Catch a Rising Star | Weekly Report for June 23, 2023
One thing I’ve learned in the marketing biz through the years is that you can never predict what will go “viral” on social media. You can make cool content. You…
An Interview With A Madison+Main Expert: How to Use Data Analytics to Drive Better Business Insights
Written by: Lauren McKinney Wondering how to stay on the cutting edge and maximize your business’s ability to reach your ideal client? The secret is all in the data! This…
Cutting the Cord | Weekly Report for June 16, 2023
When I was growing up, there were only five channels on television. We had three networks, (ABC, NBC, and CBS), in addition to an independent channel that ran Baltimore Orioles baseball and horrible local…
10 Ways Marketing Is Like Fishing | Weekly Report for June 9, 2023
There are many benefits to fishing. Sunshine, fresh air, and sometimes fishing turns into catching. On a recent outing with friends down on the river, we got skunked. However, we…
Essential Tips for Writing a Press Release for an Event
Written by: Kent Brockwell So you’ve got a fantastic event coming up, and you want the world to know about it. Well, buckle up, because we’re about to share some…
Setting The Bar And Then Raising It | Weekly Report for June 2, 2023
By: Caitlin Sherman, Copywriter Dave has been busy shuttling between Lynchburg and Harrisonburg this week building his BURGer empire, so I’m filling in with another special edition of the Weekly Report. Marketing is an integral part…
I’ve Changed My Mind About Millennials | Weekly Report for May 26, 2023
When I was in my 20s, they called my generation “lazy,” “apathetic,” and “couch potatoes.” You see, the typical 90s Gen Xer was not the strong, smart, happy-go-lucky, independent generation you see…
We Sought Inspiration and We Found It | Weekly Report for May 19, 2023
“Are we there yet?” I laughed as I spoke these words to my trusty co-pilot and carpool buddy Kent Brockwell, as we pulled onto a narrow country road in the middle…
Commencement Advice: Wear Sunscreen | Weekly Report for May 12, 2023
The commencement speaker at Virginia Tech’s graduation this morning was Jean Case, Chairman of National Geographic Society and CEO of the Case Foundation. It was a nice speech delivered by “a digital pioneer.” Case started her…
Bon Voyage | Weekly Report for May 5, 2023
Ah, Cinco de Mayo is upon us. The 5th of May. Today is a drinking holiday that started as a small local celebration in Puebla, Mexico, but became an international phenomenon in the…