Blocking and Tackling | Weekly Report for March 15, 2024
In business we use waaaayyy too many sports metaphors — “Keep your eye on the ball.” “We’re in the homestretch.” “Go for the hat trick.” Since football is over until…
Speak True! Understanding the Power of Your Brand’s Voice & Tone
Written by: Robyn Quarles Brands are like people the same way ogres are like onions — So. Many. LAYERS. Just kidding. Well, kind of. Brands, like people (and ogres), are…
Dear Internet | Weekly Report for March 8, 2024
Dear Internet, I have grown up alongside you. We both have changed from simple youngsters to mature, yet complicated adults. You were born in 1969. I was born in 1967. We…
The Walking Dead | Weekly Report for March 1, 2024
It’s waaaay too early to be awake at one of the busiest airports in America. Welcome to Sunday morning at Charlotte International. The Queen City. American Airlines. It’s a long way to Hollywood, but Terminal…
Building Trust in the Digital Age: A Guide to Authentic Branding
Written by: Lauren McKinney “Do you pinkie promise?” If a small child has ever asked you this, you know you can’t take this bond lightly – they’re trusting you to…