey folks, “When the dog bites, when the bee stings, when I’m feeling sad, I simply remember my favorite things and then I don’t feel so bad.” - The Sound of Music Football, one of my favorite things, ended Sunday night with RVA favorite Seattle blowing out Denver in front of 150 million or so of my closest friends. EveryContinue Reading
We’re excited to announce: we’ve got a new batch of Account Management Interns at Madison+Main for the 2014 Spring Semester! Here’s the scope on Brandon, Kristen and Rocky: Brandon Singletary @b_foolishness “I’m a current undergraduate student at Virginia Commonwealth University pursuing a Bachelor’s degree in Public Relations. I look forward to gaining real world experienceContinue Reading
With today being the last day of the month, I think the theme this week at Madison+Main was out with the old and in with the new. We said goodbye to some old friends and hello to some new ones. Before I get started on Monday’s report, several of you commented that you missed my sports reports.Continue Reading
Yay, we did it! We survived the Great Blizzard of 2014 with minimal damage. And although my kids were excited that Chesterfield County Schools closed for the week, the kids at Madison+Main were hard at work, braving the elements and single-digit temperatures. Despite this, everyone I know had a great week, except Justin Bieber. Monday (1/20) - On Monday, we finally gave Lindsey Durfee aContinue Reading
Life is like a game. Like any game, there are winners and losers. There are good days and bad days. Sometimes you win, sometimes you lose and occasionally you end up in a tie. Navy football coachEddie Erdelatz famously said in 1953, “A tie is like kissing your sister,” but I prefer Baseball Hall of Famer George Brett’s slightly less famous quote… “IfContinue Reading
It was back to the ol’ grind this week at Madison+Main after my family and I went on vacation to ring in the New Year. To quote Miley Cyrus, “I came in like a wrecking ball.” After two solid weeks of “family time” nothing could hold me back from work this week… Monday (1/6) - On our way back from SanContinue Reading
December rolls on, the holidays are in full swing and I’ve been wearing my Ron Burgundy jacket everywhere. No matter where I go, no matter which party I attend, random women come up and want to rub my fuzzy festive blazer. There is a reason for the season and a reason that I bought this sports coat.Continue Reading
The holiday season so far at Madison+Main has been more Go Go Go than Ho Ho Ho; we’ve been busier than a one-armed lumberjack. I find it amusing that so many things have to end by December 31st… and so many other things must begin on January 1st. Ahh, marketing. Monday (12/9) - On Monday, I conducted mostContinue Reading
Hey folks, The “big @ss” Christmas tree went up this week at Madison+Main and the Times-Dispatch reminded me this morning that there are only 19 shopping days until Christmas. All of us at Madison+Main survived Black Friday, but our Holiday Open House almost killed us… The week at Madison+Main was fun and festive: Monday (12/2) - On Monday, Sammy and I had the pleasureContinue Reading
It was a stellar week at Madison+Main and I was fortunate enough to eat lunch outside of the office every day this week. When I started Madison+Main in 2005, a good friend and business mentor from California sent me a book called Never Eat Alone: And Other Secrets To Success, One Relationship At A Time by Keith Ferrazzi. I pulledContinue Reading
By Account Management Intern Marie Sicola I walked into a room saturated with crock-pots, sour cream, cheddar cheese and corn bread. The warm aroma smelled of ground beef, peppers and a hit of Guinness. Nine pots sat before me and only excitement and intense stomach yearning occupied my mind. Which one should I try first?Continue Reading
With the falling leaves and changing temperatures of Autumn come two new account interns to the Madison+Main family: Marie Sicola and Shay Kazi. The duo would like to introduce themselves to the M+M blogosphere. Marie Sicola “I am a University of Mary Washington graduate, with a BA in English and Studio Art. Along with helpingContinue Reading
Hey folks! Save the date! Next Wednesday, September 25th is the Madison+Main Monthly Media Mixer and… it’s on a BOAT! Join us for appetizers and happy hour drink specials! When: Wednesday, September 25th 5:00-8:00pm Where: Flatheads at Rocketts Landing 3125 Wharf Street Richmond, VA 23223 (map) RVSP: On our Facebook page or Email Lindsey Durfee
By Emily Farrar, Account Management Intern Richmond is fortunate to be home to many memorable restaurants. Luckily the Main-iacs are huge foodies, but what if they could only pick one restaurant? I recently asked the team, “if you had to move to an island, which Richmond restaurant would you bring with you?” Here were theirContinue Reading
By Chief Idea Officer Dave Saunders This week’s edition of the Weekly Report is brought to you by the Madison+Main Fab Five: Account Manager Kelley Miller, Account Executive Sammy Yatco, Senior Account Manager Katie Hurst, VP of Brand Strategy Kara Forbis and Account Executive Sarah Dawes. Dave isn’t writing the report this week because he is spending the weekend with his son downContinue Reading
By Chief Idea Officer Dave Saunders New places, new spaces and new faces. It has been a busy week at Madison+Main, we welcomed a new Account Manager, visited some new places in Bath County and hosted 90 of our closest personal friends at our new space. By the way, this week’s edition of the WeeklyContinue Reading
This past weekend I celebrated one of the most amazing Independence Days in our nation’s 237 year history. The weekend was full of family, apple pie and fireworks, which we purchased legally in South Carolina at South of the Border and then vicariously smuggled into Midlothian, where “bombs burst in the air.” My wife Sue, a LEGALContinue Reading
By Chief Idea Officer Dave Saunders According to the weatherman, Wednesday was the hottest day of the year so far, which is entirely appropriate considering things have been heating up at M+M! We received an unexpected SEVENTH Telly Award, launched two new TV spots and, yes, we bought a building. It was a good week.Continue Reading
By Chief Idea Officer Dave Saunders I was reminded by a friend of mine recently that in the future, I’ll look fondly back on swim meets that last eight hours. He said “you’ll miss those days sooner than you think.” Thanks to my good buddy and LeClairRyan super lawyer Will Shewmake for giving me a different perspectiveContinue Reading
By Chief Idea Officer Dave Saunders It’s another exciting edition of the Madison+Main Weekly Report. Today marks a very special day on the calendar, my 16th wedding anniversary, which I will celebrate in style with my wife Sue this weekend. Shh, it’s a secret, don’t tell her we’re headed to the Vintage Virginia Wine and Food Festival in Centreville.Continue Reading
Dave is out for a long Memorial Day Weekend so this week’s Weekly Report is a team effort. Monday 5/20 - By Senior Account Manager Katie Hurst. Monday started off the same way that most Mondy’s start off… with the big MMMMM. For those of you who don’t already know, that’s the Madison+Main Monday Morning Meeting and this week wasContinue Reading
By Dustin Hennessy, Account Services Intern Organized apprenticeships first began in the late middle ages and were common among craftsman. Today, we refer to these positions as internships. Here at Madison+Main, we place a lot of importance on our internship program because we understand how valuable an intern can be on our team. Initially,Continue Reading
By Chief Idea Officer Dave Saunders I use the Madison+Main Weekly Report as a way to tell you what we did this past week, but I figured I’d start off by telling you something we didn’t do last week. Unlike many other businesses, we opted not to travel to Denver with the Greater Richmond ChamberContinue Reading
By Lindsey Durfee, Marketing Administrator Last year, VCU’s Center for Human-Animal Interaction (CHAI) did a study on the value of having dogs in the workplace called “Benefits of Taking Fido to Work May Not Be Far Fetched.”And we couldn’t agree more with their findings! 1. Lower stress levels 2. Higher levels of job satisfaction 3.Continue Reading
By Chief Idea Officer Dave Saunders Greetings from the beautiful Kingsmill Resort and Spa, along the beautiful James River, in beautiful Williamsburg, Virginia. It’s so beautiful here, I may just puke. I am just now wrapping up a couple of days of inspiring speakers and tremendous networking opportunities at the Virginia Council of CEOs retreatContinue Reading
By Chief Idea Officer Dave Saunders It was a challenging week for everyone, but we got through it. When I opened up my Richmond Times-Dispatch it seemed like there was bad news every day. Blasts in both Boston and Texas filled the airwaves, terrorist manhunts flowed for 24 hours a day on CNN and mostContinue Reading
By Chief Idea Officer Dave Saunders After 10 days of cruising around the Caribbean, I found myself back in the lovely sub-tropical Richmond, Virginia this week. Watch out world, I’m tan…rested…and ready. Tuesday 4/9 - My workweek started on Tuesday morning with a three hour email Inbox cleanup. I am absolutely amazed at how many emailsContinue Reading
By Graphic Designer Colleen Festa It’s me, Colleen Festa, Graphic Designer at Madison+Main, pinch-hitting for Dave on this week’s Madison+Main’s weekly report. He asked me to pass along info to you all this week while he is on Spring Break with his family. Dave’s writing style is quirky and funny, but as you see myContinue Reading
By Lindsey Durfee, Marketing Administrator Yesterday, all of the Madison+Main-iacs woke up to clear skies, warm weather and a lot of interesting chatter in the break room. Did you hear? Gmail is going blue? YouTube is going out of business? And Google apps found a way to send scented messages? Then we all looked atContinue Reading
By Chief Idea Officer Dave Saunders This week’s Madison+Main Weekly Report edition comes to you from sunny Ft. Lauderdale, Florida and more specifically the WiFi bar on board the M/S Zuiderdam, the pride of the Holland America fleet. It’s Spring Break time and I’m cruising with the fam. So don’t worry, the Madison+Main-iacs are allContinue Reading
By Chief Idea Officer Dave Saunders I have a lot of friends who run in the Monument Avenue 10K, various marathons and compete in triathlons, but I don’t run unless someone is chasing me. Tomorrow I’ll be walking with the Madison+Main team at Walk MS Richmond. Our team has raised $1,000 so far but I’mContinue Reading
By Account Executive Sarah Dawes The Central Virginia Chapter of the National MS Society is hosting the annual Walk MS: Richmond fundraising event this Saturday, March 23rd from 9am to 1pm at 4200 Innslake Drive Glen Allen, Virginia. Participants can choose to walk either a one or three mile route and finish with a celebrationContinue Reading
By Jon Glomb, Account Services Coordinator Intern On Monday, the Main-iacs and I braved Sandy’s wrath and reported for duty as usual. Quickly realizing that this storm was like nothing we had ever seen, we rushed to the shelter of the storage room as the fierce 7 mph winds threatened the structural integrity of our building.Continue Reading
By Jon Glomb, Account Services Coordinator Intern Hey there Madison+Main blog readers. Today marks the beginning of a 15 week series that will run every Friday. One that offers foodies, entertainment and good time seekers some direction while wading through the cacophony of leisure blogs. Brought to you by folks that work, play andContinue Reading
By Richard Crittenden, Account Services Coordinator In the past, you have been asked to walk for the MS Society. You have been asked to bike. Now, you are being asked to help us complete the final leg of the ultimate triathlon of support. If you’re thinking a nice swim across the James, you areContinue Reading
Ok, ok. I was somewhat reluctant to write this blog, because (a) I’d have to admit I had to go to driving school to get out of a ticket and (b) my Dad reads this blog and I knew I’d get an earful. (He’s a retired officer…) So Virginia’s court system has finally joined the digitalContinue Reading
Madison + Main’s own account manager, Katie Hurst, is organizing a fundraiser this Friday night for the Cystic Fibrosis Foundation at Baja Bean Co. on Main Street. The night will kick off with a Mario Kart tournament at 6:00, courtesy of Play N Trade Carytown. (That’s Nintendo 64, not Wii. So old school gamers don’tContinue Reading
Beginning March 30th, Facebook is making its new Timeline mandatory for all users and pages. Yikes.
Judging from the reaction around the social media world, “change” is not something everyone likes. However, businesses should not be fear the changes but embrace them. These new FB formats will help them more easily market and manage your brand message. Here are some tips from the team at Madison+Main, so your company is well prepared.Continue Reading
At Madison+Main, we like to mix in a little fun at work. On Thursday, October 27th, we held our 2nd annual employee Chili Cook Off and invited some our clients and agency partners to come by and judge our best efforts. Competition was fierce, as the main-iacs worked hard to take home the big prize.Continue Reading
As many of you know, Madison+Main is committed to working towards a world free of Multiple Sclerosis. And as a big supporter of the Central Virginia Chapter of the MS Society, we have volunteered our time and services to help promote their fundraising events. This past spring, several of the Madison+Mainiacs took part in theContinue Reading
Join us at the Innsbrook Snag-A-Job Pavilion on October 15th from 4:00 p.m. – 9:30 p.m. for Comfort Zone Camp’s 10th Annual Fall Bash. Comfort Zone Camp hosts the Fall Bash each year to support children who have lost a parent, sibling or primary caregiver. Their mission is to provide these children with a loving,Continue Reading
Twitter produces thousands of tweets per second, but did you know that this real-time, social media platform can actually spread news faster than the speed of seismic waves? That’s exactly what happened on Tuesday, August 23, 2011. Around 1:50pm, a 5.8 magnitude earthquake that originated in Mineral, VA shook the ground, causing glass to rattle,Continue Reading
In the crazy world of sports, scheduling is everything. Luckily for Richmonders and NASCAR fans alike, Richmond International Raceway is hosting the last stop on the NASCAR Sprint Cup Series circuit on September 10th, before The Chase for the Cup begins the following weekend. Hometown hero Denny Hamlin is going into America’s Premiere Short TrackContinue Reading
Thinking about hiring an ad agency or marketing firm? Interested in boosting sales? Or are you simply looking for an innovative way to build your brand? If so, check out Madison+Main’s Chief Idea Officer, Dave Saunders, talking about the top ten reasons why your company should hire a marketing firm.
Amidst much fanfare, Spotify launched its services in the United States on Thursday July 14th, offering a massive library of streaming music and, some might say, yet another nail in the coffin for record store employees with lush knowledge of obscure music. Though Spotify offers little more than Grooveshark – a similar music platform whichContinue Reading
Google+ is the biggest party of the year and everyone’s going. If you haven’t received an invitation to join Google’s newly launched social networking site, then ask us for one because this is an opportunity you won’t want to miss. For the Facebook loyalists and those who are still unsure about Google+, we’d like youContinue Reading
The 2011 Retail Marketing Expo is quickly approaching and we couldn’t be more thrilled to promote this exciting event. Madison+Main developed a concept and wrote scripts for both TV and radio commercials announcing the event. We also collaborated with the Retail Marketing Association and BES Television in producing the commercials which will air throughout theContinue Reading
Science Fiction or Science Prediction? Many posit that Star Trek played a seminal role in giving us the flip phone and numerous other modern tech developments. It appears that another example of Star Trek-nology may be coming to fruition. While 3D printers do not replicate objects on the molecular level they do create impressively congruentContinue Reading
It’s not often that a product or service can have a large, loyal following before it even exists. However, that’s just the case with the newly launched Jabot Cosmetics line. Jabot was previously a fictional product featured on the Emmy Award winning daytime soap, The Young and the Restless. In fact, the product has beenContinue Reading
Dot coms are a thing of the past, at least according to ICANN (Internet Corporation for Assigned Names and Numbers). The international authority over top-level domain names (TLDs) has approved a resolution to expand the list of generic TLDs which will allow companies and organizations to create domains for their brands. What exactly does thisContinue Reading
Madison+Main launched our first iphone app a few months back for our friends at RimFinancing.com We’ve been having some fun with it so we have to share.
The premise is simple. Flip through the library of available rims by style. There are options for a variety of vehicles: Street, Off Road, Tuners, Donks, Hot Rods etc. Once you’ve picked your rim du jour you use your camera to shoot your car. Then you fit the rims and just like that you’re trying out some new looks. Once you’ve shot a pic you can save it to your phone, email it to a friend or post it to Facebook or Twitter all within the app.Continue Reading
President and CEO of Village Bank Tom Winfree is a man about town. As a member of more than a dozen civic organizations, including the Greater Richmond Chamber of Commerce and the Chesterfield County Chamber of Commerce, Tom has made many significant contributions around the Richmond community. To reward his relentless dedication, the Chesterfield BusinessContinue Reading
The 2011 CAA Men’s Basketball Championship will certainly be one to remember. Not only did Madison+Main’s marketing efforts help the CAA set attendance records over the course of the four-day championship, but for the first time ever, three CAA schools made the cut for this year’s March Madness. ODU won the Championship, cutting down theContinue Reading
“Nonsense at Work” sounds more like an oxymoron than a legitimate business building strategy. But according to blogger and Executive Business Coach James McIntosh, it could be just what your business needs. McIntosh claims that, “Working hard gets you two things – more work and tired. What does lazy get you? New ways of doingContinue Reading
The 2010 SNCR Excellence in New Communications Awards were announced Friday, November 5th at the Stanford Park Hotel in Menlo Park California, and Madison + Main’s 2010 integrated marketing campaign for eSmartTax.com was selected as a winner in the Use of Multiple Platforms/Integrated Initiatives category. These prestigious awards honor the work of individuals, corporations, nonprofitContinue Reading
Madison + Main, V4 Web, Knowledge Advisory Group, Thinkhaus, ByteJam, and Wythken Printing to submit “Reverse RFP” to Richmond-area charitable groups. RICHMOND, Va. – One lucky nonprofit in the local Richmond, Virginia area will receive more than $100,000 in marketing and PR services in 2011, thanks to a generous gift by creative marketing firm Madison+MainContinue Reading