Category Archives: Blog




Insanity: doing the same thing over and over, expecting a different result.” – Albert Einstein

So you’ve been running the same promotion on the same thing in the same way that you did 10 years ago… and you wonder why it doesn’t work anymore. That’s the very definition of INSANITY.

For many business owners, the process of marketing has become so convoluted and complex that it can drive you crazy. Madison+Main launched our INSANITY campaign, because we understand that owners of small and medium-sized business need to #SeekProfessionalHelp.

Since 2005, we’ve helped dozens of really great companies create better brands and better marketing campaigns that produce better results. The world is a very different place than it was 11 years ago, but if your company is still doing the “same old, same old” perhaps it’s time to call the marketing pros at Madison+Main.

From branding to marketing to digital to communications, Madison+Main can help your company get to the next level.

So why not give us a shout?

The advice is free, and so is the call. 1-877-623-6246

Or reach us by email —

See examples of our INSANITY marketing campaign on our Facebook, LinkedIn, Twitter, and Instagram accounts.


Not Dave Saunders | 8.5.16

Madison+Main Weekly Report for August 5th, 2016 Write it like you stole it Hey folks, Kent Brockwell here, Madison+Main’s new communications manager. Remember when you were in your teens and your parents would leave you home alone over the weekend? Well, Dave is on vacation this week visiting his in-laws on the beautiful Isle of… Continue Reading

Now Accepting Fall 2016 Internship Applications!

Madison+Main is a branding, marketing and PR Agency in Richmond, Virginia that gets results for emerging companies and challenger brands. There’s a lot to get involved with during your internship at Madison+Main and we’ll provide you with a great opportunity to gain real world experience with real responsibility. What will you be doing? Account Management… Continue Reading

Madison+Main’s Weekly Report – June 24th, 2016

  Finding Your Niche Hey folks, The word “niche” has always looked funny to me and I don’t think most people know what the word really means. I often hear people pronounce it “neesh” as opposed to “nitch.” Regardless (and I don’t mean “irregardless” because that’s not a word), business people bandy the word about… Continue Reading

Introducing our Summer 2016 Interns!

Lauren “LIDS” Embrey, Account Management Intern @lgembrey I’m a rising senior at VCU majoring in Advertising with concentrations in Creative and Strategy. My methods of expressing myself growing up in Lynchburg, Virginia, started with art classes, acting, and most specifically dancing. However, I found my niche in Advertising due to being a natural story teller, fact… Continue Reading

Madison+Main’s Weekly Report – June 17th, 2016

“Ask Your Doctor…” Hey folks, I remember a time in the late 90s when Big Pharma started advertising on TV. Prior to this, drug manufacturers didn’t do direct-to-consumer advertising, relying mostly on pens, pads and promo items delivered directly to doctors’ offices. There were also stories about doctors getting kickbacks for prescribing certain brand drugs to patients.… Continue Reading

Madison+Main’s Weekly Report – June 10th, 2016

Madison+Main Weekly Report for June 10th, 2016 Mowing the Grass Hey folks, Last year, I spent more than 20 Saturdays aerating, mowing, trimming, edging, and pampering my lawn. Having no expertise in horticulture and substandard tools (a 10-year-old push mower), I was very unimpressed with the results. My grass looked like crap. Despite spending countless hours… Continue Reading

Madison+Main’s Weekly Report – February 19th, 2016

Let Me Take a Selfie Hey Folks, My dad was an early adopter. When I was a kid he had a cell phone. Of course this was the 1980s and the thing weighed 23 pounds. It was big, bulky and didn’t do anything except make phone calls. Today’s cell phones do lots of things. The… Continue Reading

Madison+Main’s Weekly Report – February 2nd, 2016

The Little Things   Hey Folks, Regular readers of the Weekly Report will know that I often stress the importance of “The Big Idea” and talk about how thinking “Big” can lead to success. You know I believe that #BoldBrandsWin, but this week, I was reminded that Hall of Fame basketball coach John Wooden was… Continue Reading

Madison+Main’s Weekly Report – February 5, 2016

February.   Hey Folks, I’ve always hated February. It’s cold. It’s wet. Everyone’s in a bad mood. February is that short period of time on the calendar that everybody just wants to be rid of, kind of like relatives that overstay their welcome…in winter. And this year it’s even worse. It’s a leap year. As… Continue Reading

Madison+Main’s Weekly Report – January 29, 2016

Comfortable Shoes   Hey Folks, It was one of those weeks, where comfortable shoes seemed to be the norm. From Monday to Friday, we tried to forego the dress code and opt for comfort. Snow days make us uncomfortable, whether it’s driving in the city or shoveling a driveway, and we seek comfort in everything;… Continue Reading

Madison+Main’s Weekly Report – January 22, 2016

The Blizzard of 2016   Hey Folks, I am writing this week’s email missive from the comfort of my kitchen table, where I am working today. The Madison+Main-iacs get a snow day, but we’re still working hard, including conference calls starting at 8:30 am. Instead of a full report, I’m going to hit a couple of… Continue Reading

Madison+Main’s Weekly Report – January 15, 2016

GenY is now GenDIY   Hey Folks, I’ve known for some time that the DIY trend is big among Generation Y, especially since HGTV and the DIY Network have been reporting big numbers among 20-somethings. The advent of Pinterest as a major player in the social media space is more evidence and you can’t get… Continue Reading

Madison+Main’s Weekly Report – January 8, 2016

Priorities   Hey Folks, After 25 years in this business I don’t often have breakthroughs, but I did this week. It’s rare to have a big, honking change in viewpoint or a new way of looking at things. In 2013 I realized I had been shaving the wrong way for 30 years and started rinsing… Continue Reading

Madison+Main’s Weekly Report – December 18, 2015

The 6 Minute Rule   Hey Folks, We have a lot of quirky rules here at Madison+Main. Large companies have policies and procedures, but we have guidelines and funny stories. For example, the “Mis-Steak Rule” simply means that if we misspell a word and it escapes our diligent copyediting process, then the team has to… Continue Reading

Madison+Main’s Weekly Report – December 11, 2015

It’s the Most Wonderful Time of the Year   Hey Folks, There’s nothing like the holidays to bring out the worst in people. The craziness that surrounds Black Friday seems to kick off a 5 week period of madness and bad behavior. Perhaps we as a society misbehave every day, but it seems to be… Continue Reading

Madison+Main’s Weekly Report – December 4, 2015

Happy Holiday… Movies   Hey Folks, Dave is out today, but the Madison+Main-iacs stepped in to deliver your Weekly Report. Some people, likePeter Larsen of Cobb Technologies, rely on this email too much for us to skip a week. We hope that you all had a wonderful, festive and indulging Thanksgiving last week. Are you… Continue Reading

Madison+Main’s Weekly Report – November 20, 2015

The Kids Table   Hey Folks, I hope you have a wonderful Thanksgiving next week, and I also hope you get to spend some time at “the kids table.” I’m like Peter Pan, I never wanted to grow up. I miss sitting at the kids table on Thanksgiving. Think about it… no one argues at… Continue Reading

The Obituary Ad

I write ads for a living, but the toughest one I ever wrote was this week, an obituary for my father who passed away Tuesday in Summerville, SC. For those of you who don’t subscribe to the Post & Courier or the Lynchburg News & Advance. Guy Wayne Saunders, of Summerville, SC and a longtime… Continue Reading

Madison+Main’s Weekly Report- November 13, 2015

Celebrating Milestones Hey Folks, Celebrating milestones is a little bit different than celebrating an achievement. For example, I’ve heard my kids talk about dating someone for 3 weeks, which is a milestone but my Mom & Dad being married for 49 years is an achievement. Milestones simply mark the passage of time whereas an achievement… Continue Reading

Madison+Main’s Weekly Report- November 6, 2015

Art is Subjective Hey Folks, Greetings from beautiful downtown Urbanna, Virginia, home of the 58th Oyster Festival where the sleepy town mushrooms into more than 100,000 people who cram the streets of this working waterman’s village, consuming ungodly amounts of alcohol and the Chesapeake’s bounty. In the shops on Main Street several artists feature their… Continue Reading

Madison+Main’s Weekly Report – Friday, October 30

Getting Old is Scary Hey Folks, Tomorrow I turn 48. Yes, I’m a Halloween baby and yes, I’ve just realized that getting old is kind of scary. It seems the older I get, the more frightened I become. Even daily chores that used to be routine and mundane now fill me with anxiety. For example, getting my blood… Continue Reading

Madison+Main’s Weekly Report – Friday, October 23

11 Hour Day Hey Folks, In the brand and marketing business, our “Christmas season” is in October. It’s the busiest time of the year and sometimes we have to put in an 11 hour day. At Madison+Main we pride ourselves on maintaining a positive work/life balance, but this month long days are the rule, not… Continue Reading

Madison+Main’s Weekly Report- Friday, October 16

A Slow News Day Hey Folks, While many of you were distracted by non-news this week, we were busy… even on a slow news day. To me, it’s funny how we have more access to information than ever and fewer people that access the important information. Our social media feeds are full of salacious details… Continue Reading

Madison+Main’s Weekly Report – Friday, October 9

The Next 10 Years Hey Folks, It’s hard to believe it has been ten years already. Madison+Main celebrated it’s 10th anniversary Wednesday night. We had cake. We had booze. We had a good time. And although I’ve been thinking a lot about the last 10 years lately, this week I turned my attention towards the… Continue Reading

Madison+Main’s Weekly Report – Friday, October 2

Stylin’ & Profilin’ Hey Folks, With rain every day since our last Weekly Report, I have looked for some motivation and some comic relief this week. Special thanks to my friend JJ White for providing both. JJ frequently posts quotes, pictures and videos of his boyhood idol, Ric Flair, on Facebook, and that’s exactly what… Continue Reading

Madison+Main’s Weekly Report – Friday, September 25

Bicycle Races Hey Folks, With the “big” bicycle races winding down, I hope that Richmond will get back to normal next week. And by normal, I mean occupied with actual people, actually working and actually dining out at local establishments. This week in the heart of downtown, Richmond looked like a ghost town. The 500,000… Continue Reading

Graphic Design Internship – Fall 2015

Graphic Design Internship  Madison+Main is an integrated communications agency that provides creative marketing solutions for emerging companies. Interested in being part of the creative side of advertising? As a Graphic Design Intern at Madison+Main you will get an immersive internship experience into the real world of advertising, marketing and branding. What will you be doing?… Continue Reading

Madison+Main’s Weekly Report – Friday, May 8th

Hot Water Hey folks, Last weekend I stood huddled over a camp stove thinking “a watch pot never boils.” It was 40 degrees in the Allegheny Highlands, and I desperately needed hot water for coffee. A gas stove. Shaking hands. A ceramic pot. 25 minutes later… voila! My so-called “Instant Coffee” took almost half an hour… Continue Reading

Madison+Main’s Weekly Report – Friday, May 1st

“It’s Gonna Be May” Hey folks, Today is May Day. In some cultures it’s a Spring holiday, complete with singing, dancing and cakes. In the former Soviet Union it was known as International Workers Day and used as an excuse to parade Intercontinental Ballistic Missiles through Red Square. For others, May Day is simply a distress signal. But at Madison+Main, most… Continue Reading

Madison+Main’s Weekly Report – Friday, April 24th

“TAKING OVER” Hey folks, For the first time in 2015, the Madison+Main-iacs have managed to take over the Weekly Report. And by “take over” we mean, Dave asked me, Derek Fair, to write it and I politely agreed. As our fearless leader is out of the office, attending the Virginia Council of CEOs Annual Retreat in Williamsburg, we’re attempting to learn the new… Continue Reading

Madison+Main’s Weekly Report – Friday, April 17th

“It’s Nice To Be Recognized” Hey folks, When I was younger I heard the phrase “It’s just nice to be recognized” used as a consolation when people didn’t win the big award they were seeking. The winners always say things like, “I’m humbled by this award.” And the losers say, “It was nice just to be here.”… Continue Reading

Madison+Main’s Weekly Report – Friday, April 3rd

The Day After Hey folks, The pessimist in me will always remember today as “The Day After Coach Smart left VCU.” The optimist in me will probably remember today as “The Day After I left for vacation.” The realist will barely remember this, because Friday is simply “The Day After Thursday. When I get bad news,… Continue Reading

Madison+Main’s Weekly Report – Friday, March 27th

IT TAKES A VILLAGE Hey folks, This week’s Weekly Report is coming to you live from the Chesterfield Country Airport, where an entire village of people are gathered to shoot Village Bank’s latest TV ad, so I am having to phone in this week’s e-mail. Unlike the author of ‘It Takes A Village’ – Hillary Clinton – I keep all of… Continue Reading

Madison+Main’s Weekly Report – Friday, March 20th 2015

4.9% Hey folks, “There are lies, damned lies and statistics.” – Mark Twain. It’s one of my favorite quotes and numbers have always fascinated me. 4.9% could be a great thing. 4.9% could be a terrible thing. It depends on how you look at it. Getting a loan from the bank at 4.9% is awesome. Having… Continue Reading

Madison+Main’s Weekly Report – Friday, March 6th 2015

AWARENESS Hey folks, This week I tried to remind people that “awareness drives response”. Things may come and go in the marketing biz. Technologies may disrupt business. But through it all, one adage remains…Awareness Drives Response. I made a video about it here. But it becomes harder and harder each year to make people aware of… Continue Reading

Madison+Main’s Weekly Report – February 27th, 2014

FROZEN Hey folks, Maybe it’s February. Maybe it’s the weather. Maybe it’s because my beloved VCU Rams lost in double OT the other night. But whatever it is, I was feeling a little “crusty” this week. Walking out of the Robins Center at University of Richmond Wednesday night, I saw a little boy singing the Frozen hit “Do you want to build… Continue Reading

Madison+Main’s Weekly Report – Friday, February 6th 2015

“THIS IS A SIGN WE SHOULD WORK TOGETHER”   Hey folks, Madison+Main got a lot of attention this week. I was on the local news Monday talking about the “best and worst” Super Bowl ads. Monday’s Richmond Times-Dispatch had an article in it where we announced three new clients (Madison+Main Hits a Triple) and we announced two new hires; Cassie and Madalyn. Our friends… Continue Reading

Introducing our Spring 2015 Interns!

  Robbie “Lunchbox” Evans @RobertM1chael My role at Madison+Main is the Account Management Intern, and I am a senior at Virginia Commonwealth University majoring in Strategic Advertising and minoring in Business. I am excited to learn everything I can about the ins and outs of an advertising agency while interning at Madison+Main. I aspire a… Continue Reading

SuperBowl Ad Myths; Debunked

Football fans, and those who love them, will gather around bars, parties and living rooms all over the world Sunday night for Super Bowl 49. The game, in recent years, has become a spectacle that gets attention, tons of attention for the ads, something people normally avoid. During the regular season “the commercial break” signals… Continue Reading

February Media Mixer at Tobacco Company!

Join the Madison+Main-iacs on Wednesday February 18th, 2015 from 5:30 – 8:00pm for our February Media Mixer at The Tobacco Company! Join us for appetizers, happy hour drink specials and networking with the Main-iacs and our clients, vendors, partners and friends! 1201 East Cary Street Richmond, Virginia 23219 (Located downtown in Shockoe Slip) To RSVP, email or sign up on our Facebook page or tweet us @madisonmain… Continue Reading

Madison+Main’s Weekly Report – January 23rd, 2015

I’m “THAT GUY” Apparently  Hey folks, Last week, I MC’d the Chesterfield Chamber Annual Gala… and the reviews are still pouring in. Most of those in attendance laughed at my jokes, but I heard a couple of local politicians were not amused by my witty barbs. #sorrysenator On Friday, I was introduced as “that guy” who… Continue Reading

Madison+Main’s January Media Mixer at Metro Grill!

Join the Madison+Main-iacs on Wednesday January 21st, 2015 from 5:30 – 8:00pm for our January Media Mixer at Metro Grill! Join us for appetizers, happy hour drink specials and networking with the Main-iacs and our clients, vendors, partners and friends! 301 North Robinson Street Richmond, Virginia 23220 (Located downtown in the Fan) To RSVP, email or sign up on our Facebook page or tweet us @madisonmain… Continue Reading

Madison+Main’s Weekly Report: 12/19/14

Merry Christmas  Hey folks, It was a busy week at Madison+Main, but I didn’t have time to write a full report this week as I have been knocked out with the flu for the last 48 hours. But, I mustered enough energy to stop by the office today to collect a few things before the Holiday.… Continue Reading

Madison+Main’s Weekly Report: 12/12/14

It’s a Marathon, not a sprint.  Hey folks, As we sat down to enjoy the Christmas feast last year, my buddy Glen Plomchok said “Remember, it’s a marathon, not a sprint.” I laughed because we staring at a ridiculous buffet table, complete with 7 bone Rib Roast, Ham, Turkey and all the fixins. The phrase stuck with me and I’ve… Continue Reading

Madison+Main’s Weekly Report: 12/05/14

“It’s the Most Wonderful Time of the Year”  Hey Folks, According to Lite98, Easy 100.9 and Sirius XM’s Joy Channel 17, “it’s the hap-happiest season of all, with those holiday greetings and gay happy meetings when friends come to call…” The holiday party season is upon us and that reminds me, our holiday party is next Thursday and the theme is… Continue Reading

Madison+Main’s Weekly Report: 11/28/14

Gobble Gobble  Hey Folks,   It looks like we all made it through Turkey Week, a little heavier than last week perhaps, but I hope you all had your fill of food, friends and family. I’m writing this week’s Weekly Report at the Chipotle in Charleston, South Carolina, by myself, huddled in a corner, desperate to eat anything other than turkey… Continue Reading

Madison+Main’s Weekly Report: 11/21/14

Celebrate Success  Hey Folks,   A number of years ago I made a list of ten things I think that people need to do in order to be successful. Number 10 on that list is “Celebrate Success.” I think it’s important to have fun and mark milestones with your colleagues. Sometimes we get very busy… Continue Reading

Looking for Kick@ss Word Slinger & Media-ite

Marketing Communications Executive Position Summary: Marketing Communications Executive develops, implements and manages all PR and media relations efforts for the agency and it’s clients.  Additionally, this position writes long form copy for the agency and it’s clients and manages company digital content through external communications, blogs and social networking platforms. Responsibilities: ·      Writes Press Releases and other… Continue Reading

Madison+Main’s Weekly Report 11/14/14

#CheesecakeLove Hey Folks,   This week I’ve travelled all three corners of the Commonwealth and today I am at the top, visiting our friends at First Bank. I’ve worked with First Bank’s CEO Scott Harvard in one way or another since 2007 and his team are always fun to work with. Click here to see a video of Scott and… Continue Reading

Madison+Main’s Weekly Report: 11/07/14

Don’t take life too seriously Hey Folks,   “People are taking their comedians seriously and their politicians as a joke,” American humorist, Will Rogers said a long time ago.  With half of young Americans getting their news from cable comedy shows and this week’s election results, I thought of this amazing quote. It also reminded me that we… Continue Reading

Madison+Main’s Weekly Report: 10/31/14

Boo! Hey Folks,   I was born on Halloween and I’ve always been a bit of a prankster. I like the trick more than the treat. So, I started this week thinking of clever ways to spook coworkers, friends, family members, and even CQLfootball officials. Last Saturday, during the Alberta Sharks last game of the season, I figured we had nothing… Continue Reading

Madison+Main’s Weekly Report: 10/24/14

Life Doesn’t Have a Pause Button Hey Folks, Maybe it’s because I have another birthday approaching, but several things gave me pause this past week. It’s a busy time of year between networking events, client meetings, football practice four nights a week and weekly ceremonies at the high school for my daughter (honors society, beta… Continue Reading

Madison+Main’s Weekly Report 10/17/14

Hey Folks, Last Friday we “soft launched”, an exciting new partnership that Madison+Main has entered into with four VERY COOL companies. We are now part owners of WBC Ventures, LLC, a partnership between Daystar Desserts, Data Directions, BHVA Ventures and Madison+Main. Our friend John Fernandez is baking up delicious cheesecakes at Daystar Desserts in Ashland. Brian Harding is providing customer service and logistics through BHVA. Mark Creery and his… Continue Reading

Madison+Main’s Four Crucial Rules For Creating a Winning Brand

Be Focused – Successful brands are focused; they know their purpose and their brands reflect that.  Think about Nike – They want to promote fitness and sell their products; thus, their tagline and advertising promotes that idea.  Don’t be afraid to evolve your brand over the years, either.  As your brand’s goals changes, think about… Continue Reading

Madison+Main’s Weekly Report – October 3rd, 2014

Time Flies When You’re Having Fun Hey Folks, This week’s Weekly Report comes to you from beautiful downtown Doswell, site of the State Fair of Virginia. Today also marks the 9th Anniversary of Madison+Main. On October 3rd, 2005, my friend and Art Director Scott Clark and I moved our two computers into a closet at the Advantech Business Incubator.… Continue Reading

Introducing Our Fall 2014 Interns: Christine & Natasha

Christine Jean-Louis, Account Management Intern I am a senior at Virginia Commonwealth University, studying advertising. I found myself in Richmond, Virginia all the way from Brooklyn, New York in search of something different… and I found it! Originally, I planned to enter VCU’s School of Arts and study Interior Design, but my passion for all… Continue Reading

Madison+Main’s Weekly Report – September 19th, 2014

1st and Cary… Carrie… Karri… Kerri…   Hey Folks, It was a busy week at the corner of 1st and Cary, and I was able to talk to my three of my favorite people. Madison+Main is hosting our 5th Annual Chili Cook Off on Wednesday, October 15thand our celebrity judges this year are: CBS6 Meteorologist Carrie Rose, Editor Karri Peifer, and… Continue Reading

Madison+Main’s Weekly Report – September 12th, 2014

The End of Regulation   Hey Folks, When I watch a football game, the announcer warns about “the end of regulation” and viewers eagerly anticipate to find out who the winners and who the losers are. In business, “regulation” has a whole different meaning. Generally, regulation is designed to protect people from business, but somewhere… Continue Reading

Madison+Main’s Weekly Report – September 5th, 2014

Stuck in the Middle With You Hi everyone, It was a short week at Madison+Main and I appreciate the guys and gals at work who took over last week’s report. My friend Harry Garmon, President of Top of Mind Communications, wrote me to say, “I like this week’s report better than yours,” which is a true testament to the team’s… Continue Reading

Madison+Main’s Weekly Report – August 29th, 2014

Madison+Main-iac Mashup   Hi everyone, The Main-iacs have taken over Dave’s Weekly Report again, thanks to the overwhelming response we got after our email last month. But really — our fearless leader is off enjoying the long weekend with his son, Jack, in Ocracoke, so we’re holding down the fort at 101 E. Cary. When it came to writing the Weekly… Continue Reading

Kaity’s Internship Review

By Graphic Design Intern Kaity Byrum  Interning at Madison+Main has been such a great opportunity. I have learned so much about designing at a marketing agency, and I’ve also had a kick ass time. I am thankful for the opportunity to learn from Geoff, Colleen and all of the other Main-iacs. Everyone has made me… Continue Reading

Riley’s Internship Review

By Account Management Intern Riley O’Shea  Well here I am at last, a Main-iac.  Countless Mondays, Wednesdays, and Thursdays have been spent training for this very moment; I have reached the pinnacle of small business marketing-and-advertising summer intern success.  The journey was long, and boy, did I learn a thing or two along the way. … Continue Reading

Sam’s Internship Review

By Account Management Intern Sam Edwards The past few months at Madison+Main have been a great intro into the ad world.  Working on-site at a vibrant, active firm like Madison+Main, you’re bound to experience things in this industry that you can’t learn from an episode of Mad Men.  Being a Main-iac this summer helped me… Continue Reading

Madison+Main’s August Media Mixer!

Join the Madison+Main-iacs on Wednesday, August 20th for our August Media Mixer at Morton’s! We’ll be there from 6:00 – 8:30PM! This will be a special event, where Chief Idea Officer Dave Saunders will slip behind the bar as their Celebrity Bartender! All of Dave’s tips will be donated to the National MS Society’s Central… Continue Reading

Madison+Main’s Weekly Report – August 8th, 2014

FOOTBALL!!! Hey folks, It was a fun, yet exhausting week at Madison+Main, as we celebrated the return of football. The Redskins invited Brady’s Boys aka the New England Patriots to RVA, but more importantly, the Alberta Smith Sharks began preseason conditioning. All of this meant, I spent a lot of time on the gridiron this week. This also means I was smiling a… Continue Reading

Madison+Main’s Weekly Report – August 1, 2014

Turn the Page Hey folks, Even though it’s only the first day of August, it seems marketers are ready to turn the page on summer. I don’t mind “back to school” sales or “end of summer” events, but when Costco starts selling Christmas decorations in July, I just have to shake my head in disbelief. Listen to… Continue Reading

Introducing: Jessica Black!

By Account Executive Jessica Black My new role at Madison+Main is that of an Account Executive. Before coming to Madison+Main, I worked as a Marketing Assistant for Simon Property Group. Between that job and my start here I attended VCU for my Bachelor’s in Mass Communications, focusing on Creative Advertising. I then attended the VCU… Continue Reading

Introducing: Casey Severinghaus!

By Account Executive Casey Severinghaus Making the decision to transition from working at home to working in an office wasn’t an easy choice for me. Leaving my company after 11 years to explore something totally new and exciting? Definitely scary! But, I knew I wanted to take a leap and not let fear get in… Continue Reading

Rebranding the Chesterfield Chamber of Commerce

By Account Manager Sammy Yatco Madison+Main is a long-time member of the Chesterfield Chamber and is proud to announce their new brand and logo! During the last few months, we’ve researched and analyzed the Chamber’s existing brand including collateral materials, website, messaging and their brand. We also interviewed board members, employees, Chamber members and other… Continue Reading

New Client Announcement: Commonwealth Autism

By VP of Brand Strategy Kara Forbis In June of this year, Madison+Main started working with Commonwealth Autism Service and we are very excited to partner with the organization.  If you aren’t aware Commonwealth Autism Service’s mission is to provide leadership in the implementation of a statewide system of services to maximize the potential and… Continue Reading

Madison+Main’s Weekly Report – July 18th, 2014

While the cat’s away… Happy Friday! With Dave off having a jolly ol’ time in the UK, Molly zip-lining through rainforests in Costa Rica and Colleen sunbathing in the Hamptons, the writing of the July 18th Weekly Report report fell to the remaining Main-iacs. At first, there was some concern. “How will we ever top Dave’s hysterical jokes and cute family stories?!” said some, “I can’t even remember… Continue Reading

Madison+Main’s Weekly Report – July 11th, 2014

In a land far, far away… Hey folks, Once upon a time, the hardworking people at Madison+Main got to take a vacation. They traveled near and far, they traveled through exotic locales. Molly left for Costa Rica with her home-again hero Lee, Colleen is visiting New York City and I spent an afternoon in Hopewell. Just kidding. I’m flying out Saturday to meet up with Sue and… Continue Reading

Madison+Main’s Weekly Report – June 27th 2014

Priorities Hey folks, It was a busy week at Madison+Main, and for once I felt like my priorities were in order (this week’s theme of “Priorities” is brought to you by my friend Greg McQuade of Channel 6. Greg is one of the most positive people I know and inspires people constantly.) Keeping a good work-life balance is… Continue Reading

Madison+Main’s Weekly Report – June 20th, 2014

By Dave Saunders  Beating the Heat Hey folks, The San Antonio Spurs weren’t the only ones that were beating the Heat this week. At Madison+Main we locked ourselves in, rarely ventured outside and soaked up the deliciously abundant air conditioning provided by our friends at Howell’s Heating and Air. (Howell’s is a long-time client and provided our new HVAC system… Continue Reading

New Client Announcement: Riverside Turf

By VP of Brand Strategy, Kara Forbis Madison+Main is excited to announce our newest client, Riverside Sod Farms. Located in Charles City, Virginia, Riverside Farm was founded in the early 1900s by Czechoslovakian immigrants and for almost 100 years, it was a beef cattle and grain farm. In 2000, fourth-generation Wells Hula enrolled in Virginia… Continue Reading

Madison+Main’s Weekly Report

Madison+Main Weekly Report for June 13th, 2014 Better Luck Next Time    Hey folks, It’s Friday the 13th and there will be a full moon tonight. I’m feeling as unlucky as the U.S. Soccer team, who drew global futbol powerhouses Ghana, Germany, and Portugal in Group G for the 2014 World Cup. Better luck next… Continue Reading

Social Listening: What is it and why is it important for business?

By Account Management Intern, Riley O’Shea Renowned marketing expert Austin Powers once noted that the size of your social web presence is irrelevant, but rather “it’s how you use it” that really matters. Naturally, Mr. Powers was describing the latest digital marketing trend known as “social listening.” At its core, social listening involves closely monitoring… Continue Reading

Post 06.5.14 – Madison+Main Tries Rock Bottom Brewery!

By Lindsey Durfee, Marketing Administrator First off, who doesn’t appreciate a good craft beer? All right, all right. I understand that there’s such a thing as “gluten free” people, like my favorite Graphic Designer on staff, who physically cannot enjoy a good beer. But otherwise, who can say no? I certainly can’t. When Brian Chandler, President of CommonwealthPR, approached Madison+Main with an… Continue Reading

Post 06.5.14 – Virginia Women’s Center Takes Over Chesterfield Towne Center!

By Graphic Designer, Colleen Festa This spring has been a very exciting time, as we launched a new interactive, large-scale campaign for our client Virginia Women’s Center. This campaign actually began last year, when we began sharing tips on how to live healthy and improve your life. We designed interactive social media graphics and infographics that used bright and fun illustrations. The popularity… Continue Reading

Post 06.4.14 – Madison+Main’s June Media Mixer at Casa Del Barco!

You’re Invited! Join the Madison+Main-iacs on Wednesday June 18th, 2014 from 5:30 – 8:30pm for our June Media Mixer at Casa del Barco! Appetizers Happy Hour Drink Specials Networking 320 South 12th Street Richmond, Virginia 23219 (Downtown, at the historic Canal Walk) To RSVP… email or sign up on our Facebook page, or tweet us @madisonmain or give us a call at (804)… Continue Reading

Post 06.3.14 – Introducing Our Summer 2014 Interns!

Introducing our Summer 2014 Interns! Kaity “Sea Bass” Byrum, Graphic Design Intern I graduated from Longwood University in 2013 with a BFA in Graphic Design. After taking some time off post-graduation, I am hoping that my internship at Madison+Main will help me re-enter the world of graphic design by freshening up my skills and gaining some real world experience.… Continue Reading

Post 05.30.14 – Madison+Main’s Weekly Report

Hey folks, With a Monday holiday, the week at Madison+Main was short and sweet; just like Sammy Yatco, our superstar Account Manager who was on vacation in OBX this week. And boy, did we miss her. This week’s email is going to be short and sweet as well, because there’s too much to do today and not enough hours. You’ve… Continue Reading

Post 05.23.14 – Madison+Main’s Weekly Report

Hey folks, I am dialing in this week’s Report from the beautiful Bath County, Virginia, and more specifically, holding my iPhone at a 45 degree angle towards a cell repeating station somewhere South/Southwest of Warm Spring, Virginia on top of a peak in the George Washington National Forest. Thank goodness I have Verizon. If I… Continue Reading

Post 05.22.14 – 33rd Annual Vintage Virginia Wine & Food Festival

33rd Annual Vintage Virginia Wine & Food Festival May 31 – June 1, 2014 Next weekend, you’ll find the Madison+Main-iacs in Northern Virginia for the 33rd Annual Vintage Virginia Wine & Food Festival. The highly anticipated event, located at Bull Run Park Special Events Center in Centreville, is guaranteed to quench your thirst and fill your… Continue Reading

Post 05.16.14 – Madison+Main’s Weekly Report

Hey folks, “I never meant to cause you any sorrow
I never meant to cause you any pain
I only wanted to one time to see you laughing
I only wanted to see you
Laughing in the Purple Rain” It feels a lot like 1994. I was living in Los Angeles at the time, and everyone was talking about… Continue Reading

Post 05.14.14 – So Long, Spring 2014 Interns!

By Sarah Dawes Murphy, Marketing Communications Executive Ah, May. The end of the academic semester. The time when Madison+Main-iacs try to squeeze work into every last second our out-going interns spend still roaming the first floor of 101 E. Cary. Cruel? Maybe. But we’re really just prepping for what I’ve come to call, “The Intern Void”—that… Continue Reading

Post 05.9.14 – Madison+Main’s Weekly Report

Hey folks, It was a busy week at Madison+Main as May rushed in. The Madison+Main-iacs and I have been attending events nonstop this month. On May 1st we sponsored the RVA Creativity Awards. On May 2nd we attended the Richmond Ad Show. And this week, I had an after-hours event every single night. That, combined with early morning meetings… Continue Reading

Post 05.6.14 – Oregon V.S. POM

It’s tough when people criticize your work product. Especially in this business, the ad business, where we put a lot of time and thought and creativity into projects, it is difficult to be subjected to criticisms. We expect our peers to be respectful and constructive. We let clients be more than honest with feedback. But… Continue Reading

Madison+Main Weekly Report for May 2nd, 2014

It’s Award Season! Hey folks, RVA Award Season is in full swing. It’s that time of year where generally mild-mannered business types forgo formalities of humility and strap on cocktail wear to self-congratulate one another. And why not, darn it? There are people out there who deserve a little recognition for things like hard work, creativity and giving… Continue Reading

Madison+Main Weekly Report for April 18th, 2014

Madison+Main Weekly Report for April 18th, 2014 Sit Back and Relax: The Boss is on Vacation Believe it or not, Constant Contact was down all day on Friday, so the Weekly Report is three days late. Happy Monday! Molly Quarles, VP of Operations here, writing Dave’s Weekly Report since he was out galavanting on a beach somewhere. #RealLife #NotPhotoshopped… Continue Reading

Post 04.9.14 – April Media Mixer at Morton’s!

Join the Madison+Main-iacs on Wednesday April 23rd, 2014 from 5 – 8pm for our April Media Mixer at Morton’s! Cash Bar  Happy Hour Drink Specials  $3 Valet Parking Morton’s “Bar Bites” Appetizers  Networking 111 Virginia St. Richmond, Virginia 23219 ——— To RSVP: email or sign up on our Facebook page, or tweet us @madisonmain or give us a call at (804) 521-4141. ———… Continue Reading

Post 04.4.14 – Madison+Main’s Weekly Report

Hey folks, “Bold Brands Win” is a mantra we have held “near and dear” at Madison+Main for a number of years, and over the past few months I’ve tried to share that with entrepreneurs, MBA candidates and anyone who will listen. I’m trying to “spread the brand gospel,” so to speak, and have had tons… Continue Reading

My Weekend in Orangeburg

By Graphic Designer Colleen Festa  Dave has a running joke at the agency…at least I think it’s a joke. When he asks me occasionally about my weekend, he’ll finish with “how was your trip to Orangeburg, South Carolina?” Apparently he got a speeding ticket there one time, and he never forgot it. After laughing off… Continue Reading

A Review of the Legalities of Social Media

By Account Management Intern Brandon Singletary Last week, Dorsey McFadden, Sarah Murphy and I had the pleasure of attending the Richmond PRSA Luncheon at the Lakeside Country Club. Speaker Chris Fortier spoke about “Legalities of Social Media” and he sits on the Board of Governors for the Virginia State Bar Young Lawyers Conference as the… Continue Reading

Madison+Main’s Weekly Report

Hey folks, It was a busy week at Madison+Main, but we took some casualties. Winter threw its last punch at us, with snow flurries on Monday and 17 degree temps on Wednesday. A large percentage of the Madison+Main-iacs were down for the count; Molly, Kara, Dorsey, Kelley, Colleen. I got the sniffles on Tuesday night, but they went away after two medium-sized… Continue Reading

Madison+Main Weekly Report

By the Numbers… Hey folks, This week’s Madison+Main Weekly Report is coming to you 2 hours early so I can play hooky this afternoon and watch basketball. Besides, it’s really hard to type inside of a crowded BW3. Last weekend’s whirlwind tour of lower Manhattan and Brooklyn is now just a memory, and sadly the A10 #2 seed VCU lost a heartbreaker to #4 SJU in the Championship,… Continue Reading

Madison+Main Weekly Report

Hey folks, Greetings from the Bergen Street Station on the New York Subway system. The F Train stands for “Famous,” because it is the only train that doesn’t stop at the Barclays Center. It was a busy week at Madison+Main, but the only thing that was on my mind this week was the A-10 Tournament and my beloved VCU Rams. Monday… Continue Reading

Sky Zone Richmond Signs with Madison+Main!

We’re thrilled to announce that Sky Zone Richmond signed on with Madison+Main! We will launch an integrated marketing and PR campaign for the indoor trampoline this Spring – stay tuned! 🙂 ———————————————————————————————- Sky Zone Richmond, the central Virginia-based franchise of Sky Zone (a series of indoor trampoline parks with more than 50 locations across the US and… Continue Reading

Madison+Main Weekly Report

Hey folks, If I could sum up Generation Y in one word, or better yet in one hashtag, it would be #YOLO: You Only Live Once. I’m surrounded by twenty-somethings and their “take no prisoners” attitude suits me just fine. It was a #YOLO kind of week at Madison+Main: busy, productive, fun and edge-of-your-seat excitement. On Sunday night, I… Continue Reading

Madison+Main’s Weekly Report

Hey folks, When I say things to myself like, “I’m glad February is almost over,” and “I waited almost two hours to get my oil changed,” I am ashamed of myself. When I get angry and walk around my house brooding for two hours because VCU lost a game they should have won to UMass, I take a… Continue Reading

Madison+Main Weekly Report

Hey folks, It was a busy and productive week at Madison+Main, as I was able to see lots of clients face-to-face, which I think is better than following their exploits on Facebook. Speaking of Facebook, a 16-year-old told me this week that Facebook was “dead.” Although I don’t agree with this, a recent University College of London report states… Continue Reading

Madison+Main Weekly Report

Hey folks In the meadow we can build a snowman and pretend that he is Parson Brown, He’ll say ‘Are you married?’ we’ll say, ‘No man, but you can do the job when you’re in town.’ –  Walking in a Winter Wonderland At Madison+Main this week, everyone was talking about the weather, worrying about the weather, planning… Continue Reading

Madison+Main Weekly Report

Hey folks, “When the dog bites, when the bee stings, when I’m feeling sad, I simply remember my favorite things and then I don’t feel so bad.” – The Sound of Music Football, one of my favorite things, ended Sunday night with RVA favorite Seattle blowing out Denver in front of 150 million or so of my closest friends. Every… Continue Reading

Madison+Main Weekly Report

With today being the last day of the month, I think the theme this week at Madison+Main was out with the old and in with the new. We said goodbye to some old friends and hello to some new ones. Before I get started on Monday’s report, several of you commented that you missed my sports reports.… Continue Reading

Madison+Main Weekly Report

Yay, we did it! We survived the Great Blizzard of 2014 with minimal damage. And although my kids were excited that Chesterfield County Schools closed for the week, the kids at Madison+Main were hard at work, braving the elements and single-digit temperatures. Despite this, everyone I know had a great week, except Justin Bieber. Monday (1/20) – On Monday, we finally gave Lindsey Durfee a… Continue Reading

Madison+Main Weekly Report

Life is like a game. Like any game, there are winners and losers. There are good days and bad days. Sometimes you win, sometimes you lose and occasionally you end up in a tie. Navy football coachEddie Erdelatz famously said in 1953, “A tie is like kissing your sister,” but I prefer Baseball Hall of Famer George Brett’s slightly less famous quote… “If… Continue Reading

Madison+Main Weekly Report

December rolls on, the holidays are in full swing and I’ve been wearing my Ron Burgundy jacket everywhere. No matter where I go, no matter which party I attend, random women come up and want to rub my fuzzy festive blazer. There is a reason for the season and a reason that I bought this sports coat.… Continue Reading

Madison+Main Weekly Report

The holiday season so far at Madison+Main has been more Go Go Go than Ho Ho Ho; we’ve been busier than a one-armed lumberjack. I find it amusing that so many things have to end by December 31st… and so many other things must begin on January 1st. Ahh, marketing. Monday (12/9) – On Monday, I conducted most… Continue Reading

Madison+Main Weekly Report

Hey folks, The “big @ss” Christmas tree went up this week at Madison+Main and the Times-Dispatch reminded me this morning that there are only 19 shopping days until Christmas. All of us at Madison+Main survived Black Friday, but our Holiday Open House almost killed us… The week at Madison+Main was fun and festive: Monday (12/2) – On Monday, Sammy and I had the pleasure… Continue Reading

Madison+Main Weekly Report

It was a stellar week at Madison+Main and I was fortunate enough to eat lunch outside of the office every day this week. When I started Madison+Main in 2005, a good friend and business mentor from California sent me a book called Never Eat Alone: And Other Secrets To Success, One Relationship At A Time by Keith Ferrazzi. I pulled… Continue Reading

Madison+Main Weekly Report

The M+M Weekly Report is dished up for you “hot and fresh” this afternoon, like a comforting cup of Swiss Miss hot chocolate… full of hot, steamy goodness. (With snow flurries on Tuesday, we panicked – like the rest of you – and stocked up on cocoa and marshmallows). The Weekly Report continues to grow and we’d… Continue Reading

Madison+Main Weekly Report

My birthday/mid-life crisis extended into this week at Madison+Main, with a week full of “surprises.” It was a wild and wacky five day weekend as I celebrated the 25th anniversary of my 21st birthday by hitting the Urbanna OysterFest on Friday (11/1), drove back to announce the Smith Sharks’ first playoff game Saturday night (which they won 12-0) and then… Continue Reading

Madison+Main Weekly Report

By Dave Saunders Chief Idea Officer This week at Madison+Main I learned that Mercury is in retrograde, which is why no one in Washington can get along with each other, the economy soured in the third quarter and everybody was in a foul mood last week. This week again we looked to the heavens to… Continue Reading

Madison+Main Weekly Report

By Chief Idea Officer Dave Saunders After this week at Madison+Main, I may have to turn in my “man card.” I wrote two TV Ads about jewelry. I reviewed color swatches with “the girls” and thumbed through furniture catalogs. I ate my first salad in two years…and I got a pedicure. I’m turning into a chick.… Continue Reading

Madison+Main Weekly Report

This week at Madison+Main, we were very excited to find out that the U.S. Government was finally getting back to work, but saddened to hear that Miley Cyrus was still in the news. Our new new motto is: “More workin’, less twerkin’.” It was a busy week, with some new faces at Madison+Main and a chance to reconnect… Continue Reading

Madison+Main Signs Northern Neck Insurance!

By Marketing Administrator Lindsey Durfee Are you familiar with the Northern Neck of Virginia? It’s situated on the Western shore of the Chesapeake Bay and is home to Lancaster, Northumberland, Richmond and Westmoreland counties. But more importantly, home to our newest client! Who is Northern Neck Insurance Company? Northern Neck Insurance is a Virginia-only mutual… Continue Reading

Madison+Main Weekly Report

I know you’re all dying to know the score of last week’s Sharks game, and I am dying to give you a report. The mighty Sharks of Alberta Smith downed the Clover Hill Bulldogs 24 – 2 on their home field and most likely ruined their homecoming festivities. With only three games to go in the CQL season, the Sharks are undefeated at… Continue Reading

4th Annual Chili Cook Off Overview

By Account Management Intern Marie Sicola  I walked into a room saturated with crock-pots, sour cream, cheddar cheese and corn bread. The warm aroma smelled of ground beef, peppers and a hit of Guinness. Nine pots sat before me and only excitement and intense stomach yearning occupied my mind. Which one should I try first?… Continue Reading

Madison+Main Weekly Report

Even though it still feels like Summer, we were in full Fall mode at Madison+Main this week. And that means a) lots of charity events where I have to wear golf clothes and b) lots of charity events where I have to wear black tie and tails. I made several trips to the dry cleaner this week. It’s a… Continue Reading

Madison+Main Weekly Report

Any time a major-leaguer can hit two out of three, it’s considered a good day. At Madison+Main this week, we were batting .667… two out of three phone calls were hit, two out of three happenings put us into positive territory, but as you read further, you’ll realize that we had a couple set backs… Continue Reading

Madison+Main Weekly Report

It was a good news/bad news kind of week at Madison+Main, but you know me, I’m an optimist and I always look toward the bright side. Today, the bad news is we need a new HVAC unit (in the building we just purchased.) The good news is that Howell’s Heating & Air is one of our best… Continue Reading

Announcement: September Media Mixer!

Hey folks! Save the date! Next Wednesday, September 25th is  the Madison+Main Monthly Media Mixer       and… it’s on a BOAT! Join us for appetizers and happy hour drink specials! When: Wednesday, September 25th 5:00-8:00pm Where: Flatheads at Rocketts Landing 3125 Wharf Street Richmond, VA 23223 (map) RVSP: On our Facebook page or Email Lindsey Durfee Continue Reading

Madison+Main Weekly Report

Greetings from beautiful Woodlands Conference Center at Colonial Williamsburg, where I’ve spent the last 1 1/2 days participating in the annual retreat for the National MS Society. I’m happy to announce that today — well, officially October 1st — the Central Virginia and Hampton Roads chapters have now combined to form a new entity, which will help more than… Continue Reading

Madison+Main Weekly Report

By Chief Idea Officer Dave Saunders Well, summer is officially over and the Main-iacs and I celebrated a glorious three-day Labor Day weekend. And along with you, I sent the kids back to school on Tuesday. But, by now you should know that we packed five days of work into the four-day workweek. We have… Continue Reading

Madison+Main Weekly Report

By Dave Saunders, Chief Idea Officer The word of the week at Madison+Main was “reality.” One of our clients is appearing in a Reality TV Series. We made a video for another client that looks like Reality TV and, with three new clients to announce in the historically slow month of August, we feel that the 4th… Continue Reading

Tweet Using Keyboard Shortcuts

By Account Management Intern, Emily Farrar Everyday we have less time to complete our to do list, so “life hacks” are becoming more important. A life hack is a “trick, shortcut, skill or novelty method used to increase efficiency and productivity.” Did you know there are life hacks for #Twitter? As a fan of both… Continue Reading

Madison+Main Weekly Report

By Chief Idea Officer Dave Saunders It’s casual Friday at Madison+Main and I am wearing a Howard’s Pub t-shirt and flip flops and life is exactly how it should be. It was another busy, yet productive, week at Madison+Main, and just like most weeks it started on a Monday. 🙂    It’s casual Friday and I’m already… Continue Reading

Now Accepting Intern Applications for the Fall!

By Lindsey Durfee, Marketing Administrator You may not know, but Madison+Main has a very cool internship program! 🙂 We’ve got a lot going on here and would love to provide you with a great opportunity to gain real world agency experience. We offer internships each semester in Account Management, Digital Marketing and Graphic Design. We’re… Continue Reading

The Secret is Out! Our Client, Debbie Johnston, is ABC’s Secret Millionaire!

By Marketing Administrator Lindsey Durfee We’re excited to announce that our client Debbie Johnston, CEO of Care Advantage is a set to appear on the hit ABC television series ‘Secret Millionaire’ at 8 pm EST on Sunday, August 18th! Debbie travelled from Richmond, Virginia to the neighborhoods of Richmond, California for a weeklong shoot in… Continue Reading

What #RVA restaurant would you take with you?

By Emily Farrar, Account Management Intern Richmond is fortunate to be home to many memorable restaurants. Luckily the Main-iacs are huge foodies, but what if they could only pick one restaurant? I recently asked the team, “if you had to move to an island, which Richmond restaurant would you bring with you?” Here were their… Continue Reading

Madison+Main Weekly Report

By Chief Idea Officer Dave Saunders This week’s edition of the Weekly Report is brought to you by the Madison+Main Fab Five: Account Manager Kelley Miller, Account Executive Sammy Yatco, Senior Account Manager Katie Hurst, VP of Brand Strategy Kara Forbis and Account Executive Sarah Dawes. Dave isn’t writing the report this week because he is spending the weekend with his son down… Continue Reading

Madison+Main Weekly Report

By Chief Idea Officer Dave Saunders New places, new spaces and new faces. It has been a busy week at Madison+Main, we welcomed a new Account Manager, visited some new places in Bath County and hosted 90 of our closest personal friends at our new space. By the way, this week’s edition of the Weekly… Continue Reading

Madison+Main Weekly Report

This past weekend I celebrated one of the most amazing Independence Days in our nation’s 237 year history. The weekend was full of family, apple pie and fireworks, which we purchased legally in South Carolina at South of the Border and then vicariously smuggled into Midlothian, where “bombs burst in the air.” My wife Sue, a LEGAL… Continue Reading

Madison+Main Signs Uptown Alley!

 By Marketing Administrator Lindsey Durfee Madison+Main is excited to announce… we have a new client… sort of. 🙂 Uptown Alley, the Chesterfield-based entertainment complex signed Madison+Main as their Agency of Record this week. We plan to help the popular indoor restaurant and entertainment venue with a strategic marketing plan for the remainder of 2013 and… Continue Reading

Madison+Main Weekly Report

By Chief Idea Officer Dave Saunders According to the weatherman, Wednesday was the hottest day of the year so far, which is entirely appropriate considering things have been heating up at M+M! We received an unexpected SEVENTH Telly Award, launched two new TV spots and, yes, we bought a building. It was a good week.… Continue Reading

Madison+Main wins a 7th Telly

By Marketing Administrator Lindsey Durfee We’re surprised (in a good way) to announce that we won a seventh Telly Award! On the final day of judging we were notified that we won a Bronze Award for this year’s television spot for Springdale at Lucy Corr Village “Nana’s House.” The television spot was awarded in the… Continue Reading

Madison+Main has moved!

By Marketing Administrator Lindsey Durfee Madison+Main has relocated to 101 E Cary Street in downtown Richmond, Virginia. We will no longer be at 1313 East Main Street, although we will miss our convenient access to the bars and restaurants in Shockoe Slip. Do you recognize the white building on the corner of First and Cary?… Continue Reading

Madison+Main Weekly Report

By Chief Idea Officer Dave Saunders I was reminded by a friend of mine recently that in the future, I’ll look fondly back on swim meets that last eight hours. He said “you’ll miss those days sooner than you think.” Thanks to my good buddy and LeClairRyan super lawyer Will Shewmake for giving me a different perspective… Continue Reading

Using Social Media to Develop Influence

By Dave Saunders, Chief Idea Officer Today’s topic is Influence. How do you gain influence personally, professional and as a company? And who is influenced? Influence as a strategy is important in developing the social space essential for cultivating expert status. This should be your primary strategy, especially in a B2B market (i.e. lawyers, accountants, consultants… Continue Reading

Madison+Main Weekly Report

By Chief Idea Officer Dave Saunders In the words of the seemingly immortal Charlie Sheen, it was a #WINNING week at Madison+Main. From Monday to Friday, from the top to the bottom and from clients to partners to vendors, it was a week where we had tiger blood coursing through our veins (can you believe its been… Continue Reading

Madison+Main WINS 6 Tellys!

By Chief Idea Officer Dave Saunders We’re happy to announce that… WE WON SIX TELLY AWARDS!!! Four bronze and two silver for TV spots we did for  the Colonial Athletic Association, First Bank, Capital Ale House and Yard Works. You can view the award winning spots on our YouTube channel. Madison+Main Awarded Six Tellys at… Continue Reading

The Right Way to Manage Your Business Profile with LinkedIn

By Digital Marketing Intern Emily Pickering With LinkedIn having over 200 million professionals, business owners shouldn’t underestimate its potential as a networking, reputation management and lead generation tool. Here’s a look at our top 3 recommendations for business owners using LinkedIn.   Fill Out Your Company Profile Completely – this is an incredibly important in… Continue Reading

Madison+Main Weekly Report

By Chief  Idea Officer Dave Saunders It’s another exciting edition of the Madison+Main Weekly Report. Today marks a very special day on the calendar, my 16th wedding anniversary, which I will celebrate in style with my wife Sue this weekend. Shh, it’s a secret, don’t tell her we’re headed to the Vintage Virginia Wine and Food Festival in Centreville.… Continue Reading

8 Things Not to Post on #Twitter

By Emily Farrar, Account Services Intern   To start off – I love Twitter! It is a great way to keep in touch with friends, stay up to date with news and be connected in many ways. However, it is also important to use Twitter in good taste.   Here are eight things to avoid… Continue Reading

M+M Weekly Report

Dave is out for a long Memorial Day Weekend so this week’s Weekly Report is a team effort. Monday 5/20 – By Senior Account Manager Katie Hurst. Monday started off the same way that most Mondy’s start off… with the big MMMMM. For those of you who don’t already know, that’s the Madison+Main Monday Morning Meeting and this week was… Continue Reading

Foundation Basketball Group Signs with Madison+Main!

By Lindsey Durfee, Marketing Administrator Madison+Main welcomed Foundation Basketball Group as a client on May 17, 2013. This local Richmond organization is all about basketball training; the company focuses on providing development, instruction and training services for student athletes. Foundation Basketball Group provides training camps, clinics, one-on-one sessions, small group training and after-school programs. The programs… Continue Reading

Native Advertising

By Dave Saunders Chief Idea Officer “Native Advertising” is a word that has been buzzing pretty loudly without much explanation for the past year or so. Content curated for social and mobile channels has brought with it new avenues for your marketing message. Paid posts, sponsored messages, shared posts and twitter testimonials are all new forms of… Continue Reading

Bike MS: Bike Virginia Extends to Virtual Riders!

By Lindsey Durfee, Marketing Administrator Traditionally, the MS Society hosts an annual Bike MS: Bike Virginia fundraising event where participants ride from Richmond to Williamsburg and back over the course of two days. This event challenges folks to a 150-mile course, with an option to add an additional 25 miles on the first day –… Continue Reading

Weekly Report from Madison+Main

By Chief Idea Officer Dave Saunders I use the Madison+Main Weekly Report as a way to tell you what we did this past week, but I figured I’d start off by telling you something we didn’t do last week. Unlike many other businesses, we opted not to travel to Denver with the Greater Richmond Chamber… Continue Reading

Dog Diggity Dog!

By Lindsey Durfee, Marketing Administrator  Last year, VCU’s Center for Human-Animal Interaction (CHAI) did a study on the value of having dogs in the workplace called “Benefits of Taking Fido to Work May Not Be Far Fetched.”And we couldn’t agree more with their findings! 1. Lower stress levels 2. Higher levels of job satisfaction 3.… Continue Reading

Madison+Main Signs Davis & Green Electrical!

By Marketing Administrator Lindsey Durfee Madison+Main recently signed with a new client in the greater Richmond area: Davis & Green Electrical. We’re excited to announce that we will be helping them with their brand and marketing strategies. About Davis & Green Electrical Davis & Green Electrical is an electrical contracting company that focuses on commercial,… Continue Reading

Madison+Main Signs with M. L. Bell Construction!

By Marketing Administrator Lindsey Durfee We’re excited to announce that we have recently signed with M. L. Bell Construction! The Madison+Main team will be helping out the local company with their brand and marketing strategies. About M. L. Bell Construction M. L. Bell Construction is a general contracting company that employs the “build it like you… Continue Reading

Weekly Report from Madison+Main

By Chief Idea Officer Dave Saunders Greetings from the beautiful Kingsmill Resort and Spa, along the beautiful James River, in beautiful Williamsburg, Virginia. It’s so beautiful here, I may just puke. I am just now wrapping up a couple of days of inspiring speakers and tremendous networking opportunities at the Virginia Council of CEOs retreat… Continue Reading

Weekly Report from Madison+Main

By Chief Idea Officer Dave Saunders It was a challenging week for everyone, but we got through it. When I opened up my Richmond Times-Dispatch it seemed like there was bad news every day. Blasts in both Boston and Texas filled the airwaves, terrorist manhunts flowed for 24 hours a day on CNN and most… Continue Reading

Weekly Report from Madison+Main

By Chief Idea Officer Dave Saunders After 10 days of cruising around the Caribbean, I found myself back in the lovely sub-tropical Richmond, Virginia this week. Watch out world, I’m tan…rested…and ready. Tuesday 4/9 – My workweek started on Tuesday morning with a three hour email Inbox cleanup. I am absolutely amazed at how many emails… Continue Reading

Weekly Report from Madison+Main

By Graphic Designer Colleen Festa It’s me, Colleen Festa, Graphic Designer at Madison+Main, pinch-hitting for Dave on this week’s Madison+Main’s weekly report. He asked me to pass along info to you all this week while he is on Spring Break with his family. Dave’s writing style is quirky and funny, but as you see my… Continue Reading

Richard Bland College signs with Madison+Main!

By Katie Hurst, Senior Account Manager Did you know that the only junior college in Virginia could be found in Petersburg, tucked away behind a beautiful grove of pecan trees? We’re pleased to announce that we have started working with Richard Bland College of The College of William & Mary! We are starting our relationship… Continue Reading

Madison+Main Got Fooled…

By Lindsey Durfee, Marketing Administrator Yesterday, all of the Madison+Main-iacs woke up to clear skies, warm weather and a lot of interesting chatter in the break room. Did you hear? Gmail is going blue? YouTube is going out of business? And Google apps found a way to send scented messages? Then we all looked at… Continue Reading

Weekly Report from Madison+Main

By Chief Idea Officer Dave Saunders This week’s Madison+Main Weekly Report edition comes to you from sunny Ft. Lauderdale, Florida and more specifically the WiFi bar on board the M/S Zuiderdam, the pride of the Holland America fleet. It’s Spring Break time and I’m cruising with the fam. So don’t worry, the Madison+Main-iacs are all… Continue Reading

Implicit Memory, Explicit Memory & Awareness

Madison+Main Chief Idea Officer, Dave Saunders sits down with Kieran Wagner to discuss Awareness and the role of different types of human memory. Dave explains the difference between explicit memory and implicit memory and their function in creating, driving or expanding awareness. His primary example is the National MS Society’s brand color and various ways of… Continue Reading

Weekly Report from Madison+Main

By Chief Idea Officer Dave Saunders I have a lot of friends who run in the Monument Avenue 10K, various marathons and compete in triathlons, but I don’t run unless someone is chasing me. 🙂 Tomorrow I’ll be walking with the Madison+Main team at Walk MS Richmond. Our team has raised $1,000 so far but… Continue Reading

Walk MS Richmond is this Saturday!

By Account Executive Sarah Dawes The Central Virginia Chapter of the National MS Society is hosting the annual Walk MS: Richmond fundraising event this Saturday, March 23rd from 9am to 1pm at 4200 Innslake Drive Glen Allen, Virginia. Participants can choose to walk either a one or three mile route and finish with a celebration… Continue Reading

SEO in Easy Terms

Madison+Main Chief Idea Officer, Dave Saunders sits down with Kieran Wagner to discuss SEO in easy terms. Dave talks about the variety of acronyms that marketers use and demystifies one of them, Search Engine Optimization. Dave explains what businesses want to know in common sense terms and everyday language. Continue Reading


Madison+Main Chief Idea Officer, Dave Saunders sat down recently with documentary filmmaker Kieran Wagner. Dave discusses the age of convergence, specifically talking about marketing and communications beyond the Age of Information. This is the first video in a bi-monthly, year-long series of conversations with Madison+Main’s President. Do you have question for Dave? Is there a… Continue Reading

Creating a Functional Workspace Starts with Creativity

By Brettany Taylor, Account Management Intern Regardless of the business you are in, efficiency and organization are key ingredients in achieving success. For smaller companies, creating a workspace that is organized and functional requires a little bit of creativity. Here are a few tips on how you can achieve this for your small business. Layout… Continue Reading

The Best of RVA: Cheap Eats

  By Jon Glomb, Account Services Coordinator Intern Hey there Madison+Main blog readers. Today marks the beginning of a 15 week series that will run every Friday. One that offers foodies, entertainment and good time seekers some direction while wading through the cacophony of leisure blogs. Brought to you by folks that work, play and… Continue Reading

Best Internship in #RVA

As you may know Madison+Main was given the HYPE award last year for Best Workplace for Young Professionals. What you may not know is that Madison+Main has a very cool internship program. It is highly competitive and we get tons of applications for only 3 spots, but we are happy to announce today that we… Continue Reading

Do the Shockoe Shuffle!

By Richard Crittenden, Account Services Coordinator   In the past, you have been asked to walk for the MS Society. You have been asked to bike. Now, you are being asked to help us complete the final leg of the ultimate triathlon of support. If you’re thinking a nice swim across the James, you are… Continue Reading

All Aboard! Rainbow Station Brings on Madison+Main as New Marketing Firm

In a quest for “boldness,” the nine-location early childhood education franchisor Rainbow Station has signed Madison+Main, as its agency of record. Rainbow Station already has a presence in North Carolina, Texas and Virginia and is looking to continue expanding in these areas and beyond – a mission that we at Madison+Main are prepared to accomplish.… Continue Reading

Is Your Business Invisible? Here Are Five Directories that Can Help You Get Noticed.

By Lindsay Wade, Account Services Intern As a kid, when you played superheroes with your friends, everyone would pick a superpower. There was superhuman flight, super speed, telekinesis; and then there was that kid that always picked invisibility. Invisibility? Seriously? Sure, you can sneak around and confuse enemies, but after a while people will probably… Continue Reading

Madison+Main Partners with ReelVR

In our last post we introduced augmented reality: a new technology that uses computer generated images to blur the lines between what’s real and what isn’t. Augmented reality devices and applications are wildly popular across Europe, but at Madison+Main we’re excited about the Richmond-based augmented reality app that was just released by Scott Harris and… Continue Reading

Augmented Reality

By Sarah Dawes, Client Services Coordinator aka @SDawesie What is it? “At Madison+Main, we know the difference between what’s new and what’s next.” We’ve been living by this phrase at Madison+Main since the very beginning, which might be why we’re all completely jazzed about augmented reality: a new technology that uses computer generated images to blur… Continue Reading

Facebook Timeline is Coming! Don’t Panic.

Beginning March 30th, Facebook is making its new Timeline mandatory for all users and pages. Yikes.

Judging from the reaction around the social media world, “change” is not something everyone likes. However, businesses should not be fear the changes but embrace them. These new FB formats will help them more easily market and manage your brand message. Here are some tips from the team at Madison+Main, so your company is well prepared. Continue Reading

Madison+Main Employees Take Time to Commemorate Pearl Harbor

On December 7, 2011 the employees of Madison+Main decided to take a more somber tone for their December field trip by visiting the Virginia War Memorial and taking part in the 70th Anniversary of Pearl Harbor. During his poignant keynote speech, Governor Bob McDonnell acknowledged six surviving Virginians who were stationed at Pearl Harbor, Hawaii; George Bland,… Continue Reading

Google+ is Now Open for Business(es)

Building an online presence via Google+ is now possible for more than just individuals. The social-networking site launched “Google+ Pages” today as a means of providing profiles for businesses, brands, places, teams and other non-entities. Page holders enjoy most of the same features that are included in personal profiles but are allowed additional features like… Continue Reading

Celebrate the National MS Society’s 55th birthday with a donation to the Amazing Raise

The Amazing Raise has come to Richmond. This 36-hour online giving challenge encourages supporters to come together and raise money for local nonprofits. The event began at 6 a.m. today and lasts until 6 p.m. tomorrow, October 6. The goal is to raise as much money as possible in 36 hours for hundreds of area… Continue Reading

Madison+Main Creates YouTube Video for MS Society

As many of you know, Madison+Main is committed to working towards a world free of Multiple Sclerosis. And as a big supporter of the Central Virginia Chapter of the MS Society, we have volunteered our time and services to help promote their fundraising events. This past spring, several of the Madison+Mainiacs took part in the… Continue Reading

National MS Society Raises a Whopping $4.3 Million Through Social Media

According to a recent survey in The Chronicle of Philanthropy, only half of the 150 charities surveyed were generating any revenue from social media. Bucking the trend was the National MS Society, which raised an impressive $4.3 Million in 2010, directly through social media. We all know that social media is vital in today’s marketing… Continue Reading

Join the Madison+Main-iacs at the 10th Annual Comfort Zone Camp Fall Bash

Join us at the Innsbrook Snag-A-Job Pavilion on October 15th from 4:00 p.m. – 9:30 p.m. for Comfort Zone Camp’s 10th Annual Fall Bash. Comfort Zone Camp hosts the Fall Bash each year to support children who have lost a parent, sibling or primary caregiver. Their mission is to provide these children with a loving,… Continue Reading

Twitter Spreads Faster than Earthquake

Twitter produces thousands of tweets per second, but did you know that this real-time, social media platform can actually spread news faster than the speed of seismic waves? That’s exactly what happened on Tuesday, August 23, 2011. Around 1:50pm, a 5.8 magnitude earthquake that originated in Mineral, VA shook the ground, causing glass to rattle,… Continue Reading

Gear Up For “The One Last Race to Make the Chase” at Richmond International Raceway

In the crazy world of sports, scheduling is everything. Luckily for Richmonders and NASCAR fans alike, Richmond International Raceway is hosting the last stop on the NASCAR Sprint Cup Series circuit on September 10th, before The Chase for the Cup begins the following weekend. Hometown hero Denny Hamlin is going into America’s Premiere Short Track… Continue Reading

Spotify, and how social media shapes music

Amidst much fanfare, Spotify launched its services in the United States on Thursday July 14th, offering a massive library of streaming music and, some might say, yet another nail in the coffin for record store employees with lush knowledge of obscure music. Though Spotify offers little more than Grooveshark – a similar music platform which… Continue Reading

Discover New Ways to Market Your Business at the 2011 Retail Marketing Expo

The 2011 Retail Marketing Expo is quickly approaching and we couldn’t be more thrilled to promote this exciting event. Madison+Main developed a concept and wrote scripts for both TV and radio commercials announcing the event. We also collaborated with the Retail Marketing Association and BES Television in producing the commercials which will air throughout the… Continue Reading

3D Printing: Star Treknology lives!

Science Fiction or Science Prediction? Many posit that Star Trek played a seminal role in giving us the flip phone and numerous other modern tech developments. It appears that another example of Star Trek-nology may be coming to fruition. While 3D printers do not replicate objects on the molecular level they do create impressively congruent… Continue Reading

Rimulate Your Ride

Madison+Main launched our first iphone app a few months back for our friends at We’ve been having some fun with it so we have to share.

The premise is simple. Flip through the library of available rims by style. There are options for a variety of vehicles: Street, Off Road, Tuners, Donks, Hot Rods etc. Once you’ve picked your rim du jour you use your camera to shoot your car. Then you fit the rims and just like that you’re trying out some new looks. Once you’ve shot a pic you can save it to your phone, email it to a friend or post it to Facebook or Twitter all within the app. Continue Reading

Tom Winfree of Village Bank is 2011 Bernard L. Savage Award Winner

President and CEO of Village Bank Tom Winfree is a man about town. As a member of more than a dozen civic organizations, including the Greater Richmond Chamber of Commerce and the Chesterfield County Chamber of Commerce, Tom has made many significant contributions around the Richmond community. To reward his relentless dedication, the Chesterfield Business… Continue Reading

Madison+Main is caught up in March Madness

The 2011 CAA Men’s Basketball Championship will certainly be one to remember. Not only did Madison+Main’s marketing efforts help the CAA set attendance records over the course of the four-day championship, but for the first time ever, three CAA schools made the cut for this year’s March Madness. ODU won the Championship, cutting down the… Continue Reading

Madison+Main’s Top 10 Super Bowl Commercials

While Super Bowl XLV proved to be an exciting game for die-hard football fans, there was plenty of entertainment during this 4-hour televised segment for the rest of us. And we’re not just talking about Christina Aguilera’s National Anthem mishap or even The Black Eyed Peas’ futuristic, auto-tuned performance. We’re talking about the commercials. While… Continue Reading

Madison+Main Wins “Excellence in New Communications Award” from SNCR (Society for New Communications Research)

The 2010 SNCR Excellence in New Communications Awards were announced Friday, November 5th at the Stanford Park Hotel in Menlo Park California, and Madison + Main’s 2010 integrated marketing campaign for was selected as a winner in the Use of Multiple Platforms/Integrated Initiatives category. These prestigious awards honor the work of individuals, corporations, nonprofit… Continue Reading

Meet the Reverse RFP Winner: Comfort Zone Camp

We are thrilled to announce our relationship with Comfort Zone Camp, winner of our 501(c)3 nonprofit Reverse RFP (Request for Proposal). Comfort Zone Camp offers bereavement services for 7-17 year-olds. The camp offers year-round services, for free, to children who have lost a family member. Their aim is to restore confidence and help with the… Continue Reading

Why Content Will Always be King

Is your brand suffering from Attention Deficit Consumer Disorder? It’s not them, it’s your ads. Two contributing authors to MediaPost, an online and print resource for all things advertising, have engaged in a debate over the state of advertising today (links to the back-and-forth are at the end of this post). It all started with… Continue Reading

Richmond Firms Set to Donate Over $100,000 In Services To One Local Non-Profit.

Madison + Main, V4 Web, Knowledge Advisory Group, Thinkhaus, ByteJam, and Wythken Printing to submit “Reverse RFP” to Richmond-area charitable groups. RICHMOND, Va. – One lucky nonprofit in the local Richmond, Virginia area will receive more than $100,000 in marketing and PR services in 2011, thanks to a generous gift by creative marketing firm Madison+Main… Continue Reading

The Intern Application “Process”

So you’re thinking about an internship? Madison+Main loves it’s interns. We have two categories of intern that sometimes overlap; Account Side & Creative Side. Ambidextrous multitaskers often gain advantage. That’s the creatively focused student that wants to learn about account management and vice versa. Being well rounded is important, even for a specialist. We want… Continue Reading

Bookmarking Your Favorite Web Images

This is not a new topic but we continue encountering sites like FFFFound and in natural search results and elsewhere on an increasingly regular basis. This draws the conclusion that image bookmarking is gaining traction in a much broader web audience through a handful of platforms. Web users across the board love image searching… Continue Reading

Google Friends

A few months back we launched our current site and added Google Friend Connect because it’s obviously a good idea to do so. Right? Why is that, again? Honestly at the time I wasn’t sure why it was useful. Google Wave and Buzz had recently uninspired the world (after piquing much anticipatory interest) but Friend… Continue Reading

M+M Lunches: Feeding Minds Too

If you feed them, they will come. And they might as well learn something. Every two weeks Madison+Main staff cross-train each other. We do this in an effort to keep the lines of communication open and to keep us all working together in true team fashion. Creative teams speak to account teams, and we all… Continue Reading

Where Creative Marketing Strategies Meet Common Sense

Intersection Marketing: bring Madison Avenue marketing ideas to your Main Street business. Madison+Main stands at the crossroads of creativity and common sense. We’re a fully-integrated creative powerhouse with one focus: you. Hard working, hand-crafted strategies that aim for excellence and settle only for first place. Beneath the surface of your business there lies a story… Continue Reading

Your URL in Beats turns your every day URL into sweet beats. What’s your website’s personality? Plug it in, and check it out*. The melody is a complex mix of kicky drum beats and synthesized sound effects that transport us to a mashup of 80’s disco dance party and sci-fi settings. Complimentary dances include: the Robot and… Continue Reading

Be Glad You’re Not the Internet

Think you’re busy? Try being the Internet… Imagine being called upon every day to: -Send 210 billion emails -Upload 3 million images -Share 5 million tweets Wow. And we thought that checking Twitter, Facebook, and foursquare in between conference calls and client meetings was multi-tasking. Today, friends, if your website pages are loading too slowly… Continue Reading

Art from Your Fingertips

What’s the coolest thing you’ve ever done with your mouse? We’re making conceptual art with ours. Using the mouse path tracker app from IOGraphica we’re creating some pretty wild art pieces as we go about our normal work tasks. As you move your mouse around opening windows and computer files, using various programs,  or clicking… Continue Reading

2010 Shorty Awards: Richmond Brings the A-Game

Flashbulbs, trophies, celebs, and…Sesame Street? Yes, these were the makings of 2010’s Shorty Awards, the Twitter community’s answer to the Oscar Awards. The Shorty Awards works to honor the most movin’-est and shakin’-est among the Twitter fellowship – the types of people who use the social media platform for its original intents and purposes –… Continue Reading

Richmond Catches Twitter Fever

Watch live streaming video from shortyawards at If 2010 is the year of the Tiger, 2009 was “The Year of the Twitter,” especially in Richmond, Virginia. Our proud city produced 5 competitive finalists for Shorty Awards this year. All of them are on their way to NYC for the “Twitter Oscars” ceremonies and celebration.… Continue Reading

eSmart Tax’s Daryl Johnson is “Makin’ it Rain!”

The campaign has a few unique elements that the media has found interesting; and eSmart’s new campaign spokesperson, Daryl Johnson, coincidentally enough is from Richmond, VA. Daryl Johnson, a 28-year-old, fun-loving, golf-playing, lawn care company owner, is the new spokesperson for, the online tax service powered by Liberty Tax Service. Before Daryl meets the… Continue Reading

eSmart Tax’s Spokesperson Gives Away Cash on Twitter

Madison+Main’s marketing campaign for eSmart Tax, featuring Daryl Johnson, is giving away $100 Visa gift cards to Twitter users every day for the next 30 days. eSmart’s “Makin’ it Rain” contest rewards one lucky Twitter user every day until Valentine’s Day with $100 a day. Contestants simply need to tell @thedaryljohnson how they plan to… Continue Reading

eSmart Tax Gets National Media Attention

The campaign has a few unique elements that the media has found interesting; and eSmart’s new campaign spokesperson, Daryl Johnson, coincidentally enough is from Richmond, VA. Richmond, VA, January 13th, 2010 – Daryl Johnson, a 28-year-old, fun-loving, golf-playing, lawn care company owner, is the new spokesperson for, the online tax service powered by Liberty… Continue Reading

Poken: The Newest “Better Than a Business Card”

A while back we were pretty excited by the paperless business card idea. Along came Contxts which offered a way to exchange contact info with no data entry and no paper. A simple keyword text message sent to a database and your new connection receives your vcard instantly on their mobile device. Pretty smart and… Continue Reading

Madison+Main 2009 Impact Awards

Posted by Joshua Barber, Creative Director – December 5, 2009 Madison+Main was named a finalist for the Greater Richmond Chambers IMPACT Award for the second year in a row. Check out our video for the event to learn more about what makes us tick. Teleo Films did a great job capturing the spirt of what… Continue Reading

Uppy’s is Making a Big “Impact”

Just about 36 hours after the big announcement that Southside Oil, parent company of Uppy’s Convenience Stores, purchased 172 stores in Maryland and Northern Virginia, the company swept Richmond off its feet and won the GRCC’s IMPACT Award. We told the Impact Award committee that if they didn’t pick us they should pick our client,… Continue Reading

M+M Welcomes 2 New Clients in November

With two new clients at Madison+Main, 2010 is looking—well—busy! We’re happy to introduce you to: Napier Realtors Napier Realtors ERA® is one of the leading, full service real estate brokerage firms in the Richmond metro area, with offices in Colonial Heights, Midlothian, Powhatan and the West End. M+M will help Napier with some of their… Continue Reading

Half of U.S. Employers Block Social Media, Meaning Half of US Employers are Stupid

by Dave Saunders According to a new Report from Robert Half Technology 54% of US companies block employees access to social media websites. Over 1,400 CIO’s (chief information officers) were polled in the survey, first reported first by a few days ago. Although the report didn’t speak to the reasons why, we can only… Continue Reading

Leave No Duck Behind

If you’ve lived in Richmond for any period of time, you’ve probably heard of the Annual Duck Race fundraiser for Big Brothers Big Sisters. If not, here’s more info on the festivities,000 ducks are bought (with proceeds going to BBBS), then hoisted high above the Kanawha Canal and ceremoniously dumped…Thousands cheer the from the… Continue Reading

Color Goes Pop

Posted by Joshua Barber, Creative Director – September 20, 2009 I am continuing to follow Ray-Ban Films “Never Hide Films” viral video campaign because of it’s large spectrum of topics and style. The video “Color Goes Pop” stood out to me a bit with it’s higher budget look and feel and the attention to the… Continue Reading

Madison+Main making IMPACT ’09!

Posted by Jeff Smack, Art Director The Greater Richmond Chamber’s IMPACT awards finalists have been announced and we find ourselves in the company of some fantastic organizations. This is our second year as a finalist. We had a blast with the whole process last year and we’re excited and honored to remain in contention for… Continue Reading

The Craigslist Context

Posted by Jeff Smack, Art Director“People are good and trustworthy and generally just concerned with getting through the day,” Craig Newmark, the Craigslist founder and namesake, is quoted in the newest issue of WIRED. This is a bit of a sequel to a previous post. I cringe at the danger-hype around Craigslist and other internet… Continue Reading

100 people per minute freestyle

Posted by Joshua Barber, Creative Director – July 25, 2009 Ray-Ban’s Never Hide Films latest video “100 people per minute freestyle” which features customized songs from user generated material. I like the second phase of the song which was a bit more rhythmic. Interesting outcome from their promotional booth at the SXSW music festival. Continue Reading

Compel Me Allrizon!

Posted by Joshua Taylor, Communications Director& Jeff Smack, Art Director You’ve probably already seen the TV ads. Verizon & Alltel “Better Together.” The two mobile giants try to navigate their brands through a mega merger without losing customers or their identities. At least for now Verizon & Alltel have combined the “Can you hear me… Continue Reading

Horizon Software International Picks Madison+Main

Horizon Software International, a global leader in food service operations technology, picked Madison+Main to launch an online advertising initiative offering banner advertising services on their popular website, Madison+Main will implement, manage and handle sales for all online advertising campaigns appearing on the Atlanta, Georgia-based company’s website. Read more in the Richmond Times-Dispatch here. Continue Reading

Don’t Be Afraid of Social Media

Posted by Jeff Smack, Art Director First I must ask, “Where do you get your news?” If you said “I get the bulk of my news from half hour programs, at the same time, everyday, via network television.” then you’re probably not reading this blog. Or you’re into nostalgic rituals like walking down the driveway… Continue Reading

Super Chameleon

Posted by Joshua Barber, Creative Director – July 11, 2009 Ray-Ban’s “Never Hide Films” latest video “Super Chameleon”. It’s had quite a response for only being up for 3 months. Great combination of visuals and sound. Continue Reading

More Media Coverage for Madison+Main

There’s more news in the Richmond Times-Dispatch about the benefits of Social Media for businesses. Here you can read how local businesses are finding new business through Twitter, and once your done there check out this piece on the New Media Seminars, where small business owners and marketers are learning how to leverage new media… Continue Reading

Richmond Alarm Company Taps Madison+Main to Enhance Marketing Efforts

Richmond Alarm Company, a member of the Richmond business community since 1947, picked Madison+Main to handle a comprehensive campaign designed to advance their future marketing efforts. Madison+Main will handle consultation, strategy and development for Richmond Alarm Company, as they look to reach certain marketing and business goals through future campaigns. Check out the Richmond Times-Dispatch… Continue Reading

Cow gives birth to a dude

Posted by Joshua Barber, Creative Director – June 6, 2009 Here is the “Cow gives birth to a dude” video I discussed previously from Ray-Ban’s Never Hide Films. I enjoyed the “never hide” placement spray painted on the side of the trash bin. I’m pretty sure the gross factor of this particular video had a… Continue Reading

Monster Yarn Ball Rolling in San Francisco

Posted by Joshua Barber, Creative Director – May 31, 2009 Never Hide Films AKA Ray-Ban’s viral online presence created a video of a very large yarn ball unwinding down San Francisco streets. Great edits and locations. There are over 10 different videos covering all sorts of topics of a cow giving birth to female body… Continue Reading

Talking New Media Via Old Media

We all know that new media is the best thing to hit the world since individually wrapped slices of cheese. Social networking is here, it’s here to stay and it continues to captivate droves of people kind of like flip-flops and Pabst Blue Ribbon captivate your typical everyday hipster! While we all entertain each other… Continue Reading

Confessions of a Conditioned New Media User

Posted by Jeff Smack, Art Director Madison+Main, we’re the New Media folks. We not only drink the Kool-Aid we are stakeholders. We believe in where it’s taking our world and our role in that process. With this stated, I have noticed some unconscious training in myself that I would like to point out. I’m calling… Continue Reading

President and Chief Idea Officer Dave Saunders on WTVR 6

WTVR-6 CBS is running special segments this week about social media featuring Madison+Main President and Chief Idea Officer Dave Saunders. Dave is touching on Facebook and Twitter to give people a better understanding of how to use the social networking tools. The Wednesday, May 6 sessions feature four segments. To see Dave explain Facebook, click… Continue Reading

The Richmond MS Walk is April18th! HELP SPREAD THE WORD!

The Richmond Walk for MS is right around the corner. Please help us spread the word for a great organization. The madison+main-iacs will be there in full force! Won’t you join us or help us spread the word! DETAILS: Date: 04/18/09 Location: Markel Plaza @ Innsbrook Event Manager Name: Andy Page Email: For… Continue Reading Picks Madison+Main to Promote Website Re-Launch has tapped Madison+Main, Advertising & New Media to market the re-launch of the Richmond, Virginia website, as it redefines itself as “the online home for fun things to do in Richmond.” has worked diligently over the last several months building a new website. Madison+Main will coordinate a traditional and new media advertising campaign… Continue Reading

Creative Spam.

Posted by Joshua Barber, Creative Director – March 27, 2009 I just received one of the most creative spam messages in the past 10 years. Being an html programmer, I was impressed with the use of tables, and hexadecimal color choices to avoid the “actual” html word Viagra which would mark it as spam. Not… Continue Reading

These are the “Daves” I know

These are the “Daves” I know. Well, I don’t exactly know them all, but I know of them. I always suspected there were other Dave Saunders in the world. After all, the yellow pages in my hometown of Lynchburg, Virginia had a couple. In college, I received a report card from VCU with the impeccable… Continue Reading

Tanya Free Chooses Madison+Main For New Website and Social Media Campaign

Popular radio host and blogger, Tanya Free, has retained Madison+Main, Advertising & New Media to develop a new website, blog and to consult on a social media marketing campaign. Madison+Main will redesign her current website and blog, while also helping her launch a social media campaign to maximize her online presence. The new website and… Continue Reading

Cardless Business Cards

posted by Jeff Smack, Art Director If you’re like me you believe you should always have a business card on hand. But if you’re still more like me, the cards you do have sometimes find their way into non-networking MacGyver scenarios ending up bent, scrawled upon or simply depleted. Enter Simply enter your contact… Continue Reading

the BIG RVA Twitter List!

by Dave Saunders Hey guys. Thought of compiling an RVA twitter list to help connect you to those in Richmond that are addicted to Twitter. I’ve been thinking about doing this for a while, but only got around to putting it together this morning. (Give me break, I’ve been busy!)These are folks that I work… Continue Reading

New Media Seminars – 4/29 – New Date Announced!

Due to the overwhelming response from previous New Media Seminar this past Tuesday, there is an additional date added 4/29/09 at the Holiday Inn Select – Koger Center. Please go to for more information and to purchase tickets online! Join nationally recognized new media expert, Dave Saunders, President & Chief Idea Officer at Madison+Main,… Continue Reading

Examples of Social Media Marketing

Posted by Jeff Smack, Art Director This is an evolving wiki of “Social Media Marketing Examples” compiled by Peter Kim (@peterkim) and his community. It illustrates which brands are using social media marketing, in what ways, with convenient links to each example. Check it out. We think it’s a beautiful thing! Continue Reading

March 5th is Deadline to get Tickets for Richmond’s First New Media Seminar

Today is the last day to purchase tickets for Virginia’s first New Media Seminar, which will teach small business owners how to maximize online marketing efforts through new media tools March 10th at the Holiday Inn Select Koger Conference Center. The seminar will show attendees how to create a new media marketing strategy, expand their… Continue Reading

RVA – 48 HOURS LEFT to purchase NEW MEDIA SEMINARS tickets for 3/10!

For our readers, we are extending a special 2-for-1 offer for the New Media Seminar on 3/10. Go to to purchase securely online. The new media seminar will teach you online methods and strategies to attract more customers, form ongoing connections with your existing customers and keep ahead of the competition. There are so… Continue Reading

New Media Seminars in Richmond, VA March 10th/11th!

Over the past year, we’ve had countless small business owners ask us if we were going to bring our new media and social media seminar to Richmond. I’m pleased to announce the launch of and we’re kicking off our New Media Seminars series in Richmond, VA on March 10th and 11th at the Holiday… Continue Reading

Social Media Experts to Gather in Richmond, VA for New Media Seminar

Facebook, Twitter, LinkedIn, and so on, and so on. It’s all over the news, but as a business owner or marketer, you have questions. Luckily, Madison+Main and several other companies are teaming up to bring the New Media Seminar series to Richmond March 10th and 11th at Holiday Inn Select Koger Conference Center. President &… Continue Reading

Meaningful Connection

Posted by Jeff Smack, Art DirectorThere’s a ton of buzz surrounding Social Media’s claim to the future of advertising and communication in general. No matter what can be boasted on behalf of social media, one thing can not be denied: It connects people. Connections are as significant as the people that make them. Over the… Continue Reading

Behind the scenes at NYC’s Shorty Awards

Posted by Joshua Barber, Creative Director – February 14, 2009 Here’s a short “behind the scenes” video of Dave Saunders AKA @madmain at the Shorty Awards in New York City. The event was held on February 11th, 2009 and can be viewed online at Attendees included MC Hammer, AFI bassist Hunter Burgan and was… Continue Reading

Madison+Main’s Dave Saunders in Wired article on Twitter

Posted by Joshua Barber, Creative Director – February 13, 2009 We are proud of our fearless leader, David Saunders. Within this past week, he has been in the Wall Street Journal and now Wired! The Wired article titled, “The Shorty Awards: Why Nerds Hate Twitter,” focuses on how the Shorty Award winners and finalist attrack… Continue Reading

Traylor, Morris & Elliott Chooses Madison+Main

Traylor, Morris & Elliott, PC has retained Madison+Main, Advertising & New Media to develop their first website to open up new lines of communication and offer information resources to current and prospective clients. Madison+Main will create the custom website and perform local search engine optimization to maximize the Petersburg-based law firm’s online presence. The new… Continue Reading

Hasbro’s Video of Child Prodigy Artist

Posted by Joshua Barber, Creative Director – February 7, 2009 Here is an interesting viral video that’s had over 1 million hits due to it’s “amazing” nature. Funny thing is that people are still arguing if this is fake or real. I’ve got to hand it to Hasbro, they walked the fine line and started… Continue Reading

Go back in time with Google Earth 5.0

Posted by Joshua Barber, Creative Director – February 3, 2009 The latest version of Google Earth 5.0 has a few new interesting features. A user can see historical imagery of a place, tour the oceans and record their personal journey. It also features Mars togopography as well. I’ll be interested to see how this is… Continue Reading

SocialWhoIs for Twitter and Friendfeed Users

by Dave Saunders I found a new tool for Twitter and/or Friendfeed users that’s pretty cool and useful. SocialWhoIs works as a registry of information, similar to the Whois database…you can look up users, check them and see if you really want to know them or follow them. Transparency. from the website: SocialWhois is… Continue Reading

Pets In Uniform

Posted by Joshua Barber, Creative Director – January 29, 2009 Ever wanted a photo of your kitty as a three star general? Cause I sure have. If you’re like me, then check out Pets In Uniform is a website service that offers a close up digital photo available for download of your pet for… Continue Reading

Macintosh 1984

Posted by Joshua Barber, Creative Director – January 27, 2009 With Apple’s current 25th anniversary, I thought it would be interesting to take a look at the commercial that introduced the Mac into the world. Enjoy. Continue Reading

The Shorty Awards, Baby!

“What a long strange trip it’s been.” –Grateful Dead I was nominated for a Shorty Award over a month ago…these are awards for producers of the best content on Twitter. (in case you don’t know what the Shorty Awards are click here ). I was honored to be recognized, but thought what’s a shorty?… Continue Reading

Goodbye to friends, goodbye to a FREE Whopper.

Posted by Joshua Barber, Creative Director – January 17, 2009 Burger King has had such a strong response to their “Whopper Sacrifice” campaign,it was discontinued after 233,906 friendships were sacrificed. Details aren’t exactly clear, but the exposure for Burger King was immense. The idea was, a Facebook user downloads an application that allows you to… Continue Reading

Top 10 Things That Will Happen When Newspapers Die

Submitted by Dave Saunders Here’s another goofy top ten list. I was inspired to write this as I recently listened to a “futurist” talk about a future with no daily newspapers:So here goes, the top ten things that will happen when newspapers die: 10. Instead of writing “letters to the editor” your Grandpa will call… Continue Reading

Top 10 Users You’ll Meet on Twitter

Posted by Jeff Smack, Art Director The title of this post echoes Ryan Deal’s article recently posted on Mashable. It caught my eye because it is along similar lines as one Dave posted a little while back. The title is point blank. It doesn’t need much of an explanation but it caused me to ponder… Continue Reading

ShamWow’s Vince Offer, Slash and Joey Buttafuoco

Posted by Joshua Barber, Creative Director – January 11, 2009 There is something very hypnotic about ShamWow’s Vince Offer. He is now introducing the “Slap Chop,” which makes chopping a variety of things effortless. “Stop having a boring tuna, stop having a boring life!” I ask myself, “now why don’t I have that-it looks great!”… Continue Reading

Holiday Inn Select Koger Center Picks Madison+Main for New Website

Holiday Inn Select Koger South Conference Center is expanding its online capabilities with a new website that will serve as a resource for guests and a marketing tool for the hotel. Madison+Main will incorporate new features on the website, such as online booking for the hotel, while expanding online customer service resources for guests and… Continue Reading

Feeds the Need

Posted by Jeff Smack, Art Director New to Subscribe to our RSS feed so we can keep you up to date with zero effort on your part. I’ve recently realized that much of the general public is not taking advantage this RSS’s convenience. If you’re one of them you really have no idea what… Continue Reading

The Top 10 Really Bad Realtor Headshots

submitted by Dave with research assistance by I think I’m addicted to Top 10 Lists. I read ’em. I write ’em. But my lists always seem to have a marketing bent or stress what you shouldn’t do; i.e. the top 10 people you shouldn’t follow on Twitter, top 10 online marketing mistakes, top 10 e-mail marketing… Continue Reading

Pizza Hut goes Viral.

Posted by Joshua Barber, Creative Director – December 24, 2008 Per, Pizza Hut has worked with Mediocre Films to put together a viral video that features pizza being delivered to someone waiting in a pizza restaurant. This has a throw back to early Candid Camera shows. It’s been a popular video getting over 250,000… Continue Reading

It’s the Thought That Counts

Posted by Jeff Smack, Art Director – December 20, 2008 As you may have seen in the last post, Dave took his karaoke prowess to Rainmaker Studios and laid down some velvety notes for the holiday season. We put the track on a disk, packaged it up and sent it out to our friends and… Continue Reading

Giant GMail Art

Posted by Joshua Barber, Creative Director – December 18, 2008 Google hired videographer and artist, Saatchi Moscow to create a massive piece of Gmail art to engage the Russian people into using Gmail. The video ended up picking up various advertising awards throughout Russia. Continue Reading

Top Ten Folks You Shouldn’t Follow on Twitter

I blame David Letterman for the creation of the top 10 list and the rest of us for the sheer volume of them…they’re literally everywhere, because “damn it, people need top ten lists.” And the rate at which these lists are popping up in social media is both alarming and amusing. New media marketing is… Continue Reading

Madison+Main Teams Up with Children, Incorporated to Spread Message Online

Madison+Main and Children, Incorporated teamed up to put a fresh spin on child sponsorship with the release of the Wingman webisode, which shows that helping children-in-need is not just charitable, it’s a cool thing to do. This proactive approach by the non-profit organization recognizes the effectiveness of targeting younger consumers through social media sites like… Continue Reading Retains Madison+Main as Agency of Record, the leading internet load board for the trucking industry, announced today that it has chosen Madison+Main, Advertising & New Media, as its agency of record. Madison+Main will handle creative concepts, brand management, social media campaigns, 3-D and guerilla marketing, billboard designs, radio, text messaging campaigns and event marketing consultation regarding trade shows and sports… Continue Reading

Tis the season for coffee snowflakes.

Per, The McDonald’s McCafe has an online application where you make your own “coffee-ring snowflake.” The application itself is a lot fun and reminds me of doing Spirograph  drawings as a kid. Give it a shot. And if you like the interactive aspect, check out McDonald’s secondary website which lets you make your own… Continue Reading

New Media, Social Media and Your Small Business: Pay Attention or Pay Too Much

Have you really been paying attention?What are your customers paying attention to? The Newspaper or the newspaper’s website.How can people watch TV if they’re updating their Facebook account? Do they open up the yellow pages or just type it into Google? Recently social media sites like, and Ning reported giant year-over-year audience gains… Continue Reading

anti-smoking ads, from around the world

I found these ads online, all centered around youth smoking prevention, and was fascinated with the different approaches used to combat teen smoking in other parts of the globe. I think one of the best ones was made right here in Richmond, Virginia, by our friends at Barber-Martin. Surprise in the Netherlands A Little Limp… Continue Reading

Talking Snowflakes from Utah

I saw this 30 second spot on T.V. the other evening and was instantly pulled in, yet didn’t really “get it” as a whole. On one hand, I like the whole personification of the flakes, somewhat obtuse outfits and enjoyed the use of humor to promote tourism. On the other, I felt like this was… Continue Reading

Children, Incoporated Takes New Approach With YouTube Video

Children, Incorporated is putting a fresh spin on child sponsorship with the release of the Wingman,a webisode which shows that helping children in need is a cool thing to do. Children, Incorporated is using New Media marketing methods to target a younger audience and point out that sponsoring a child isn’t financially out of reach… Continue Reading

Marmite and it’s insecurity complex

This short webisode about the UK’s Marmite spread adopts the love/hate relationship that people have with it. Personally I love it,but I know that there is quite a divide. How do people in Richmond, Virginia feel about Marmite? I’m guessing it’s more closer to the baby’s reaction. Joshua Continue Reading

Madison+Main Impact Awards 08

Here is a short video that was created about our company for the 2008 Impact Awards in Richmond, Virginia. Maybe this puts our company into a “behind the scenes” context. Yes, we work hard. Yes, we play hard too. The IMPACT Award recognizes a company that contributes to the greater Richmond community, offers a good… Continue Reading

Madison+Main Makes Donation to Petersburg School

Madison+Main continues to give back to the community by providing a donation to through our partnership with Google. The donation benefitted the “Counting on Creativity In Math” program at J.E.B. Stuart Elementary School in Petersburg. The money will help Ms. Leslie Steele purchase portfolios with fasteners, colored pencils, glue sticks and a digital camera… Continue Reading

If your website doesn’t suck…press here

I think most websites suck.  Creatively, technically and otherwise. And statistics will back me up on this, although there’s no official “suck” stat for websites, we can consider this: 100 million websites out there and the top 300,000 (.3%) collect 98% of all web traffic. This pre-supposes that people don’t like visiting website that suck.… Continue Reading

Toshiba’s Timesculpture!

Check out this “Timesculpture” that was created by Toshiba by using 200 Gigashot camcorders. Interesting use of forward and backward in relation to time, yet 360 motion in space…very interesting. Click here to learn about the making of Toshiba’s Timesculture. Continue Reading

AC/DC Music Video in Excel?

I found about about this video/file while checking out It is the first ASCII music video in Excel by AC/DC! Check it out on YouTube, but if you’d like to download the excel file, go to Continue Reading

Wacky Weekend Web Finds, aka The Monday Fun List

I made a note of a few completely fun/ridiculous places I found this weekend and, even more surprisingly, REMEMBERED to blog about them. The Monday Fun List….you weren’t doing anything important anyway. Odd Todd lets you enjoy hours of interactive fun making up excuses as to why you left your last job. Social networking… Continue Reading

Find a bathroom near you,

On this blog I like to let you know about weird, wacky stuff. Another great sources for this info is, after all that is there collective job, archiving the weird and wonderful web. But occasionally I find something weird, wonderful and wacky that works!I told you 2 weeks ago about Umbrella Today and you… Continue Reading

A new day in America, and new stuff from New Media

Congratulations to President Obama. That’s sounds wild, doesn’t it? Yep, we called the election early and correctly. Depending on how a few close states pan out today, it looks as though we were right on the money with our projection gleaned from the NMI (New Media Index) numbers. As many folks rejoice in this historic… Continue Reading

A mechanical man/monkey tries on his wings.

Here is a very strange little animated feature from Czech director Jan Svankmaje. It’s titled “Et Cetera” (1966) and features a mechanical man/monkey trying out different pairs of wings to some sort of dog/lizard trainer. I really like the style and use of typography for the piece…has a great woodblock marries a 1900 scientific book… Continue Reading

Taylor Malbon Featured in Skirt Magazine

Check out Skirt Magazine’s twenty-four 7 feature on Taylor Malbon, Vice President of Madison+Main. Taylor talks about her life, her interests and what drives her success in the November issue of Skirt, now on news stands around Richmond, Virginia. Simply click here to read it online. Continue Reading

“You gotta be twitting me” …The definitive “Twitter List” for the next 6 minutes

Last week I blogged about a couple of cool Twitter sites that I found, and I got several phone calls and e-mails. It seems that lots of you liked Cursebird, the directory of people cursing on Twitter. Others were excited to learn that you can zap “non-followers” with Friend Or Follow.Over the past few months,… Continue Reading

Your neighborhood bully!

Here is a very moody, yet concept driven spot for Epuron. It was an award winner in the cannes international advertising awards and created by the German agency, Nordpol + Hamburg. I had a very hard time seeing where this was going, but was set up perfectly. Clever and simple. – Joshua Continue Reading

The Social Brand Index

Now that people know what Twitter is, here is the Social Brand Index which is a comprehensive list of trusted brands within the micro-bloging community. The index features accounts in different categories such as Business to Government & Politics. My only concern is that the interface is a bit bland, a fresh logo and face… Continue Reading

Cursebird, UmbrellaToday and other web 2.0 finds from madison+main

Cursebird.comOk. This one’s pretty good. takes all tweets that have four-letter words and re-tweets them in one long, constantly updating, stream of random profanity, asking “what the f#@! is everyone swearing about?”Umbrellatoday.comOK. This one is cool and useful and it works. is a totally simple, functional and brave web 2.0 idea.Umbrella Today will… Continue Reading

Slow motion water balloon ad?

Here is a great commercial that Schwepps-Austrailia just released.The combination of slow motion (high-FPS cameras), soft focus andmusic really creates an intense environment. This is a perfect example of technique and creative held at an equal level. Very nice. – Joshua Continue Reading

Art 180 Scores With Change for a Ten

This was one of the biggest community art projects in Richmond’s history, but also one of the smartest marketing campaigns ever conceived for a non-profit. In case you have been under a rock and haven’t heard, on October 10th, ART 180 celebrates its 10th anniversary. Their “Change for a Ten” project then jumps from smart… Continue Reading

Make music with your underwear?

It took me a while to fully understand the tutuanna* website, but once I did…dern. tutuanna* is a women’s underwear company in Japan and the appeal to the site isn’t just their product. Their layout is incredibly unique and interactive. The best part is the tutuanna* melody maker where users drag in different variations of… Continue Reading

Carnivorous iPod

It’s amazing the influence that the iPod has had on popular culture. A friend passed on a link from where a Japanese company released an iPod sleeve that is a dead ringer for raw meat. This popular accessory is packaged in a cellophane wrapped styrophone container and sold the low price of 6,800 Yen… Continue Reading

Madison+Main Nominated as “Company to Watch”

Madison+Main was nominated as a Greater Richmond Company to Watch, presented by The Venture Forum! The list of nominees includes 60 local businesses, including O T Air, Data Blueprint (our neighbors in the AdvanTech building), CapTech Ventures and TheHelpDeskCompany. Companies to Watch represent the most innovative companies with high growth potential in the Greater Richmond… Continue Reading

Have you ever fired a client?

It’s one of toughest things we have to face in business. Firing a client. Everyone has to do it, at some point. Recent discussions with a client of ours have broken down and I am forced to think about the topic again..luckily I haven’t been in this situation too often.When the relationship with a client… Continue Reading

Shake it!

Just when you thought you’ve seen it all…  Check out this YouTube page which gives the viewer a tutorial on the Wii’s Wario Land: Shake it! Without giving too much away, the viewer interaction of this video is very original and got me hook, line and sinker. It’s in the vain of HEMA’s website and I expect… Continue Reading

Online ads as entertainment?

Craigslist. We’ve all seen it and probably have all used it. More and more, I find people’s voice, creativity and personality as a major source of entertainment. I was looking at the ads posted by photographers and came across this one. “… looking for an attractive model (no experience necessary) to model for me. I… Continue Reading

First the Pet Rock …Now, nothing-the product.

Looking for a gift for that special someone? If you go to, you can purchase “nothing”-the product. Here is what the website has to say, ” This lovingly crafted vial of emptiness is filled to the brim with unfettered nothingness. Free from the burden of possessions, the weight of responsibility, Nothing is as idiotic as… Continue Reading

The city of Venezia

I walked out of the train station in Venice and this billboard for Persol was the first thing on the horizon. You might be surprised to see an enormous advertisement in this ancient city, but this billboard’s lifetime is based on the timeframe of work on the San Simeon Piccolo church. If you look closely,… Continue Reading

Update on

While I sat my fat butt on the couch, switching channels between the Jerry Lewis Telethon and the Republican Convention and the non-event in Louisiana that CNN was covering, I really felt I had a lot to rant about. Luckily for me and you, Richmonders can now rant in “micro.” Even though we were… Continue Reading

Madison+Main Makes an IMPACT on Richmond

On August 14th, I was away on vacation with my family in Ocracoke, though the BlackBerry was nearby. I picked it up, read an email and found out that Madison+Main was chosen as one of five finalists for the 21st annual IMPACT Award. Despite promising my wife “no work during vacation,” I called the office… Continue Reading

M+M Staffers Volunteer for Bright Beginnings

For the third year in a row, Madison+Main staffers teamed up with Children, Incorporated and the YMCA in shopping for a cause. Mark Ellison and Amanda Cinfio recently shopped for back-to-school clothing with some energetic and enthusiastic kids from the Downtown Y. To learn more about this great cause and other things going on with… Continue Reading

Is Viewzi the search engine for the future?

People’s loyalty to search engines has always interested me. A lot of times I’ve noticed that they use Explorer because that’s what they’ve “always” used, or on the flip side, I hear about the latest daily updates/new functionality from Firefox and how great it is. I use Firefox, but haven’t jazzed it up…I’m a virtual… Continue Reading

So you wanna hire a “web guy”… THINK about it first.

So I know a company that wants to hire a “web guy.” I’ll change the name to protect the innocent. Let’s call them Richmond, Virginia-based XYZ, Inc. They manufacture and wholesale widgets (make believe products, not web apps) and have 25 employees.So the Marketing Director (smart, young and a real go-getter) talks to the CEO… Continue Reading

Skittles commercial – perfect combination

About half way into this Skittles commercial, I was completely hooked. Every aspect was executed well from the basic concept, casting to the special effects. It really just proves that everything doesn’t have to be bigger than life to grab people’s attention. I specifically enjoyed the emotional slow zoom in on “Tim” while he’s describing… Continue Reading

A glimpse of Web 3.0?

Mozilla labs (the folks behind Firefox) have put together a “future browser concept” called Aurora. There are a few different videos demonstrating how people could possibly interact with the web in the real world. These projections seem to be pretty right on the mark and it will be interesting to see what path Web 3.0… Continue Reading Goes Live 9/01/08 at 9:01 am

I’m excited to announce Madison+Main’s official sponsorship of the newest and silliest social media experiment to ever hit Richmond, Virginia, This new blog, launching September 1st at 9:01 AM, will track all the things you can’t do in Richmond. Get it? Things like: “You can’t find ponies at Pony Pasture” and “You can’t make… Continue Reading

the transformation from audience to community

With almost 2 decades of experience in advertising, old habits can be hard to break. When talking with clients, I catch myself saying words like “audience.”The web, and in particular social media websites (facebook, myspace, gather, eons), is causing us to re-think (or re-state) the word “audience” as it relates to awareness forms of advertising.Taking… Continue Reading

Who shot the Circuit City viral? and are those CNU kids?

Update:Fuel Creative, the one here in Richmond, not the one in South Carolina, is the production company that gets some cyber-kudos for the cool, new viral video from Circuit City called “field test” about the new flip video camera. Yesterday’s post didn’t include proper credit, so I wanted to fix that. Great job guys! The… Continue Reading

The power of the Brand

I came across this Japanese McDonalds commercial and thought it was really interesting on a few different dimensions. McDonalds is one, if not the most recognizable brand in the world. In this commercial, McDonalds really stays true to it’s core identity. The color scheme, outfits down to the models hair color was an exact match.… Continue Reading F’s up Twitter

There’s probably a social media strategy somewhere laying in a drawer at Media General. They may have paid a hefty price for a consultant to dream it up, then they fired him/her because their ideas were too “out of the box,” and stuck the report in a drawer. Times got really tough and upper management… Continue Reading

interesting reads about social media…

Read #1:Great article yesterday in the Wall Street Journal, citing examples of several business that have banded together to extend their marketing reach through social media. We’ve been saying small business should leverage the power of social media since ’05.Check it here. Read #2My rants about (and unsolicited advice for) the Richmond Times-Dispatch always have… Continue Reading

If it’s good enough for Obama…

So how does a junior senator from Illinois beat down the presumptive nominee for president? How does he raise more money than the Clinton “machine”? How does he bring more people into the political process and shake up up the staus quo?Yes, he has charm and charisma and his message of “change” is timely and… Continue Reading

Madison+Main Releases “Blastroid”

Madison+Main’s Creative Director, Joshua Barber, has done it again! He’s created a new video game for all of you cubicle-dwellers to play in your “downtime” at work: Blastroid. Just visit our blog to play along. And don’t forget to send us your high score! Winners will be posted on the game’s webpage. Continue Reading

Chesterfield County Public Schools Chooses Madison+Main (Again)

Having previously worked with Chesterfield County Public Schools for their Adult Education Program’s GED campaign, we are thrilled to work with the school system on the redesign of their brand and identity. Chesterfield County Public Schools is one of the 100 largest school systems in the US, with 60,000 students, 8,000 employees and 62 schools… Continue Reading

Children, Incorporated Needs Volunteers Who Like to Shop!

Like to shop with other people’s money? Our client Children, Incorporated could use your help for a very good cause! Our favorite Richmond-based non-profit organization is in need of several volunteers for the 3rd Annual back-2-school shopping program called Bright Beginnings. The four-day shopping spree at Target will pair Downtown YMCA children with volunteer shopping… Continue Reading

Microsoft Pursues Powerset, “Semantic Web” Technology

After a failed fourth (and final?) attempt to purchase Yahoo!, Microsoft has expressed interest in buying Powerset, according to a BusinessWeek article a few days ago. Powerset, like Yahoo!, is a search engine of sorts, though it promises a smarter way to search the internet. Instead of scouring the internet for words matching the query,… Continue Reading

Clarification: Style “Not in Trouble”

This social media stuff kind of blows my mind everyday. I write a few things about Style Weekly, that were critical, on this blog. Some said I was picking a fight. Others said right on.’t think anybody really read our blog…in fact, I am absolutely amazed that you are reading this now.Anyway, to his… Continue Reading

Is Google Making Us Stupid?

The answer is yes. No, no just kidding. Please, please Google is GOOD. I tell clients that all the time.I really got a kick out of this article, however. the “new media” types who regularly read this blog would find this Atlantic Monthly article a sad commentary on the times, I think it’s a partly… Continue Reading

M+M client Uppy’s has partnered with Ukrop’s to Launch fuelperks!® Designed to Save Richmonders Money on Gas

Customers will earn fuel discounts in increments of 10 cents off per gallon at 14 participating Uppy’s-operated fueling stations for every $50 they spend at Ukrop’s. RICHMOND, VA –– Two local, family-owned and Richmond-based businesses are partnering to give Richmond residents significant discounts on fuel purchases at 14 participating local gas stations. Officials with Uppy’s… Continue Reading

With the barrage of information that comes from the internet, it sometimes takes me a second introduction for something to sink in. Yesterday, I remembered a search engine that donates money to your favorite charity every time you use it. It’s called and there are over 60,000 non-profits on their roster. This came to… Continue Reading

Social Networking

The New Media MinuteA vlog, brought to you by:Madison+Main, Advertising & New Media Today’s Episode: Social Networking Dave explores the worlds of traditional and social networking. To help illustrate some of his points, Dave is joined by two Richmond celebrities: Donnie “Dirtwoman” Corker and Dr. Eugene Trani. Continue Reading

Did I Catch a Viral Video?

The New Media MinuteA vlog, brought to you by:Madison+Main, Advertising & New Media Today’s Episode: Viral Video Dave’s latest vlog explores the world of viral video. Dave covers how to market your business by distributing viral video through email or sites such as YouTube. Continue Reading

Big Fish, Small Pond

While snorkeling in the clear waters of Cozumel, Mexico for Cinco de Mayo, the Madison+Main crew caught this outrageous shark attack on film. We’re sharing it with you for the Memorial Day holiday weekend. Have fun…and if you’re going to the beach, keep a weather eye on the waters! Check back next week for a… Continue Reading

The Manifestation of New Media

Did you know that you can text Google (466453) for addresses and phone numbers? Did you know that if you text “newmedia” to 68247, you can find out more about Madison+Main? These questions, among others, have led us to the realization that new media isn’t something you can just write about…you’ve got to show it,… Continue Reading

why can’t some newspapers figure out new media?

“i read the news today, oh boy…”Yep, there it was front page of my Richmond Times-Dispatch (, an article from the publisher saying there will be 16-20 pages less in my newspaper every week. 2 weeks ago, the OpED piece Tom Silvestri wrote mentioned that circulation is down again.Less circulation + less ad revenue =… Continue Reading

Madison+Main Rolls a “Cannonball” Home from Richmond Ad Show

Madison+Main has a nice, new pair of paperweights that oddly resemble Cannonballs, as we brought home our first-ever awards from The Richmond Show on April 18th. The Richmond Show, hosted by Richmond Ad Club, is an annual advertising competition for Richmond-based advertising agencies, judged by representatives from agencies in New York City, Washington D.C., Charlotte… Continue Reading

3-D advertising

We’ve talked repeatedly in this blog and elsewhere about the idea that New Media is 3-D; relying upon creativity, technology and interactivity as its 3 most crucial components….and some of the big agencies like BBD seem to be getting the point. McDonald’s is back in the ICE business, well sort of. After woefully attempting to… Continue Reading

coo-coo for C.O.O.’s

Recent research suggests a rather simple but effective marketing strategies for reaching C-level execs at the Fortune 2500 companies. The folks “high up the food chain” are slightly younger than they were just a few short yers ago—with many high-level execs of Boomer age—because their are bolting for early retirement.(If you want to market to… Continue Reading

The new frontier

I just recently got back from a trip to NYC where I saw a very interesting 3-d billboard featuring the next phase of “outdoor advertising.” Take a look at this…a lot of fun. www.moonvertising.comJoshua Barber– Continue Reading

New technology changes our city streets

There is a new phenomenon called “walking while texting” which has prompted the use of padding on lamppost and trash bins on London’s busy Brick Lane to avoid the ever-rising walking while texting accidents. The pads were sponsored and mounted by 118118, a British directory assistance company, and Living Streets, a well-known charity dedicated to… Continue Reading

Calling all young ears!

Have you noticed a high-pitch “buzz” outside of any convenient stores, lately? If so, you’re probably under the age of 30. Various shop owners across the globe have begun broadcasting a mosquito’s chirp at their storefronts to keep teenagers from loitering outside of their place of business. The pitch is only audible to those with… Continue Reading

The next generation of the domain.

.biz, .us, .info. We’ve all seen these domain extensions that generally mean you’re “a little late” in the web game. And by “a little late,” we really mean “too late.”No business really wants to have a .biz domain, but once the .coms were taken, another avenue had to be traveled. A lot of people are… Continue Reading

Like LI? You may love Naymz.

Here’s something new in the world of social networking. I know many of you are on LinkedIn, I’ve been talking about that for the last year or so. Today I found a new site that has some pretty cool features, It takes some of the cool features that you’ve found on LI, such as… Continue Reading

Cool new media stuff

Hey folks check out It’s in alpha right now, but I love where they are going with it.The site is clean and “user -proof,” an ode to the Big Red Button Theory, my version of web development and end-user design. Easy to use and navigate web is something I’ve been harping on since reading… Continue Reading

You have found the cure to viral February!

How Belly Flops, “shoot ‘em games” and blogs boost Brand. So you watched the Employee Abuse video, played ATTACK OF SENSELESS ADVERTISING! and now you’re here at our blog. Why? Because of viral marketing, that’s why. What is viral marketing, you say? It’s brand awareness driven and spread by word-of-mouth: when a friend recommends a… Continue Reading

M. Scott Gore, DDS, Madison+Main’s First Client of the New Year

M. Scott Gore Family and Cosmetic Dentistry has retained Madison+Main, Advertising & New Media as its new agency of record. M. Scott Gore, DDS, has been serving patients in the Midlothian, Virginia community for over 15 years. Through continuing education and state-of-the-art equipment, his practice offers a high level of care. For more information on… Continue Reading

What is a “brand” and where can I get one?

Before you get a “brand,” let’s first ask ourselves, what does the word “brand” really mean? Everyone thinks they know what the term “brand” means, but if you ask 100 different “experts,” you’ll get a 100 different answers. I’ve searched for 18 years and honestly can’t say that I’m happy with any of the definitions… Continue Reading

Madison+Main Establishes Strategic Partnership with PowerPlay

Due to the overwhelming numbers of businesses and start-ups seeking our services, M+M has formed a strategic partnership with small business marketing expert Chris Galiffa and his firm, PowerPlay Marketing Solutions. Stay tuned for more info on how this new partnership will help small businesses in the Richmond area. The Metropolitan Business League now… Continue Reading

Taylor Malbon Promoted to Vice President at Madison+Main

Taylor Malbon was promoted to the position of Vice President of Madison+Main in late December. She will continue her duties as Director of Accounts, while carrying the new title and responsibilities. “Taylor has been a phenomenal addition to M+M since she joined us two years ago,” said Dave Saunders, President. “Personable, enthusiastic and hard-working…what else… Continue Reading

Madison+Main Adds Two New Staff Members

Madison+Main welcomes Amanda Cinfio and Will Trible to the family. Amanda Cinfio, Office Manager, was born in Cambridge, UK but has resided in many other countries. She attended Watford College (now West Herts) in the UK, having studied Business Administration and Marketing & Advertising. She is married, fluent in Spanish, speaks conversational French and claims… Continue Reading


Madison+Main recently launched four new websites for its clients Big Brothers Big Sisters, Camp-aign for American Kids, The Coleman Institute and Vera’s Fine Jewelers. Be sure to check out all of these websites! Big Brothers Big Sisters, mentoring Virginia children to become productive adults. Camp-aign for American Kids, assisting American kids with Faith & Value… Continue Reading

Madison+Main Sponsors GRCC Event: Vision 20/10

Madison+Main, Advertising & New Media was proud to be the focus sponsor of the 2007 Greater Richmond Chamber of Commerce’s annual event, Vision 20/10. The event was held on November 19, at Virginia Commonwealth University’s Siegel Center, and returned to a report written by Dr. James A. Crupi, “Richmond at the Crossroads” (1993), in the… Continue Reading

Molly Quarles joins Madison+Main, Advertising & New Media.

After years of schmoozing with Mark and Dave, Molly Quarles has finally joined Madison+Main, Advertising & New Media as the Traffic and Production Manager. Molly earned her BS in Mass Communications with a concentration in Business Advertising at Virginia Commonwealth University. She previously served as the Director of eVisure, a Richmond-based technology company that measures… Continue Reading

Belmont Partners, LLC has chosen Madison+Main, Advertising & New Media.

Belmont Partners, LLC announced today that it has chosen Madison+Main, Advertising & New Media to design print ads, direct mail pieces, and a search engine marketing campaign and perform search engine optimization. The campaign will begin in the fourth quarter of 2007. Belmont Partners is a national consulting firm specializing in reverse mergers, PIPES and… Continue Reading

Camp-aign for American Kids has announced that they have retained Madison+Main, Advertising & New Media.

Madison+Main will create a complete identity package, in addition to a website and print advertisement campaign for Camp-aign for American Kids. These projects will work to create awareness of the company’s mission and to increase the cause’s productivity. Camp-aign for American Kids is led by Reverend Jon Sherry and works to improve the quality of… Continue Reading

Madison+Main adds two new staff members

Madison+Main, Advertising & New Media is proud to introduce two new additions to our staff: Shawn Smith has joined Madison+Main as the Director of Communications. Shawn has over 12 years of experience in public relations and communications strategy. He previously served as the Executive Director and Director of Communication for the Republican Party of Virginia.… Continue Reading

Performance Home Technology chooses Madison+Main

Performance Home Technology announced today that it has chosen Madison+Main, Advertising & New Media to design, develop and launch its new website. The website will be structured to allow prospective clients to acquire information on home theatre and automation technology. Performance Home Technology is a Richmond-based company that specializes in audio, video and automation technologies… Continue Reading

The Retail Merchants Association picks Madison+Main to promote the 2007 Retail Marketing Expo

The Retail Merchants Association of Greater Richmond has announced that it will utilize the services of Madison+Main, Advertising & New Media to promote the 2007 Retail Marketing Expo. Madison+Main will launch local television, print and radio advertising campaigns in the Richmond metropolitan area in order to increase awareness of the Expo. The Retail Merchants Association… Continue Reading

Custom Trim Specialists has chosen Madison+Main, Advertising & New Media

Custom Trim Specialists has chosen Madison+Main, Advertising & New Media as its advertising agency to design, develop and launch a brochure website, as well as produce recruitment ads. The website will be a resource for prospective clients to acquire information about the company’s services. Custom Trim Specialists is an interior trim construction company in Midlothian,… Continue Reading

Big Brothers Big Sisters has retained the services of Madison+Main

Advertising & New Media to create and maintain a new database-driven website for the organization. Big Brothers Big Sisters Services, in Richmond, VA, is dedicated to making a positive difference in the lives of children through professionally supported, one-to-one mentoring relationships with caring adults. They are committed to assisting children to achieve their highest potential… Continue Reading

Colonial Orthopaedics Retains Madison+Main, Advertising & New Media

Colonial Orthopaedic has chosen Madison+Main to develop a website, a new logo and corporate identity package that will coincide with the practices expansion into a new location Rivers Bend in Spring 2007. Madison+Main’s plans will allow Colonial Orthopaedic to retain its current patients and attract more patients by expanding awareness of the practice among a… Continue Reading

GHT Insurance Chooses Madison+Main for New Website and Marketing Services

GHT Insurance has chosen Madison+Main, Advertising & New Media to create advertising and marketing initiatives that will expand the company’s growth into other industry verticals, while creating a marketing and brand strategy that will grow the company’s core business. Madison+Main plans to create a new website, market the site and the company with a traditional… Continue Reading

The Coleman Institute Chooses Madison+Main for Marketing and Advertising

Madison+Main, Advertising & New Media has been chosen by The Coleman Institute to create a comprehensive marketing strategy, including brand development, public relations and a corporate identity package to start. The firm will also create an ongoing new and traditional advertising campaign to boost awareness and sales of The Coleman Institute’s accelerated detox therapy and… Continue Reading

West End Property is now Space Properties

Richmond based advertising and new media firm re-brands West End Property to Space Properties. Integral parts of the transition include website, radio, print, flyers and web & search engine marketing, which will also be completed by Madison+Main. Space Properties owns over 1,800 apartments in the Greater Richmond area. Space Properties strives to provide residents with… Continue Reading

Madison+Main to Produce Two New Catalogs for Wythe Will Distributing

Wythe Will Distributing, the nations leading distributor of candy, confections and specialty foods to retail stores, has teamed up with Madison+Main, Advertising & New Media to design and develop two new catalogs. Wythe Will Distributing operates out of a 100,000 square foot distribution center in Toano, VA, which services candy retailers, specialty gourmet shops and… Continue Reading

Chesterfield County Retains Madison+Main for Branding Campaign

Chesterfield County’s Department of Economic Development Partners with Advertising and New Media Firm to Brand Chesterfield County as a First Choice Community for Business Madison+Main, Advertising & New Media is pleased to announce its collaboration with Chesterfield County’s Department of Economic Development. Madison+Main will work with CED and other community partners to develop a comprehensive… Continue Reading

Richmond Chamber
Retail Merchant’s Association
Better Business Bureau