Category Archives: Blog

Madison+Main’s Weekly Report – July 18th, 2014

While the cat’s away…
Happy Friday!

With Dave off having a jolly ol’ time in the UKMolly zip-lining through rainforests in Costa Rica and Colleen sunbathing in the Hamptons, the writing of the July 18th Weekly Report report fell to the remaining Main-iacs. At first, there was some concern. “How will we ever top Dave’s hysterical jokes and cute family stories?!” said some, “I can’t even remember what I had for breakfast this morning, let alone what I did on Tuesday!” said others. But now that Friday is here, all we have to say is: Dave, Molly and Colleen, it was your loss.

This week was one for the books.

Monday, July 14th:  The week started out like any other with the MMMMM (Madison+Main Monday Morning Meeting). The meeting’s primary order of business? Paint color. Yep, being the thoughtful employees we are, we took advantage of Dave’s absence and chose to surprise him with a fresh coat of paint at 101 E. Cary. The only thing we couldn’t agree on was paint color. Finally, inspired by Dave’s “Bold Brands Win” mantra, we finally settled on the boldest color we could find: Flamenco Fushia. The painters just finished up this morning — whadayah think?

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Bold Brands Win.

Tuesday, July 15th: Tuesday was Account Manager Extraordinaire Kelley Miller‘s one year anniversary with the company, so of course we broke out our finest crystal and popped all kinds of bottles for the ultimate celebratory lunch. We all shared our favorite Kelley Miller moments from the past year, some of which are appropriate for the Weekly Report, others, not so much. One appropriate story was when Kelley gracefully jumped off a set of second story scaffolding into a giant blow up cushion at the Virginia State Fair.

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Kelley Miller, everybody

Wednesday, July 16th: We had a couple of surprise visitors on Wednesday. The first was our Comcast rep, Kris Moore, who popped in to say hello and drop off some goodies. We’re partnering with Comcast on an exciting “treat” for our clients later this month, so stay tuned for some fun photos.

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Grilling goodies from our friends at Comcast

As much as we love Kris, we all agree that our second visitor was even more surprising. With the American Idol auditions in town this week, Ryan Seacrest stopped by Madison+Main looking for Dave. Apparently word of his killer karaoke skills made its way to the TV producers, who sent Ryan to give Dave the elusive golden ticket to the final round. We had the difficult task of telling Ryan that Dave is out of the country and therefore unable to accept. But all was not lost, as M+M intern Sam “The Sweetest Kid” Edwards (American Idol fanatic) got to meet HIS “American Idol.”

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Thanks for stopping by, Ryan!

Thursday, July 17th: During lunch on Thursday, Account Manager Sammy Yatco was walking down Cary Street near Belvidere when two VCU students twice her height stopped her. They recognized her photo from our new website  and were intrigued by her ninja-like skills. Turns out the duo are members of the VCU men’s basketball team, and they challenged Sammy (and all of Madison+Main) to a scrimmage on the spot. We couldn’t say no, so we all put on our game faces and made for the Siegel Center. The game ended in a tie only because Sammy’s game-winning basket came in just after the buzzer.

Sammy shoots and scores the ALMOST game-winning basket

Friday, July 18th: We were all feeling pretty cheeky this morning. We had made it through the Week Without Dave! The building still stood, and in a bright new shade of fushia, no less! But just as we were patting ourselves on the backs and getting ready to break into Dave’s secret stash of Pappy, we were thrown the ultimate curveball: a zombie invasion. Thankfully, Dave has recounted various battle scenes from Walking Dead enough times that we were armed with the knowledge (and weaponry) necessary to defend ourselves. We came out on top and Madison+Main lives to see another day.

Geoff and Lindsey sneak-attack the zombie invaders

Wishing everyone a beautiful, zombie-free weekend!

The Main-iacs

Madison+Main’s Weekly Report – July 11th, 2014

In a land far, far away… Hey folks, Once upon a time, the hardworking people at Madison+Main got to take a vacation. They traveled near and far, they traveled through exotic locales. Molly left for Costa Rica with her home-again hero Lee, Colleen is visiting New York City and I spent an afternoon in Hopewell. Just kidding. I’m flying out Saturday to meet up with Sue andContinue Reading

Madison+Main’s Weekly Report – June 27th 2014

Priorities Hey folks, It was a busy week at Madison+Main, and for once I felt like my priorities were in order (this week’s theme of “Priorities” is brought to you by my friend Greg McQuade of Channel 6. Greg is one of the most positive people I know and inspires people constantly.) Keeping a good work-life balance isContinue Reading

Madison+Main’s Weekly Report – June 20th, 2014

By Dave Saunders  Beating the Heat Hey folks, The San Antonio Spurs weren’t the only ones that were beating the Heat this week. At Madison+Main we locked ourselves in, rarely ventured outside and soaked up the deliciously abundant air conditioning provided by our friends at Howell’s Heating and Air. (Howell’s is a long-time client and provided our new HVAC systemContinue Reading

New Client Announcement: Riverside Turf

By VP of Brand Strategy, Kara Forbis Madison+Main is excited to announce our newest client, Riverside Sod Farms. Located in Charles City, Virginia, Riverside Farm was founded in the early 1900s by Czechoslovakian immigrants and for almost 100 years, it was a beef cattle and grain farm. In 2000, fourth-generation Wells Hula enrolled in VirginiaContinue Reading

Madison+Main’s Weekly Report

Madison+Main Weekly Report for June 13th, 2014 Better Luck Next Time    Hey folks, It’s Friday the 13th and there will be a full moon tonight. I’m feeling as unlucky as the U.S. Soccer team, who drew global futbol powerhouses Ghana, Germany, and Portugal in Group G for the 2014 World Cup. Better luck nextContinue Reading

Social Listening: What is it and why is it important for business?

By Account Management Intern, Riley O’Shea Renowned marketing expert Austin Powers once noted that the size of your social web presence is irrelevant, but rather “it’s how you use it” that really matters. Naturally, Mr. Powers was describing the latest digital marketing trend known as “social listening.” At its core, social listening involves closely monitoringContinue Reading

Post 06.5.14 – Madison+Main Tries Rock Bottom Brewery!

By Lindsey Durfee, Marketing Administrator First off, who doesn’t appreciate a good craft beer? All right, all right. I understand that there’s such a thing as “gluten free” people, like my favorite Graphic Designer on staff, who physically cannot enjoy a good beer. But otherwise, who can say no? I certainly can’t. When Brian Chandler, President of CommonwealthPR, approached Madison+Main with anContinue Reading

Post 06.5.14 – Virginia Women’s Center Takes Over Chesterfield Towne Center!

By Graphic Designer, Colleen Festa This spring has been a very exciting time, as we launched a new interactive, large-scale campaign for our client Virginia Women’s Center. This campaign actually began last year, when we began sharing tips on how to live healthy and improve your life. We designed interactive social media graphics and infographics that used bright and fun illustrations. The popularityContinue Reading

Post 06.4.14 – Madison+Main’s June Media Mixer at Casa Del Barco!

You’re Invited! Join the Madison+Main-iacs on Wednesday June 18th, 2014 from 5:30 – 8:30pm for our June Media Mixer at Casa del Barco! Appetizers Happy Hour Drink Specials Networking 320 South 12th Street Richmond, Virginia 23219 (Downtown, at the historic Canal Walk) To RSVP… email LindseyD@MadisonMain.com or sign up on our Facebook page, or tweet us @madisonmain or give us a call at (804)Continue Reading

Post 06.3.14 – Introducing Our Summer 2014 Interns!

Introducing our Summer 2014 Interns! Kaity “Sea Bass” Byrum, Graphic Design Intern I graduated from Longwood University in 2013 with a BFA in Graphic Design. After taking some time off post-graduation, I am hoping that my internship at Madison+Main will help me re-enter the world of graphic design by freshening up my skills and gaining some real world experience.Continue Reading

Post 05.30.14 – Madison+Main’s Weekly Report

Hey folks, With a Monday holiday, the week at Madison+Main was short and sweet; just like Sammy Yatco, our superstar Account Manager who was on vacation in OBX this week. And boy, did we miss her. This week’s email is going to be short and sweet as well, because there’s too much to do today and not enough hours. You’veContinue Reading

Post 05.23.14 – Madison+Main’s Weekly Report

Hey folks, I am dialing in this week’s Report from the beautiful Bath County, Virginia, and more specifically, holding my iPhone at a 45 degree angle towards a cell repeating station somewhere South/Southwest of Warm Spring, Virginia on top of a peak in the George Washington National Forest. Thank goodness I have Verizon. If IContinue Reading

Post 05.22.14 – 33rd Annual Vintage Virginia Wine & Food Festival

33rd Annual Vintage Virginia Wine & Food Festival May 31 – June 1, 2014 Next weekend, you’ll find the Madison+Main-iacs in Northern Virginia for the 33rd Annual Vintage Virginia Wine & Food Festival. The highly anticipated event, located at Bull Run Park Special Events Center in Centreville, is guaranteed to quench your thirst and fill yourContinue Reading

Post 05.16.14 – Madison+Main’s Weekly Report

Hey folks, “I never meant to cause you any sorrow
I never meant to cause you any pain
I only wanted to one time to see you laughing
I only wanted to see you
Laughing in the Purple Rain” It feels a lot like 1994. I was living in Los Angeles at the time, and everyone was talking aboutContinue Reading

Post 05.14.14 – So Long, Spring 2014 Interns!

By Sarah Dawes Murphy, Marketing Communications Executive Ah, May. The end of the academic semester. The time when Madison+Main-iacs try to squeeze work into every last second our out-going interns spend still roaming the first floor of 101 E. Cary. Cruel? Maybe. But we’re really just prepping for what I’ve come to call, “The Intern Void”—thatContinue Reading

Post 05.9.14 – Madison+Main’s Weekly Report

Hey folks, It was a busy week at Madison+Main as May rushed in. The Madison+Main-iacs and I have been attending events nonstop this month. On May 1st we sponsored the RVA Creativity Awards. On May 2nd we attended the Richmond Ad Show. And this week, I had an after-hours event every single night. That, combined with early morning meetingsContinue Reading

Post 05.6.14 – Oregon V.S. POM

It’s tough when people criticize your work product. Especially in this business, the ad business, where we put a lot of time and thought and creativity into projects, it is difficult to be subjected to criticisms. We expect our peers to be respectful and constructive. We let clients be more than honest with feedback. ButContinue Reading

Madison+Main Weekly Report for May 2nd, 2014

It’s Award Season! Hey folks, RVA Award Season is in full swing. It’s that time of year where generally mild-mannered business types forgo formalities of humility and strap on cocktail wear to self-congratulate one another. And why not, darn it? There are people out there who deserve a little recognition for things like hard work, creativity and givingContinue Reading

Fiesta de Bananas at Madison+Main: 5/5 at 5PM!

Join the Madison+Main-iacs on Monday, May 5th at 5:00PM for a special Cinco de Mayo event! Margaritas Nacho Bar Banana Inspired Drinks 101 E Cary St. Richmond, Virginia 23219 We look forward to seeing you on Monday!  - The Kids at Madison+Main

Madison+Main Weekly Report for April 18th, 2014

Madison+Main Weekly Report for April 18th, 2014 Sit Back and Relax: The Boss is on Vacation Believe it or not, Constant Contact was down all day on Friday, so the Weekly Report is three days late. Happy Monday! Molly Quarles, VP of Operations here, writing Dave’s Weekly Report since he was out galavanting on a beach somewhere. #RealLife #NotPhotoshoppedContinue Reading

Post 04.14.14 – Madison+Main’s Weekly Report

Hey folks, I’m the kind of guy that always tries to be on time. It’s been the same for everything: school, work, church and no one has ever called me “late for supper,” but this week I had to travel to Northern Virginia and Virginia Beach for client meetings and I was late for both.Continue Reading

Post 04.9.14 – April Media Mixer at Morton’s!

Join the Madison+Main-iacs on Wednesday April 23rd, 2014 from 5 – 8pm for our April Media Mixer at Morton’s! Cash Bar  Happy Hour Drink Specials  $3 Valet Parking Morton’s “Bar Bites” Appetizers  Networking 111 Virginia St. Richmond, Virginia 23219 ——— To RSVP: email LindseyD@MadisonMain.com or sign up on our Facebook page, or tweet us @madisonmain or give us a call at (804) 521-4141. ———Continue Reading

Post 04.4.14 – Madison+Main’s Weekly Report

Hey folks, “Bold Brands Win” is a mantra we have held “near and dear” at Madison+Main for a number of years, and over the past few months I’ve tried to share that with entrepreneurs, MBA candidates and anyone who will listen. I’m trying to “spread the brand gospel,” so to speak, and have had tonsContinue Reading

My Weekend in Orangeburg

By Graphic Designer Colleen Festa  Dave has a running joke at the agency…at least I think it’s a joke. When he asks me occasionally about my weekend, he’ll finish with “how was your trip to Orangeburg, South Carolina?” Apparently he got a speeding ticket there one time, and he never forgot it. After laughing offContinue Reading

April Fools’ Day at Madison+Main

Happy April Fools’ Day from the Madison+Main-iacs!    

A Review of the Legalities of Social Media

By Account Management Intern Brandon Singletary Last week, Dorsey McFadden, Sarah Murphy and I had the pleasure of attending the Richmond PRSA Luncheon at the Lakeside Country Club. Speaker Chris Fortier spoke about “Legalities of Social Media” and he sits on the Board of Governors for the Virginia State Bar Young Lawyers Conference as theContinue Reading

Madison+Main’s Weekly Report

Hey folks, It was a busy week at Madison+Main, but we took some casualties. Winter threw its last punch at us, with snow flurries on Monday and 17 degree temps on Wednesday. A large percentage of the Madison+Main-iacs were down for the count; Molly, Kara, Dorsey, Kelley, Colleen. I got the sniffles on Tuesday night, but they went away after two medium-sizedContinue Reading

Madison+Main Weekly Report

By the Numbers… Hey folks, This week’s Madison+Main Weekly Report is coming to you 2 hours early so I can play hooky this afternoon and watch basketball. Besides, it’s really hard to type inside of a crowded BW3. Last weekend’s whirlwind tour of lower Manhattan and Brooklyn is now just a memory, and sadly the A10 #2 seed VCU lost a heartbreaker to #4 SJU in the Championship,Continue Reading

Madison+Main Weekly Report

Hey folks, Greetings from the Bergen Street Station on the New York Subway system. The F Train stands for “Famous,” because it is the only train that doesn’t stop at the Barclays Center. It was a busy week at Madison+Main, but the only thing that was on my mind this week was the A-10 Tournament and my beloved VCU Rams. MondayContinue Reading

Sky Zone Richmond Signs with Madison+Main!

We’re thrilled to announce that Sky Zone Richmond signed on with Madison+Main! We will launch an integrated marketing and PR campaign for the indoor trampoline this Spring – stay tuned! ———————————————————————————————- Sky Zone Richmond, the central Virginia-based franchise of Sky Zone (a series of indoor trampoline parks with more than 50 locations across the US and Canada),Continue Reading

Madison+Main Weekly Report

Hey folks, If I could sum up Generation Y in one word, or better yet in one hashtag, it would be #YOLO: You Only Live Once. I’m surrounded by twenty-somethings and their “take no prisoners” attitude suits me just fine. It was a #YOLO kind of week at Madison+Main: busy, productive, fun and edge-of-your-seat excitement. On Sunday night, IContinue Reading

Madison+Main’s Weekly Report

Hey folks, When I say things to myself like, “I’m glad February is almost over,” and “I waited almost two hours to get my oil changed,” I am ashamed of myself. When I get angry and walk around my house brooding for two hours because VCU lost a game they should have won to UMass, I take aContinue Reading

Madison+Main Weekly Report

Hey folks, It was a busy and productive week at Madison+Main, as I was able to see lots of clients face-to-face, which I think is better than following their exploits on Facebook. Speaking of Facebook, a 16-year-old told me this week that Facebook was “dead.” Although I don’t agree with this, a recent University College of London report statesContinue Reading

Madison+Main Weekly Report

Hey folks In the meadow we can build a snowman and pretend that he is Parson Brown, He’ll say ‘Are you married?’ we’ll say, ‘No man, but you can do the job when you’re in town.’ –  Walking in a Winter Wonderland At Madison+Main this week, everyone was talking about the weather, worrying about the weather, planningContinue Reading

Madison+Main Weekly Report

Hey folks, “When the dog bites, when the bee stings, when I’m feeling sad, I simply remember my favorite things and then I don’t feel so bad.” - The Sound of Music Football, one of my favorite things, ended Sunday night with RVA favorite Seattle blowing out Denver in front of 150 million or so of my closest friends. EveryContinue Reading

Madison+Main Weekly Report

With today being the last day of the month, I think the theme this week at Madison+Main was out with the old and in with the new. We said goodbye to some old friends and hello to some new ones. Before I get started on Monday’s report, several of you commented that you missed my sports reports.Continue Reading

Madison+Main Weekly Report

Yay, we did it! We survived the Great Blizzard of 2014 with minimal damage. And although my kids were excited that Chesterfield County Schools closed for the week, the kids at Madison+Main were hard at work, braving the elements and single-digit temperatures. Despite this, everyone I know had a great week, except Justin Bieber. Monday (1/20) - On Monday, we finally gave Lindsey Durfee aContinue Reading

Madison+Main Weekly Report

Life is like a game. Like any game, there are winners and losers. There are good days and bad days. Sometimes you win, sometimes you lose and occasionally you end up in a tie. Navy football coachEddie Erdelatz famously said in 1953, “A tie is like kissing your sister,” but I prefer Baseball Hall of Famer George Brett’s slightly less famous quote… “IfContinue Reading

Madison+Main Weekly Report

It was back to the ol’ grind this week at Madison+Main after my family and I went on vacation to ring in the New Year. To quote Miley Cyrus, “I came in like a wrecking ball.” After two solid weeks of “family time” nothing could hold me back from work this week… Monday (1/6) - On our way back from SanContinue Reading

Madison+Main Weekly Report

December rolls on, the holidays are in full swing and I’ve been wearing my Ron Burgundy jacket everywhere. No matter where I go, no matter which party I attend, random women come up and want to rub my fuzzy festive blazer. There is a reason for the season and a reason that I bought this sports coat.Continue Reading

Madison+Main Weekly Report

The holiday season so far at Madison+Main has been more Go Go Go than Ho Ho Ho; we’ve been busier than a one-armed lumberjack. I find it amusing that so many things have to end by December 31st… and so many other things must begin on January 1st. Ahh, marketing. Monday (12/9) - On Monday, I conducted mostContinue Reading

Madison+Main Weekly Report

Hey folks, The “big @ss” Christmas tree went up this week at Madison+Main and the Times-Dispatch reminded me this morning that there are only 19 shopping days until Christmas. All of us at Madison+Main survived Black Friday, but our Holiday Open House almost killed us… The week at Madison+Main was fun and festive: Monday (12/2) - On Monday, Sammy and I had the pleasureContinue Reading

Madison+Main Weekly Report

It was a stellar week at Madison+Main and I was fortunate enough to eat lunch outside of the office every day this week. When I started Madison+Main in 2005, a good friend and business mentor from California sent me a book called Never Eat Alone: And Other Secrets To Success, One Relationship At A Time by Keith Ferrazzi. I pulledContinue Reading

Madison+Main Weekly Report

The M+M Weekly Report is dished up for you “hot and fresh” this afternoon, like a comforting cup of Swiss Miss hot chocolate… full of hot, steamy goodness. (With snow flurries on Tuesday, we panicked – like the rest of you – and stocked up on cocoa and marshmallows). The Weekly Report continues to grow and we’dContinue Reading

Madison+Main Weekly Report

My birthday/mid-life crisis extended into this week at Madison+Main, with a week full of “surprises.” It was a wild and wacky five day weekend as I celebrated the 25th anniversary of my 21st birthday by hitting the Urbanna OysterFest on Friday (11/1), drove back to announce the Smith Sharks’ first playoff game Saturday night (which they won 12-0) and thenContinue Reading

Madison+Main Weekly Report

By Dave Saunders Chief Idea Officer This week at Madison+Main I learned that Mercury is in retrograde, which is why no one in Washington can get along with each other, the economy soured in the third quarter and everybody was in a foul mood last week. This week again we looked to the heavens toContinue Reading

Madison+Main Weekly Report

By Chief Idea Officer Dave Saunders After this week at Madison+Main, I may have to turn in my “man card.” I wrote two TV Ads about jewelry. I reviewed color swatches with “the girls” and thumbed through furniture catalogs. I ate my first salad in two years…and I got a pedicure. I’m turning into a chick.Continue Reading

Madison+Main Weekly Report

This week at Madison+Main, we were very excited to find out that the U.S. Government was finally getting back to work, but saddened to hear that Miley Cyrus was still in the news. Our new new motto is: “More workin’, less twerkin’.” It was a busy week, with some new faces at Madison+Main and a chance to reconnectContinue Reading

Madison+Main Signs Northern Neck Insurance!

By Marketing Administrator Lindsey Durfee Are you familiar with the Northern Neck of Virginia? It’s situated on the Western shore of the Chesapeake Bay and is home to Lancaster, Northumberland, Richmond and Westmoreland counties. But more importantly, home to our newest client! Who is Northern Neck Insurance Company? Northern Neck Insurance is a Virginia-only mutualContinue Reading

Madison+Main Weekly Report

I know you’re all dying to know the score of last week’s Sharks game, and I am dying to give you a report. The mighty Sharks of Alberta Smith downed the Clover Hill Bulldogs 24 – 2 on their home field and most likely ruined their homecoming festivities. With only three games to go in the CQL season, the Sharks are undefeated atContinue Reading

4th Annual Chili Cook Off Overview

By Account Management Intern Marie Sicola  I walked into a room saturated with crock-pots, sour cream, cheddar cheese and corn bread. The warm aroma smelled of ground beef, peppers and a hit of Guinness. Nine pots sat before me and only excitement and intense stomach yearning occupied my mind. Which one should I try first?Continue Reading

Madison+Main Weekly Report

Even though it still feels like Summer, we were in full Fall mode at Madison+Main this week. And that means a) lots of charity events where I have to wear golf clothes and b) lots of charity events where I have to wear black tie and tails. I made several trips to the dry cleaner this week. It’s aContinue Reading

Madison+Main Weekly Report

Any time a major-leaguer can hit two out of three, it’s considered a good day. At Madison+Main this week, we were batting .667… two out of three phone calls were hit, two out of three happenings put us into positive territory, but as you read further, you’ll realize that we had a couple set backsContinue Reading

Madison+Main Weekly Report

It was a good news/bad news kind of week at Madison+Main, but you know me, I’m an optimist and I always look toward the bright side. Today, the bad news is we need a new HVAC unit (in the building we just purchased.) The good news is that Howell’s Heating & Air is one of our bestContinue Reading

Announcement: September Media Mixer!

Hey folks! Save the date! Next Wednesday, September 25th is  the Madison+Main Monthly Media Mixer       and… it’s on a BOAT! Join us for appetizers and happy hour drink specials! When: Wednesday, September 25th 5:00-8:00pm Where: Flatheads at Rocketts Landing 3125 Wharf Street Richmond, VA 23223 (map) RVSP: On our Facebook page or Email Lindsey Durfee

Madison+Main Weekly Report

Greetings from beautiful Woodlands Conference Center at Colonial Williamsburg, where I’ve spent the last 1 1/2 days participating in the annual retreat for the National MS Society. I’m happy to announce that today — well, officially October 1st — the Central Virginia and Hampton Roads chapters have now combined to form a new entity, which will help more thanContinue Reading

Madison+Main Weekly Report

By Chief Idea Officer Dave Saunders Well, summer is officially over and the Main-iacs and I celebrated a glorious three-day Labor Day weekend. And along with you, I sent the kids back to school on Tuesday. But, by now you should know that we packed five days of work into the four-day workweek. We haveContinue Reading

Madison+Main Signs Studio K by Kambourian Jewelers

By Account Executive Sammy Yatco Madison+Main is thrilled to announce our new client, Studio K by Kambourian Jewelers! The Richmond-based jewelry studio has been in the area for over 45 years and is currently located in the heart of Carytown. Whether it is an engagement ring, wedding bands or a custom designed piece, Studio KContinue Reading

Madison+Main Weekly Report

By Dave Saunders, Chief Idea Officer The word of the week at Madison+Main was “reality.” One of our clients is appearing in a Reality TV Series. We made a video for another client that looks like Reality TV and, with three new clients to announce in the historically slow month of August, we feel that the 4thContinue Reading

Tweet Using Keyboard Shortcuts

By Account Management Intern, Emily Farrar Everyday we have less time to complete our to do list, so “life hacks” are becoming more important. A life hack is a “trick, shortcut, skill or novelty method used to increase efficiency and productivity.” Did you know there are life hacks for #Twitter? As a fan of bothContinue Reading

Madison+Main Weekly Report

By Chief Idea Officer Dave Saunders It’s casual Friday at Madison+Main and I am wearing a Howard’s Pub t-shirt and flip flops and life is exactly how it should be. It was another busy, yet productive, week at Madison+Main, and just like most weeks it started on a Monday.    It’s casual Friday and I’m already dreamingContinue Reading

Now Accepting Intern Applications for the Fall!

By Lindsey Durfee, Marketing Administrator You may not know, but Madison+Main has a very cool internship program! We’ve got a lot going on here and would love to provide you with a great opportunity to gain real world agency experience. We offer internships each semester in Account Management, Digital Marketing and Graphic Design. We’re currentlyContinue Reading

The Secret is Out! Our Client, Debbie Johnston, is ABC’s Secret Millionaire!

By Marketing Administrator Lindsey Durfee We’re excited to announce that our client Debbie Johnston, CEO of Care Advantage is a set to appear on the hit ABC television series ‘Secret Millionaire’ at 8 pm EST on Sunday, August 18th! Debbie travelled from Richmond, Virginia to the neighborhoods of Richmond, California for a weeklong shoot inContinue Reading

What #RVA restaurant would you take with you?

By Emily Farrar, Account Management Intern Richmond is fortunate to be home to many memorable restaurants. Luckily the Main-iacs are huge foodies, but what if they could only pick one restaurant? I recently asked the team, “if you had to move to an island, which Richmond restaurant would you bring with you?” Here were theirContinue Reading

Madison+Main Weekly Report

By Chief Idea Officer Dave Saunders This week’s edition of the Weekly Report is brought to you by the Madison+Main Fab Five: Account Manager Kelley Miller, Account Executive Sammy Yatco, Senior Account Manager Katie Hurst, VP of Brand Strategy Kara Forbis and Account Executive Sarah Dawes. Dave isn’t writing the report this week because he is spending the weekend with his son downContinue Reading

Madison+Main Weekly Report

By Chief Idea Officer Dave Saunders New places, new spaces and new faces. It has been a busy week at Madison+Main, we welcomed a new Account Manager, visited some new places in Bath County and hosted 90 of our closest personal friends at our new space. By the way, this week’s edition of the WeeklyContinue Reading

Madison+Main Weekly Report

This past weekend I celebrated one of the most amazing Independence Days in our nation’s 237 year history. The weekend was full of family, apple pie and fireworks, which we purchased legally in South Carolina at South of the Border and then vicariously smuggled into Midlothian, where “bombs burst in the air.” My wife Sue, a LEGALContinue Reading

Madison+Main Signs Uptown Alley!

 By Marketing Administrator Lindsey Durfee Madison+Main is excited to announce… we have a new client… sort of. Uptown Alley, the Chesterfield-based entertainment complex signed Madison+Main as their Agency of Record this week. We plan to help the popular indoor restaurant and entertainment venue with a strategic marketing plan for the remainder of 2013 and beyond.Continue Reading

Madison+Main Weekly Report

By Chief Idea Officer Dave Saunders According to the weatherman, Wednesday was the hottest day of the year so far, which is entirely appropriate considering things have been heating up at M+M! We received an unexpected SEVENTH Telly Award, launched two new TV spots and, yes, we bought a building. It was a good week.Continue Reading

Madison+Main wins a 7th Telly

By Marketing Administrator Lindsey Durfee We’re surprised (in a good way) to announce that we won a seventh Telly Award! On the final day of judging we were notified that we won a Bronze Award for this year’s television spot for Springdale at Lucy Corr Village “Nana’s House.” The television spot was awarded in theContinue Reading

Madison+Main has moved!

By Marketing Administrator Lindsey Durfee Madison+Main has relocated to 101 E Cary Street in downtown Richmond, Virginia. We will no longer be at 1313 East Main Street, although we will miss our convenient access to the bars and restaurants in Shockoe Slip. Do you recognize the white building on the corner of First and Cary?Continue Reading

Madison+Main Weekly Report

By Chief Idea Officer Dave Saunders I was reminded by a friend of mine recently that in the future, I’ll look fondly back on swim meets that last eight hours. He said “you’ll miss those days sooner than you think.” Thanks to my good buddy and LeClairRyan super lawyer Will Shewmake for giving me a different perspectiveContinue Reading

Using Social Media to Develop Influence

By Dave Saunders, Chief Idea Officer Today’s topic is Influence. How do you gain influence personally, professional and as a company? And who is influenced? Influence as a strategy is important in developing the social space essential for cultivating expert status. This should be your primary strategy, especially in a B2B market (i.e. lawyers, accountants, consultantsContinue Reading

Madison+Main Weekly Report

By Chief Idea Officer Dave Saunders In the words of the seemingly immortal Charlie Sheen, it was a #WINNING week at Madison+Main. From Monday to Friday, from the top to the bottom and from clients to partners to vendors, it was a week where we had tiger blood coursing through our veins (can you believe its beenContinue Reading

Madison+Main WINS 6 Tellys!

By Chief Idea Officer Dave Saunders We’re happy to announce that… WE WON SIX TELLY AWARDS!!! Four bronze and two silver for TV spots we did for  the Colonial Athletic Association, First Bank, Capital Ale House and Yard Works. You can view the award winning spots on our YouTube channel. Madison+Main Awarded Six Tellys atContinue Reading

The Right Way to Manage Your Business Profile with LinkedIn

By Digital Marketing Intern Emily Pickering With LinkedIn having over 200 million professionals, business owners shouldn’t underestimate its potential as a networking, reputation management and lead generation tool. Here’s a look at our top 3 recommendations for business owners using LinkedIn.   Fill Out Your Company Profile Completely – this is an incredibly important inContinue Reading

Madison+Main Weekly Report

By Chief  Idea Officer Dave Saunders It’s another exciting edition of the Madison+Main Weekly Report. Today marks a very special day on the calendar, my 16th wedding anniversary, which I will celebrate in style with my wife Sue this weekend. Shh, it’s a secret, don’t tell her we’re headed to the Vintage Virginia Wine and Food Festival in Centreville.Continue Reading

8 Things Not to Post on #Twitter

By Emily Farrar, Account Services Intern   To start off – I love Twitter! It is a great way to keep in touch with friends, stay up to date with news and be connected in many ways. However, it is also important to use Twitter in good taste.   Here are eight things to avoidContinue Reading

M+M Weekly Report

Dave is out for a long Memorial Day Weekend so this week’s Weekly Report is a team effort. Monday 5/20 - By Senior Account Manager Katie Hurst. Monday started off the same way that most Mondy’s start off… with the big MMMMM. For those of you who don’t already know, that’s the Madison+Main Monday Morning Meeting and this week wasContinue Reading

Foundation Basketball Group Signs with Madison+Main!

By Lindsey Durfee, Marketing Administrator Madison+Main welcomed Foundation Basketball Group as a client on May 17, 2013. This local Richmond organization is all about basketball training; the company focuses on providing development, instruction and training services for student athletes. Foundation Basketball Group provides training camps, clinics, one-on-one sessions, small group training and after-school programs. The programsContinue Reading

Native Advertising

By Dave Saunders Chief Idea Officer “Native Advertising” is a word that has been buzzing pretty loudly without much explanation for the past year or so. Content curated for social and mobile channels has brought with it new avenues for your marketing message. Paid posts, sponsored messages, shared posts and twitter testimonials are all new forms ofContinue Reading

Bike MS: Bike Virginia Extends to Virtual Riders!

By Lindsey Durfee, Marketing Administrator Traditionally, the MS Society hosts an annual Bike MS: Bike Virginia fundraising event where participants ride from Richmond to Williamsburg and back over the course of two days. This event challenges folks to a 150-mile course, with an option to add an additional 25 miles on the first day –Continue Reading

Weekly Report from Madison+Main

By Chief Idea Officer Dave Saunders I use the Madison+Main Weekly Report as a way to tell you what we did this past week, but I figured I’d start off by telling you something we didn’t do last week. Unlike many other businesses, we opted not to travel to Denver with the Greater Richmond ChamberContinue Reading

Dog Diggity Dog!

By Lindsey Durfee, Marketing Administrator  Last year, VCU’s Center for Human-Animal Interaction (CHAI) did a study on the value of having dogs in the workplace called “Benefits of Taking Fido to Work May Not Be Far Fetched.”And we couldn’t agree more with their findings! 1. Lower stress levels 2. Higher levels of job satisfaction 3.Continue Reading

Weekly Report from Madison+Main

By Chief Idea Officer Dave Saunders This week I wanted to say thanks to so many people who have given us positive feedback on the M+M Weekly Report. Our little email list has grown to over 4,000 and we do our best to keep it interesting. Save the date! M+M’s May Mixer is Wednesday, MayContinue Reading

Madison+Main Signs Davis & Green Electrical!

By Marketing Administrator Lindsey Durfee Madison+Main recently signed with a new client in the greater Richmond area: Davis & Green Electrical. We’re excited to announce that we will be helping them with their brand and marketing strategies. About Davis & Green Electrical Davis & Green Electrical is an electrical contracting company that focuses on commercial,Continue Reading

Madison+Main Signs with M. L. Bell Construction!

By Marketing Administrator Lindsey Durfee We’re excited to announce that we have recently signed with M. L. Bell Construction! The Madison+Main team will be helping out the local company with their brand and marketing strategies. About M. L. Bell Construction M. L. Bell Construction is a general contracting company that employs the “build it like youContinue Reading

Weekly Report from Madison+Main

By Chief Idea Officer Dave Saunders Greetings from the beautiful Kingsmill Resort and Spa, along the beautiful James River, in beautiful Williamsburg, Virginia. It’s so beautiful here, I may just puke. I am just now wrapping up a couple of days of inspiring speakers and tremendous networking opportunities at the Virginia Council of CEOs retreatContinue Reading

Weekly Report from Madison+Main

By Chief Idea Officer Dave Saunders It was a challenging week for everyone, but we got through it. When I opened up my Richmond Times-Dispatch it seemed like there was bad news every day. Blasts in both Boston and Texas filled the airwaves, terrorist manhunts flowed for 24 hours a day on CNN and mostContinue Reading

Weekly Report from Madison+Main

By Chief Idea Officer Dave Saunders After 10 days of cruising around the Caribbean, I found myself back in the lovely sub-tropical Richmond, Virginia this week. Watch out world, I’m tan…rested…and ready. Tuesday 4/9 - My workweek started on Tuesday morning with a three hour email Inbox cleanup. I am absolutely amazed at how many emailsContinue Reading

Weekly Report from Madison+Main

By Graphic Designer Colleen Festa It’s me, Colleen Festa, Graphic Designer at Madison+Main, pinch-hitting for Dave on this week’s Madison+Main’s weekly report. He asked me to pass along info to you all this week while he is on Spring Break with his family. Dave’s writing style is quirky and funny, but as you see myContinue Reading

Richard Bland College signs with Madison+Main!

By Katie Hurst, Senior Account Manager Did you know that the only junior college in Virginia could be found in Petersburg, tucked away behind a beautiful grove of pecan trees? We’re pleased to announce that we have started working with Richard Bland College of The College of William & Mary! We are starting our relationshipContinue Reading

Madison+Main Got Fooled…

By Lindsey Durfee, Marketing Administrator Yesterday, all of the Madison+Main-iacs woke up to clear skies, warm weather and a lot of interesting chatter in the break room. Did you hear? Gmail is going blue? YouTube is going out of business? And Google apps found a way to send scented messages? Then we all looked atContinue Reading

Weekly Report from Madison+Main

By Chief Idea Officer Dave Saunders This week’s Madison+Main Weekly Report edition comes to you from sunny Ft. Lauderdale, Florida and more specifically the WiFi bar on board the M/S Zuiderdam, the pride of the Holland America fleet. It’s Spring Break time and I’m cruising with the fam. So don’t worry, the Madison+Main-iacs are allContinue Reading

Implicit Memory, Explicit Memory & Awareness

Madison+Main Chief Idea Officer, Dave Saunders sits down with Kieran Wagner to discuss Awareness and the role of different types of human memory. Dave explains the difference between explicit memory and implicit memory and their function in creating, driving or expanding awareness. His primary example is the National MS Society’s brand color and various ways ofContinue Reading

Weekly Report from Madison+Main

By Chief Idea Officer Dave Saunders I have a lot of friends who run in the Monument Avenue 10K, various marathons and compete in triathlons, but I don’t run unless someone is chasing me. Tomorrow I’ll be walking with the Madison+Main team at Walk MS Richmond. Our team has raised $1,000 so far but I’mContinue Reading

Walk MS Richmond is this Saturday!

By Account Executive Sarah Dawes The Central Virginia Chapter of the National MS Society is hosting the annual Walk MS: Richmond fundraising event this Saturday, March 23rd from 9am to 1pm at 4200 Innslake Drive Glen Allen, Virginia. Participants can choose to walk either a one or three mile route and finish with a celebrationContinue Reading

SEO in Easy Terms

Madison+Main Chief Idea Officer, Dave Saunders sits down with Kieran Wagner to discuss SEO in easy terms. Dave talks about the variety of acronyms that marketers use and demystifies one of them, Search Engine Optimization. Dave explains what businesses want to know in common sense terms and everyday language.Continue Reading

Convergence

Madison+Main Chief Idea Officer, Dave Saunders sat down recently with documentary filmmaker Kieran Wagner. Dave discusses the age of convergence, specifically talking about marketing and communications beyond the Age of Information. This is the first video in a bi-monthly, year-long series of conversations with Madison+Main’s President. Do you have question for Dave? Is there aContinue Reading

The Best of RVA: Sandy Made Us Want a Sammy

By Jon Glomb, Account Services Coordinator Intern On Monday, the Main-iacs and I braved Sandy’s wrath and reported for duty as usual. Quickly realizing that this storm was like nothing we had ever seen, we rushed to the shelter of the storage room as the fierce 7 mph winds threatened the structural integrity of our building.Continue Reading

Creating a Functional Workspace Starts with Creativity

By Brettany Taylor, Account Management Intern Regardless of the business you are in, efficiency and organization are key ingredients in achieving success. For smaller companies, creating a workspace that is organized and functional requires a little bit of creativity. Here are a few tips on how you can achieve this for your small business. LayoutContinue Reading

The Best of RVA: Cheap Eats

  By Jon Glomb, Account Services Coordinator Intern Hey there Madison+Main blog readers. Today marks the beginning of a 15 week series that will run every Friday. One that offers foodies, entertainment and good time seekers some direction while wading through the cacophony of leisure blogs. Brought to you by folks that work, play andContinue Reading

Best Internship in #RVA

As you may know Madison+Main was given the HYPE award last year for Best Workplace for Young Professionals. What you may not know is that Madison+Main has a very cool internship program. It is highly competitive and we get tons of applications for only 3 spots, but we are happy to announce today that weContinue Reading

Do the Shockoe Shuffle!

By Richard Crittenden, Account Services Coordinator   In the past, you have been asked to walk for the MS Society. You have been asked to bike. Now, you are being asked to help us complete the final leg of the ultimate triathlon of support. If you’re thinking a nice swim across the James, you areContinue Reading

CowanGates Signs Madison+Main as Agency of Record

        By Dave Saunders, President & Chief Idea Officer   As you may have heard in Monday’s Biz Buzz by Louis Llovio at the Richmond Times Dispatch, CowanGates, a Chesterfield-county based law practice founded by Frank Cowan in 1977, has signed Madison+Main as their agency of record. We plan to help theContinue Reading

Study Says 80 Percent of Consumers Change Their Mind After Reading Negative Reviews

By Sammy Yatco, Client Services Coordinator, @syatco You’ve been dying to try a sushi restaurant around the corner and decide to go for their happy hour specials. You order the spicy tuna and avocado roll and on your way home you feel the rush of cold sweats and hear the growls of an unhappy stomach.Continue Reading

All Aboard! Rainbow Station Brings on Madison+Main as New Marketing Firm

In a quest for “boldness,” the nine-location early childhood education franchisor Rainbow Station has signed Madison+Main, as its agency of record. Rainbow Station already has a presence in North Carolina, Texas and Virginia and is looking to continue expanding in these areas and beyond – a mission that we at Madison+Main are prepared to accomplish.Continue Reading

Is Your Business Invisible? Here Are Five Directories that Can Help You Get Noticed.

By Lindsay Wade, Account Services Intern As a kid, when you played superheroes with your friends, everyone would pick a superpower. There was superhuman flight, super speed, telekinesis; and then there was that kid that always picked invisibility. Invisibility? Seriously? Sure, you can sneak around and confuse enemies, but after a while people will probablyContinue Reading

Actual Lines from the Virginia DMV Driving School Online Course

Ok, ok. I was somewhat reluctant to write this blog, because (a) I’d have to admit I had to go to driving school to get out of a ticket  and (b) my Dad reads this blog and I knew I’d get an earful. (He’s a retired officer…) So Virginia’s court system has finally joined the digitalContinue Reading

Madison+Main Supports the Cystic Fibrosis Foundation Mario Style

Madison + Main’s own account manager, Katie Hurst, is organizing a fundraiser this Friday night for the Cystic Fibrosis Foundation at Baja Bean Co. on Main Street. The night will kick off with a Mario Kart tournament at 6:00, courtesy of Play N Trade Carytown. (That’s Nintendo 64, not Wii. So old school gamers don’tContinue Reading

Madison+Main Partners with ReelVR

In our last post we introduced augmented reality: a new technology that uses computer generated images to blur the lines between what’s real and what isn’t. Augmented reality devices and applications are wildly popular across Europe, but at Madison+Main we’re excited about the Richmond-based augmented reality app that was just released by Scott Harris andContinue Reading

Augmented Reality

By Sarah Dawes, Client Services Coordinator aka @SDawesie What is it? “At Madison+Main, we know the difference between what’s new and what’s next.” We’ve been living by this phrase at Madison+Main since the very beginning, which might be why we’re all completely jazzed about augmented reality: a new technology that uses computer generated images to blurContinue Reading

Facebook Timeline is Coming! Don’t Panic.

Beginning March 30th, Facebook is making its new Timeline mandatory for all users and pages. Yikes.

Judging from the reaction around the social media world, “change” is not something everyone likes. However, businesses should not be fear the changes but embrace them. These new FB formats will help them more easily market and manage your brand message. Here are some tips from the team at Madison+Main, so your company is well prepared.Continue Reading

Madison+Main Employees Take Time to Commemorate Pearl Harbor

On December 7, 2011 the employees of Madison+Main decided to take a more somber tone for their December field trip by visiting the Virginia War Memorial and taking part in the 70th Anniversary of Pearl Harbor. During his poignant keynote speech, Governor Bob McDonnell acknowledged six surviving Virginians who were stationed at Pearl Harbor, Hawaii; George Bland,Continue Reading

Madison+Main’s 2nd Chili Cook Off – “The War At The Work”

At Madison+Main, we like to mix in a little fun at work. On Thursday, October 27th, we held our 2nd annual employee Chili Cook Off and invited some our clients and agency partners to come by and judge our best efforts. Competition was fierce, as the main-iacs worked hard to take home the big prize.Continue Reading

Google+ is Now Open for Business(es)

Building an online presence via Google+ is now possible for more than just individuals. The social-networking site launched “Google+ Pages” today as a means of providing profiles for businesses, brands, places, teams and other non-entities. Page holders enjoy most of the same features that are included in personal profiles but are allowed additional features likeContinue Reading

Celebrate the National MS Society’s 55th birthday with a donation to the Amazing Raise

The Amazing Raise has come to Richmond. This 36-hour online giving challenge encourages supporters to come together and raise money for local nonprofits. The event began at 6 a.m. today and lasts until 6 p.m. tomorrow, October 6. The goal is to raise as much money as possible in 36 hours for hundreds of areaContinue Reading

Madison+Main Creates YouTube Video for MS Society

As many of you know, Madison+Main is committed to working towards a world free of Multiple Sclerosis. And as a big supporter of the Central Virginia Chapter of the MS Society, we have volunteered our time and services to help promote their fundraising events. This past spring, several of the Madison+Mainiacs took part in theContinue Reading

National MS Society Raises a Whopping $4.3 Million Through Social Media

According to a recent survey in The Chronicle of Philanthropy, only half of the 150 charities surveyed were generating any revenue from social media. Bucking the trend was the National MS Society, which raised an impressive $4.3 Million in 2010, directly through social media. We all know that social media is vital in today’s marketingContinue Reading

Join the Madison+Main-iacs at the 10th Annual Comfort Zone Camp Fall Bash

Join us at the Innsbrook Snag-A-Job Pavilion on October 15th from 4:00 p.m. – 9:30 p.m. for Comfort Zone Camp’s 10th Annual Fall Bash. Comfort Zone Camp hosts the Fall Bash each year to support children who have lost a parent, sibling or primary caregiver. Their mission is to provide these children with a loving,Continue Reading

Twitter Spreads Faster than Earthquake

Twitter produces thousands of tweets per second, but did you know that this real-time, social media platform can actually spread news faster than the speed of seismic waves? That’s exactly what happened on Tuesday, August 23, 2011. Around 1:50pm, a 5.8 magnitude earthquake that originated in Mineral, VA shook the ground, causing glass to rattle,Continue Reading

Gear Up For “The One Last Race to Make the Chase” at Richmond International Raceway

In the crazy world of sports, scheduling is everything. Luckily for Richmonders and NASCAR fans alike, Richmond International Raceway is hosting the last stop on the NASCAR Sprint Cup Series circuit on September 10th, before The Chase for the Cup begins the following weekend. Hometown hero Denny Hamlin is going into America’s Premiere Short TrackContinue Reading

Top 10 Reasons to Hire a Marketing Firm

Thinking about hiring an ad agency or marketing firm? Interested in boosting sales? Or are you simply looking for an innovative way to build your brand? If so, check out Madison+Main’s Chief Idea Officer, Dave Saunders, talking about the top ten reasons why your company should hire a marketing firm.

Spotify, Turntable.fm and how social media shapes music

Amidst much fanfare, Spotify launched its services in the United States on Thursday July 14th, offering a massive library of streaming music and, some might say, yet another nail in the coffin for record store employees with lush knowledge of obscure music. Though Spotify offers little more than Grooveshark – a similar music platform whichContinue Reading

Google+: A Party for Plus Ones

Google+ is the biggest party of the year and everyone’s going. If you haven’t received an invitation to join Google’s newly launched social networking site, then ask us for one because this is an opportunity you won’t want to miss. For the Facebook loyalists and those who are still unsure about Google+, we’d like youContinue Reading

Discover New Ways to Market Your Business at the 2011 Retail Marketing Expo

The 2011 Retail Marketing Expo is quickly approaching and we couldn’t be more thrilled to promote this exciting event. Madison+Main developed a concept and wrote scripts for both TV and radio commercials announcing the event. We also collaborated with the Retail Marketing Association and BES Television in producing the commercials which will air throughout theContinue Reading

3D Printing: Star Treknology lives!

Science Fiction or Science Prediction? Many posit that Star Trek played a seminal role in giving us the flip phone and numerous other modern tech developments. It appears that another example of Star Trek-nology may be coming to fruition. While 3D printers do not replicate objects on the molecular level they do create impressively congruentContinue Reading

When TV Brands Become a Reality

It’s not often that a product or service can have a large, loyal following before it even exists. However, that’s just the case with the newly launched Jabot Cosmetics line. Jabot was previously a fictional product featured on the Emmy Award winning daytime soap, The Young and the Restless. In fact, the product has beenContinue Reading

Dot Coms Are So Last Decade

Dot coms are a thing of the past, at least according to ICANN (Internet Corporation for Assigned Names and Numbers). The international authority over top-level domain names (TLDs) has approved a resolution to expand the list of generic TLDs which will allow companies and organizations to create domains for their brands. What exactly does thisContinue Reading

Rimulate Your Ride

Madison+Main launched our first iphone app a few months back for our friends at RimFinancing.com We’ve been having some fun with it so we have to share.

The premise is simple. Flip through the library of available rims by style. There are options for a variety of vehicles: Street, Off Road, Tuners, Donks, Hot Rods etc. Once you’ve picked your rim du jour you use your camera to shoot your car. Then you fit the rims and just like that you’re trying out some new looks. Once you’ve shot a pic you can save it to your phone, email it to a friend or post it to Facebook or Twitter all within the app.Continue Reading

Tom Winfree of Village Bank is 2011 Bernard L. Savage Award Winner

President and CEO of Village Bank Tom Winfree is a man about town. As a member of more than a dozen civic organizations, including the Greater Richmond Chamber of Commerce and the Chesterfield County Chamber of Commerce, Tom has made many significant contributions around the Richmond community. To reward his relentless dedication, the Chesterfield BusinessContinue Reading

Madison+Main takes home a Bronze Cannonball at the Richmond Ad Show

When Gene Cox took the stage and began to address the audience as “a room full of hookers,” we knew it was going to be an entertaining night. In fact, when you’re surrounded by some of the most talented and influential creatives in Richmond, a boring night is the last thing you’d expect. This year’sContinue Reading

The Social Etiquette of Social Media

In a sense, social media is one big cocktail party… with 1 billion guests. And like an actual cocktail party, many of the same etiquette rules apply. You wouldn’t attend a social event in order to shamelessly self-promote and you certainly wouldn’t ignore everyone else in the room, so why do so on social mediaContinue Reading

Madison+Main is caught up in March Madness

The 2011 CAA Men’s Basketball Championship will certainly be one to remember. Not only did Madison+Main’s marketing efforts help the CAA set attendance records over the course of the four-day championship, but for the first time ever, three CAA schools made the cut for this year’s March Madness. ODU won the Championship, cutting down theContinue Reading

Make Nonsense at Work work for you. We did.

“Nonsense at Work” sounds more like an oxymoron than a legitimate business building strategy. But according to blogger and Executive Business Coach James McIntosh, it could be just what your business needs. McIntosh claims that, “Working hard gets you two things – more work and tired. What does lazy get you? New ways of doingContinue Reading

Madison+Main’s Top 10 Super Bowl Commercials

While Super Bowl XLV proved to be an exciting game for die-hard football fans, there was plenty of entertainment during this 4-hour televised segment for the rest of us. And we’re not just talking about Christina Aguilera’s National Anthem mishap or even The Black Eyed Peas’ futuristic, auto-tuned performance. We’re talking about the commercials. WhileContinue Reading

Madison+Main Wins “Excellence in New Communications Award” from SNCR (Society for New Communications Research)

The 2010 SNCR Excellence in New Communications Awards were announced Friday, November 5th at the Stanford Park Hotel in Menlo Park California, and Madison + Main’s 2010 integrated marketing campaign for eSmartTax.com was selected as a winner in the Use of Multiple Platforms/Integrated Initiatives category. These prestigious awards honor the work of individuals, corporations, nonprofitContinue Reading

Meet the Reverse RFP Winner: Comfort Zone Camp

We are thrilled to announce our relationship with Comfort Zone Camp, winner of our 501(c)3 nonprofit Reverse RFP (Request for Proposal). Comfort Zone Camp offers bereavement services for 7-17 year-olds. The camp offers year-round services, for free, to children who have lost a family member. Their aim is to restore confidence and help with theContinue Reading

Why Content Will Always be King

Is your brand suffering from Attention Deficit Consumer Disorder? It’s not them, it’s your ads. Two contributing authors to MediaPost, an online and print resource for all things advertising, have engaged in a debate over the state of advertising today (links to the back-and-forth are at the end of this post). It all started withContinue Reading

Richmond Firms Set to Donate Over $100,000 In Services To One Local Non-Profit.

Madison + Main, V4 Web, Knowledge Advisory Group, Thinkhaus, ByteJam, and Wythken Printing to submit “Reverse RFP” to Richmond-area charitable groups. RICHMOND, Va. – One lucky nonprofit in the local Richmond, Virginia area will receive more than $100,000 in marketing and PR services in 2011, thanks to a generous gift by creative marketing firm Madison+MainContinue Reading

Mobile Apps & The Clumsy, Cumbersome World Wide Web

Netflix just released their iPhone app. “What took so long?” we wondered. I opened it up expecting to simply have a queue manager. It allows you to stream entire movies from your Instant Queue on your device. I’m still impressed by the streaming Netflix app on my Wii and then this, at no additional cost.Continue ReadingContinue Reading

The Intern Application “Process”

So you’re thinking about an internship? Madison+Main loves it’s interns. We have two categories of intern that sometimes overlap; Account Side & Creative Side. Ambidextrous multitaskers often gain advantage. That’s the creatively focused student that wants to learn about account management and vice versa. Being well rounded is important, even for a specialist. We wantContinue Reading

Bookmarking Your Favorite Web Images

This is not a new topic but we continue encountering sites like FFFFound and Vi.sualize.us in natural search results and elsewhere on an increasingly regular basis. This draws the conclusion that image bookmarking is gaining traction in a much broader web audience through a handful of platforms. Web users across the board love image searchingContinue Reading

Google Friends

A few months back we launched our current site and added Google Friend Connect because it’s obviously a good idea to do so. Right? Why is that, again? Honestly at the time I wasn’t sure why it was useful. Google Wave and Buzz had recently uninspired the world (after piquing much anticipatory interest) but FriendContinue Reading

M+M Lunches: Feeding Minds Too

If you feed them, they will come. And they might as well learn something. Every two weeks Madison+Main staff cross-train each other. We do this in an effort to keep the lines of communication open and to keep us all working together in true team fashion. Creative teams speak to account teams, and we allContinue Reading

Where Creative Marketing Strategies Meet Common Sense

Intersection Marketing: bring Madison Avenue marketing ideas to your Main Street business. Madison+Main stands at the crossroads of creativity and common sense. We’re a fully-integrated creative powerhouse with one focus: you. Hard working, hand-crafted strategies that aim for excellence and settle only for first place. Beneath the surface of your business there lies a storyContinue Reading

Two and a Half Minutes of Caution

The shortest blog I’ll write all year; this video is brilliant: Thanks to my friend Dave Necessary for turning me on to it. Follow him on Twitter @davidnecessary.

Your URL in Beats

CodeOrgan.com turns your every day URL into sweet beats. What’s your website’s personality? Plug it in, and check it out*. The MadisonMain.com melody is a complex mix of kicky drum beats and synthesized sound effects that transport us to a mashup of 80′s disco dance party and sci-fi settings. Complimentary dances include: the Robot andContinue Reading

How 0.02mm Reset Creative Standards

How do you know when a brand has come up with a truly creative concept? Is it in the language used or an innovative use of the medium through which it’s distributed? Or is there a bigger value in what you don’t say? This is a post about creative marketing. It involves marketing condoms. SagamiContinue Reading

Be Glad You’re Not the Internet

Think you’re busy? Try being the Internet… Imagine being called upon every day to: -Send 210 billion emails -Upload 3 million images -Share 5 million tweets Wow. And we thought that checking Twitter, Facebook, and foursquare in between conference calls and client meetings was multi-tasking. Today, friends, if your website pages are loading too slowlyContinue Reading

Art from Your Fingertips

What’s the coolest thing you’ve ever done with your mouse? We’re making conceptual art with ours. Using the mouse path tracker app from IOGraphica we’re creating some pretty wild art pieces as we go about our normal work tasks. As you move your mouse around opening windows and computer files, using various programs,  or clickingContinue Reading

Three Things Your Customers Want

Three Things Your Customers Want (and how new media will help you deliver).

A blog on why it really pays to engage your customers.Continue Reading

Behind The Scenes: 2010 Shorty Awards in NYC

Continuing our behind-the-scenes coverage of the second annual 2010 Shorty Awards in New York City we bring to you our exclusive new video.  Catch Advertising category nominee David Saunders (@madmain) as he mingles and poses on the red carpet for photo ops with…Grover from Sesame Street? You never know what you’re going to get whenContinue Reading

2010 Shorty Awards: Richmond Brings the A-Game

Flashbulbs, trophies, celebs, and…Sesame Street? Yes, these were the makings of 2010’s Shorty Awards, the Twitter community’s answer to the Oscar Awards. The Shorty Awards works to honor the most movin’-est and shakin’-est among the Twitter fellowship – the types of people who use the social media platform for its original intents and purposes –Continue Reading

Richmond Catches Twitter Fever

Watch live streaming video from shortyawards at livestream.com If 2010 is the year of the Tiger, 2009 was “The Year of the Twitter,” especially in Richmond, Virginia. Our proud city produced 5 competitive finalists for Shorty Awards this year. All of them are on their way to NYC for the “Twitter Oscars” ceremonies and celebration.Continue Reading

eSmart Tax’s Daryl Johnson is “Makin’ it Rain!”

The campaign has a few unique elements that the media has found interesting; and eSmart’s new campaign spokesperson, Daryl Johnson, coincidentally enough is from Richmond, VA. Daryl Johnson, a 28-year-old, fun-loving, golf-playing, lawn care company owner, is the new spokesperson for eSmartTax.com, the online tax service powered by Liberty Tax Service. Before Daryl meets theContinue ReadingContinue Reading

Top 10 Reasons to Vote @madmain for a Shorty Award

“Why should I vote for you?” I guess it’s a legitimate question, but nevertheless I was unprepared for it. Recently, I’ve been asked, “Why should I vote for you for a Shorty Award?” …I don’t know, maybe because we’re friends?Or because we work together?Or because you’re in my Mass Comm. class?Or because I donate aContinue Reading

@TheDarylJohnson is “Makin’ it Rain” on Twitter!

The “Makin’ it Rain” contest from eSmart Tax rewards one Twitter user each day with a $100 VISA debit card just for tweeting @thedaryljohnson what they will do with their tax refund in 140 characters or less. The “Makin it Rain” Twitter contest begins on January 15th at 12:00 am EST and ends on FebruaryContinue Reading

eSmart Tax’s Spokesperson Gives Away Cash on Twitter

Madison+Main’s marketing campaign for eSmart Tax, featuring Daryl Johnson, is giving away $100 Visa gift cards to Twitter users every day for the next 30 days. eSmart’s “Makin’ it Rain” contest rewards one lucky Twitter user every day until Valentine’s Day with $100 a day. Contestants simply need to tell @thedaryljohnson how they plan toContinue Reading

eSmart Tax Gets National Media Attention

The campaign has a few unique elements that the media has found interesting; and eSmart’s new campaign spokesperson, Daryl Johnson, coincidentally enough is from Richmond, VA. Richmond, VA, January 13th, 2010 – Daryl Johnson, a 28-year-old, fun-loving, golf-playing, lawn care company owner, is the new spokesperson for eSmartTax.com, the online tax service powered by LibertyContinue Reading

Poken: The Newest “Better Than a Business Card”

A while back we were pretty excited by the paperless business card idea. Along came Contxts which offered a way to exchange contact info with no data entry and no paper. A simple keyword text message sent to a database and your new connection receives your vcard instantly on their mobile device. Pretty smart andContinue Reading

Madison+Main 2009 Impact Awards

Posted by Joshua Barber, Creative Director – December 5, 2009 Madison+Main was named a finalist for the Greater Richmond Chambers IMPACT Award for the second year in a row. Check out our video for the event to learn more about what makes us tick. Teleo Films did a great job capturing the spirt of whatContinue Reading

Uppy’s is Making a Big “Impact”

Just about 36 hours after the big announcement that Southside Oil, parent company of Uppy’s Convenience Stores, purchased 172 stores in Maryland and Northern Virginia, the company swept Richmond off its feet and won the GRCC’s IMPACT Award. We told the Impact Award committee that if they didn’t pick us they should pick our client,Continue Reading

M+M Welcomes 2 New Clients in November

With two new clients at Madison+Main, 2010 is looking—well—busy! We’re happy to introduce you to: Napier Realtors Napier Realtors ERA® is one of the leading, full service real estate brokerage firms in the Richmond metro area, with offices in Colonial Heights, Midlothian, Powhatan and the West End. M+M will help Napier with some of theirContinue Reading

RVA – New Media Seminar – November 18th!

The next New Media Seminar will be held November 18th, 2009 from 10am – 2pm at the Holiday Inn Select Koger Conference Center. Join nationally recognized new media expert Dave Saunders, Chief Idea Officer of Madison+Main, for an exciting half-day seminar. Learn about web, search engine marketing and measuring ROI. Find out how you canContinue Reading

Half of U.S. Employers Block Social Media, Meaning Half of US Employers are Stupid

by Dave Saunders According to a new Report from Robert Half Technology 54% of US companies block employees access to social media websites. Over 1,400 CIO’s (chief information officers) were polled in the survey, first reported first by mashable.com a few days ago. Although the report didn’t speak to the reasons why, we can onlyContinue Reading

Leave No Duck Behind

If you’ve lived in Richmond for any period of time, you’ve probably heard of the Annual Duck Race fundraiser for Big Brothers Big Sisters. If not, here’s more info on the festivities http://bigbrobigsis.com/duckrace.html20,000 ducks are bought (with proceeds going to BBBS), then hoisted high above the Kanawha Canal and ceremoniously dumped…Thousands cheer the from theContinue Reading

Help the Children’s Museum of Richmond at the Crossroads Travel Expo!

The Crossroads Travel Expo, hosted by Crossroads Travel Advisors, will be at the Children’s Museum of Richmond on October 15th from 4pm to 8pm. There will be over 50 travel experts on staff, great door prizes and an enter to win a trip for 2 to Disney World. All net proceeds from the event benefitContinue Reading

Madison+Main Named IMPACT Finalist 2nd Year in a Row

Madison+Main was named a finalist for the Greater Richmond Chamber’s IMPACT Award for the second year in a row. Other finalists include our good friends at Uppy’s Convenience Stores.

Color Goes Pop

Posted by Joshua Barber, Creative Director – September 20, 2009 I am continuing to follow Ray-Ban Films “Never Hide Films” viral video campaign because of it’s large spectrum of topics and style. The video “Color Goes Pop” stood out to me a bit with it’s higher budget look and feel and the attention to theContinue Reading

Madison+Main making IMPACT ’09!

Posted by Jeff Smack, Art Director The Greater Richmond Chamber’s IMPACT awards finalists have been announced and we find ourselves in the company of some fantastic organizations. This is our second year as a finalist. We had a blast with the whole process last year and we’re excited and honored to remain in contention forContinue Reading

The Craigslist Context

Posted by Jeff Smack, Art Director“People are good and trustworthy and generally just concerned with getting through the day,” Craig Newmark, the Craigslist founder and namesake, is quoted in the newest issue of WIRED. This is a bit of a sequel to a previous post. I cringe at the danger-hype around Craigslist and other internetContinue Reading

Dave Saunders gives advice at Richmond Retail Marketing Expo

The local Retail Marketing Expo, held on August 4th at the convention center, looked to Madison+Main’s Dave Saunders for advice on leveraging social media. Here he is quoted in the Richmond Times-Dispatch about what social media can and can’t do for your business.

100 people per minute freestyle

Posted by Joshua Barber, Creative Director – July 25, 2009 Ray-Ban’s Never Hide Films latest video “100 people per minute freestyle” which features customized songs from user generated material. I like the second phase of the song which was a bit more rhythmic. Interesting outcome from their promotional booth at the SXSW music festival.

Compel Me Allrizon!

Posted by Joshua Taylor, Communications Director& Jeff Smack, Art Director You’ve probably already seen the TV ads. Verizon & Alltel “Better Together.” The two mobile giants try to navigate their brands through a mega merger without losing customers or their identities. At least for now Verizon & Alltel have combined the “Can you hear meContinue Reading

Horizon Software International Picks Madison+Main

Horizon Software International, a global leader in food service operations technology, picked Madison+Main to launch an online advertising initiative offering banner advertising services on their popular website, MealpayPlus.com. Madison+Main will implement, manage and handle sales for all online advertising campaigns appearing on the Atlanta, Georgia-based company’s website. Read more in the Richmond Times-Dispatch here.

Don’t Be Afraid of Social Media

Posted by Jeff Smack, Art Director First I must ask, “Where do you get your news?” If you said “I get the bulk of my news from half hour programs, at the same time, everyday, via network television.” then you’re probably not reading this blog. Or you’re into nostalgic rituals like walking down the drivewayContinue Reading

Super Chameleon

Posted by Joshua Barber, Creative Director – July 11, 2009 Ray-Ban’s “Never Hide Films” latest video “Super Chameleon”. It’s had quite a response for only being up for 3 months. Great combination of visuals and sound.

More Media Coverage for Madison+Main

There’s more news in the Richmond Times-Dispatch about the benefits of Social Media for businesses. Here you can read how local businesses are finding new business through Twitter, and once your done there check out this piece on the New Media Seminars, where small business owners and marketers are learning how to leverage new mediaContinue Reading

Richmond Alarm Company Taps Madison+Main to Enhance Marketing Efforts

Richmond Alarm Company, a member of the Richmond business community since 1947, picked Madison+Main to handle a comprehensive campaign designed to advance their future marketing efforts. Madison+Main will handle consultation, strategy and development for Richmond Alarm Company, as they look to reach certain marketing and business goals through future campaigns. Check out the Richmond Times-DispatchContinue Reading

Guy catches glasses with his face

Posted by Joshua Barber, Creative Director – June 13, 2009 Yet another installment from Ray-Ban’s Never Hide Films where a guy “catches glasses with his face.” This is an older video, but I enjoyed how the up the ante with each face catch. Enjoy.

Can Google Predict the Winner of the Virginia Democratic Primary?

Posted by David Saunders (Research by Will Trible) – June 8, 2009 Polls open early tomorrow in Virginia to decide the Democratic Primary race and it’s still too close to call, unless you’re counting keywords on Google.Terry McAuliffe, has enjoyed early exposure and ample funding, in part due to his fundraising work during the ClintonContinue Reading

Cow gives birth to a dude

Posted by Joshua Barber, Creative Director – June 6, 2009 Here is the “Cow gives birth to a dude” video I discussed previously from Ray-Ban’s Never Hide Films. I enjoyed the “never hide” placement spray painted on the side of the trash bin. I’m pretty sure the gross factor of this particular video had aContinue Reading

Monster Yarn Ball Rolling in San Francisco

Posted by Joshua Barber, Creative Director – May 31, 2009 Never Hide Films AKA Ray-Ban’s viral online presence created a video of a very large yarn ball unwinding down San Francisco streets. Great edits and locations. There are over 10 different videos covering all sorts of topics of a cow giving birth to female bodyContinue Reading

Talking New Media Via Old Media

We all know that new media is the best thing to hit the world since individually wrapped slices of cheese. Social networking is here, it’s here to stay and it continues to captivate droves of people kind of like flip-flops and Pabst Blue Ribbon captivate your typical everyday hipster! While we all entertain each otherContinue Reading

Confessions of a Conditioned New Media User

Posted by Jeff Smack, Art Director Madison+Main, we’re the New Media folks. We not only drink the Kool-Aid we are stakeholders. We believe in where it’s taking our world and our role in that process. With this stated, I have noticed some unconscious training in myself that I would like to point out. I’m callingContinue Reading

The Beautiful Word – Yoga

Posted by Joshua Barber, Creative Director – May 10, 2009 The final piece to the Scrabble campaign, “The Beautiful Word” by French agency, Ogilvy & Mather.

The Beautiful Word – Sumo

Posted by Joshua Barber, Creative Director – May 9, 2009 This is the latest addition to the Scrabble campaign, “The Beautiful Word” by French agency, Ogilvy & Mather.

President and Chief Idea Officer Dave Saunders on WTVR 6

WTVR-6 CBS is running special segments this week about social media featuring Madison+Main President and Chief Idea Officer Dave Saunders. Dave is touching on Facebook and Twitter to give people a better understanding of how to use the social networking tools. The Wednesday, May 6 sessions feature four segments. To see Dave explain Facebook, clickContinue Reading

The Beautiful Word – Hula

Posted by Joshua Barber, Creative Director – May 2, 2009 French agency, Ogilvy & Mather, Paris, created a very unique campaign for Mattel’s classic game Scrabble. The animation and choice of music gives the game a lot of fresh personality.

Social Media Literacy & “Pop” Culture

Posted by Jeff Smack, Art Director A lot of people I speak to that are not yet on Twitter seem to be actively avoiding it. I’m not prepared to throw the term “luddite” around lightly but I would like to make a point. Whether Twitter is around in 5 years or not is irrelevant. ItContinue Reading

Madison+Main President Named Ad Person of Year

Our very own Dave Saunders has been named Ad Person of the Year by The Richmond Ad Club. The Ad Club chose to honor Dave for his contributions to the advertising community in both the realms of traditional and new media. Check out the article here, Congratulations Dave!

The Richmond MS Walk is April18th! HELP SPREAD THE WORD!

The Richmond Walk for MS is right around the corner. Please help us spread the word for a great organization. The madison+main-iacs will be there in full force! Won’t you join us or help us spread the word! www.IwalkforMS.org DETAILS: Date: 04/18/09 Location: Markel Plaza @ Innsbrook Event Manager Name: Andy Page Email: andy.page@nmss.org ForContinue Reading

Richmond.com Picks Madison+Main to Promote Website Re-Launch

Richmond.com has tapped Madison+Main, Advertising & New Media to market the re-launch of the Richmond, Virginia website, as it redefines itself as “the online home for fun things to do in Richmond.” Richmond.com has worked diligently over the last several months building a new website. Madison+Main will coordinate a traditional and new media advertising campaignContinue Reading

Richmond – New Media Seminars – 4/29

The next New Media Seminar will be held in Richmond, Virginia on April 29th at the Holiday Inn Select – Koger Center. Please go to www.NewMediaSeminars.com for more information and to purchase tickets online!

Creative Spam.

Posted by Joshua Barber, Creative Director – March 27, 2009 I just received one of the most creative spam messages in the past 10 years. Being an html programmer, I was impressed with the use of tables, and hexadecimal color choices to avoid the “actual” html word Viagra which would mark it as spam. NotContinue Reading

These are the “Daves” I know

These are the “Daves” I know. Well, I don’t exactly know them all, but I know of them. I always suspected there were other Dave Saunders in the world. After all, the yellow pages in my hometown of Lynchburg, Virginia had a couple. In college, I received a report card from VCU with the impeccableContinue Reading

Tanya Free Chooses Madison+Main For New Website and Social Media Campaign

Popular radio host and blogger, Tanya Free, has retained Madison+Main, Advertising & New Media to develop a new website, blog and to consult on a social media marketing campaign. Madison+Main will redesign her current website and blog, while also helping her launch a social media campaign to maximize her online presence. The new website andContinue Reading

Cardless Business Cards

posted by Jeff Smack, Art Director If you’re like me you believe you should always have a business card on hand. But if you’re still more like me, the cards you do have sometimes find their way into non-networking MacGyver scenarios ending up bent, scrawled upon or simply depleted. Enter contxts.com. Simply enter your contactContinue Reading

the BIG RVA Twitter List!

by Dave Saunders Hey guys. Thought of compiling an RVA twitter list to help connect you to those in Richmond that are addicted to Twitter. I’ve been thinking about doing this for a while, but only got around to putting it together this morning. (Give me break, I’ve been busy!)These are folks that I workContinue Reading

New Media Seminars – 4/29 – New Date Announced!

Due to the overwhelming response from previous New Media Seminar this past Tuesday, there is an additional date added 4/29/09 at the Holiday Inn Select – Koger Center. Please go to www.NewMediaSeminars.com for more information and to purchase tickets online! Join nationally recognized new media expert, Dave Saunders, President & Chief Idea Officer at Madison+Main,Continue Reading

Video Birthday Cards….easy, simple, effective

All right, so the kids at Madison+Main are not about to quit our day jobs. After all, we’re better marketers than singers. We send a video birthday card to every client. We gather staff together for a few minutes, sing our hearts out and then email the video to the client.Yeah, it’s a little corny,Continue Reading

Examples of Social Media Marketing

Posted by Jeff Smack, Art Director This is an evolving wiki of “Social Media Marketing Examples” compiled by Peter Kim (@peterkim) and his community. It illustrates which brands are using social media marketing, in what ways, with convenient links to each example. Check it out. We think it’s a beautiful thing!

March 5th is Deadline to get Tickets for Richmond’s First New Media Seminar

Today is the last day to purchase tickets for Virginia’s first New Media Seminar, which will teach small business owners how to maximize online marketing efforts through new media tools March 10th at the Holiday Inn Select Koger Conference Center. The seminar will show attendees how to create a new media marketing strategy, expand theirContinue Reading

RVA – 48 HOURS LEFT to purchase NEW MEDIA SEMINARS tickets for 3/10!

For our AdvertisingandNewMedia.com readers, we are extending a special 2-for-1 offer for the New Media Seminar on 3/10. Go to http://www.newmediaseminars.com/mmpromo to purchase securely online. The new media seminar will teach you online methods and strategies to attract more customers, form ongoing connections with your existing customers and keep ahead of the competition. There are soContinue Reading

New Media Seminars in Richmond, VA March 10th/11th!

Over the past year, we’ve had countless small business owners ask us if we were going to bring our new media and social media seminar to Richmond. I’m pleased to announce the launch of www.NewMediaSeminars.com and we’re kicking off our New Media Seminars series in Richmond, VA on March 10th and 11th at the HolidayContinue Reading

Social Media Experts to Gather in Richmond, VA for New Media Seminar

Facebook, Twitter, LinkedIn, and so on, and so on. It’s all over the news, but as a business owner or marketer, you have questions. Luckily, Madison+Main and several other companies are teaming up to bring the New Media Seminar series to Richmond March 10th and 11th at Holiday Inn Select Koger Conference Center. President &Continue Reading

Meaningful Connection

Posted by Jeff Smack, Art DirectorThere’s a ton of buzz surrounding Social Media’s claim to the future of advertising and communication in general. No matter what can be boasted on behalf of social media, one thing can not be denied: It connects people. Connections are as significant as the people that make them. Over theContinue Reading

Behind the scenes at NYC’s Shorty Awards

Posted by Joshua Barber, Creative Director – February 14, 2009 Here’s a short “behind the scenes” video of Dave Saunders AKA @madmain at the Shorty Awards in New York City. The event was held on February 11th, 2009 and can be viewed online at http://www.shortyawards.com. Attendees included MC Hammer, AFI bassist Hunter Burgan and wasContinue Reading

Madison+Main’s Dave Saunders in Wired article on Twitter

Posted by Joshua Barber, Creative Director – February 13, 2009 We are proud of our fearless leader, David Saunders. Within this past week, he has been in the Wall Street Journal and now Wired! The Wired article titled, “The Shorty Awards: Why Nerds Hate Twitter,” focuses on how the Shorty Award winners and finalist attrackContinue Reading

President Dave Saunders Shorty Award Finalist

Madison+Main President Dave Saunders, aka madmain, was recognized at the Knight Foundation’s Shorty Awards yesterday in the category of advertising. Dave was voted to the top by his Twitter peers. You can read more about the awards in The Wall Street Journal and Wired Magazine.

Dave Saunders Featured in Wall Street Journal

I’m not sure if you read the Wall Street Journal, but it’s a decent little rag that comes out of some place called New York City. Apparently, it’s a pretty big deal when your name appears on their pages. I don’t know what all of the fuss is about, personally I get all of myContinue Reading

Traylor, Morris & Elliott Chooses Madison+Main

Traylor, Morris & Elliott, PC has retained Madison+Main, Advertising & New Media to develop their first website to open up new lines of communication and offer information resources to current and prospective clients. Madison+Main will create the custom website and perform local search engine optimization to maximize the Petersburg-based law firm’s online presence. The newContinue Reading

Hasbro’s Video of Child Prodigy Artist

Posted by Joshua Barber, Creative Director – February 7, 2009 Here is an interesting viral video that’s had over 1 million hits due to it’s “amazing” nature. Funny thing is that people are still arguing if this is fake or real. I’ve got to hand it to Hasbro, they walked the fine line and startedContinue Reading

Go back in time with Google Earth 5.0

Posted by Joshua Barber, Creative Director – February 3, 2009 The latest version of Google Earth 5.0 has a few new interesting features. A user can see historical imagery of a place, tour the oceans and record their personal journey. It also features Mars togopography as well. I’ll be interested to see how this isContinue Reading

SocialWhoIs for Twitter and Friendfeed Users

by Dave Saunders I found a new tool for Twitter and/or Friendfeed users that’s pretty cool and useful. http://www.socialwhois.com/ SocialWhoIs works as a registry of information, similar to the Whois database…you can look up users, check them and see if you really want to know them or follow them. Transparency. from the website: SocialWhois isContinue Reading

PETA Ad Rejected from SuperBowl Broadcast

Madison+Main President Dave Saunders was quoted in yesterday’s Richmond Times-Dispatch on PETA’s controversial SuperBowl Ad. Check out the article here.

Pets In Uniform

Posted by Joshua Barber, Creative Director – January 29, 2009 Ever wanted a photo of your kitty as a three star general? Cause I sure have. If you’re like me, then check out http://www.PetsInUniform.com. Pets In Uniform is a website service that offers a close up digital photo available for download of your pet forContinue Reading

Twitter in Plain English

I love this series on CommonCraft. Everyday I get asked, “What is Twitter?”Take a few minutes and watch this.Maybe I’ll do my own version someday. Or just point them here>>>> Follow me on twitter: www.twitter.com/madmain

Macintosh 1984

Posted by Joshua Barber, Creative Director – January 27, 2009 With Apple’s current 25th anniversary, I thought it would be interesting to take a look at the commercial that introduced the Mac into the world. Enjoy.

The Shorty Awards, Baby!

“What a long strange trip it’s been.” –Grateful Dead I was nominated for a Shorty Award over a month ago…these are awards for producers of the best content on Twitter. (in case you don’t know what the Shorty Awards are click here www.shortyawards.com ). I was honored to be recognized, but thought what’s a shorty?Continue Reading

Goodbye to friends, goodbye to a FREE Whopper.

Posted by Joshua Barber, Creative Director – January 17, 2009 Burger King has had such a strong response to their “Whopper Sacrifice” campaign,it was discontinued after 233,906 friendships were sacrificed. Details aren’t exactly clear, but the exposure for Burger King was immense. The idea was, a Facebook user downloads an application that allows you toContinue Reading

The Difference Between Men & Women, According to Heineken

The difference between men and women are hilariously explored in this Heineken ad, by the way it was downloaded over 1 Million times in it’s first week. Now the total web count suprasses 5 million, since it was seeded correctly….

Top 10 Things That Will Happen When Newspapers Die

Submitted by Dave Saundershttp://www.twitter.com/madmain Here’s another goofy top ten list. I was inspired to write this as I recently listened to a “futurist” talk about a future with no daily newspapers:So here goes, the top ten things that will happen when newspapers die: 10. Instead of writing “letters to the editor” your Grandpa will callContinue Reading

Top 10 Users You’ll Meet on Twitter

Posted by Jeff Smack, Art Director The title of this post echoes Ryan Deal’s article recently posted on Mashable. It caught my eye because it is along similar lines as one Dave posted a little while back. The title is point blank. It doesn’t need much of an explanation but it caused me to ponderContinue Reading

ShamWow’s Vince Offer, Slash and Joey Buttafuoco

Posted by Joshua Barber, Creative Director – January 11, 2009 There is something very hypnotic about ShamWow’s Vince Offer. He is now introducing the “Slap Chop,” which makes chopping a variety of things effortless. “Stop having a boring tuna, stop having a boring life!” I ask myself, “now why don’t I have that-it looks great!”Continue Reading

Holiday Inn Select Koger Center Picks Madison+Main for New Website

Holiday Inn Select Koger South Conference Center is expanding its online capabilities with a new website that will serve as a resource for guests and a marketing tool for the hotel. Madison+Main will incorporate new features on the website, such as online booking for the hotel, while expanding online customer service resources for guests andContinue Reading

Feeds the Need

Posted by Jeff Smack, Art Director New to advertisingandnewmedia.com? Subscribe to our RSS feed so we can keep you up to date with zero effort on your part. I’ve recently realized that much of the general public is not taking advantage this RSS’s convenience. If you’re one of them you really have no idea whatContinue Reading

The Top 10 Really Bad Realtor Headshots

submitted by Dave with research assistance by http://twitter.com/sueissilly I think I’m addicted to Top 10 Lists. I read ‘em. I write ‘em. But my lists always seem to have a marketing bent or stress what you shouldn’t do; i.e. the top 10 people you shouldn’t follow on Twitter, top 10 online marketing mistakes, top 10 e-mail marketingContinue Reading

Circuit City – Starting the New Year with New Media

Circuit City just put out a YouTube video for their latest I Wear Red 4 U campaign. Check it out!

Pizza Hut goes Viral.

Posted by Joshua Barber, Creative Director – December 24, 2008 Per ViralBlog.com, Pizza Hut has worked with Mediocre Films to put together a viral video that features pizza being delivered to someone waiting in a pizza restaurant. This has a throw back to early Candid Camera shows. It’s been a popular video getting over 250,000Continue Reading

It’s the Thought That Counts

Posted by Jeff Smack, Art Director – December 20, 2008 As you may have seen in the last post, Dave took his karaoke prowess to Rainmaker Studios and laid down some velvety notes for the holiday season. We put the track on a disk, packaged it up and sent it out to our friends andContinue Reading

Merry Christmas and Happy Festivus! I’m outta here.

I am spending the holidays in the Isle of Man (a really small island in the UK, kinda in the middle of the North Irish Sea) and I wanted to wish you all a merry Christmas and very excellent Festivus before I go.  Also just letting people know that I am unplugging from the Borg.Continue Reading

Giant GMail Art

Posted by Joshua Barber, Creative Director – December 18, 2008 Google hired videographer and artist, Saatchi Moscow to create a massive piece of Gmail art to engage the Russian people into using Gmail. The video ended up picking up various advertising awards throughout Russia.

Gen. X and the Non-Prof: Inconceivable Union is Upon Us

Guest Contributor: Joshua Taylor, Communications Director Yesterday I’m sitting at a stop light in my nice, but reasonable Mercedes E420, when this smoking hot S500 AMG crept to a halt right beside me. As I was admiring the smooth curves of that luscious automobile, I started thinking about who was behind the wheel. Was itContinue Reading

Freddy, Darth Vadar and Chuckie sharing a tender moment.

Here is an great DirectTV commercial featuring Jason, Freddy,Darth Vadar and Chuckie being the best of friends on Christmas Day. Feel the love.

McDonald’s “Coffee on Ice” online game

Thanks to our reader Megan who tipped us off on McDonald’s “Coffee on Ice” game per our McCafe’s “Coffee-ring Snowflake creator”. Use your arrow keys to skate around and get scored on stylish jumps…it’s a lot harder than you think.

Top Ten Folks You Shouldn’t Follow on Twitter

I blame David Letterman for the creation of the top 10 list and the rest of us for the sheer volume of them…they’re literally everywhere, because “damn it, people need top ten lists.” And the rate at which these lists are popping up in social media is both alarming and amusing. New media marketing isContinue Reading

Play M+M’s Starship!

Your Mission: Find the hidden crystal within the dangerous space maze. Use your arrow buttons to navigate and your spacebar to defend yourself. Good luck!

Madison+Main Teams Up with Children, Incorporated to Spread Message Online

Madison+Main and Children, Incorporated teamed up to put a fresh spin on child sponsorship with the release of the Wingman webisode, which shows that helping children-in-need is not just charitable, it’s a cool thing to do. This proactive approach by the non-profit organization recognizes the effectiveness of targeting younger consumers through social media sites likeContinue Reading

Getloaded.com Retains Madison+Main as Agency of Record

Getloaded.com, the leading internet load board for the trucking industry, announced today that it has chosen Madison+Main, Advertising & New Media, as its agency of record. Madison+Main will handle creative concepts, brand management, social media campaigns, 3-D and guerilla marketing, billboard designs, radio, text messaging campaigns and event marketing consultation regarding trade shows and sportsContinue Reading

Tis the season for coffee snowflakes.

Per Adrants.com, The McDonald’s McCafe has an online application where you make your own “coffee-ring snowflake.” The application itself is a lot fun and reminds me of doing Spirograph  drawings as a kid. Give it a shot. And if you like the interactive aspect, check out McDonald’s secondary website www.wakeuptowhatsnew.com which lets you make your ownContinue Reading

New Media, Social Media and Your Small Business: Pay Attention or Pay Too Much

Have you really been paying attention?What are your customers paying attention to? The Newspaper or the newspaper’s website.How can people watch TV if they’re updating their Facebook account? Do they open up the yellow pages or just type it into Google? Recently social media sites like Twitter.com, Tagged.com and Ning reported giant year-over-year audience gainsContinue Reading

New Media Douchebags …or Social Media “Consultant”

Yes I have been called a douche bag. I have even been called a consultant. But unlike the guys described in this video, we actually WORK for a living. For what it’s worth, I found this to be a really funny spin on the CommonCraft “in Plain English” series. The point here is well-taken. I read MeatballContinue Reading

anti-smoking ads, from around the world

I found these ads online, all centered around youth smoking prevention, and was fascinated with the different approaches used to combat teen smoking in other parts of the globe. I think one of the best ones was made right here in Richmond, Virginia, by our friends at Barber-Martin. Surprise in the Netherlands A Little LimpContinue Reading

“You want ME to be the turkey?”-Robert De Niro

Here is a funny commercial that features Robert De Niro and Billy Crystal in preparation for the Macy’s Thanksgiving Day Parade. Interesting spin on promoting New York City tourism. Happy Thanksgiving!

Thanksgiving Butter commercial-1956

A scrumptious message from the American Dairy Association. My how the times have changed.

Talking Snowflakes from Utah

I saw this 30 second spot on T.V. the other evening and was instantly pulled in, yet didn’t really “get it” as a whole. On one hand, I like the whole personification of the flakes, somewhat obtuse outfits and enjoyed the use of humor to promote tourism. On the other, I felt like this wasContinue Reading

Children, Incoporated Takes New Approach With YouTube Video

Children, Incorporated is putting a fresh spin on child sponsorship with the release of the Wingman,a webisode which shows that helping children in need is a cool thing to do. Children, Incorporated is using New Media marketing methods to target a younger audience and point out that sponsoring a child isn’t financially out of reachContinue Reading

Marmite and it’s insecurity complex

This short webisode about the UK’s Marmite spread adopts the love/hate relationship that people have with it. Personally I love it,but I know that there is quite a divide. How do people in Richmond, Virginia feel about Marmite? I’m guessing it’s more closer to the baby’s reaction. Joshua

Madison+Main Impact Awards 08

Here is a short video that was created about our company for the 2008 Impact Awards in Richmond, Virginia. Maybe this puts our company into a “behind the scenes” context. Yes, we work hard. Yes, we play hard too. The IMPACT Award recognizes a company that contributes to the greater Richmond community, offers a goodContinue Reading

Madison+Main Makes Donation to Petersburg School

Madison+Main continues to give back to the community by providing a donation to DonorsChoose.org through our partnership with Google. The donation benefitted the “Counting on Creativity In Math” program at J.E.B. Stuart Elementary School in Petersburg. The money will help Ms. Leslie Steele purchase portfolios with fasteners, colored pencils, glue sticks and a digital cameraContinue Reading

If your website doesn’t suck…press here

I think most websites suck.  Creatively, technically and otherwise. And statistics will back me up on this, although there’s no official “suck” stat for websites, we can consider this: 100 million websites out there and the top 300,000 (.3%) collect 98% of all web traffic. This pre-supposes that people don’t like visiting website that suck.Continue Reading

Moms rule Twitter, so you need them on board BEFORE you launch a product

Let’s call it the rise of Mommy 2.0. The makers of Motrin may have riled a sleeping viral giant with it’s new ad campaign and Web 2.0 is abuzz. Blog after blog, and post after post, slamming a new Motrin video and the giant Pharma company MacNeil for the slight, involving Moms who wear their kidsContinue Reading

Toshiba’s Timesculpture!

Check out this “Timesculpture” that was created by Toshiba by using 200 Gigashot camcorders. Interesting use of forward and backward in relation to time, yet 360 motion in space…very interesting. Click here to learn about the making of Toshiba’s Timesculture.

The Social Media War!

MySpace, Facebook, Friendster, Second Life. Here is a hilarious cartoon that I found on ViralBlog.com about all of the social networking websites and their own unique personalities.

This is how you advertise ice cream…anywhere, in any language

AC/DC Music Video in Excel?

I found about about this video/file while checking out www.Adverblog.com. It is the first ASCII music video in Excel by AC/DC! Check it out on YouTube, but if you’d like to download the excel file, go to http://www.acdcrocks.com/excel

Wacky Weekend Web Finds, aka The Monday Fun List

I made a note of a few completely fun/ridiculous places I found this weekend and, even more surprisingly, REMEMBERED to blog about them. The Monday Fun List….you weren’t doing anything important anyway. Odd Todd lets you enjoy hours of interactive fun making up excuses as to why you left your last job. http://www.oddtodd.com/blowthejob.html Social networkingContinue Reading

Find a bathroom near you, SitOrSquat.com

On this blog I like to let you know about weird, wacky stuff. Another great sources for this info is BoingBoing.net, after all that is there collective job, archiving the weird and wonderful web. But occasionally I find something weird, wonderful and wacky that works!I told you 2 weeks ago about Umbrella Today and youContinue Reading

A new day in America, and new stuff from New Media

Congratulations to President Obama. That’s sounds wild, doesn’t it? Yep, we called the election early and correctly. Depending on how a few close states pan out today, it looks as though we were right on the money with our projection gleaned from the NMI (New Media Index) numbers. As many folks rejoice in this historicContinue Reading

Obama wins tonight. Don’t ask a pundit or a pollster why…just ask web 2.0

How about a big, giant “I told you so?” Obama wins. McCain loses. Obama went big into web and new media. McCain did not. Obama spent 4 million bucks on Google in the 1st quarter of 2008 alone…you can actually see the exact day he pulled away from Hillary Clinton. Obama’s camp worked the webContinue Reading

David Saunders Discusses Email Marketing with the T-D

David Saunders, President of Madison+Main, was quoted in Monday’s edition of Metro Business in the Richmond Times-Dispatch. Dave was interviewed by columnist Iris Taylor and he explains how email marketing benefits small businesses in a challenging economic environment.

“I hear the train a-comin’, it’s rollin’ ’round the bend

…and time keeps draggin’ on.” – Folsom Prison BluesAll the ugly economic news and “bad news” media’s relentless, downer-talk of the (big “R”) Recession has everybody feelin’ a bit drained and it’s taking over the office, the hallways, the elevator and the ol’ water cooler. I have Johnny Cash on my mind, with sad songsContinue Reading

A mechanical man/monkey tries on his wings.

Here is a very strange little animated feature from Czech director Jan Svankmaje. It’s titled “Et Cetera” (1966) and features a mechanical man/monkey trying out different pairs of wings to some sort of dog/lizard trainer. I really like the style and use of typography for the piece…has a great woodblock marries a 1900 scientific bookContinue Reading

Taylor Malbon Featured in Skirt Magazine

Check out Skirt Magazine’s twenty-four 7 feature on Taylor Malbon, Vice President of Madison+Main. Taylor talks about her life, her interests and what drives her success in the November issue of Skirt, now on news stands around Richmond, Virginia. Simply click here to read it online.

Viva Calaca – Day of the Dead Animation

This is a beautiful short animation by Art Director, Ritxi Ostariz.It’s very stylized and presented as a “featured presentation” on the website www.vivacalaca.com. It’s nice to see a project of this sort given so much love. – Joshua

This is Halloween…This is Halloween

The opening scene from Tim Burton’s classic, “A Nightmare Before Christmas,” should get you into the Halloween Spirit! Enjoy!

“You gotta be twitting me” …The definitive “Twitter List” for the next 6 minutes

Last week I blogged about a couple of cool Twitter sites that I found, and I got several phone calls and e-mails. It seems that lots of you liked Cursebird, the directory of people cursing on Twitter. Others were excited to learn that you can zap “non-followers” with Friend Or Follow.Over the past few months,Continue Reading

Your neighborhood bully!

Here is a very moody, yet concept driven spot for Epuron. It was an award winner in the cannes international advertising awards and created by the German agency, Nordpol + Hamburg. I had a very hard time seeing where this was going, but was set up perfectly. Clever and simple. – Joshua

Google Placement Ads, Creativity & Those Daggone R.O.I. Guys

So, across the marketing and new media blogosphere, everyone is weighing in on Google Placement ads (aka Content Networks).While the verdict is still out for many web ad “experts,” I see this as a huge opportunity for advertisers and a GIANT shift in how we gauge awareness advertising. (If you don’t know what Google placementContinue Reading

To Follow, or not to Follow. To Qwit or not to Qwit

To Follow, or not to Follow If you’re not on Twitter, you may as well just hit the small red X in the top right corner now and leave. This post has no meaning or value for you. Imagine getting the following e-mail: SharpStick is now following your updates on Twitter. Who the Sam HillContinue Reading

Are you scared of ghosts? Or optical illusions?

Halloween is right around the corner…we created this haunted optical illusion where the ghost of an elderly woman is “brought back from the dead!” Check it out! – Joshua

A gorilla rockin’ out the drums.

This UK spot for Cadbury has been spoofed a few times and has had over 3 million hits. Aside from having a gorilla, an obvious crowd pleaser, the connection with Phil Collin’s, “In the Air Tonight” is classic. Enjoy. – Joshua

Twitter smells funny to local Richmond reporters at forum

Twitter is “the rage.” No bout a doubt it. Yet, corners of the marketing landscape still scratch their heads as to how to leverage it as a marketing tool or use it in any way that makes business sense.The new media crowd started drooling shortly after the micro-blog hit 1,000,000 users in March, 2008.The traditionalContinue Reading

It’s Slinky, It’s Slinky – Perfect for girls and boys

Here is the classic TV commercial from the 1960′s for a Slinky. I think the main thing that has changed over the last 50 years in television is the use of a good-old jingle. Apparently, Slinky’s jingle featured the recording of a Slinky walking down the stairs. It’s hard to hear, but I can getContinue Reading

Like watching things explode?

Here’s a cool spot from Nokia showing some technology relics in the past exploding, then forming the nexus of a Nokia 6265 Phone. Another great example how using slow motion film can set a general mood.

The Social Brand Index

Now that people know what Twitter is, here is the Social Brand Index which is a comprehensive list of trusted brands within the micro-bloging community. The index features accounts in different categories such as Business to Government & Politics. My only concern is that the interface is a bit bland, a fresh logo and faceContinue Reading

Cursebird, UmbrellaToday and other web 2.0 finds from madison+main

Cursebird.comOk. This one’s pretty good. Cursebird.com takes all tweets that have four-letter words and re-tweets them in one long, constantly updating, stream of random profanity, asking “what the f#@! is everyone swearing about?”Umbrellatoday.comOK. This one is cool and useful and it works. Umbrellatoday.com is a totally simple, functional and brave web 2.0 idea.Umbrella Today willContinue Reading

Design your own pop can!

Here’s a fun website where you can customize your own soft drink can per name, tagline, color and logo. Get creative and let us know what you come up with. – Joshua

Beware of the sock fish!

Here is a beautifully crafted ad for a washing machine created by Ariston. I’ve always wondered what my naughty socks were up to. – Joshua

Do you have a screen addiction?

Here is an interesting clay-mation spot from Meetup.com. It is part of a campaign called, “Unplug your friends,” where they are trying to cure people’s screen addiction and have people actually get together in person to feel some love. – Joshua

The spiraling economy?

Here is Madison+Main’s latest viral video! Let us know what you think. If you’d like to see more of our videos, please visit http://www.youtube.com/user/madisonandmain

Slow motion water balloon ad?

Here is a great commercial that Schwepps-Austrailia just released.The combination of slow motion (high-FPS cameras), soft focus andmusic really creates an intense environment. This is a perfect example of technique and creative held at an equal level. Very nice. – Joshua

Depressed aliens need love too.

I came across this tv spot while checking out illegaladvertising.com. It is an incredibly brilliant, poignant and depressing ad for the Sci-Fi Channel. Perfect for a Friday, huh? Kids are soooooo mean. – Joshua

I dare you to try to get this out of your head!

This just proves that you don’t really need to say anything for it to be catchy and memorable.

Make Movies by Going to a Website and Simply Typing in the Dialogue. Wow.

Xtranormal is a website where you can make movies, complete with animated characters, sound tracks, camera angles, scenes and you provide the dialogue by simply typing. I was wowed right away and wasted about an hour on it yesterday. Sure, there are kinks to work out, such as this is 2nd time I’ve tried postingContinue Reading

Art 180 Scores With Change for a Ten

This was one of the biggest community art projects in Richmond’s history, but also one of the smartest marketing campaigns ever conceived for a non-profit. In case you have been under a rock and haven’t heard, on October 10th, ART 180 celebrates its 10th anniversary. Their “Change for a Ten” project then jumps from smartContinue Reading

Make music with your underwear?

It took me a while to fully understand the tutuanna* website, but once I did…dern. tutuanna* is a women’s underwear company in Japan and the appeal to the site isn’t just their product. Their layout is incredibly unique and interactive. The best part is the tutuanna* melody maker where users drag in different variations ofContinue Reading

Carnivorous iPod

It’s amazing the influence that the iPod has had on popular culture. A friend passed on a link from www.engadget.com where a Japanese company released an iPod sleeve that is a dead ringer for raw meat. This popular accessory is packaged in a cellophane wrapped styrophone container and sold the low price of 6,800 YenContinue Reading

Madison+Main Nominated as “Company to Watch”

Madison+Main was nominated as a Greater Richmond Company to Watch, presented by The Venture Forum! The list of nominees includes 60 local businesses, including O T Air, Data Blueprint (our neighbors in the AdvanTech building), CapTech Ventures and TheHelpDeskCompany. Companies to Watch represent the most innovative companies with high growth potential in the Greater RichmondContinue Reading

Have you ever fired a client?

It’s one of toughest things we have to face in business. Firing a client. Everyone has to do it, at some point. Recent discussions with a client of ours have broken down and I am forced to think about the topic again..luckily I haven’t been in this situation too often.When the relationship with a clientContinue Reading

Shake it!

Just when you thought you’ve seen it all…  Check out this YouTube page which gives the viewer a tutorial on the Wii’s Wario Land: Shake it! Without giving too much away, the viewer interaction of this video is very original and got me hook, line and sinker. It’s in the vain of HEMA’s website and I expectContinue Reading

Is that a Slingshot in your wallet or are you just happy to see me?

Last night, I stumbled upon a new website called Slingshot. The site, “powered by Capital One,” is a strange yet fascinating combination of a consumer review site and a social networking tool. What comes to mind is something like a mash-up of Yelp with a little LinkedIn thrown in for seasoning. So, what’s the catchContinue Reading

Online ads as entertainment?

Craigslist. We’ve all seen it and probably have all used it. More and more, I find people’s voice, creativity and personality as a major source of entertainment. I was looking at the ads posted by photographers and came across this one. “… looking for an attractive model (no experience necessary) to model for me. IContinue Reading

First the Pet Rock …Now, nothing-the product.

Looking for a gift for that special someone? If you go to Iwantoneofthose.com, you can purchase “nothing”-the product. Here is what the website has to say, ” This lovingly crafted vial of emptiness is filled to the brim with unfettered nothingness. Free from the burden of possessions, the weight of responsibility, Nothing is as idiotic asContinue Reading

Seek Professional Help

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Looking for a challenge?

Enjoy a game of M+M solitaire! Click on the card that you’d like to remove from the five rows. Your top score is based on the least amount of cards remaining.  Have fun.

Seek Professional Help

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The city of Venezia

I walked out of the train station in Venice and this billboard for Persol was the first thing on the horizon. You might be surprised to see an enormous advertisement in this ancient city, but this billboard’s lifetime is based on the timeframe of work on the San Simeon Piccolo church. If you look closely,Continue Reading

Ever want to create a virtual 3-D version of yourself?

BIGstage.com now lets you create a 3-D avatar of yourself (from a digital photo) to put into photos, videos. TV shows, video games to music videos. From various scenarios like: Sci-Fi, Gangsta Me, ATeam, Horror and Greatest American Hero, you have your choice of virtual adventure. With the rise of Second Life in the pastContinue Reading

An Old Blog, a New Website and Big Foot on LinkedIn

OldOne of my favorite blogs is http://www.boingboing.net/, which bills itself as a “directory of wonderful things.” I’ve read it for a long time, even before it was a blog…I think its been around since 1995 or 1996, one of the true new media pioneers. I keep forgetting to check it out, so I recently addedContinue Reading

40+ Social News websites worth checking out.

I stumbled upon a comprehensive list of the best of the best social news websites out there right now. I was familiar with a few of them: Digg, Fark, Reddit etc., but there were a few that I didn’t realize were out there. Autospies: A social site devoted to the latest news, reviews and photographyContinue Reading

Update on LeftOnBroad.com

While I sat my fat butt on the couch, switching channels between the Jerry Lewis Telethon and the Republican Convention and the non-event in Louisiana that CNN was covering, I really felt I had a lot to rant about. Luckily for me and you, Richmonders can now rant in “micro.” www.LeftOnBroad.com Even though we wereContinue Reading

Madison+Main Makes an IMPACT on Richmond

On August 14th, I was away on vacation with my family in Ocracoke, though the BlackBerry was nearby. I picked it up, read an email and found out that Madison+Main was chosen as one of five finalists for the 21st annual IMPACT Award. Despite promising my wife “no work during vacation,” I called the officeContinue Reading

M+M Staffers Volunteer for Bright Beginnings

For the third year in a row, Madison+Main staffers teamed up with Children, Incorporated and the YMCA in shopping for a cause. Mark Ellison and Amanda Cinfio recently shopped for back-to-school clothing with some energetic and enthusiastic kids from the Downtown Y. To learn more about this great cause and other things going on withContinue Reading

Is Viewzi the search engine for the future?

People’s loyalty to search engines has always interested me. A lot of times I’ve noticed that they use Explorer because that’s what they’ve “always” used, or on the flip side, I hear about the latest daily updates/new functionality from Firefox and how great it is. I use Firefox, but haven’t jazzed it up…I’m a virtualContinue Reading

Make the world a better place through your vocabulary.

I came across a very unique website that helps world hunger through users playing online games – www.freerice.com. Free Rice asks you definitions of obscure words and for every answer you guess right, 20 grains of rice is donated through the UN World Food Program. There are also different categories IE Art, Chemistry, languages andContinue Reading

So you wanna hire a “web guy”… THINK about it first.

So I know a company that wants to hire a “web guy.” I’ll change the name to protect the innocent. Let’s call them Richmond, Virginia-based XYZ, Inc. They manufacture and wholesale widgets (make believe products, not web apps) and have 25 employees.So the Marketing Director (smart, young and a real go-getter) talks to the CEOContinue Reading

The madison+main magic 8 ball

For all you madison+main-iacs out there, you can now get answers to your burning questions. Just click on the magic 8 ball with your mouse and have the answers unfold right before your eyes. Enjoy.

Common Mistakes Businesses Make in Social Media

There has been a wealth of advice published recently, by bloggers and traditional media, on how to avoid the pitfalls and pratfalls of engaging in social media. Most warn solely of the dangers. Danger! Since the web is such a spooky place for those over 50. After all, people get ripped off on eBay everydayContinue Reading

Wow, Madison+Main is a Finalist for the Impact Award

All I could say is “wow” when the reporter called. I mean I had already been given a heads up. I already knew we were a finalist and everyone here was buzzing about it. The rep from the GRCC called and said out of 140 companies nominated, there were 5 finalists and we were oneContinue Reading

Skittles commercial – perfect combination

About half way into this Skittles commercial, I was completely hooked. Every aspect was executed well from the basic concept, casting to the special effects. It really just proves that everything doesn’t have to be bigger than life to grab people’s attention. I specifically enjoyed the emotional slow zoom in on “Tim” while he’s describingContinue Reading

The madison+main puzzle!

Click on each box to make the madison+main logo complete!

A glimpse of Web 3.0?

Mozilla labs (the folks behind Firefox) have put together a “future browser concept” called Aurora. There are a few different videos demonstrating how people could possibly interact with the web in the real world. These projections seem to be pretty right on the mark and it will be interesting to see what path Web 3.0Continue Reading

LeftOnBroad.com Goes Live 9/01/08 at 9:01 am

I’m excited to announce Madison+Main’s official sponsorship of the newest and silliest social media experiment to ever hit Richmond, Virginia, LeftOnBroad.com. This new blog, launching September 1st at 9:01 AM, will track all the things you can’t do in Richmond. Get it? Things like: “You can’t find ponies at Pony Pasture” and “You can’t makeContinue Reading

the transformation from audience to community

With almost 2 decades of experience in advertising, old habits can be hard to break. When talking with clients, I catch myself saying words like “audience.”The web, and in particular social media websites (facebook, myspace, gather, eons), is causing us to re-think (or re-state) the word “audience” as it relates to awareness forms of advertising.TakingContinue Reading

Who shot the Circuit City viral? and are those CNU kids?

Update:Fuel Creative, the one here in Richmond, not the one in South Carolina, is the production company that gets some cyber-kudos for the cool, new viral video from Circuit City called “field test” about the new flip video camera. Yesterday’s post didn’t include proper credit, so I wanted to fix that. Great job guys! TheContinue Reading

The power of the Brand

I came across this Japanese McDonalds commercial and thought it was really interesting on a few different dimensions. McDonalds is one, if not the most recognizable brand in the world. In this commercial, McDonalds really stays true to it’s core identity. The color scheme, outfits down to the models hair color was an exact match.Continue Reading

Circuit City Hits a Home Run With Latest New Media Offering

With their stock in a freefall caused by stiff competiton from retail innovator Best Buy, Richmond-based Circuit City finally hits one out of the park on the creative side. Their ads have been a little “conservative” over the past years, I would say (and of course, you would nod in agreement). But I guess whenContinue Reading

Save the ta-tas!

Madison+Main is an official supporter of save the ta-tas. Check out the website to learn more.

inRich.com F’s up Twitter

There’s probably a social media strategy somewhere laying in a drawer at Media General. They may have paid a hefty price for a consultant to dream it up, then they fired him/her because their ideas were too “out of the box,” and stuck the report in a drawer. Times got really tough and upper managementContinue Reading

interesting reads about social media…

Read #1:Great article yesterday in the Wall Street Journal, citing examples of several business that have banded together to extend their marketing reach through social media. We’ve been saying small business should leverage the power of social media since ’05.Check it here. Read #2My rants about (and unsolicited advice for) the Richmond Times-Dispatch always haveContinue Reading

If it’s good enough for Obama…

So how does a junior senator from Illinois beat down the presumptive nominee for president? How does he raise more money than the Clinton “machine”? How does he bring more people into the political process and shake up up the staus quo?Yes, he has charm and charisma and his message of “change” is timely andContinue Reading

Seek Professional Help

Here is the latest “Seek Professional Help” cartoon from our Art Director, Jeff Smack.

Madison+Main Releases “Blastroid”

Madison+Main’s Creative Director, Joshua Barber, has done it again! He’s created a new video game for all of you cubicle-dwellers to play in your “downtime” at work: Blastroid. Just visit our blog to play along. And don’t forget to send us your high score! Winners will be posted on the game’s webpage.

Chesterfield County Public Schools Chooses Madison+Main (Again)

Having previously worked with Chesterfield County Public Schools for their Adult Education Program’s GED campaign, we are thrilled to work with the school system on the redesign of their brand and identity. Chesterfield County Public Schools is one of the 100 largest school systems in the US, with 60,000 students, 8,000 employees and 62 schoolsContinue Reading

Children, Incorporated Needs Volunteers Who Like to Shop!

Like to shop with other people’s money? Our client Children, Incorporated could use your help for a very good cause! Our favorite Richmond-based non-profit organization is in need of several volunteers for the 3rd Annual back-2-school shopping program called Bright Beginnings. The four-day shopping spree at Target will pair Downtown YMCA children with volunteer shoppingContinue Reading

Microsoft Pursues Powerset, “Semantic Web” Technology

After a failed fourth (and final?) attempt to purchase Yahoo!, Microsoft has expressed interest in buying Powerset, according to a BusinessWeek article a few days ago. Powerset, like Yahoo!, is a search engine of sorts, though it promises a smarter way to search the internet. Instead of scouring the internet for words matching the query,Continue Reading

Looking to waste a few minutes?

What better way than blasting asteroids. 

Uppy’s and Ukrop’s gas discount program is already a big hit in Richmond!

Even though fuelperks! launched just 3 days ago, customers seeking discount gas swarmed a West End Richmond Uppy’s with Ukrop’s UVC cards in hand. Our cameras caught lots of smiles and happy folks saving a little money on gas before they headed out for the July 4th holiday weekend. Look closely and you may findContinue Reading

Clarification: Style “Not in Trouble”

This social media stuff kind of blows my mind everyday. I write a few things about Style Weekly, that were critical, on this blog. Some said I was picking a fight. Others said right on. http://floricane.typepad.com/buttermilk/2008/07/styles-long-ove.htmlDidn’t think anybody really read our blog…in fact, I am absolutely amazed that you are reading this now.Anyway, to hisContinue Reading

Is Google Making Us Stupid?

The answer is yes. No, no just kidding. Please, please Google is GOOD. I tell clients that all the time.I really got a kick out of this article, however.http://www.theatlantic.com/doc/200807/googleThough the “new media” types who regularly read this blog would find this Atlantic Monthly article a sad commentary on the times, I think it’s a partlyContinue Reading

M+M client Uppy’s has partnered with Ukrop’s to Launch fuelperks!® Designed to Save Richmonders Money on Gas

Customers will earn fuel discounts in increments of 10 cents off per gallon at 14 participating Uppy’s-operated fueling stations for every $50 they spend at Ukrop’s. RICHMOND, VA –– Two local, family-owned and Richmond-based businesses are partnering to give Richmond residents significant discounts on fuel purchases at 14 participating local gas stations. Officials with Uppy’sContinue Reading

GoodSearch.com

With the barrage of information that comes from the internet, it sometimes takes me a second introduction for something to sink in. Yesterday, I remembered a search engine that donates money to your favorite charity every time you use it. It’s called GoodSearch.com and there are over 60,000 non-profits on their roster. This came toContinue Reading

Social Networking

The New Media MinuteA vlog, brought to you by:Madison+Main, Advertising & New Media Today’s Episode: Social Networking Dave explores the worlds of traditional and social networking. To help illustrate some of his points, Dave is joined by two Richmond celebrities: Donnie “Dirtwoman” Corker and Dr. Eugene Trani.

Did I Catch a Viral Video?

The New Media MinuteA vlog, brought to you by:Madison+Main, Advertising & New Media Today’s Episode: Viral Video Dave’s latest vlog explores the world of viral video. Dave covers how to market your business by distributing viral video through email or sites such as YouTube.

Big Fish, Small Pond

While snorkeling in the clear waters of Cozumel, Mexico for Cinco de Mayo, the Madison+Main crew caught this outrageous shark attack on film. We’re sharing it with you for the Memorial Day holiday weekend. Have fun…and if you’re going to the beach, keep a weather eye on the waters! Check back next week for aContinue Reading

Madison+Main Braves Uncharted Waters

While on our company retreat in Cozumel, Mexico, we learned there must be some truth to all the hype around shark attacks during the summer season. Check out our footage and keep a weather eye on the waters during your Memorial Day Weekend.

Email Marketing

The New Media MinuteA vlog, brought to you by:Madison+Main, Advertising & New Media Today’s episode: “Email Marketing”

The Manifestation of New Media

Did you know that you can text Google (466453) for addresses and phone numbers? Did you know that if you text “newmedia” to 68247, you can find out more about Madison+Main? These questions, among others, have led us to the realization that new media isn’t something you can just write about…you’ve got to show it,Continue Reading

why can’t some newspapers figure out new media?

“i read the news today, oh boy…”Yep, there it was front page of my Richmond Times-Dispatch (www.inrich.com), an article from the publisher saying there will be 16-20 pages less in my newspaper every week. 2 weeks ago, the OpED piece Tom Silvestri wrote mentioned that circulation is down again.Less circulation + less ad revenue =Continue Reading

Madison+Main Rolls a “Cannonball” Home from Richmond Ad Show

Madison+Main has a nice, new pair of paperweights that oddly resemble Cannonballs, as we brought home our first-ever awards from The Richmond Show on April 18th. The Richmond Show, hosted by Richmond Ad Club, is an annual advertising competition for Richmond-based advertising agencies, judged by representatives from agencies in New York City, Washington D.C., CharlotteContinue Reading

3-D advertising

We’ve talked repeatedly in this blog and elsewhere about the idea that New Media is 3-D; relying upon creativity, technology and interactivity as its 3 most crucial components….and some of the big agencies like BBD seem to be getting the point. McDonald’s is back in the ICE business, well sort of. After woefully attempting toContinue Reading

coo-coo for C.O.O.’s

Recent research suggests a rather simple but effective marketing strategies for reaching C-level execs at the Fortune 2500 companies. The folks “high up the food chain” are slightly younger than they were just a few short yers ago—with many high-level execs of Boomer age—because their are bolting for early retirement.(If you want to market toContinue Reading

The new frontier

I just recently got back from a trip to NYC where I saw a very interesting 3-d billboard featuring the next phase of “outdoor advertising.” Take a look at this…a lot of fun. www.moonvertising.comJoshua Barber- joshb@madisonmain.com

New technology changes our city streets

There is a new phenomenon called “walking while texting” which has prompted the use of padding on lamppost and trash bins on London’s busy Brick Lane to avoid the ever-rising walking while texting accidents. The pads were sponsored and mounted by 118118, a British directory assistance company, and Living Streets, a well-known charity dedicated toContinue Reading

Calling all young ears!

Have you noticed a high-pitch “buzz” outside of any convenient stores, lately? If so, you’re probably under the age of 30. Various shop owners across the globe have begun broadcasting a mosquito’s chirp at their storefronts to keep teenagers from loitering outside of their place of business. The pitch is only audible to those withContinue Reading

The next generation of the domain.

.biz, .us, .info. We’ve all seen these domain extensions that generally mean you’re “a little late” in the web game. And by “a little late,” we really mean “too late.”No business really wants to have a .biz domain, but once the .coms were taken, another avenue had to be traveled. A lot of people areContinue Reading

Like LI? You may love Naymz.

Here’s something new in the world of social networking. I know many of you are on LinkedIn, I’ve been talking about that for the last year or so. Today I found a new site that has some pretty cool features, www.naymz.com. It takes some of the cool features that you’ve found on LI, such asContinue Reading

Cool new media stuff

Hey folks check out www.chatterous.com It’s in alpha right now, but I love where they are going with it.The site is clean and “user -proof,” an ode to the Big Red Button Theory, my version of web development and end-user design. Easy to use and navigate web is something I’ve been harping on since readingContinue Reading

You have found the cure to viral February!

How Belly Flops, “shoot ‘em games” and blogs boost Brand. So you watched the Employee Abuse video, played ATTACK OF SENSELESS ADVERTISING! and now you’re here at our blog. Why? Because of viral marketing, that’s why. What is viral marketing, you say? It’s brand awareness driven and spread by word-of-mouth: when a friend recommends aContinue Reading

Madison+Main “Goes Viral” for Flu Season

Madison+Main has gone viral this February. Yes, we’ll be spreading it to you and, yes, it is a good thing. For each dreary Monday in February, we’re launching a new example of viral new media. You may have already received your first dose with the “Employee Abuse” video that’s up on our MySpace, Facebook andContinue Reading

M. Scott Gore, DDS, Madison+Main’s First Client of the New Year

M. Scott Gore Family and Cosmetic Dentistry has retained Madison+Main, Advertising & New Media as its new agency of record. M. Scott Gore, DDS, has been serving patients in the Midlothian, Virginia community for over 15 years. Through continuing education and state-of-the-art equipment, his practice offers a high level of care. For more information onContinue Reading

What is a “brand” and where can I get one?

Before you get a “brand,” let’s first ask ourselves, what does the word “brand” really mean? Everyone thinks they know what the term “brand” means, but if you ask 100 different “experts,” you’ll get a 100 different answers. I’ve searched for 18 years and honestly can’t say that I’m happy with any of the definitionsContinue Reading

Madison+Main Establishes Strategic Partnership with PowerPlay

Due to the overwhelming numbers of businesses and start-ups seeking our services, M+M has formed a strategic partnership with small business marketing expert Chris Galiffa and his firm, PowerPlay Marketing Solutions. Stay tuned for more info on how this new partnership will help small businesses in the Richmond area. www.powerplayms.com The Metropolitan Business League nowContinue Reading

Taylor Malbon Promoted to Vice President at Madison+Main

Taylor Malbon was promoted to the position of Vice President of Madison+Main in late December. She will continue her duties as Director of Accounts, while carrying the new title and responsibilities. “Taylor has been a phenomenal addition to M+M since she joined us two years ago,” said Dave Saunders, President. “Personable, enthusiastic and hard-working…what elseContinue Reading

Madison+Main Adds Two New Staff Members

Madison+Main welcomes Amanda Cinfio and Will Trible to the family. Amanda Cinfio, Office Manager, was born in Cambridge, UK but has resided in many other countries. She attended Watford College (now West Herts) in the UK, having studied Business Administration and Marketing & Advertising. She is married, fluent in Spanish, speaks conversational French and claimsContinue Reading

Everything you wanted to know about advertising *but were afraid to ask

Huh? A “YouTube Video?” What’sThat? People use the term “YouTube Video” to describe a viral video, in the same way people use term “Google Ad” to describe search engine marketing or pay per click. It must mean YouTube gets the brand message out. We’ve done several virals, some are professionally shot (tv ads that we’veContinue Reading

4-3-2-1-Liftoff!

Madison+Main recently launched four new websites for its clients Big Brothers Big Sisters, Camp-aign for American Kids, The Coleman Institute and Vera’s Fine Jewelers. Be sure to check out all of these websites! Big Brothers Big Sisters, mentoring Virginia children to become productive adults.
BigBrosBigSis.com Camp-aign for American Kids, assisting American kids with Faith & ValueContinue Reading

Madison+Main Sponsors GRCC Event: Vision 20/10

Madison+Main, Advertising & New Media was proud to be the focus sponsor of the 2007 Greater Richmond Chamber of Commerce’s annual event, Vision 20/10. The event was held on November 19, at Virginia Commonwealth University’s Siegel Center, and returned to a report written by Dr. James A. Crupi, “Richmond at the Crossroads” (1993), in theContinue Reading

Madison+Main, Advertising & New Media welcomes a new Art Director, Jeff Smack

Jeff was previously the Art Director of Alternative Apparel and Icebox in Atlanta, Georgia. This Appalachian State graduate will take over the A.D. position, as Joshua Barber has been promoted to Creative Director. Welcome to the gang, Jeff! And congratulations, Joshua!

Madison+Main, Advertising & New Media turned two! Happy Birthday to us!

To celebrate the occasion, Madison+Main staffers proudly drank $876 worth of Long Island Iced Teas at the Tobacco Company. And we plan to do something very similar for the third installment of this wonderful series. Cheers to great clients and great employees!

Molly Quarles joins Madison+Main, Advertising & New Media.

After years of schmoozing with Mark and Dave, Molly Quarles has finally joined Madison+Main, Advertising & New Media as the Traffic and Production Manager. Molly earned her BS in Mass Communications with a concentration in Business Advertising at Virginia Commonwealth University. She previously served as the Director of eVisure, a Richmond-based technology company that measuresContinue Reading

Belmont Partners, LLC has chosen Madison+Main, Advertising & New Media.

Belmont Partners, LLC announced today that it has chosen Madison+Main, Advertising & New Media to design print ads, direct mail pieces, and a search engine marketing campaign and perform search engine optimization. The campaign will begin in the fourth quarter of 2007. Belmont Partners is a national consulting firm specializing in reverse mergers, PIPES andContinue Reading

Camp-aign for American Kids has announced that they have retained Madison+Main, Advertising & New Media.

Madison+Main will create a complete identity package, in addition to a website and print advertisement campaign for Camp-aign for American Kids. These projects will work to create awareness of the company’s mission and to increase the cause’s productivity. Camp-aign for American Kids is led by Reverend Jon Sherry and works to improve the quality ofContinue Reading

A Moment In Time has chosen Madison+Main, Advertising & New Media.

A Moment In Time, the locally produced and nationally recognized historical radio segment, has announced that it has chosen Madison+Main, Advertising & New Media to redesign its current website. A Moment In Time is a daily radio segment that is hosted by Dr. Dan Roberts, Professor of History at the University of Richmond, and heardContinue Reading

Madison+Main adds two new staff members

Madison+Main, Advertising & New Media is proud to introduce two new additions to our staff: Shawn Smith has joined Madison+Main as the Director of Communications. Shawn has over 12 years of experience in public relations and communications strategy. He previously served as the Executive Director and Director of Communication for the Republican Party of Virginia.Continue Reading

Performance Home Technology chooses Madison+Main

Performance Home Technology announced today that it has chosen Madison+Main, Advertising & New Media to design, develop and launch its new website. The website will be structured to allow prospective clients to acquire information on home theatre and automation technology. Performance Home Technology is a Richmond-based company that specializes in audio, video and automation technologiesContinue Reading

The Retail Merchants Association picks Madison+Main to promote the 2007 Retail Marketing Expo

The Retail Merchants Association of Greater Richmond has announced that it will utilize the services of Madison+Main, Advertising & New Media to promote the 2007 Retail Marketing Expo. Madison+Main will launch local television, print and radio advertising campaigns in the Richmond metropolitan area in order to increase awareness of the Expo. The Retail Merchants AssociationContinue Reading

Custom Trim Specialists has chosen Madison+Main, Advertising & New Media

Custom Trim Specialists has chosen Madison+Main, Advertising & New Media as its advertising agency to design, develop and launch a brochure website, as well as produce recruitment ads. The website will be a resource for prospective clients to acquire information about the company’s services. Custom Trim Specialists is an interior trim construction company in Midlothian,Continue Reading

For Madison+Main Shore Financial Account is in the Bank

Shore Financial Corporation (NASDAK: SHBK), the parent company of Shore Bank, announced today that it has chosen Madison+Main, Advertising & New Media as its new agency of record. The Richmond, VA based advertising and new media firm begins work for the seven location community bank headquartered in Onley, VA. SHBK has retained M+M to developContinue Reading

Big Brothers Big Sisters has retained the services of Madison+Main

Advertising & New Media to create and maintain a new database-driven website for the organization. Big Brothers Big Sisters Services, in Richmond, VA, is dedicated to making a positive difference in the lives of children through professionally supported, one-to-one mentoring relationships with caring adults. They are committed to assisting children to achieve their highest potentialContinue Reading

Madison+Main, Advertising & New Media will also build (design, develop and launch) a website for The Brandermill Church.

Madison+Main, Advertising & New Media will also build (design, develop and launch) a website for The Brandermill Church. Founded in 1978, The Brandermill Church is a spiritual home for many in Midlothian and Chesterfield Virginia. Visit their website at www.brandermillchurch.org.

Colonial Orthopaedics Retains Madison+Main, Advertising & New Media

Colonial Orthopaedic has chosen Madison+Main to develop a website, a new logo and corporate identity package that will coincide with the practices expansion into a new location Rivers Bend in Spring 2007. Madison+Main’s plans will allow Colonial Orthopaedic to retain its current patients and attract more patients by expanding awareness of the practice among aContinue Reading

GHT Insurance Chooses Madison+Main for New Website and Marketing Services

GHT Insurance has chosen Madison+Main, Advertising & New Media to create advertising and marketing initiatives that will expand the company’s growth into other industry verticals, while creating a marketing and brand strategy that will grow the company’s core business. Madison+Main plans to create a new website, market the site and the company with a traditionalContinue Reading

The Coleman Institute Chooses Madison+Main for Marketing and Advertising

Madison+Main, Advertising & New Media has been chosen by The Coleman Institute to create a comprehensive marketing strategy, including brand development, public relations and a corporate identity package to start. The firm will also create an ongoing new and traditional advertising campaign to boost awareness and sales of The Coleman Institute’s accelerated detox therapy andContinue Reading

West End Property is now Space Properties

Richmond based advertising and new media firm re-brands West End Property to Space Properties. Integral parts of the transition include website, radio, print, flyers and web & search engine marketing, which will also be completed by Madison+Main. Space Properties owns over 1,800 apartments in the Greater Richmond area. Space Properties strives to provide residents withContinue Reading

Madison+Main to Produce Two New Catalogs for Wythe Will Distributing

Wythe Will Distributing, the nations leading distributor of candy, confections and specialty foods to retail stores, has teamed up with Madison+Main, Advertising & New Media to design and develop two new catalogs. Wythe Will Distributing operates out of a 100,000 square foot distribution center in Toano, VA, which services candy retailers, specialty gourmet shops andContinue Reading

Chesterfield County Retains Madison+Main for Branding Campaign

Chesterfield County’s Department of Economic Development Partners with Advertising and New Media Firm to Brand Chesterfield County as a First Choice Community for Business Madison+Main, Advertising & New Media is pleased to announce its collaboration with Chesterfield County’s Department of Economic Development. Madison+Main will work with CED and other community partners to develop a comprehensiveContinue Reading

AMA
Chesterfield
Richmond Chamber
Retail Merchant’s Association
Better Business Bureau