Category Archives: Client News

Madison+Main’s Weekly Report | 8.12.16

Madison+Main Weekly Report for August 12th, 2016
On the Menu Tonight: Elephant

Hey folks,

One of all-time my favorite quotes is “when eating an elephant, take one bite at a time.” U.S. Army General Creighton Abrams said that years ago and it has become a great mantra for business people. Essentially, it is figurative speech that reminds you to tackle really big projects in small pieces and, more importantly, to do that sequentially. When I speak to young people, I have to qualify this phrase, because most millennials are very literal, and if I start talking about eating elephants, they recoil in horror and report me to PETA.

Whether it’s a big project at work or planning for a wedding (I have two colleagues that are going through that process right now), my best advice is to “eat the elephant one bite at a time.” Getting back from vacation this week, I took my own advice and started with a pile of 593 emails. I opened them and then deleted them… one at a time.

About fifty of those e-mails were praise for Communications Manager Kent Brockwell, who did an outstanding job with last week’s Weekly Report.

“Even better than Dave’s Weekly Report. Love it!!”
Wayne Boggs, Richmond Alarm Company

Sen. Glen Sturtevant

“Loved this week’s Weekly Report. Funny and very creative! Love you guys!”
Maryann Hartzell, CowanGates

Monday, August 8thVacation, All I Ever Wanted

On Monday, I was still vacationing in the Isle of Man, where my wife Sue is from. The Isle of Man is a beautiful little island midway between Ireland, Scotland, and England. It was once described as “60,000 alcoholics clinging to a rock in the middle of the Irish Sea.” That description is funny, but it really doesn’t describe just how beautiful the place really is. On Monday, we went to Cornaa Beach. You just have to see it for yourself.

On Monday, our client Vera’s Fine Jewelers, was nominated for the Richmond Times-Dispatch “The Best” awards. Do me a favor – take a minute and vote for Vera’s in the Best Jewelry Store category.

Tuesday, August 9thTravelin’ Man
On Tuesday morning, I took a ferry from Douglas to Dublin. Then I hopped a delayed Delta flight to JFK, and then finally arrived in Richmond 21 hours later. I have instructed my colleague, Sophie, to smack me in the head the next time I try to book a flight on Delta.

Meanwhile, back at the office…


Our campaign for Virginia Energy Sense
is on full display at the SCC building on Main Street.

Wednesday, August 10thPomp & Circumstance
On Wednesday morning, I slowly eased back in the saddle and on Wednesday afternoon, we hosted my Virginia Council of CEOs Roundtable at Madison+Main. It was good to see the gang, or should I say it was good to see half of them. #EveryoneIsOnVacationInAugust

Graphic Designer Kaity Carr, Senior Account Manager Kaitlin Riddle and Account Manager Lindsey Durfee graduated from their Dale Carnegie training course Wednesday night. I was especially proud of them for their hard work and effort over the last eight weeks.


The only person smiling broader than these three ladies
at the Dale Carnegie Training graduation was yours truly.
Congrats to Lindsey, Kaity and Kaitlin!

Thursday, August 11thWelcome Back

On Thursday, I was officially welcomed back by a jam-packed calendar that started at 7 a.m. and ended at 7 p.m. We had a great meeting with Frank Butler and his team at Proxios Thursday morning. They are located in the highly secure Federal Reserve building, and have a grand view of the city. The building is impressive, and so is Proxios. The Richmond-based “IT as a Service” provider has grown tremendously in recent years, and boasts an impressive client list. Visit their new website to learn more.

I was double-booked for lunch appointments on Thursday, so Sophie stepped in and represented us at the Chesterfield Chamber‘s monthly luncheon, where Chesterfield County’s new Administrator, Dr. Joseph Casey, spoke to the crowd. She also reports that our friend Dennis Bickmeier, President of Richmond International Raceway, talked about next month’s Federated Auto Parts 400. All of the Madison+Main-iacs will be there, and we hope to see you there too. There are a few tickets left; get yours today.

Friday, August 12thHAPPY BIRTHDAY, HATS!

This morning I’m feeling especially old because my little girl turns 18 today. Happy birthday, Hattie! She is still visiting family on the Isle of Man, and will celebrate by hitting all 14 pubs in the town of Ramsey (population: 5,200). The legal drinking age in the U.K. is 18, and her cousins, Tara and Monique, will be carrying her around downtown tonight. I will be staying up late to watch the whole evening unfold on Instagram. #LifeCasting #Millennials

Friday’s Moment of Zen:
Last Friday, I stumbled into a cafe in Port St. Mary, and discovered the King of all bathrooms.


I brought two Isle of Man TT hats back with me, and I’m giving
one to my friend Charlie Diradour, candidate for Richmond City Council.
Which one should I keep: red or blue?

“Off the top of my head, I could rattle off close to 2,000 things that are a more Richmond thing to do than buying Elephant Auto Insurance.”
Jeff Kelley, August 9th Facebook post


Dave Saunders
Chief Idea Officer
(877) 623-6246

Not Dave Saunders | 8.5.16

Madison+Main Weekly Report for August 5th, 2016 Write it like you stole it Hey folks, Kent Brockwell here, Madison+Main’s new communications manager. Remember when you were in your teens and your parents would leave you home alone over the weekend? Well, Dave is on vacation this week visiting his in-laws on the beautiful Isle of… Continue Reading

Madison+Main’s Weekly Report – June 24th, 2016

  Finding Your Niche Hey folks, The word “niche” has always looked funny to me and I don’t think most people know what the word really means. I often hear people pronounce it “neesh” as opposed to “nitch.” Regardless (and I don’t mean “irregardless” because that’s not a word), business people bandy the word about… Continue Reading

Madison+Main’s Weekly Report – June 17th, 2016

“Ask Your Doctor…” Hey folks, I remember a time in the late 90s when Big Pharma started advertising on TV. Prior to this, drug manufacturers didn’t do direct-to-consumer advertising, relying mostly on pens, pads and promo items delivered directly to doctors’ offices. There were also stories about doctors getting kickbacks for prescribing certain brand drugs to patients.… Continue Reading

Madison+Main’s Weekly Report – June 10th, 2016

Madison+Main Weekly Report for June 10th, 2016 Mowing the Grass Hey folks, Last year, I spent more than 20 Saturdays aerating, mowing, trimming, edging, and pampering my lawn. Having no expertise in horticulture and substandard tools (a 10-year-old push mower), I was very unimpressed with the results. My grass looked like crap. Despite spending countless hours… Continue Reading

Madison+Main’s Weekly Report – February 19th, 2016

Let Me Take a Selfie Hey Folks, My dad was an early adopter. When I was a kid he had a cell phone. Of course this was the 1980s and the thing weighed 23 pounds. It was big, bulky and didn’t do anything except make phone calls. Today’s cell phones do lots of things. The… Continue Reading

Madison+Main’s Weekly Report – February 2nd, 2016

The Little Things   Hey Folks, Regular readers of the Weekly Report will know that I often stress the importance of “The Big Idea” and talk about how thinking “Big” can lead to success. You know I believe that #BoldBrandsWin, but this week, I was reminded that Hall of Fame basketball coach John Wooden was… Continue Reading

Madison+Main’s Weekly Report – February 5, 2016

February.   Hey Folks, I’ve always hated February. It’s cold. It’s wet. Everyone’s in a bad mood. February is that short period of time on the calendar that everybody just wants to be rid of, kind of like relatives that overstay their welcome…in winter. And this year it’s even worse. It’s a leap year. As… Continue Reading

Madison+Main’s Weekly Report – January 29, 2016

Comfortable Shoes   Hey Folks, It was one of those weeks, where comfortable shoes seemed to be the norm. From Monday to Friday, we tried to forego the dress code and opt for comfort. Snow days make us uncomfortable, whether it’s driving in the city or shoveling a driveway, and we seek comfort in everything;… Continue Reading

Madison+Main’s Weekly Report – January 22, 2016

The Blizzard of 2016   Hey Folks, I am writing this week’s email missive from the comfort of my kitchen table, where I am working today. The Madison+Main-iacs get a snow day, but we’re still working hard, including conference calls starting at 8:30 am. Instead of a full report, I’m going to hit a couple of… Continue Reading

Madison+Main’s Weekly Report – January 15, 2016

GenY is now GenDIY   Hey Folks, I’ve known for some time that the DIY trend is big among Generation Y, especially since HGTV and the DIY Network have been reporting big numbers among 20-somethings. The advent of Pinterest as a major player in the social media space is more evidence and you can’t get… Continue Reading

Madison+Main’s Weekly Report – January 8, 2016

Priorities   Hey Folks, After 25 years in this business I don’t often have breakthroughs, but I did this week. It’s rare to have a big, honking change in viewpoint or a new way of looking at things. In 2013 I realized I had been shaving the wrong way for 30 years and started rinsing… Continue Reading

Madison+Main’s Weekly Report – December 18, 2015

The 6 Minute Rule   Hey Folks, We have a lot of quirky rules here at Madison+Main. Large companies have policies and procedures, but we have guidelines and funny stories. For example, the “Mis-Steak Rule” simply means that if we misspell a word and it escapes our diligent copyediting process, then the team has to… Continue Reading

Madison+Main’s Weekly Report – December 11, 2015

It’s the Most Wonderful Time of the Year   Hey Folks, There’s nothing like the holidays to bring out the worst in people. The craziness that surrounds Black Friday seems to kick off a 5 week period of madness and bad behavior. Perhaps we as a society misbehave every day, but it seems to be… Continue Reading

Madison+Main’s Weekly Report – December 4, 2015

Happy Holiday… Movies   Hey Folks, Dave is out today, but the Madison+Main-iacs stepped in to deliver your Weekly Report. Some people, likePeter Larsen of Cobb Technologies, rely on this email too much for us to skip a week. We hope that you all had a wonderful, festive and indulging Thanksgiving last week. Are you… Continue Reading

Madison+Main’s Weekly Report – November 20, 2015

The Kids Table   Hey Folks, I hope you have a wonderful Thanksgiving next week, and I also hope you get to spend some time at “the kids table.” I’m like Peter Pan, I never wanted to grow up. I miss sitting at the kids table on Thanksgiving. Think about it… no one argues at… Continue Reading

Madison+Main’s Weekly Report- November 13, 2015

Celebrating Milestones Hey Folks, Celebrating milestones is a little bit different than celebrating an achievement. For example, I’ve heard my kids talk about dating someone for 3 weeks, which is a milestone but my Mom & Dad being married for 49 years is an achievement. Milestones simply mark the passage of time whereas an achievement… Continue Reading

Madison+Main’s Weekly Report- November 6, 2015

Art is Subjective Hey Folks, Greetings from beautiful downtown Urbanna, Virginia, home of the 58th Oyster Festival where the sleepy town mushrooms into more than 100,000 people who cram the streets of this working waterman’s village, consuming ungodly amounts of alcohol and the Chesapeake’s bounty. In the shops on Main Street several artists feature their… Continue Reading

Madison+Main’s Weekly Report – Friday, October 30

Getting Old is Scary Hey Folks, Tomorrow I turn 48. Yes, I’m a Halloween baby and yes, I’ve just realized that getting old is kind of scary. It seems the older I get, the more frightened I become. Even daily chores that used to be routine and mundane now fill me with anxiety. For example, getting my blood… Continue Reading

Madison+Main’s Weekly Report – Friday, October 23

11 Hour Day Hey Folks, In the brand and marketing business, our “Christmas season” is in October. It’s the busiest time of the year and sometimes we have to put in an 11 hour day. At Madison+Main we pride ourselves on maintaining a positive work/life balance, but this month long days are the rule, not… Continue Reading

Madison+Main’s Weekly Report- Friday, October 16

A Slow News Day Hey Folks, While many of you were distracted by non-news this week, we were busy… even on a slow news day. To me, it’s funny how we have more access to information than ever and fewer people that access the important information. Our social media feeds are full of salacious details… Continue Reading

Madison+Main’s Weekly Report – Friday, October 9

The Next 10 Years Hey Folks, It’s hard to believe it has been ten years already. Madison+Main celebrated it’s 10th anniversary Wednesday night. We had cake. We had booze. We had a good time. And although I’ve been thinking a lot about the last 10 years lately, this week I turned my attention towards the… Continue Reading

Madison+Main’s Weekly Report – Friday, October 2

Stylin’ & Profilin’ Hey Folks, With rain every day since our last Weekly Report, I have looked for some motivation and some comic relief this week. Special thanks to my friend JJ White for providing both. JJ frequently posts quotes, pictures and videos of his boyhood idol, Ric Flair, on Facebook, and that’s exactly what… Continue Reading

Madison+Main’s Weekly Report – Friday, September 25

Bicycle Races Hey Folks, With the “big” bicycle races winding down, I hope that Richmond will get back to normal next week. And by normal, I mean occupied with actual people, actually working and actually dining out at local establishments. This week in the heart of downtown, Richmond looked like a ghost town. The 500,000… Continue Reading

Madison+Main’s Weekly Report – Friday, May 8th

Hot Water Hey folks, Last weekend I stood huddled over a camp stove thinking “a watch pot never boils.” It was 40 degrees in the Allegheny Highlands, and I desperately needed hot water for coffee. A gas stove. Shaking hands. A ceramic pot. 25 minutes later… voila! My so-called “Instant Coffee” took almost half an hour… Continue Reading

Madison+Main’s Weekly Report – Friday, May 1st

“It’s Gonna Be May” Hey folks, Today is May Day. In some cultures it’s a Spring holiday, complete with singing, dancing and cakes. In the former Soviet Union it was known as International Workers Day and used as an excuse to parade Intercontinental Ballistic Missiles through Red Square. For others, May Day is simply a distress signal. But at Madison+Main, most… Continue Reading

Madison+Main’s Weekly Report – Friday, April 24th

“TAKING OVER” Hey folks, For the first time in 2015, the Madison+Main-iacs have managed to take over the Weekly Report. And by “take over” we mean, Dave asked me, Derek Fair, to write it and I politely agreed. As our fearless leader is out of the office, attending the Virginia Council of CEOs Annual Retreat in Williamsburg, we’re attempting to learn the new… Continue Reading

Madison+Main’s Weekly Report – Friday, April 17th

“It’s Nice To Be Recognized” Hey folks, When I was younger I heard the phrase “It’s just nice to be recognized” used as a consolation when people didn’t win the big award they were seeking. The winners always say things like, “I’m humbled by this award.” And the losers say, “It was nice just to be here.”… Continue Reading

Madison+Main’s Weekly Report – Friday, April 3rd

The Day After Hey folks, The pessimist in me will always remember today as “The Day After Coach Smart left VCU.” The optimist in me will probably remember today as “The Day After I left for vacation.” The realist will barely remember this, because Friday is simply “The Day After Thursday. When I get bad news,… Continue Reading

Madison+Main’s Weekly Report – Friday, March 27th

IT TAKES A VILLAGE Hey folks, This week’s Weekly Report is coming to you live from the Chesterfield Country Airport, where an entire village of people are gathered to shoot Village Bank’s latest TV ad, so I am having to phone in this week’s e-mail. Unlike the author of ‘It Takes A Village’ – Hillary Clinton – I keep all of… Continue Reading

Madison+Main’s Weekly Report – Friday, March 20th 2015

4.9% Hey folks, “There are lies, damned lies and statistics.” – Mark Twain. It’s one of my favorite quotes and numbers have always fascinated me. 4.9% could be a great thing. 4.9% could be a terrible thing. It depends on how you look at it. Getting a loan from the bank at 4.9% is awesome. Having… Continue Reading

Madison+Main’s Weekly Report – Friday, March 6th 2015

AWARENESS Hey folks, This week I tried to remind people that “awareness drives response”. Things may come and go in the marketing biz. Technologies may disrupt business. But through it all, one adage remains…Awareness Drives Response. I made a video about it here. But it becomes harder and harder each year to make people aware of… Continue Reading

Madison+Main’s Weekly Report – February 27th, 2014

FROZEN Hey folks, Maybe it’s February. Maybe it’s the weather. Maybe it’s because my beloved VCU Rams lost in double OT the other night. But whatever it is, I was feeling a little “crusty” this week. Walking out of the Robins Center at University of Richmond Wednesday night, I saw a little boy singing the Frozen hit “Do you want to build… Continue Reading

Madison+Main’s Weekly Report – Friday, February 6th 2015

“THIS IS A SIGN WE SHOULD WORK TOGETHER”   Hey folks, Madison+Main got a lot of attention this week. I was on the local news Monday talking about the “best and worst” Super Bowl ads. Monday’s Richmond Times-Dispatch had an article in it where we announced three new clients (Madison+Main Hits a Triple) and we announced two new hires; Cassie and Madalyn. Our friends… Continue Reading

Madison+Main’s Weekly Report – January 23rd, 2015

I’m “THAT GUY” Apparently  Hey folks, Last week, I MC’d the Chesterfield Chamber Annual Gala… and the reviews are still pouring in. Most of those in attendance laughed at my jokes, but I heard a couple of local politicians were not amused by my witty barbs. #sorrysenator On Friday, I was introduced as “that guy” who… Continue Reading

Madison+Main’s Weekly Report: 12/12/14

It’s a Marathon, not a sprint.  Hey folks, As we sat down to enjoy the Christmas feast last year, my buddy Glen Plomchok said “Remember, it’s a marathon, not a sprint.” I laughed because we staring at a ridiculous buffet table, complete with 7 bone Rib Roast, Ham, Turkey and all the fixins. The phrase stuck with me and I’ve… Continue Reading

Madison+Main’s Weekly Report: 10/24/14

Life Doesn’t Have a Pause Button Hey Folks, Maybe it’s because I have another birthday approaching, but several things gave me pause this past week. It’s a busy time of year between networking events, client meetings, football practice four nights a week and weekly ceremonies at the high school for my daughter (honors society, beta… Continue Reading

Madison+Main’s Weekly Report – October 3rd, 2014

Time Flies When You’re Having Fun Hey Folks, This week’s Weekly Report comes to you from beautiful downtown Doswell, site of the State Fair of Virginia. Today also marks the 9th Anniversary of Madison+Main. On October 3rd, 2005, my friend and Art Director Scott Clark and I moved our two computers into a closet at the Advantech Business Incubator.… Continue Reading

Madison+Main’s Weekly Report – September 19th, 2014

1st and Cary… Carrie… Karri… Kerri…   Hey Folks, It was a busy week at the corner of 1st and Cary, and I was able to talk to my three of my favorite people. Madison+Main is hosting our 5th Annual Chili Cook Off on Wednesday, October 15thand our celebrity judges this year are: CBS6 Meteorologist Carrie Rose, Editor Karri Peifer, and… Continue Reading

Madison+Main’s Weekly Report – September 12th, 2014

The End of Regulation   Hey Folks, When I watch a football game, the announcer warns about “the end of regulation” and viewers eagerly anticipate to find out who the winners and who the losers are. In business, “regulation” has a whole different meaning. Generally, regulation is designed to protect people from business, but somewhere… Continue Reading

Madison+Main’s Weekly Report – September 5th, 2014

Stuck in the Middle With You Hi everyone, It was a short week at Madison+Main and I appreciate the guys and gals at work who took over last week’s report. My friend Harry Garmon, President of Top of Mind Communications, wrote me to say, “I like this week’s report better than yours,” which is a true testament to the team’s… Continue Reading

Madison+Main’s August Media Mixer!

Join the Madison+Main-iacs on Wednesday, August 20th for our August Media Mixer at Morton’s! We’ll be there from 6:00 – 8:30PM! This will be a special event, where Chief Idea Officer Dave Saunders will slip behind the bar as their Celebrity Bartender! All of Dave’s tips will be donated to the National MS Society’s Central… Continue Reading

Madison+Main’s Weekly Report – August 8th, 2014

FOOTBALL!!! Hey folks, It was a fun, yet exhausting week at Madison+Main, as we celebrated the return of football. The Redskins invited Brady’s Boys aka the New England Patriots to RVA, but more importantly, the Alberta Smith Sharks began preseason conditioning. All of this meant, I spent a lot of time on the gridiron this week. This also means I was smiling a… Continue Reading

Rebranding the Chesterfield Chamber of Commerce

By Account Manager Sammy Yatco Madison+Main is a long-time member of the Chesterfield Chamber and is proud to announce their new brand and logo! During the last few months, we’ve researched and analyzed the Chamber’s existing brand including collateral materials, website, messaging and their brand. We also interviewed board members, employees, Chamber members and other… Continue Reading

New Client Announcement: Commonwealth Autism

By VP of Brand Strategy Kara Forbis In June of this year, Madison+Main started working with Commonwealth Autism Service and we are very excited to partner with the organization.  If you aren’t aware Commonwealth Autism Service’s mission is to provide leadership in the implementation of a statewide system of services to maximize the potential and… Continue Reading

Madison+Main’s Weekly Report – July 11th, 2014

In a land far, far away… Hey folks, Once upon a time, the hardworking people at Madison+Main got to take a vacation. They traveled near and far, they traveled through exotic locales. Molly left for Costa Rica with her home-again hero Lee, Colleen is visiting New York City and I spent an afternoon in Hopewell. Just kidding. I’m flying out Saturday to meet up with Sue and… Continue Reading

Madison+Main’s Weekly Report – June 27th 2014

Priorities Hey folks, It was a busy week at Madison+Main, and for once I felt like my priorities were in order (this week’s theme of “Priorities” is brought to you by my friend Greg McQuade of Channel 6. Greg is one of the most positive people I know and inspires people constantly.) Keeping a good work-life balance is… Continue Reading

Madison+Main’s Weekly Report – June 20th, 2014

By Dave Saunders  Beating the Heat Hey folks, The San Antonio Spurs weren’t the only ones that were beating the Heat this week. At Madison+Main we locked ourselves in, rarely ventured outside and soaked up the deliciously abundant air conditioning provided by our friends at Howell’s Heating and Air. (Howell’s is a long-time client and provided our new HVAC system… Continue Reading

New Client Announcement: Riverside Turf

By VP of Brand Strategy, Kara Forbis Madison+Main is excited to announce our newest client, Riverside Sod Farms. Located in Charles City, Virginia, Riverside Farm was founded in the early 1900s by Czechoslovakian immigrants and for almost 100 years, it was a beef cattle and grain farm. In 2000, fourth-generation Wells Hula enrolled in Virginia… Continue Reading

Post 06.5.14 – Madison+Main Tries Rock Bottom Brewery!

By Lindsey Durfee, Marketing Administrator First off, who doesn’t appreciate a good craft beer? All right, all right. I understand that there’s such a thing as “gluten free” people, like my favorite Graphic Designer on staff, who physically cannot enjoy a good beer. But otherwise, who can say no? I certainly can’t. When Brian Chandler, President of CommonwealthPR, approached Madison+Main with an… Continue Reading

Post 06.5.14 – Virginia Women’s Center Takes Over Chesterfield Towne Center!

By Graphic Designer, Colleen Festa This spring has been a very exciting time, as we launched a new interactive, large-scale campaign for our client Virginia Women’s Center. This campaign actually began last year, when we began sharing tips on how to live healthy and improve your life. We designed interactive social media graphics and infographics that used bright and fun illustrations. The popularity… Continue Reading

Post 06.4.14 – Madison+Main’s June Media Mixer at Casa Del Barco!

You’re Invited! Join the Madison+Main-iacs on Wednesday June 18th, 2014 from 5:30 – 8:30pm for our June Media Mixer at Casa del Barco! Appetizers Happy Hour Drink Specials Networking 320 South 12th Street Richmond, Virginia 23219 (Downtown, at the historic Canal Walk) To RSVP… email or sign up on our Facebook page, or tweet us @madisonmain or give us a call at (804)… Continue Reading

Post 06.3.14 – Introducing Our Summer 2014 Interns!

Introducing our Summer 2014 Interns! Kaity “Sea Bass” Byrum, Graphic Design Intern I graduated from Longwood University in 2013 with a BFA in Graphic Design. After taking some time off post-graduation, I am hoping that my internship at Madison+Main will help me re-enter the world of graphic design by freshening up my skills and gaining some real world experience.… Continue Reading

Post 05.30.14 – Madison+Main’s Weekly Report

Hey folks, With a Monday holiday, the week at Madison+Main was short and sweet; just like Sammy Yatco, our superstar Account Manager who was on vacation in OBX this week. And boy, did we miss her. This week’s email is going to be short and sweet as well, because there’s too much to do today and not enough hours. You’ve… Continue Reading

Post 05.23.14 – Madison+Main’s Weekly Report

Hey folks, I am dialing in this week’s Report from the beautiful Bath County, Virginia, and more specifically, holding my iPhone at a 45 degree angle towards a cell repeating station somewhere South/Southwest of Warm Spring, Virginia on top of a peak in the George Washington National Forest. Thank goodness I have Verizon. If I… Continue Reading

Post 05.22.14 – 33rd Annual Vintage Virginia Wine & Food Festival

33rd Annual Vintage Virginia Wine & Food Festival May 31 – June 1, 2014 Next weekend, you’ll find the Madison+Main-iacs in Northern Virginia for the 33rd Annual Vintage Virginia Wine & Food Festival. The highly anticipated event, located at Bull Run Park Special Events Center in Centreville, is guaranteed to quench your thirst and fill your… Continue Reading

Post 05.16.14 – Madison+Main’s Weekly Report

Hey folks, “I never meant to cause you any sorrow
I never meant to cause you any pain
I only wanted to one time to see you laughing
I only wanted to see you
Laughing in the Purple Rain” It feels a lot like 1994. I was living in Los Angeles at the time, and everyone was talking about… Continue Reading

Post 05.14.14 – So Long, Spring 2014 Interns!

By Sarah Dawes Murphy, Marketing Communications Executive Ah, May. The end of the academic semester. The time when Madison+Main-iacs try to squeeze work into every last second our out-going interns spend still roaming the first floor of 101 E. Cary. Cruel? Maybe. But we’re really just prepping for what I’ve come to call, “The Intern Void”—that… Continue Reading

Post 05.9.14 – Madison+Main’s Weekly Report

Hey folks, It was a busy week at Madison+Main as May rushed in. The Madison+Main-iacs and I have been attending events nonstop this month. On May 1st we sponsored the RVA Creativity Awards. On May 2nd we attended the Richmond Ad Show. And this week, I had an after-hours event every single night. That, combined with early morning meetings… Continue Reading

Post 05.6.14 – Oregon V.S. POM

It’s tough when people criticize your work product. Especially in this business, the ad business, where we put a lot of time and thought and creativity into projects, it is difficult to be subjected to criticisms. We expect our peers to be respectful and constructive. We let clients be more than honest with feedback. But… Continue Reading

Madison+Main Weekly Report for May 2nd, 2014

It’s Award Season! Hey folks, RVA Award Season is in full swing. It’s that time of year where generally mild-mannered business types forgo formalities of humility and strap on cocktail wear to self-congratulate one another. And why not, darn it? There are people out there who deserve a little recognition for things like hard work, creativity and giving… Continue Reading

Sky Zone Richmond Signs with Madison+Main!

We’re thrilled to announce that Sky Zone Richmond signed on with Madison+Main! We will launch an integrated marketing and PR campaign for the indoor trampoline this Spring – stay tuned! 🙂 ———————————————————————————————- Sky Zone Richmond, the central Virginia-based franchise of Sky Zone (a series of indoor trampoline parks with more than 50 locations across the US and… Continue Reading

Madison+Main Signs Northern Neck Insurance!

By Marketing Administrator Lindsey Durfee Are you familiar with the Northern Neck of Virginia? It’s situated on the Western shore of the Chesapeake Bay and is home to Lancaster, Northumberland, Richmond and Westmoreland counties. But more importantly, home to our newest client! Who is Northern Neck Insurance Company? Northern Neck Insurance is a Virginia-only mutual… Continue Reading

The Secret is Out! Our Client, Debbie Johnston, is ABC’s Secret Millionaire!

By Marketing Administrator Lindsey Durfee We’re excited to announce that our client Debbie Johnston, CEO of Care Advantage is a set to appear on the hit ABC television series ‘Secret Millionaire’ at 8 pm EST on Sunday, August 18th! Debbie travelled from Richmond, Virginia to the neighborhoods of Richmond, California for a weeklong shoot in… Continue Reading

Madison+Main Signs Uptown Alley!

 By Marketing Administrator Lindsey Durfee Madison+Main is excited to announce… we have a new client… sort of. 🙂 Uptown Alley, the Chesterfield-based entertainment complex signed Madison+Main as their Agency of Record this week. We plan to help the popular indoor restaurant and entertainment venue with a strategic marketing plan for the remainder of 2013 and… Continue Reading

Bike MS: Bike Virginia Extends to Virtual Riders!

By Lindsey Durfee, Marketing Administrator Traditionally, the MS Society hosts an annual Bike MS: Bike Virginia fundraising event where participants ride from Richmond to Williamsburg and back over the course of two days. This event challenges folks to a 150-mile course, with an option to add an additional 25 miles on the first day –… Continue Reading

Madison+Main Signs Davis & Green Electrical!

By Marketing Administrator Lindsey Durfee Madison+Main recently signed with a new client in the greater Richmond area: Davis & Green Electrical. We’re excited to announce that we will be helping them with their brand and marketing strategies. About Davis & Green Electrical Davis & Green Electrical is an electrical contracting company that focuses on commercial,… Continue Reading

Richard Bland College signs with Madison+Main!

By Katie Hurst, Senior Account Manager Did you know that the only junior college in Virginia could be found in Petersburg, tucked away behind a beautiful grove of pecan trees? We’re pleased to announce that we have started working with Richard Bland College of The College of William & Mary! We are starting our relationship… Continue Reading

Walk MS Richmond is this Saturday!

By Account Executive Sarah Dawes The Central Virginia Chapter of the National MS Society is hosting the annual Walk MS: Richmond fundraising event this Saturday, March 23rd from 9am to 1pm at 4200 Innslake Drive Glen Allen, Virginia. Participants can choose to walk either a one or three mile route and finish with a celebration… Continue Reading

Do the Shockoe Shuffle!

By Richard Crittenden, Account Services Coordinator   In the past, you have been asked to walk for the MS Society. You have been asked to bike. Now, you are being asked to help us complete the final leg of the ultimate triathlon of support. If you’re thinking a nice swim across the James, you are… Continue Reading

All Aboard! Rainbow Station Brings on Madison+Main as New Marketing Firm

In a quest for “boldness,” the nine-location early childhood education franchisor Rainbow Station has signed Madison+Main, as its agency of record. Rainbow Station already has a presence in North Carolina, Texas and Virginia and is looking to continue expanding in these areas and beyond – a mission that we at Madison+Main are prepared to accomplish.… Continue Reading

Madison+Main Partners with ReelVR

In our last post we introduced augmented reality: a new technology that uses computer generated images to blur the lines between what’s real and what isn’t. Augmented reality devices and applications are wildly popular across Europe, but at Madison+Main we’re excited about the Richmond-based augmented reality app that was just released by Scott Harris and… Continue Reading

Celebrate the National MS Society’s 55th birthday with a donation to the Amazing Raise

The Amazing Raise has come to Richmond. This 36-hour online giving challenge encourages supporters to come together and raise money for local nonprofits. The event began at 6 a.m. today and lasts until 6 p.m. tomorrow, October 6. The goal is to raise as much money as possible in 36 hours for hundreds of area… Continue Reading

Madison+Main Creates YouTube Video for MS Society

As many of you know, Madison+Main is committed to working towards a world free of Multiple Sclerosis. And as a big supporter of the Central Virginia Chapter of the MS Society, we have volunteered our time and services to help promote their fundraising events. This past spring, several of the Madison+Mainiacs took part in the… Continue Reading

National MS Society Raises a Whopping $4.3 Million Through Social Media

According to a recent survey in The Chronicle of Philanthropy, only half of the 150 charities surveyed were generating any revenue from social media. Bucking the trend was the National MS Society, which raised an impressive $4.3 Million in 2010, directly through social media. We all know that social media is vital in today’s marketing… Continue Reading

Join the Madison+Main-iacs at the 10th Annual Comfort Zone Camp Fall Bash

Join us at the Innsbrook Snag-A-Job Pavilion on October 15th from 4:00 p.m. – 9:30 p.m. for Comfort Zone Camp’s 10th Annual Fall Bash. Comfort Zone Camp hosts the Fall Bash each year to support children who have lost a parent, sibling or primary caregiver. Their mission is to provide these children with a loving,… Continue Reading

Gear Up For “The One Last Race to Make the Chase” at Richmond International Raceway

In the crazy world of sports, scheduling is everything. Luckily for Richmonders and NASCAR fans alike, Richmond International Raceway is hosting the last stop on the NASCAR Sprint Cup Series circuit on September 10th, before The Chase for the Cup begins the following weekend. Hometown hero Denny Hamlin is going into America’s Premiere Short Track… Continue Reading

Discover New Ways to Market Your Business at the 2011 Retail Marketing Expo

The 2011 Retail Marketing Expo is quickly approaching and we couldn’t be more thrilled to promote this exciting event. Madison+Main developed a concept and wrote scripts for both TV and radio commercials announcing the event. We also collaborated with the Retail Marketing Association and BES Television in producing the commercials which will air throughout the… Continue Reading

Rimulate Your Ride

Madison+Main launched our first iphone app a few months back for our friends at We’ve been having some fun with it so we have to share.

The premise is simple. Flip through the library of available rims by style. There are options for a variety of vehicles: Street, Off Road, Tuners, Donks, Hot Rods etc. Once you’ve picked your rim du jour you use your camera to shoot your car. Then you fit the rims and just like that you’re trying out some new looks. Once you’ve shot a pic you can save it to your phone, email it to a friend or post it to Facebook or Twitter all within the app. Continue Reading

Madison+Main is caught up in March Madness

The 2011 CAA Men’s Basketball Championship will certainly be one to remember. Not only did Madison+Main’s marketing efforts help the CAA set attendance records over the course of the four-day championship, but for the first time ever, three CAA schools made the cut for this year’s March Madness. ODU won the Championship, cutting down the… Continue Reading

Madison+Main Wins “Excellence in New Communications Award” from SNCR (Society for New Communications Research)

The 2010 SNCR Excellence in New Communications Awards were announced Friday, November 5th at the Stanford Park Hotel in Menlo Park California, and Madison + Main’s 2010 integrated marketing campaign for was selected as a winner in the Use of Multiple Platforms/Integrated Initiatives category. These prestigious awards honor the work of individuals, corporations, nonprofit… Continue Reading

Meet the Reverse RFP Winner: Comfort Zone Camp

We are thrilled to announce our relationship with Comfort Zone Camp, winner of our 501(c)3 nonprofit Reverse RFP (Request for Proposal). Comfort Zone Camp offers bereavement services for 7-17 year-olds. The camp offers year-round services, for free, to children who have lost a family member. Their aim is to restore confidence and help with the… Continue Reading

eSmart Tax’s Daryl Johnson is “Makin’ it Rain!”

The campaign has a few unique elements that the media has found interesting; and eSmart’s new campaign spokesperson, Daryl Johnson, coincidentally enough is from Richmond, VA. Daryl Johnson, a 28-year-old, fun-loving, golf-playing, lawn care company owner, is the new spokesperson for, the online tax service powered by Liberty Tax Service. Before Daryl meets the… Continue Reading

eSmart Tax’s Spokesperson Gives Away Cash on Twitter

Madison+Main’s marketing campaign for eSmart Tax, featuring Daryl Johnson, is giving away $100 Visa gift cards to Twitter users every day for the next 30 days. eSmart’s “Makin’ it Rain” contest rewards one lucky Twitter user every day until Valentine’s Day with $100 a day. Contestants simply need to tell @thedaryljohnson how they plan to… Continue Reading

eSmart Tax Gets National Media Attention

The campaign has a few unique elements that the media has found interesting; and eSmart’s new campaign spokesperson, Daryl Johnson, coincidentally enough is from Richmond, VA. Richmond, VA, January 13th, 2010 – Daryl Johnson, a 28-year-old, fun-loving, golf-playing, lawn care company owner, is the new spokesperson for, the online tax service powered by Liberty… Continue Reading

Uppy’s is Making a Big “Impact”

Just about 36 hours after the big announcement that Southside Oil, parent company of Uppy’s Convenience Stores, purchased 172 stores in Maryland and Northern Virginia, the company swept Richmond off its feet and won the GRCC’s IMPACT Award. We told the Impact Award committee that if they didn’t pick us they should pick our client,… Continue Reading

M+M Welcomes 2 New Clients in November

With two new clients at Madison+Main, 2010 is looking—well—busy! We’re happy to introduce you to: Napier Realtors Napier Realtors ERA® is one of the leading, full service real estate brokerage firms in the Richmond metro area, with offices in Colonial Heights, Midlothian, Powhatan and the West End. M+M will help Napier with some of their… Continue Reading

Leave No Duck Behind

If you’ve lived in Richmond for any period of time, you’ve probably heard of the Annual Duck Race fundraiser for Big Brothers Big Sisters. If not, here’s more info on the festivities,000 ducks are bought (with proceeds going to BBBS), then hoisted high above the Kanawha Canal and ceremoniously dumped…Thousands cheer the from the… Continue Reading

Horizon Software International Picks Madison+Main

Horizon Software International, a global leader in food service operations technology, picked Madison+Main to launch an online advertising initiative offering banner advertising services on their popular website, Madison+Main will implement, manage and handle sales for all online advertising campaigns appearing on the Atlanta, Georgia-based company’s website. Read more in the Richmond Times-Dispatch here. Continue Reading

Richmond Alarm Company Taps Madison+Main to Enhance Marketing Efforts

Richmond Alarm Company, a member of the Richmond business community since 1947, picked Madison+Main to handle a comprehensive campaign designed to advance their future marketing efforts. Madison+Main will handle consultation, strategy and development for Richmond Alarm Company, as they look to reach certain marketing and business goals through future campaigns. Check out the Richmond Times-Dispatch… Continue Reading

The Richmond MS Walk is April18th! HELP SPREAD THE WORD!

The Richmond Walk for MS is right around the corner. Please help us spread the word for a great organization. The madison+main-iacs will be there in full force! Won’t you join us or help us spread the word! DETAILS: Date: 04/18/09 Location: Markel Plaza @ Innsbrook Event Manager Name: Andy Page Email: For… Continue Reading Picks Madison+Main to Promote Website Re-Launch has tapped Madison+Main, Advertising & New Media to market the re-launch of the Richmond, Virginia website, as it redefines itself as “the online home for fun things to do in Richmond.” has worked diligently over the last several months building a new website. Madison+Main will coordinate a traditional and new media advertising campaign… Continue Reading

Tanya Free Chooses Madison+Main For New Website and Social Media Campaign

Popular radio host and blogger, Tanya Free, has retained Madison+Main, Advertising & New Media to develop a new website, blog and to consult on a social media marketing campaign. Madison+Main will redesign her current website and blog, while also helping her launch a social media campaign to maximize her online presence. The new website and… Continue Reading

Meaningful Connection

Posted by Jeff Smack, Art DirectorThere’s a ton of buzz surrounding Social Media’s claim to the future of advertising and communication in general. No matter what can be boasted on behalf of social media, one thing can not be denied: It connects people. Connections are as significant as the people that make them. Over the… Continue Reading

Traylor, Morris & Elliott Chooses Madison+Main

Traylor, Morris & Elliott, PC has retained Madison+Main, Advertising & New Media to develop their first website to open up new lines of communication and offer information resources to current and prospective clients. Madison+Main will create the custom website and perform local search engine optimization to maximize the Petersburg-based law firm’s online presence. The new… Continue Reading

Holiday Inn Select Koger Center Picks Madison+Main for New Website

Holiday Inn Select Koger South Conference Center is expanding its online capabilities with a new website that will serve as a resource for guests and a marketing tool for the hotel. Madison+Main will incorporate new features on the website, such as online booking for the hotel, while expanding online customer service resources for guests and… Continue Reading

Madison+Main Teams Up with Children, Incorporated to Spread Message Online

Madison+Main and Children, Incorporated teamed up to put a fresh spin on child sponsorship with the release of the Wingman webisode, which shows that helping children-in-need is not just charitable, it’s a cool thing to do. This proactive approach by the non-profit organization recognizes the effectiveness of targeting younger consumers through social media sites like… Continue Reading Retains Madison+Main as Agency of Record, the leading internet load board for the trucking industry, announced today that it has chosen Madison+Main, Advertising & New Media, as its agency of record. Madison+Main will handle creative concepts, brand management, social media campaigns, 3-D and guerilla marketing, billboard designs, radio, text messaging campaigns and event marketing consultation regarding trade shows and sports… Continue Reading

Children, Incoporated Takes New Approach With YouTube Video

Children, Incorporated is putting a fresh spin on child sponsorship with the release of the Wingman,a webisode which shows that helping children in need is a cool thing to do. Children, Incorporated is using New Media marketing methods to target a younger audience and point out that sponsoring a child isn’t financially out of reach… Continue Reading

Chesterfield County Public Schools Chooses Madison+Main (Again)

Having previously worked with Chesterfield County Public Schools for their Adult Education Program’s GED campaign, we are thrilled to work with the school system on the redesign of their brand and identity. Chesterfield County Public Schools is one of the 100 largest school systems in the US, with 60,000 students, 8,000 employees and 62 schools… Continue Reading

Children, Incorporated Needs Volunteers Who Like to Shop!

Like to shop with other people’s money? Our client Children, Incorporated could use your help for a very good cause! Our favorite Richmond-based non-profit organization is in need of several volunteers for the 3rd Annual back-2-school shopping program called Bright Beginnings. The four-day shopping spree at Target will pair Downtown YMCA children with volunteer shopping… Continue Reading

M+M client Uppy’s has partnered with Ukrop’s to Launch fuelperks!® Designed to Save Richmonders Money on Gas

Customers will earn fuel discounts in increments of 10 cents off per gallon at 14 participating Uppy’s-operated fueling stations for every $50 they spend at Ukrop’s. RICHMOND, VA –– Two local, family-owned and Richmond-based businesses are partnering to give Richmond residents significant discounts on fuel purchases at 14 participating local gas stations. Officials with Uppy’s… Continue Reading

M. Scott Gore, DDS, Madison+Main’s First Client of the New Year

M. Scott Gore Family and Cosmetic Dentistry has retained Madison+Main, Advertising & New Media as its new agency of record. M. Scott Gore, DDS, has been serving patients in the Midlothian, Virginia community for over 15 years. Through continuing education and state-of-the-art equipment, his practice offers a high level of care. For more information on… Continue Reading


Madison+Main recently launched four new websites for its clients Big Brothers Big Sisters, Camp-aign for American Kids, The Coleman Institute and Vera’s Fine Jewelers. Be sure to check out all of these websites! Big Brothers Big Sisters, mentoring Virginia children to become productive adults. Camp-aign for American Kids, assisting American kids with Faith & Value… Continue Reading

Belmont Partners, LLC has chosen Madison+Main, Advertising & New Media.

Belmont Partners, LLC announced today that it has chosen Madison+Main, Advertising & New Media to design print ads, direct mail pieces, and a search engine marketing campaign and perform search engine optimization. The campaign will begin in the fourth quarter of 2007. Belmont Partners is a national consulting firm specializing in reverse mergers, PIPES and… Continue Reading

Camp-aign for American Kids has announced that they have retained Madison+Main, Advertising & New Media.

Madison+Main will create a complete identity package, in addition to a website and print advertisement campaign for Camp-aign for American Kids. These projects will work to create awareness of the company’s mission and to increase the cause’s productivity. Camp-aign for American Kids is led by Reverend Jon Sherry and works to improve the quality of… Continue Reading

Performance Home Technology chooses Madison+Main

Performance Home Technology announced today that it has chosen Madison+Main, Advertising & New Media to design, develop and launch its new website. The website will be structured to allow prospective clients to acquire information on home theatre and automation technology. Performance Home Technology is a Richmond-based company that specializes in audio, video and automation technologies… Continue Reading

The Retail Merchants Association picks Madison+Main to promote the 2007 Retail Marketing Expo

The Retail Merchants Association of Greater Richmond has announced that it will utilize the services of Madison+Main, Advertising & New Media to promote the 2007 Retail Marketing Expo. Madison+Main will launch local television, print and radio advertising campaigns in the Richmond metropolitan area in order to increase awareness of the Expo. The Retail Merchants Association… Continue Reading

Custom Trim Specialists has chosen Madison+Main, Advertising & New Media

Custom Trim Specialists has chosen Madison+Main, Advertising & New Media as its advertising agency to design, develop and launch a brochure website, as well as produce recruitment ads. The website will be a resource for prospective clients to acquire information about the company’s services. Custom Trim Specialists is an interior trim construction company in Midlothian,… Continue Reading

Big Brothers Big Sisters has retained the services of Madison+Main

Advertising & New Media to create and maintain a new database-driven website for the organization. Big Brothers Big Sisters Services, in Richmond, VA, is dedicated to making a positive difference in the lives of children through professionally supported, one-to-one mentoring relationships with caring adults. They are committed to assisting children to achieve their highest potential… Continue Reading

Colonial Orthopaedics Retains Madison+Main, Advertising & New Media

Colonial Orthopaedic has chosen Madison+Main to develop a website, a new logo and corporate identity package that will coincide with the practices expansion into a new location Rivers Bend in Spring 2007. Madison+Main’s plans will allow Colonial Orthopaedic to retain its current patients and attract more patients by expanding awareness of the practice among a… Continue Reading

GHT Insurance Chooses Madison+Main for New Website and Marketing Services

GHT Insurance has chosen Madison+Main, Advertising & New Media to create advertising and marketing initiatives that will expand the company’s growth into other industry verticals, while creating a marketing and brand strategy that will grow the company’s core business. Madison+Main plans to create a new website, market the site and the company with a traditional… Continue Reading

The Coleman Institute Chooses Madison+Main for Marketing and Advertising

Madison+Main, Advertising & New Media has been chosen by The Coleman Institute to create a comprehensive marketing strategy, including brand development, public relations and a corporate identity package to start. The firm will also create an ongoing new and traditional advertising campaign to boost awareness and sales of The Coleman Institute’s accelerated detox therapy and… Continue Reading

West End Property is now Space Properties

Richmond based advertising and new media firm re-brands West End Property to Space Properties. Integral parts of the transition include website, radio, print, flyers and web & search engine marketing, which will also be completed by Madison+Main. Space Properties owns over 1,800 apartments in the Greater Richmond area. Space Properties strives to provide residents with… Continue Reading

Madison+Main to Produce Two New Catalogs for Wythe Will Distributing

Wythe Will Distributing, the nations leading distributor of candy, confections and specialty foods to retail stores, has teamed up with Madison+Main, Advertising & New Media to design and develop two new catalogs. Wythe Will Distributing operates out of a 100,000 square foot distribution center in Toano, VA, which services candy retailers, specialty gourmet shops and… Continue Reading

Chesterfield County Retains Madison+Main for Branding Campaign

Chesterfield County’s Department of Economic Development Partners with Advertising and New Media Firm to Brand Chesterfield County as a First Choice Community for Business Madison+Main, Advertising & New Media is pleased to announce its collaboration with Chesterfield County’s Department of Economic Development. Madison+Main will work with CED and other community partners to develop a comprehensive… Continue Reading

Richmond Chamber
Retail Merchant’s Association
Better Business Bureau