My Dad Told Me to “Get a Job” | Weekly Report for November 10, 2023
I remember my first job like it was yesterday. I was a part-time clerk and delivery driver at Brookville Drug Store. It was across the street from my school. I walked…
Political Advertising Is Not Branding | Weekly Report for November 3, 2023
There’s an election next week, but you already know that. We’ve been bombarded with TV ads, radio ads, flyers, mailers, text, and email spam for months. It all reaches a…
Watch Your (Brands) Tone: 7 Best Examples of Brand Voice & Tone
In a world overflowing with content and digital noise, creating a memorable brand voice and tone is essential for businesses looking to stand out and connect with their audience. At…
Work/Life Balance | Weekly Report for October 27, 2023
Pt. 2 – Work As I mentioned last week, I’ve always been an advocate for work/life balance. In my personal and professional life, I’ve seen that people who maintain a…
Hanging Out… | Weekly Report for October 20, 2023
Pt. 1 – Work/Life Balance I’ve always been an advocate for work/life balance, so over the next few weeks I’m writing about it. Seeking a work/life balance is at the…
5 Reasons Why Direct Mail is the Comeback King
Written by: Caitlin Sherman Everyone loves a comeback story! In a world of digital branding, we’re seeing the resurgence of giving people marketing that they can hold in their hands…
“I’d Like To Thank The Academy…” | Weekly Report for October 13, 2023
Award shows are not really my thing. I don’t watch the Oscars, Emmys, or GRAMMYs anymore. However, I do watch the Golden Globes, but only when hosted by Ricky Gervais. He turns the show into a roast…
The Business of Predicting the Future | Weekly Report for October 6, 2023
I do not envy people who make a living predicting the future. Economists, political scientists, financial analysts, meteorologists, or any kind of “ist” whose job is telling us what tomorrow…
Pumpkin Spice People | Weekly Report for September 29, 2023
As I have said before, most people can be basically segmented into two distinct groups; Dog People and Cat People. Usually, these kinds of folks are at odds with each…
There’s No Such Thing As Bad Publicity | Weekly Report for September 22, 2023
The headline for this week’s email comes from the master marketer P.T. Barnum. But is the phrase “there’s no such thing as bad publicity” true? While traveling last week I tried…