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Goodbye to friends, goodbye to a FREE Whopper. - Madison+Main
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Goodbye to friends, goodbye to a FREE Whopper.

Posted by Joshua Barber, Creative Director – January 17, 2009

Burger King has had such a strong response to their “Whopper Sacrifice” campaign,it was discontinued after 233,906 friendships were sacrificed. Details aren’t exactly clear, but the exposure for Burger King was immense. The idea was, a Facebook user downloads an application that allows you to “de-friend” 10 users in order to receive a free Whopper.

233,906 sacrificed friends = 23,390 Whoppers. Tasty.