The Top Five Qualities to Look For in a Full-Service Advertising Agency in Richmond, Virginia
Seventeen years ago, Madison+Main opened with a single vision; bring Madison Avenue ideas to Main Street companies. As a business owner, choosing the right advertising agency can make or break…
Getting Out of the Weeds and into the Work | Weekly Report for April 28, 2023
Greetings from the Star City. This week’s edition of the Weekly Report comes to you from the beautifully decorated Hotel Roanoke, where I’ve spent the last few days “working on the business, and not…
Are Brand Mascots on the Verge of Extinction or Are They Still Valuable, Immortal Spokespeople?
Think back to your childhood. I’m willing to bet there is a full cast of fun, colorful, over-the-top characters hidden in the recesses of your mind — and you know…
Needle In A Haystack | Weekly Report for April 21, 2023
I heard an ad on the radio last week. It was for ZipRecruiter. “It’s like looking for a needle in a haystack.” A few minutes later, I heard another ad for Indeed.com….
Creating An Inspiring Work Environment & Why Company Culture Matters
Want to know the secret to producing great work? It lies in how your business operates – and the environment your company fosters for its crew. Being among the top-performing…
The Clock is Ticking on TikTok | Weekly Report for April 14, 2023
There are more than 100 million TikTok active daily users in the U.S. Last week, Australia banned TikTok on all government devices, joining the U.S., Britain, Canada, India, the European Union, and dozens of other countries. Half…
All is Well in the End | Weekly Report for April 7, 2023
I appreciate all the concern (and jokes) sent to me after my most recent colonoscopy – my fifth delightful procedure in five years. The results are in; I’m cancer free…
The K.I.S.S. Method | Weekly Report for March 31, 2023
The advice I got early on in college, and business, was delivered with an acronym that I’ll never forget: K.I.S.S. – “Keep It Simple, Stupid.” Back then, Creative Directors and Copyeditors were…
March M-AD-ness: The Best Ads (So Far) of 2023
2023 Has shown us people being thrown down rabbit holes by human-sized rabbits, photoshopping photobombs easily out of photos on a phone, and the cast of Clueless making a fashion-focused…
Lets Chat about ChatGPT | Weekly Report for March 24, 2023
Next month marks a major milestone for me and perhaps a couple of you. The Weekly Report, this little email newsletter that you’re reading, will be 15 years old next month….